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Whole-brain contrast between decisions to sell versus keep. A greater BOLD response was observed in the bilateral insula, DLPFC, and ACC during decisions to sell versus keep an asset (MNI y = 11). This is consistent with past research where participants quit chasing losses, but inconsistent with a realization utility explanation of the disposition effect. Statistical thresholding was set at p < 0.001, k ≥ 57, resulting in a whole-brain FDR< 0.05.
