Skip to main content
NIHPA Author Manuscripts logoLink to NIHPA Author Manuscripts
. Author manuscript; available in PMC: 2012 Feb 1.
Published in final edited form as: J Epidemiol Community Health. 2011 Oct 14;66(2):189–192. doi: 10.1136/jech.2011.136341

Which Literacy Skills are Associated with Smoking?

Laurie T Martin 1, Ann Haas 1, Matthias Schonlau 1, Kathryn Pitkin Derose 1, Lindsay Rosenfeld 4, Rima Rudd 2, Stephen L Buka 3
PMCID: PMC3246123  NIHMSID: NIHMS314729  PMID: 22003080

Abstract

Background

Research has demonstrated associations between smoking and reading skills, but other literacy skills such as speaking, listening and numeracy are less studied despite our dependence on the use of numbers and the oral exchange to deliver information on the risks of smoking.

Methods

We used multivariable logistic regression to examine the effects of reading, numeracy, speaking and listening skills on 1) becoming a regular smoker and 2) smoking cessation. Further, multivariable linear regression was used to examine the relation between literacy skills and amount smoked among current smokers. Models controlled for education, gender, age, race/ethnicity, income, and, when relevant, age they became a regular smoker.

Results

For each grade equivalent increase in reading skills, the odds of quitting smoking increased by about 8% (OR=1.08, 95%CI: 1.01–1.15). For every point increase in numeracy skills, the odds of quitting increased by about 24% (OR=1.24, 95%CI: 1.06 – 1.46). No literacy skills were associated with becoming a regular smoker or current amount smoked.

Conclusion

The ability to locate, understand and use information related to the risks of smoking may impact one’s decision to quit. Messaging should be designed with the goal of being easily understood by all individuals regardless of literacy level.

Keywords: COMMUNICATION, HEALTH POLICY, PUBLIC HEALTH EPIDEMIOLOGY, PUBLIC HEALTH POLICY, SMOKING

Introduction

Although both population-based and clinical interventions have been successful in lowering rates of cigarette smoking in the U.S. over time, the prevalence of smoking remains considerably higher than the Healthy People 2020 objective of 12%. 1 Achieving this goal requires a rethinking of strategies to reduce smoking uptake and increase smoking cessation. Understanding the role of literacy skills in smoking uptake and cessation may provide important insight.

Several studies have identified an inverse association between reading skills and cigarette smoking. 26 Other skills such as oral language (speaking), aural language (listening) and numeracy are less studied, despite our dependence on the oral exchange to communicate options for smoking cessation and use of numbers to deliver information on the risks of smoking.

The objective of the current study was to use a large community-based sample to evaluate the individual and combined effects of reading, numeracy, speaking and listening skills on 1) becoming a regular weekly smoker, 2) smoking cessation among regular smokers, and 3) the amount of cigarettes smoked among current smokers. Identifying which skill(s) are most strongly associated with smoking-related decisions may help stakeholders develop and deliver messaging that is clear, informative, and actionable.

Methods

Study Population

Participants were adult offspring of pregnant women enrolled in the National Collaborative Perinatal Project (NCPP) between 1959 and 1966.7 In 2001, the New England Family Study (NEFS) was established to locate and interview the now-adult cohorts of the Providence, Rhode Island and Boston, Massachusetts NCPP sites. As part of the NEFS, a stratified random sample of 914 participants in their mid 40s was selected for a study designed to assess pathways linking education and health8; stratification was based on educational attainment. A total of 618 respondents (67.6%) were successfully located and interviewed. This assessment was approved by the Human Subjects Protection Committee of the Harvard School of Public Health.

Measures

Health literacy

Speaking was assessed by the WJ III achievement test “Story Recall,” in which participants listen to a pre-recorded short story and are then asked to repeat the story back to the interviewer. Scores are based on the correct number of words or phrases repeated.9 Grade equivalent scores were used for oral language, aural language and reading and ranged from kindergarten (when children are 5 or 6 years of age) to greater than 18.0 years of education (i.e., an advanced degree).

