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. Author manuscript; available in PMC: 2011 Nov 1.
Published in final edited form as: Prev Med. 2010 Sep 7;51(5):387–393. doi: 10.1016/j.ypmed.2010.08.018

Motivational interviewing for smoking cessation in college students: A group randomized controlled trial

Kari Jo Harris 1, Delwyn Catley 2, Glenn E Good 3, Nikole J Cronk 3, Solomon Harrar 1, Karen B Williams 4
PMCID: PMC2964425  NIHMSID: NIHMS241590  PMID: 20828584

Abstract

Objective

To examine the efficacy of four individually-delivered Motivational Interviewing counseling sessions for smoking cessation versus a matched intensity comparison condition.

Method

From 2006–2009, students attending college in the Midwest smoking at least 1 of 30 days were recruited regardless of their interest in quitting. 30 fraternities and sororities were randomized, resulting in 452 participants.

Results

No significant differences were found for 30-day cessation between treatment and comparison at end of treatment (31.4% vs 28%, OR=1.20, 95% CI .72,1.99) or at follow-up (20.4% vs 24.6%, OR=.78, 95% CI .50,1.22). Predictors of cessation at follow-up, regardless of condition, included more sessions attended (OR 1.2, 95% CI 1.1,1.8) and more cigarettes smoked in 30 days at baseline (OR 4.7, 95% CI 2.5,8.9). The odds of making at least one quit attempt were significantly greater for those in the smoking group at end of treatment (OR 1.75, 95% CI 1.11,2.74) and follow-up (OR 1.66, 95% CI 1.11,2.47). Modeling showed reduction in days smoked for both groups. At end of treatment, more frequent smokers in the treatment condition had greater reductions in days smoked.

Conclusion

Motivational Interviewing for smoking cessation is effective for increasing cessation attempts and reducing days smoked in the short run.

Introduction

Addressing smoking in the nearly 17 million young adults enrolled in colleges and universities in the United States (U.S. Census Bureau, 2009) is a national health priority. Cigarette smoking among college students is of particular concern because their smoking prevalence has not decreased as it has among the general population (Johnston et al., 2007; Rigotti et al., 2000; Thompson et al., 2007). Studies characterize college as a time of smoking transitions, including smoking initiation (Wetter et al., 2004). Although nearly all students report that their smoking is temporary (Kenford et al., 2005) and most do not smoke every day (Fiore et al., 1993; Wetter et al., 2004), longitudinal studies have shown that 50% who smoke occasionally and 87% who smoke daily continue smoking throughout college (Wetter et al., 2004) and many continue after college (Everett et al., 1999).

Characteristics of college smokers that make it difficult to address smoking, especially early in their smoking career, include not considering themselves to be smokers (Berg et al., 2009; Moran et al., 2004; Waters et al., 2006), low motivation to stop (Waters et al., 2006), and infrequent use of cessation aids (Curry et al., 2007; Fiore et al., 1990). There are a growing number of college initiatives to address smoking (Harris et al., 2009b), yet few cessation interventions have been evaluated (Bader et al., 2007; Murphy-Hoefer et al., 2005) and none have been disseminated widely. Prior studies of smoking interventions designed for college students show mixed results (e.g., (Thompson et al., 2010)) and, when positive, lack evaluation of sustained effects (An et al., 2008), show marginal effects (Prokhorov et al., 2008), or lack random assignment (Travis and Lawrance, 2009).

