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The order of the authors is incorrect in the byline. The correct author order is: Alexandra Alvergne, Eshetu Gurmu, Mhairi A. Gibson, Ruth Mace
The corrected citation is: Alvergne A, Gurmu E, Gibson MA, Mace R (2011) Social Transmission and the Spread of Modern Contraception in Rural Ethiopia. PLoS ONE 6(7): e22515. doi:10.1371/journal.pone.0022515
Competing Interests: No competing interests declared.