Listening was assessed by the WJ III achievement test “Understanding Directions,” in which participants are given an illustrated drawing and are asked to follow pre-recorded directions to point to objects in the picture. Difficulty increases as drawings become more complex and the tasks increase in number of components. Scores are based on the number of correct tasks completed. Reliability and validity for these tests of achievement are good: For “Story Recall” and “Understanding Directions”, the one year test-rest reliability was 0.70 and 0.88, respectively.9

Reading comprehension was assessed using the “Passage Comprehension” test from the WJ III Tests of Achievement, where individuals fill in missing words from a sentence from a list of multiple choice answers. Reliability and validity for this test are also good; the one-year test-retest reliability was 0.92.9

Numeracy was assessed using eight items from the scale developed by Lipkus and colleagues.10,11. Three items were dropped from the Lipkus scale (item number 2 from the general numeracy scale, and items 3 and 7 from the expanded numeracy scale) due to time constraints for the full protocol. Analogously to Lipkus10 we conducted a factor analysis using the 8x8 matrix of tetrachoric correlations on this shortened scale, used to assess the correlation among dichotomous variables. Factor analysis confirmed a one-factor solution, with all 8 items loading on the first factor (individual loadings each exceeded 0.4). The first factor accounted for 86.25% of the variance. Numeracy scores were based on the total number of correct responses (range: 0–8, mean=5.47, SD=1.85).

Smoking

Participants were classified as an ever-regular smoker if they reported that they had ever smoked at least once per week for two months or longer. Ever-regular smokers were further classified into current smokers and former smokers, based on their response to the question “Do you smoke cigarettes now?” Current smokers also reported how many cigarettes they smoked per day; this number was log transformed in analyses to satisfy regression assumptions.

Demographic predictors

Educational attainment was transformed into the number of years of formal schooling ranging from 7–21 years, and had a low to moderate correlation with reading (0.43), numeracy (0.42), listening (0.33) and speaking (0.28). Annual income was categorized as <$20,000, $20,000–60,000, and greater than $60,000. Race/ethnicity (i.e., non-Hispanic white, non-Hispanic Black, Hispanic/other), age, and gender were self-reported.

Missing values and imputation

Six individuals were missing current smoking status and were excluded from all analysis. A total of 112 individuals (18.3% of sample) had missing values for at least one covariate. Missing values were multiply (five times) imputed in STATA 11 using the ICE (Imputation by Chained Equations) package.12 Imputation did not significantly change the demographic makeup of the sample or range of literacy skills.

Analysis

We used multivariable logistic regression to assess the individual, combined, and interactive associations between literacy skills and ever-regular smoking, and between literacy skills and quitting smoking. We used multivariable linear regression to examine the association between literacy skills and log number of cigarettes per day among smokers. Models were first fit with each literacy skill individually, and then all four skills were examined simultaneously. Given that the sample contained siblings, regression models contained random intercepts to account for clustering within families. Regression models were computed separately for each imputed dataset and the results were combined across imputations according to Rubin’s rule.12 Analyses were adjusted for education, race/ethnicity, gender, income, and age. For analyses of smoking cessation and current amount smoked, age at smoking onset was also included as a covariate.

Results

Table 1 presents the sociodemographic characteristics and literacy skills among current smokers, former smokers (those who have quit) and never regular smokers. The sample contains 27.1% current smokers, 29.6% former smokers, and 43.3% never-regular smokers.

Table 1.

Sample Characteristics for the Full Sample, Current Smokers, Former Smokers and those who have Never Smoked.