In the present study we examined the efficacy of a Motivational Interviewing (MI)-based treatment (Miller, 1996; Miller and Rollnick, 1991) for motivating college students to quit smoking. MI is designed to enhance motivation for behavior change by guiding clients to explore and resolve their ambivalence in the direction of change. It combines a “client-centered” stance, in which clinicians work from their clients’ perspectives, with specific methods to increase clients’ consideration of the advantages of change. Direct persuasion is avoided and clinicians emphasize clients’ autonomy regarding whether or not to make changes. MI has demonstrated efficacy for addressing addictive behaviors and other health behaviors (Hettema et al., 2005; Rubak et al., 2005). With respect to smoking, MI has been found to increase smokers’ readiness to quit (Butler et al., 1999), increase quit attempts (Borrelli et al., 2005; Wakefield et al., 2004), reduce smoking level (Borrelli et al., 2005), and in some studies to enhance cessation (Curry, 2003; Fiore et al., 2008; Pbert et al., 2006; Soria et al., 2006; Valanis et al., 2001) including among adolescents (Borrelli et al., 2005; Butler et al., 1999; Colby et al., 2005; Curry, 2003; Pbert et al., 2006; Soria et al., 2006; Valanis et al., 2001; Wakefield et al., 2004). One study of students enrolled in community colleges who smoked more than 10 cigarettes per day showed marginal effects for cessation at 10 months using an MI-based approach combined with personalized computer feedback on respiratory health (Prokhorov et al., 2008). Counselor fidelity to MI principles was not monitored and students in the control group received brief advice to quit, which was not matched in time or intensity to the treatment group.

The purpose of the current study was to examine the efficacy of four individually-delivered MI counseling sessions for smoking cessation, reduction, and quit attempts among undergraduate university students. Using proactive recruitment methods (Harris et al., 2003), this study enrolled both infrequent and daily smokers, regardless of their interest in quitting. The study included on-going monitoring of intervention fidelity and compared the intervention to a similar MI-based intervention matched in duration, but focused on motivating students to increase their fruit and vegetable consumption.

Methods

Recruitment and randomization

Students in 13 sororities and 17 fraternities were screened at chapter meetings at the start of three successive fall semesters (2006–2008) at one large Midwestern university. The organized social system provided an opportunity to maximize recruitment of smokers who were not necessarily interested in addressing their tobacco use, but were supportive of their chapter-sponsored health program (Davidson et al., 2010; Varvel et al., 2008). At screening, eligible students reported smoking cigarettes one or more of the past 30 days, had not used medications to help quit smoking in the past 30 days, were at least 18 years old, expected to be enrolled in college for the academic year, and were interested in participating in a health study. Eligible students were invited to enroll by completing a computerized baseline survey within a week of screening. In an attempt to maintain homogeneity of cluster size, up to 30 randomly selected eligible members per chapter were invited to baseline.

For each cohort, after all students completed the baseline survey, fraternities and sororities were randomized to either treatment (smoking) or comparison (fruits/vegetables) conditions without blocking. Randomization occurred at the chapter level to minimize potential contamination across conditions. Neither participants nor study staff could be masked to group assignment. Study procedures were reviewed and monitored by Institutional Review Boards at the University of Montana and University of Missouri.

Conditions

Participants in both conditions received up to four one-on-one sessions of MI with a trained counselor. The first three sessions occurred approximately every other week following baseline assessment and the fourth session occurred approximately 4 weeks after session 3 to allow for a 30-day reporting period at the last session. Sessions were typically 20–30 minutes and were audiotaped for supervision. In the treatment condition, participants received MI focused on motivating and assisting participants to quit cigarette smoking while in the comparison condition participants received MI focused on increasing consumption of fruits and vegetables to at least 5 servings a day. Interventions were matched in therapeutic approach and duration. Self-help guides tailored for college students that discussed the benefits and methods of quitting/eating fruits and vegetables were developed and provided to all participants at their first session. Both interventions implemented MI using a flexible session outline that included an exploration of the pros and cons of quitting/eating 5 a day, an exploration of motivation and confidence to quit/eat 5 a day, and a consideration of the relation between participants’ most important values and quitting/eating 5 a day. In sessions 2–4, counselors could invite participants to choose from a menu of discussion topics. In the treatment condition, example topics included: cigarettes as a nicotine delivery device, addiction, and the health effects of smoking. Participants in the smoking condition who reported respiratory symptoms at the beginning of each session were also offered the opportunity to discuss the results of their respiratory symptom report. A MI style was used to provide feedback on the presence of respiratory symptoms as an early indicator of negative health effects. For students who became motivated to change during the sessions, counselors used a MI style to follow the outline of a “plan module” in which cognitive-behavioral principles were used (e.g., goal-setting, management of internal and external cues, self-rewards) to develop a change plan, which is consistent with Phase II of MI (Miller and Rollnick, 2002). Students who smoked at a sufficiently high level were encouraged to use pharmacotherapy that was obtainable through university and other resources.

