Abstract
Purpose
The Internet is an increasingly common source of health-related information. We sought to examine associations between parents’ Internet information-seeking and their knowledge, attitudes and beliefs about human papillomavirus (HPV) vaccine.
Methods
We interviewed parents within a year after approval of HPV vaccine for females and males. Participants were North Carolina parents with daughters ages 10–18 surveyed by telephone in Fall 2007 (n=773); and a national sample of parents with sons ages 11–17 surveyed online in Fall 2010 (n=115). We used multivariate regression to examine associations of past and intended Internet seeking for HPV vaccine information with knowledge and health belief model-related constructs.
Results
Among parents of daughters, having heard of HPV vaccine through the Internet (8%) was associated with higher HPV knowledge, perceived likelihood of HPV, and vaccination willingness, and with receiving a doctor’s recommendation. It was also associated with lower perceived vaccine harms, uncertainty, and anticipated regret. Parents of sons who heard of HPV vaccine through the Internet (10%) perceived greater barriers to vaccination than parents who learned about HPV vaccine for males through other sources. Intended future Internet information-seeking among parents of daughters (69%) was more likely if they perceived a lower likelihood that their daughters would get HPV if they were vaccinated (all p<.05).
Conclusions
Our findings suggest a positive influence of accessing information on the Internet about HPV vaccine. It was associated with higher knowledge and mostly positive parental attitudes and beliefs.
Keywords: HPV vaccine, adolescent health, Internet, health belief model
1. Introduction
The Internet is an increasingly common source of health-related information. On the one hand, the Internet can provide high quality information that is widely disseminated. It has become the “go to” resource for health information for many people. On the other hand, while the quality of the information is often high, it can vary widely. Sites often have missing or incomplete information [1] or, more rarely, inaccurate information [2]. Furthermore, the Internet may draw people who perceive that they are unhealthy [3, 4], who have serious or stigmatized health needs [5, 6], or who experience barriers to traditional care [5].
All of these issues may be at hand with human papillomavirus (HPV) vaccine information on the Internet [7–9]. High quality information about HPV vaccine is available from public agencies, but some sites, especially those opposing HPV vaccine, provide information that is of more mixed quality or presented in a misleading fashion [8, 9]. Online news stories reveal a similar mix of quality and gaps [7]. Though the Internet is an important source of information for parents about HPV vaccine [10], we know of no research examining whether obtaining information about HPV vaccine on the Internet is associated with better or poorer knowledge. Low quality information on the web might engender poor knowledge, but then it could be that exposure to the large store of information across many sites instead increases knowledge.
Internet use might also affect key attitudes and beliefs which, in turn, may shape parents’ intentions to get their children vaccinated against HPV [11, 12]. The health belief model [13], a widely used theoretical model of health behavior, provides a practical conceptual basis for this work. As we have described the relevance of this conceptualization to HPV vaccination previously [11, 14], we summarize it here only in brief. The health belief model suggests that people are more likely to engage in health-related behaviors, like getting vaccinated, if they believe a threat is likely (perceived risk of HPV infection) or severe (perceived severity of the consequences of HPV infection), if they perceive the preventive effort is safe (perceived harms from HPV vaccine) and effective (perceived benefits/effectiveness of HPV vaccine), and if a doctor recommends it (cue to action). We also sought to understand how health belief model constructs might influence subsequent Internet searching, as this is a kind of health behavior and a logical consequence of the change in such beliefs [15, 16].
Thus, our paper has three goals. First, we examined whether Internet use was associated with better or poorer HPV knowledge. Second, we examined whether Internet use was associated with beliefs about HPV-related diseases and HPV vaccine that prompt vaccination. Finally, we examined whether these beliefs prompted intentions to gather information on the web. To address these questions, we analyzed data from two large studies of parents of children in the recommended age range to receive HPV vaccine.