Full Sample Regular Smoker Never Regular Smoker
Current Former
N 612 166 181 265
Age, years 42.5 (1.8) 42.3 (1.9) 42.6 (2.0) 42.5 (1.7)
Education, years 13.6 (2.6) 12.5 (2.1) 13.6 (2.4) 14.4 (2.7)
Race
 White 78.1% 75.9% 80.7% 77.7%
 Black 16.7% 19.3% 13.3% 17.4%
 Hispanic/other 5.2% 4.8% 6.1% 4.9%
Male 39.5% 33.1% 34.8% 46.8%
Income category
 Less than 20,000 10.0% 20.7% 6.6% 5.7%
 20,000–60,000 37.8% 48.2% 33.2% 34.5%
 More than 60,000 52.2% 31.1% 60.2% 59.9%
Literacy Skills1
 Reading 12.5 (4.8) 10.3 (4.6) 13.2 (4.7) 13.4 (4.6)
 Numeracy 5.5 (1.9) 4.7 (1.9) 5.8 (1.7) 5.7 (1.8)
 Speaking 7.7 (4.4) 6.9 (4.2) 7.8 (4.1) 8.1 (4.7)
 Listening 7.9 (4.3) 6.7 (4.2) 8.3 (4.3) 8.4 (4.2)
Smoking status
 Current 27.1%
 Former 29.6%
 Never 43.3%
Began smoking at 18+ 17.7% 24.6%
1

Reading, speaking and listening were scored on a continuous scale as grade equivalents, range K.0 (kindergarten, at 5 years of age) to >18.0 (18 years of education). Numeracy was scored on a continuous scale, range 0 to 8.

No literacy skills were associated with becoming a regular smoker or the number of cigarettes smoked among current smokers. However, both reading and numeracy were significantly associated with smoking cessation among those who had ever been regular smokers (Table 2). For each grade equivalent increase in reading, the odds of quitting smoking increased by about 8% (OR=1.08, 95%CI: 1.01–1.15). For every point increase on the numeracy scale, the odds of quitting increased by about 24% (OR=1.24, 95%CI: 1.06 – 1.46). When examined simultaneously, neither reading (OR=1.06, 95%CI: 0.98, 1.15, p=0.13) nor numeracy (OR=1.19, 95%CI: 0.99–1.43, p=0.06) remained statistically significant, although a joint test of reading and numeracy, excluding measures of speaking and listening from the model, was significant (Wald χ2 =8.98; p=0.01).

Table 2.

Multivariable associations between literacy skills and smoking cessation among regular smokers1 (n=347).

Model 1 Model 2 Model 3 Model 4 Model 5
OR (95%CI) OR (95%CI) OR (95%CI) OR (95%CI) OR (95%CI)
Literacy Skills2
 Oral language 1.00 (0.94, 1.06) 0.96 (0.89, 1.03)
 Reading 1.08 (1.01, 1.15)* 1.06 (0.98, 1.15)
 Aural language 1.04 (0.98, 1.10) 1.01 (0.94, 1.08)
 Numeracy 1.24 (1.06, 1.46)** 1.19 (0.99, 1.43)
Age 1.08 (0.96, 1.22) 1.08 (0.96, 1.22) 1.09 (0.97, 1.23) 1.08 (0.96, 1.22) 1.08 (0.95, 1.22)
Years of education 1.16 (1.03, 1.31)* 1.11 (0.98, 1.25) 1.14 (1.02, 1.28)* 1.09 (0.97, 1.23) 1.08 (0.95, 1.22)
Gender
 Male 1.08 (0.66, 1.75) 0.95 (0.58, 1.57) 1.11 (0.68, 1.80) 0.86 (0.52, 1.44) 0.84 (0.49, 1.43)
 Female 1.0 1.0 1.0 1.0 1.0
Race/Ethnicity
 Black 1.06 (0.54, 2.08) 1.21 (0.60, 2.44) 1.12 (0.57, 2.22) 1.20 (0.60, 2.40) 1.29 (0.63, 2.64)
 Hispanic/Other 1.81 (0.66, 5.00) 1.85 (0.67, 5.13) 1.89 (0.68, 5.26) 2.05 (0.71, 5.89) 2.03 (0.71, 5.78)
 White 1.0 1.0 1.0 1.0 1.0
Income
 Less than 20,000 0.20 (0.09, 0.47)** 0.27 (0.11, 0.65)** 0.22 (0.09, 0.51)** 0.28 (0.12, 0.67)** 0.31 (0.13, 0.75)*
 20,000–60,000 0.39 (0.23, 0.64)** 0.46 (0.27, 0.77)** 0.41 (0.25, 0.68)** 0.42 (0.25, 0.71)** 0.47 (0.27, 0.79)**
 60,000+ 1.0 1.0 1.0 1.0 1.0
Age regular smoker
 18 or older 1.48 (0.83, 2.61) 1.48 (0.83, 2.63) 1.45 (0.82, 2.57) 1.49 (0.83, 2.65) 1.49 (0.83, 2.68)
 Less than 18 1.0 1.0 1.0 1.0 1.0
1