Counselor training and fidelity

Counselors were 23 graduate-level clinical or counseling psychology students who received more than 100 hours of training in smoking, fruit/vegetable intake and the conduct of MI from experts in each of these topics. The MI training was in accord with guidelines and training materials produced by the Motivational Interviewing Network of Trainers (Miller and Rollnick, 1999). Counselors worked across conditions and were trained to consider increased fruit/vegetable intake and smoking cessation as equally important study outcomes. We assessed fidelity to MI using supervisors’ rating of counselors’ in-session proficiency on 18 items (Catley, 2003), including reflective listening, asking permission, and MI spirit, used in prior studies (Ahluwalia et al., 2002; Ahluwalia et al., 2006; Okuyemi et al., 2007). All counselors demonstrated proficiency, 4 or higher on a 1 (poor) to 7 (excellent) point rating, during training as a hiring prerequisite and throughout the study. To maintain fidelity throughout the study counselors participated in weekly group supervision with doctoral-level supervisors who reviewed one randomly chosen or particularly challenging audiotaped session per counselor. Counselors whose fidelity scores dropped below proficiency received additional supervision and remediation until scores increased or the counselor was dismissed. Fidelity scores remained high throughout, with a mean rating of 6.12 (.87 SD) on the MI-spirit item.

Measures

Participants completed computer-administered assessments at baseline, at each of the four counseling sessions, and six months after randomization. Past 30-day smoking days and number of cigarettes smoked was assessed using the Timeline Follow-Back Method (Harris et al., 2009a; Sobell and Sobell, 1992) at all time points. Saliva samples from those who reported cessation at six months were assessed for cotinine (Benowitz, 2002; Jacob et al., 1981; Spierto et al., 1988). Other measures included single items to assess making a serious quit attempt for at least 24 hours (Ahluwalia et al., 2002; Centers for Disease Control and Prevention, 2007; Richter et al., 2001), motivation and confidence to quit (0–10 scale, 10=very motivated/confident) (Boardman et al., 2005), number of five best friends who smoke (US Department of Commerce and Census Bureau, 2004), romantic partners’ smoking status (created for this study), self-identification as a smoker (Waters et al., 2006), days consuming at least one drink of alcohol (Centers for Disease Control and Prevention, 1997), servings of fruits and vegetables eaten per day (Resnicow et al., 2003), and dependence using the 10-item Hooked on Nicotine Checklist (Wellman et al., 2004; Wellman et al., 2005).

Statistical analysis

The primary outcome was 30-day point-prevalence abstinence from cigarettes 6 months following randomization based on self-report and corrected by biochemical verification. Secondary outcomes included 30-day point prevalence at end of treatment, making any quit attempt since baseline at the end of treatment and 6 months, and reduction in smoking days at the end of treatment and 6 months. As chapter was the unit of randomization, we anticipated the possibility of lack of independence in the outcomes and used multilevel analyses. Intracluster correlation coefficients (ICC’s) were computed using an unconditional means model on outcomes with chapter as the random effect. Preliminary bivariate analyses were also conducted to determine if treatment groups systematically differed on any baseline factors that serve as potential moderators in the primary analyses.