2. Materials and Methods
2.1. Study Design
We used data from 2 of our research studies, the Carolina HPV Immunization Measurement and Evaluation (CHIME) parent study and the HPV Immunization in Sons (HIS) study. This allowed us to gain unique insight into the online information-seeking behaviors of parents regarding HPV vaccine about a year after the vaccine was licensed for females (licensed in 2006 [17]) and males (licensed in 2009 [18]). The CHIME and HIS studies are described in detail elsewhere [10, 19, 20] and briefly here. The Institutional Review Board at the University of North Carolina at Chapel Hill approved both studies.
The CHIME study examined HPV vaccine acceptability and uptake among parents of adolescent daughters. We contacted a probability sample of households in areas of North Carolina with elevated cervical cancer rates. Trained personnel used computer-assisted telephone interviewing equipment to conduct interviews with parents of females ages 10 to 18. Of 1220 eligible parents contacted, 889 (73%) completed interviews between July and October 2007. The present analysis used data from parents who were aware of HPV vaccine at the time of the study (n=733).
The HIS Study examined parents’ attitudes and beliefs about HPV vaccination for their adolescent sons. We surveyed parents with sons ages 11–17 who were members of an existing national panel [21]. The panel consists of a probability-based sample of US households constructed using list-assisted, random-digit dialing and address-based sampling. In August and September 2010, we invited parents to participate in our online survey. Of 1195 parents invited to participate, 752 responded. Among parents who responded, 73% (n=547) were eligible and completed a survey. The present analysis used data from parents who were aware at the time of the study that HPV vaccine could be given to males (n=115).
2.2. Measures
Full surveys for both studies are available at http://www.unc.edu/~ntbrewer/hpv.htm. The primary variables of interest were parents’ having heard about HPV vaccine through the Internet (past Internet use; assessed on both surveys) and parent report that they would use the Internet if they “had a strong need to get information about the HPV vaccine” (future Internet information-seeking; assessed on the CHIME survey only) (both yes/no). The CHIME survey assessed parents’ HPV knowledge. Surveys included key health belief model constructs: perceived likelihood and severity of HPV infection, perceived safety and effectiveness of HPV vaccination, perceived barriers to action, and doctor’s recommendation. The surveys assessed anticipated regret, a risk measure that adds an affective dimension; while it is not explicitly in the health belief model, it plays a large role in vaccine decisions [19, 22]. They assessed anticipated vaccination regret (if they got their child vaccinated and their child then experienced a negative outcome) and anticipated inaction regret (if they did not get their child vaccinated and their child later developed an HPV infection). The surveys also examined HPV vaccination intentions, vaccine uptake, and sociodemographic characteristics.
2.3. Data Analysis
We examined associations between past Internet use (independent variable) and HPV vaccine-related outcomes with linear regression (continuous outcomes) and logistic regression (dichotomous outcomes). We then assessed correlates of future Internet information-seeking (dependent variable) with logistic regression. Because bivariate and multivariate models showed a similar pattern of findings, we report only multivariate findings which controlled for sociodemographic variables associated (p<.05) in bivariate models. Models of past Internet use controlled for parent’s gender, age, race/ethnicity, education, household income, urbanicity, and child’s age. The model of future Internet information-seeking controlled for parent’s race/ethnicity, education, and household income. Analyses used Stata SE version 10.0 (Statacorp, College Station, TX) and all statistical tests were two-tailed with a critical alpha of .05.
3. Results
3.1 Demographic Characteristics
In the CHIME study of parents of adolescent girls, most parents were female (96%; Table 1), older than 45 years of age (72%), non-Hispanic white (74%) or non-Hispanic Black (20%), and had at least some college education (82%). Parents included in our analyses (aware of HPV vaccine prior to the study) were more likely to be female, be non-Hispanic white, have at least some college education, and have a household income of $60,000 or over, compared to parents who were not aware (all p<.05). For the HIS Study, most parents of adolescent boys were female (64%), younger than 45 years of age (64%), non-Hispanic White (69%), and living in urban areas (81%). Parents who were aware of HPV vaccine for males had similar sociodemographic characteristics to those not aware (all p>.05). Few daughters (13%) or sons (8%) had received any doses of the vaccine at the time of the surveys.
Table 1.