Regression models contained a random intercept to adjust for clustering within family

2

Reading, speaking and listening were scored on a continuous scale as grade equivalents, range K.0 (kindergarten) to >18.0. Numeracy was scored on a continuous scale, range 0 to 8.

*

p<0.05

**

p<0.01

Discussion

Both reading and numeracy were significantly and positively associated with successful smoking cessation. These findings suggest that how well one is able to locate, understand and use information related to the risks of smoking may impact his or her decision to quit. As a result, more attention may need to be paid in how we relay such information to current smokers to ensure that the messages are easily understood and actionable by all individuals regardless of literacy level.

This study provides important insight for further research and practice. Materials designed to inform the population about the dangers of smoking and options for smoking cessation support should be written using plain language standards13, which is understood better and appreciated by the majority of individuals, regardless of literacy level.1416 Newer intervention strategies such as the use of text messaging17 and emails 18 also draw heavily on reading skills and should be tested and developed with the literacy skills of participants in mind. More work is also needed on how to most effectively communicate the concepts of risk to the general population to help in the decision not only to quit, but to understand the probability of success or relapse for the various smoking cessation methods available.

There are several limitations of this study worth noting. The sample consists of individuals living in Providence, RI and Boston, MA and as a result, may not be generalizable. All respondents were born in the United States, and the interviews were conducted in English. Our study is also cross sectional; causality cannot be assumed. While our measures were used to approximate health literacy skills, the skills themselves were not assessed within a health context and, thus, cannot be considered measures of health literacy.

Our findings suggest a need to better understand the association between a wide range of literacy skills and smoking status. More work is also needed to understand the mechanisms behind the association, which may have important implications for the development of prevention and cessation strategies and for clear communication about the risks of smoking.

Footnotes

License Statement: The Corresponding Author has the right to grant on behalf of all authors and does grant on behalf of all authors, an exclusive licence (or non-exclusive for government employees) on a worldwide basis to the BMJ Publishing Group Ltd and its Licensees to permit this article (if accepted) to be published in Journal of Epidemiology and Community Health and any other BMJPGL products to exploit all subsidiary rights, as set out in our licence (http://group.bmj.com/products/journals/instructions-for-authors/wholly_owned_licence.pdf).