Cessation outcomes analyses were conducted using an intention-to-treat approach with non-respondents classified as continuing smokers. Multilevel logistic regression modeling was used to compare the rates of 30-day cessation between groups separately for end of treatment and 6-month follow-up. Since groups were significantly unequal at baseline with respect to gender, modeling was conducted with and without adjusting for gender. Multilevel logistic regression was used to separately model quit attempts at the two time points as a function of group assignment. To compare the change in number of days smoked from baseline between groups at each time point, a Poisson Regression Model was initially fitted using condition as the predictor variable and baseline number of days smoked as a covariate. Since we included those who quit in the analysis to profile the entire sample, there were more zero days smoked than could be adequately modeled and cluster correlation needed to be accounted for. To address these two issues, we fitted a Zero-Inflated Poisson Mixed Model using chapter as a random effect (Hall, 2000). Statistical analyses were completed using SAS statistical software version 9.1 (SAS Institute Inc.) , with an alpha of .05 used for determining statistical significance.

Results

Preliminary Analyses

ICCs for cessation (intention-to-treat) at end of treatment and follow-up, quit attempt at end of treatment, quit attempts at follow-up and days smoking at follow-up were .032, .003, .023, .017 and .059, respectively. ICC’s represent the amount of variance for each outcome explained by chapter clusters. Additionally, effect of cohort across the 3-year study was analyzed to determine if it could be collapsed across cohorts. Multilevel logistic regression determined that neither year nor year by condition interaction clustered within chapter were significantly related to cessation (p=0.92 and 0.37, respectively), and therefore were omitted from subsequent analyses. Biochemical verification procedures at 6 months resulted in one participant (who was in the smoking condition) being re-coded as continuing to smoke (i.e., cotinine values were higher than the 15 ng/ml expected for non-smokers and there was no report of other tobacco use).

Study Participation

The study flow (Figure 1) began with agreement by the 30 largest chapters of the 41 with residential programs to participate. Chapters ranged from 58 to 247 members, with an average of 76% of members participating in screening. Of 3,276 students screened, 761 met eligibility criteria, 452 completed baseline assessments (59% enrollment rate). Fifteen chapters were randomly assigned to each condition, with allocations of 245 participants in the treatment condition and 207 participants in the comparison condition. The mean (SD) number of participants per chapter was 15.07 (5.59). Forty-eight participants withdrew reporting insufficient time or interest. Overall, 73% (329/452) completed three or more sessions. Participation did not differ between conditions nor was retention predicted by participants’ characteristics such as gender, year in school, baseline smoking, or motivation to quit (Davidson et al., 2010).

Figure 1.

Figure 1

Flow of chapters and participants, University in the Midwest, USA, 2006–2009

Baseline Characteristics

Groups were similar across demographic and smoking characteristics except that more females were allocated by chance to the comparison condition (Table 1). Most participants were white, lived in the chapter house, ate fewer than 5 fruits/vegetables per day, and drank alcohol frequently. Most did not smoke every day and, on average, smoked about 8 out of the past 30 days and 3–4 cigarettes on days they smoked. Participants generally reported moderate motivation and high confidence in their ability to quit smoking.

Table 1.

Characteristics of Study Participants at Baseline by Condition, University in the Midwest, USA, 2006–2009