Description of parents and their children
| CHIME, n=733
|
HIS, n=115
|
|
|---|---|---|
| n (%) | n (%) | |
| Parent Characteristics | ||
| Gender | ||
| Female | 703 (95.9) | 74 (64.4) |
| Male | 30 (4.1) | 41 (35.7) |
| Age | ||
| <45 years | 207 (28.2) | 73 (63.5) |
| ≥45 years | 526 (71.8) | 42 (36.5) |
| Race / Ethnicity | ||
| Non-Hispanic white | 544 (74.2) | 79 (68.7) |
| Non-Hispanic Black | 148 (20.2) | 10 (8.7) |
| Hispanic or other race/ethnicity | 41 (5.6) | 26 (22.6) |
| Education | ||
| High school degree or less | 131 (17.9) | 48 (41.7) |
| Some college or more | 602 (82.1) | 67 (58.3) |
| Household characteristics | ||
| Annual household income | ||
| <$60,000 | 324 (44.2) | 50 (43.5) |
| ≥$60,000 | 409 (55.8) | 65 (56.5) |
| Urbanicity | ||
| Urban | 369 (50.3) | 93 (80.9) |
| Rural | 364 (49.7) | 22 (19.1) |
| Child characteristics | ||
| Gender | ||
| Female | 733 (100) | 0 (0.0) |
| Male | 0 (0.0) | 115 (100) |
| Age, mean (SD) | 14.7 (3.5) | 13.9 (2.2) |
| Received at least 1 dose of HPV vaccine | 97 (13.2) | 9 (7.8) |
Note. Percentages may not total 100% due to rounding.
3.2 Past Internet Use
Among parents of daughters who were already aware of HPV vaccine at the time of CHIME survey, 21% (154/773) reported having heard about HPV vaccine through the Internet. In multivariate analyses, parents who reported the Internet as a past source of information had greater knowledge about HPV (knowledge scale mean= 67% vs. 57% correct, β=0.17, Table 2). Specifically, a higher proportion of these parents knew that HPV: can cause cervical cancer or genital warts, is a sexually transmitted disease (STD), is relatively common, and can cause abnormal pap smears. Parents who heard about HPV vaccine through the Internet perceived greater likelihood that their daughters would get HPV if they do not get vaccinated (β=0.08) than parents who heard about HPV vaccine through other sources (Table 3). These parents also perceived fewer vaccine harms (β=−0.12), had less uncertainty about HPV vaccine (β= −0.14), and anticipated less regret if their daughters became sexually active as a result of getting vaccinated (β= −0.09). Parents who reported having heard about HPV vaccine through the Internet also had greater willingness to get their daughter vaccinated against HPV (β=0.08). More parents who the Internet as a past source of information about HPV vaccine reported receiving a doctor’s recommendation to get their daughter vaccinated (35% vs 21%; OR=1.97; 95% CI: 1.33–2.93).
Table 2.
Past Internet use as a correlate of HPV knowledge among parents of daughters (CHIME), n=733
| No | Yes | Multivariate | |
|---|---|---|---|
| Mean (SD) | Mean (SD) | OR (95% CI) | |
| HPV knowledge scalea,b | 0.57 (0.20) | 0.67 (0.16) | 0.17 ** |
| HPV can cause cervical cancerc | 0.82 (0.39) | 0.90 (0.30) | 1.98 (1.11–3.51)* |
| HPV can cause genital wartsc | 0.41 (0.49) | 0.52 (0.50) | 1.52 (1.05–2.16)* |
| HPV is a sexually transmitted diseasec | 0.54 (0.50) | 0.69 (0.46) | 1.75 (1.89–2.59)* |
| HPV infection is rarec,d | 0.71 (0.46) | 0.88 (0.33) | 2.73 (1.61–4.60)** |
| HPV can cause abnormal papsc | 0.84 (0.37) | 0.91 (0.29) | 1.91 (1.05–3.47)* |
Note. Multivariate models control for parent gender, age, race/ethnicity, education, household income, urbanicity, and child’s age which were associated with HPV vaccine knowledge, attitudes, beliefs, or intentions in bivariate analyses (p<.05). HPV= Human papillomavirus; SD= standard deviation
Proportion of correct responses to 5 items about HPV infection.
