Skip to main content
PMC home page
The Behavior Analyst logoLink to The Behavior Analyst
. 1986 Fall;9(2):147–156. doi: 10.1007/BF03391940

The challenge of technology transfer: Buying in without selling out

H S Pennypacker
PMCID: PMC2741894  PMID: 22478656

Abstract

Highly effective technologies flowing from the discipline of behavior analysis have not been widely adopted, thus threatening the survival of the discipline itself. An analysis of the contingencies underlying successful technology transfer suggests the need for direct, empirical involvement in the marketplace in order to insure that the maximum demonstrable benefits reach the ultimate users. A successful example of this strategy of technology transfer is provided. Three areas of intense national concern—urban violence, illiteracy, and declining industrial productivity—provide immediate opportunities for the technologies of behavior analysis to secure the place of the discipline in the intellectual mosaic of the 21st century.

Full text

PDF
147

Selected References

These references are in PubMed. This may not be the complete list of references from this article.

  1. Ayllon T., Azrin N. H. The measurement and reinforcement of behavior of psychotics. J Exp Anal Behav. 1965 Nov;8(6):357–383. doi: 10.1901/jeab.1965.8-357. [DOI] [PMC free article] [PubMed] [Google Scholar]
  2. Baer D. M., Peterson R. F., Sherman J. A. The development of imitation by reinforcing behavioral similarity to a model. J Exp Anal Behav. 1967 Sep;10(5):405–416. doi: 10.1901/jeab.1967.10-405. [DOI] [PMC free article] [PubMed] [Google Scholar]
  3. Bloom H. S., Criswell E. L., Pennypacker H. S., Catania A. C., Adams C. K. Major stimulus dimensions determining detection of simulated breast lesions. Percept Psychophys. 1982 Sep;32(3):251–260. doi: 10.3758/bf03206229. [DOI] [PubMed] [Google Scholar]
  4. FULLER P. R. Operant conditioning of a vegetative human organism. Am J Psychol. 1949 Oct;62(4):587–590. [PubMed] [Google Scholar]
  5. Friedman Paul R. Legal regulation of applied behavior analysis in mental institutions and prisons. Ariz Law Rev. 1975;17(1):39–104. [PubMed] [Google Scholar]
  6. Goldstein M. K. He has acted to save the world: Award to Marlin Schneider, Wisconsin state representative. Behav Anal. 1986 Fall;9(2):193–196. doi: 10.1007/BF03391946. [DOI] [PMC free article] [PubMed] [Google Scholar]
  7. Greer R. D. Countercontrols for the american educational research association. Behav Anal. 1982 Spring;5(1):65–76. doi: 10.1007/BF03393141. [DOI] [PMC free article] [PubMed] [Google Scholar]
  8. Hall D. C., Adams C. K., Stein G. H., Stephenson H. S., Goldstein M. K., Pennypacker H. S. Improved detection of human breast lesions following experimental training. Cancer. 1980 Jul 15;46(2):408–414. doi: 10.1002/1097-0142(19800715)46:2<408::aid-cncr2820460233>3.0.co;2-p. [DOI] [PubMed] [Google Scholar]
  9. Jones R. J., Azrin N. H. An experimental application of a social reinforcement approach to the problem of job-finding. J Appl Behav Anal. 1973 Fall;6(3):345–353. doi: 10.1901/jaba.1973.6-345. [DOI] [PMC free article] [PubMed] [Google Scholar]
  10. Keller F. S. "Good-bye, teacher...". J Appl Behav Anal. 1968 Spring;1(1):79–89. doi: 10.1901/jaba.1968.1-79. [DOI] [PMC free article] [PubMed] [Google Scholar]
  11. LINDSLEY O. R. Operant conditioning methods applied to research in chronic schizophrenia. Psychiatr Res Rep Am Psychiatr Assoc. 1956 Jun;5:118-39; discussion, 140-53. [PubMed] [Google Scholar]
  12. Madden M. C., Hench L. L., Hall D. C., Pennypacker H. S., Adams C. C., Goldstein M. K., Stein G. H. Model breasts for use in teaching breast self-examination. J Bioeng. 1978;2(5):427–435. [PubMed] [Google Scholar]
  13. Malagodi E. F. On radicalizing behaviorism: A call for cultural analysis. Behav Anal. 1986 Spring;9(1):1–17. doi: 10.1007/BF03391925. [DOI] [PMC free article] [PubMed] [Google Scholar]
  14. doi: 10.1901/jeab.1985.43-279. [DOI] [PMC free article] [Google Scholar]
  15. doi: 10.1901/jeab.1985.43-419. [DOI] [PMC free article] [Google Scholar]
  16. Phillips E. L., Phillips E. A., Fixsen D. L., Wolf M. M. Achievement Place: modification of the behaviors of pre-delinquent boys within a token economy. J Appl Behav Anal. 1971 Spring;4(1):45–59. doi: 10.1901/jaba.1971.4-45. [DOI] [PMC free article] [PubMed] [Google Scholar]
  17. Schwartz R. M., Rollins P. L. Measuring the cost benefit of wellness strategies. Bus Health. 1985 Oct;2(10):24–26. [PubMed] [Google Scholar]

Articles from The Behavior Analyst are provided here courtesy of Association for Behavior Analysis International

RESOURCES