Smoking
(n=245)
Fruits/Vegetables
(n=207)
p-value
Chapter Factors
  Sororities 6 7
  Fraternities 9 8
Demographic Characteristics
Mean age (SD) 19.4 (1.1) 19.4 (1.01) .74
  Range 18–22 18–22
Female (%) 35.5 57.5 .00
Non-White (%) 4.1 6.3 .59
Year in school (%) .18
  Freshman 24.9 18.4
  Sophomore 35.9 38.3
  Junior 24.9 27.2
  Senior 13.9 15.5
  Other 0.4 0.5
Alcohol use last 30 days (%) .11
  <5 Days 10.3 10.1
  6–9 Days 19.8 25.6
  10–19 Days 49.8 49.0
  >20 Days 20.1 14.5
Mean servings F&V (SD) 3.35 (1.76) 3.34 (1.87) .60
Median academic grade (IQR) B+ (A−, B) B+ (A−, B) .70
Live in Fraternity/Sorority house (%) 64.5 64.3 .89
Participate in Greek activities (in hours/week)
  Mean (SD) 7.8 (7.2) 7.7 (6.2) .97
  Median (IQR) 6 (3, 10) 6 (4, 10)
Smoking-Related Characteristics
Number of days Smoked of past 30 days (%) .78
  <5 days 41.5 42.0
  6–29 days 47.3 43.7
  30 days 11.1 14.3
Number of days smoked of past 30 days
  Mean 8.7 (10.5) 7.5 (10.5) .31
  Median (IQR) 3 (0, 14) 2 (0, 12.8)
Cigarettes smoked on smoking days
  Mean 3.4 (2.9) 3.6 (4.0) .61
  Range 1–17 1–23
Time to first cigarette, n (%) .18
  6–30 minutes 9 (3.9) 11 (5.8)
  31–60 minutes 9 (3.9) 10 (5.2)
  >60 minutes 212 (92.2) 170 (89.0)
Mean addiction (HONC) score (SD) 2.4(2.4) 2.4(2.6) .81
Mean motivation to quit (SD) 5.4 (2.8) 5.6 (3.1) .51
Mean confidence to quit (SD) 8.9 (1.8) 9.0 (1.9) .58
Considers self as smoker (%) 29.8 27.5 .58
Smoking friends
  Best friends smoke (MD/IQR) 2 (1, 3) 2 (1, 3) .09
  Girl/Boyfriend smokes (%) 14.9 17.8 .45
Used other forms of tobacco in the past 30 days (%)
  Cigars 36 31 .31
  Smokeless/Spit 24.5 21.7 .50
  Beedies 3 1 .19

Notes: SD=Standard Deviation, IQR = Interquartile Range; MD= Median

Smoking Cessation

Self-reported quit rates (30-day point prevalence) with missing data coded as smokers and adjusted for cotinine results at 6 months are presented in Table 2. No significant differences between groups were found at either timepoint. This result was not altered by adjusting for the gender inequity across groups and gender was therefore eliminated from subsequent analyses. Across both conditions, intention-to-treat quit rates were 25% (115/452) at end of treatment and 22% (101/452) at 6 months. Similar results were obtained for self reported quit rates among only those who completed assessments, with quit rates of 38.9% (72/185) and 32.2% (47/146) at end of treatment (p=0.21) and 26.2% (51/195) and 31.9% (51/160) at 6 months (p=0.22), for the treatment and comparison conditions, respectively.

Table 2.

30 Day quit rates for end of treatment (EOT) and follow-up (FU) for treatment groups: Intention to treat, University in the Midwest, USA, 2006–2009

Smoking
(n=245)
F&V
(n=207)
OR (95% CI) p

EOT 77 (31.4%) 58 (28.0%) 1.20 (.72, 1.99) .48
FU 50 (20.4%) 51 (24.6%) 0.78 (.50, 1.22) .28

We examined potential moderators of the intervention effects on cessation using a series of logistic regression models including interaction terms for condition and baseline characteristic (e.g., motivation to quit, confidence to quit, total number of cigarettes smoked in 30 days, nicotine addiction, and number of sessions attended). More sessions attended (OR 1.2, 95% CI 1.1,1.8) and number of cigarettes smoked in 30 days (OR 4.7, 95% CI 2.5,8.9) were significantly related to quitting at 6 months. However, the interaction terms between these variables and condition were not significant (both ps=0.74) suggesting that treatment effects did not differ in relation to sessions attended or number of cigarettes smoked.