References

  • 1.U.S. Department of Health and Human Services. Healthy People 2020: Tobacco Use Objectives. Washington, DC: U.S. Department of Health and Human Services; 2010. [Google Scholar]
  • 2.Hawthorne G. Preteenage drug use in Australia: the key predictors and school-based drug education. J Adolesc Health. 1996;20:384–95. doi: 10.1016/S1054-139X(96)00181-4. [DOI] [PubMed] [Google Scholar]
  • 3.Fredrickson D, Washington R, Pham N, Jackson T, Wiltshire J, Jecha L. Reading grade levels and health behaviors of parents at child clinics. Kansas Med. 1995;96:127–29. [PubMed] [Google Scholar]
  • 4.Arnold C, Davis TC, Berkel H, Jackson R, Nandy I, London S. Smoking status, reading level, and knowledge of tobacco effects among low-income pregnant women. Prev Med. 2001;32:313–20. doi: 10.1006/pmed.2000.0815. [DOI] [PubMed] [Google Scholar]
  • 5.Baker DW, Wolf MS, Feinglass J, Thompson JA, Gazmararian JA, Huang J. Health Literacy and Mortality Among Elderly Persons. Arch Intern Med. 2007;167(14):1503. doi: 10.1001/archinte.167.14.1503. [DOI] [PubMed] [Google Scholar]
  • 6.Sudore R, Yaffe K, Satterfield S, Harris T, Mehta K, Simonsick E, et al. Limited literacy and mortality in the elderly. J Gen Intern Med. 2006;21:806–12. doi: 10.1111/j.1525-1497.2006.00539.x. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 7.Niswander K, Gordon M. The Women and Their Pregnancies. Washington, DC: U.S. Government Printing Office; 1972. [Google Scholar]
  • 8.Gilman S, Martin L, Abrams D, Kawachi I, Kubzansky L, Loucks E, et al. Educational attainment and smoking: A causal association? Int J Epidemiol. 2008;37(3):615–24. doi: 10.1093/ije/dym250. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 9.Woodcock RW, McGrew KS, Mather N. Technical Manual Woodcock-Johnson III. Itasca, IL: Riverside Publishing; 2001. [Google Scholar]
  • 10.Lipkus IM, Samsa G, Rimer BK. General Performance on a Numeracy Scale among Highly Educated Samples. Med Decis Making. 2001;21(1):37. doi: 10.1177/0272989X0102100105. [DOI] [PubMed] [Google Scholar]
  • 11.Schwartz L, Woloshin S, Black W, Welch G. The role of numeracy in understanding the benefit of screening mammography. Ann Intern Med. 1997;127:966–71. doi: 10.7326/0003-4819-127-11-199712010-00003. [DOI] [PubMed] [Google Scholar]
  • 12.Royston P. Multiple imputation of missing values. Stata Journal. 2004;4:227–41. [Google Scholar]
  • 13.Doak C, Doak L, Root J. Teaching patients with low literacy skills. 2. Philadelphia: J.B. Lippincott; 1996. [Google Scholar]
  • 14.Gerber BS, Brodsky IG, Lawless KA, Smolin LI, Arozullah AM, Smith EV, et al. Implementation and evaluation of a low-literacy diabetes education computer multimedia application. Diabetes Care. 2005;28(7):1574–80. doi: 10.2337/diacare.28.7.1574. [DOI] [PubMed] [Google Scholar]
  • 15.Kripalani S, Robertson R, Love-Ghaffari MH, Henderson LE, JP, Strawder A, et al. Development of an illustrated medication schedule as a low-literacy patient education tool. Patient Educ Couns. 2007;66(3):368–77. doi: 10.1016/j.pec.2007.01.020. [DOI] [PubMed] [Google Scholar]
  • 16.Sudore RL, Landefeld CS, Barnes DE, Lindquist K, Williams BA, Brody R, et al. An advance directive redesigned to meet the literacy level of most adults: A randomized trial. Patient Educ Couns. 2007;69(1–3):165–95. doi: 10.1016/j.pec.2007.08.015. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 17.Rodgers A, Corbett T, Bramley D, Riddell T, Wills M, Lin R-B, et al. Do u smoke after txt? Results of a randomized trial of smoking cessation using mobile phone text messaging. Tob Control. 2005;14:255–61. doi: 10.1136/tc.2005.011577. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 18.Lenert L, Munoz R, Perez J, Bansod A. Automated e-mail messaging as a tool for improving quit rates in an internet smoking cessation intervention. J Am Med Inform Assoc. 2004;11(4):235–40. doi: 10.1197/jamia.M1464. [DOI] [PMC free article] [PubMed] [Google Scholar]

RESOURCES