Quit Attempts

Participants were dichotomized according to whether they reported making any serious attempt to quit versus no attempt by end of treatment or by 6 months. Table 3 shows results of the multilevel logistic regression (clustered by chapter) modeling any quit attempt. The odds of making a quit attempt were significantly greater for the smoking group at end of treatment and follow-up.

Table 3.

Any attempt to quit through end of treatment (EOT) and follow-up (FU) for treatment groups, University in the Midwest, USA, 2006–2009

Smoking
(n=221)
F&V
(n=180)
OR (95% CI) p

EOT 45.2% 32.2% 1.75 (1.11, 2.74) .02
FU 62.9% 50.6% 1.66 (1.11, 2.47) .01

Smoking Reduction

Results from the Zero-Inflated Poisson Mixed Model exploring the effects of the intervention on reducing number of days smoked are shown in Figure 2 for end of treatment (top panel) and follow-up (lower panel). Panels depict an overall reduction in smoking across both conditions, as both fitted curves are below the 45 degree dotted line that represents no change from baseline. Reduction in days smoked was accompanied by a corresponding reduction in total cigarettes smoked in a 30-day period (data not shown). At end of treatment, there is relative advantage for the treatment condition on reducing number of days smoked except among those smoking only a few days at baseline (as indicated by the smoking condition curve being below the fruit/vegetable condition curve except when days smoked at baseline is very low). At follow-up there is a relative advantage for the treatment condition on reducing number of days smoked only when days smoked at baseline is high (as indicated by the smoking condition curve being below the comparison condition curve only when days smoked at baseline is high). To quantify these findings, we calculated the predicted reduction in number of days smoked between the two arms at end of treatment and follow-up for 3 levels of baseline smoking (Table 4). At end of treatment, reductions were significantly greater (about 2 and 7 days greater) in the treatment group for those smoking 20 and 30 days at baseline. At follow-up, the predicted difference in reductions was about 2 days less for the treatment group when baseline smoking was 10 days. These results suggest the advantage of the smoking intervention on reduction is more pronounced as the number of days smoked at baseline increases.

Figure 2.

Figure 2

Zero-inflated Poisson Mixed Model of the relationship between days smoked at baseline and end of treatment (top panel) and baseline and 6 month follow up (lower panel), University in the Midwest, USA 2006–2009

Table 4.

Predicted difference in Smoking Reduction between the smoking and fruit/vegitable conditions from the zero-inflated Poisson model (Difference= Predicted reduction in days smoked for smoking minus predicted reduction in days smoked for fruits and vegetables), University in the Midwest, USA, 2006–2009

End of Treatment Follow up
Days Smoked
at Baseline
Difference p 95% CI Difference p 95 % CI
10 0.6 0.42 (−0.8, 1.9) −1.9 0.02 (−3.5, −0.3)
20 2.5 0.03 (0.3, 4.6) −1.3 0.33 (−4.1, 1.4)
30 7.1 0.00 (2.5, 11.7) 1.3 0.63 (−4.3, 6.9)

Discussion and Conclusions

These findings for a MI-based intervention for smoking among a group of mostly non-daily smokers were mixed. Quit rates based on intention-to-treat analysis were relatively high across both conditions at end of treatment (25%) and at six-month follow-up (22%). Counter to the study hypothesis, no significant differences were found for cessation between treatment and comparison at the end of treatment or follow-up, which is consistent with some prior studies of MI for smoking cessation (Lundahl et al., 2010). Findings showing more quit attempts (throughout the study) and smoking reduction (at end of treatment only) in the treatment group suggest that the MI-smoking intervention had benefits that were not completely maintained over time.

Cessation rates in the current study are lower than the 41% cessation reported for a multi-component internet-based intervention at the end of 30 weeks of treatment but higher than the 16% quit rate reported at 8 weeks (An et al., 2008). In that study, participants were paid to attend to intervention components and treatment was sustained for 30 weeks. Cessation rates steadily increased over time. Our quit rates may differ because of the greater intensity, but shorter duration of our intervention. It is also possible that including non-tobacco related content, such as general news and health stories embedded within the online college life magazine (An et al., 2008), that is non-threatening is potentially more effective for promoting cessation among infrequent smokers.

Predictors of cessation at follow-up included greater number of sessions attended, however there was no differential impact based on treatment assignment. This suggests that the comparison condition may have functioned as an active intervention for cessation. This is plausible since the content of the comparison group counseling sessions focused on reducing health and cancer risks by eating more fruits and vegetables. Prior studies have shown that smoking is correlated with a less-healthy diet (Balding and Macgregor, 1987; Dallongeville et al., 1998; McClure et al., 2009; McPhillips et al., 1994; Subar et al., 1990). Counselors in this study also reported that comparison group participants asked to discuss smoking, especially after successfully meeting their dietary goals. However, because we lacked a no treatment comparison group and observational studies suggest some spontaneous quitting over time is typical during college (Colder et al., 2006; Kenford et al., 2005; Wetter et al., 2004), it remains possible that the cessation intervention was ineffective. While an attention control provides a stronger comparison than a brief (or no treatment) control, non-health related content might be more suitable for these smokers.

Another predictor of cessation at follow-up was baseline number of cigarettes smoked in 30 days; however, contrary to the established literature, higher number of cigarettes predicted cessation, although there was no treatment interaction effect. Close examination with respect to level of smoking at end of treatment also suggests that there were generally greater reductions among those who smoked more at baseline. This effect appears to be stronger in the treatment group, particularly for heavy smokers. These findings together with the result of the An et al., 2008 study suggest that for infrequent smokers an “indirect” approach in which general health or another health topic is the focus may be more effective for smoking cessation. This is also consistent with counselor anecdotes that more infrequent smokers resisted the label “smoker” and the notion of “quitting.” Conversely, regular smokers appear to have benefited more from the direct focus on smoking cessation rather than diet improvement. However, this effect appears subtle and is only apparent for one secondary outcome (smoking reduction). The different outcomes based on smoking level lend support to the importance of considering number of days smoked during intervention development for college students (Sutfin et al., 2009).

A number of limitations should be considered in interpreting the findings of this study. Because it is difficult to biochemically verify occasional smoking over a 30-day period, we used a “bogus pipeline” approach at follow-up. Participants were led to believe that their smoking status could be verified through saliva analysis. This appears to reduce inaccurate reporting (Murray and Perry, 1987), but it is possible that cessation rates were overestimated. While we performed exploratory analyses to investigate the potential for moderation, the study was not powered to detect interaction effects. It was not possible to isolate which element accounted for the observed treatment effects because MI was delivered using a flexible session outline and a menu of discussion topics including relevant respiratory symptoms. Another limitation is that participants were from a single Midwest campus characterized by generally healthy, white students with relatively high rates of drinking. Hence, results may not generalize to students with different demographic characteristics.

A unique feature of this study was the inclusion of a closely-matched attention comparison group that attempted to isolate the effects of MI targeting smoking cessation. However, in this case, the inclusion of a no treatment control would aid in the interpretation of the results obtained from the active interventions. A strength was the successful recruitment of 59% of eligible smokers regardless of interest in quitting, suggesting the sample is likely representative of student smokers at a large Midwestern campus.

Overall these findings suggest that MI for smoking may have positive effects on quit attempts and number of days smoked, but that more effective and sustained interventions are needed. Together with prior research, these results also suggest that very infrequent smokers may benefit from interventions focusing on health without an explicit smoking focus.

Acknowledgments

The project described was supported by Award Number R01CA107191 from the National Cancer Institute. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Cancer Institute or the National Institutes of Health.

Footnotes

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The funder had no role in the conduct of the study or preparation of this article.

Conflict of Interest Statement:

The authors declare that there are no conflicts of interest.

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