Standardized beta coefficient (β) from linear regression model.
Proportion of correct responses to item.
Item was reverse-coded to indicate correct response.
p<0.05,
p<0.001
Table 3.
Past Internet use as a correlate of HPV vaccine attitudes and beliefs among parents of daughters (CHIME), n=733
| No | Yes | Multivariate | |
|---|---|---|---|
| Mean (SD) | Mean (SD) | β | |
| Perceived likelihood of HPV if child does not receive HPV vaccinea | 2.49 (0.72) | 2.62 (0.66) | 0.08* |
| Perceived likelihood of HPV if child receives HPV vaccinea | 2.04 (0.53) | 2.07 (0.53) | 0.01 |
| Perceived severity of cervical cancerb | 3.70 (0.58) | 3.77 (0.46) | 0.03 |
| Anticipated regret if child receives HPV vaccinec | 2.70 (1.25) | 2.41 (1.24) | −0.09* |
| Anticipated regret if child does not receive HPV vaccinec | 3.62 (0.77) | 3.72 (0.68) | 0.06 |
| Uncertainty about HPV vaccined | 2.74 (0.79) | 2.45 (0.83) | −0.14** |
| Perceived harms of HPV vaccinee | 2.14 (0.55) | 2.01 (0.53) | −0.12** |
| Perceived barriers to getting child HPV vaccinef | 1.57 (0.57) | 1.51 (0.53) | −0.04 |
| Perceived effectiveness of HPV vaccineg | 2.50 (0.62) | 2.58 (0.64) | 0.05 |
| Willingness to get child vaccinated against HPVh | 2.89 (0.99) | 3.03 (0.96) | 0.08* |
Note. βs represent standardized beta coefficients from multivariate models controlling for parent gender, age, race/ethnicity, education, household income, urbanicity, and child’s age which were associated with HPV vaccine knowledge, attitudes, beliefs, or intentions in bivariate analyses (p<.05). HPV= Human papillomavirus; SD= standard deviation
4-point response scale ranging from “no chance” to “high chance” (coded 1–4).
4-point response scale ranging from “slightly” to “extremely” (coded 1–4).
4-point response scale ranging from “not at all” to “a lot” (coded 1–4).
3 item scale, each item had a - point response scale ranging from “strongly disagree” to “strongly agree” (coded 1–4).
6 item scale, each item had a 4 point response scale ranging from “strongly disagree” to “strongly agree” (coded 1–4).
5 item scale, each item had a 3-point response scale “not hard at all” (coded as 1), “somewhat hard” (coded as 2.5), and “very hard (coded as 4), except for 1 item except for 1 item which used a 4-point response scale ranging from “strongly disagree” (to “strongly agree” (coded 1–4).
2 item scale, each item had a 4- point response scale ranging from “slightly effective” to “extremely effective” (coded 1–4).
5-point response scale ranging from “definitely not willing” to “definitely willing” (coded 1–5).
p<0.05,
p<0.001
Among parents of sons who were already aware that HPV vaccine could be given to males at the time of the HIS survey, 17% (19/115) reported having heard about HPV vaccine through the Internet. In multivariate analyses, parents who reported the Internet as a source of information perceived greater barriers to vaccination than parents who learned about HPV vaccine for males through other sources (β=0.23; Table 4). Past Internet use was not associated with parents’ willingness to have their son receive HPV vaccine. Because few parents who heard about HPV vaccine for males through the Internet also reported receiving a doctor’s recommendation to get their son vaccinated (n=3), we were unable to assess this association among parents of sons.
Table 4.
Past Internet use as a correlate of HPV vaccine attitudes and beliefs among parents of sons (HIS), n=115
| No | Yes | Multivariate | |
|---|---|---|---|
| Mean (SD) | Mean (SD) | β | |
| Perceived likelihood of HPV if child does not receive HPV vaccinea | 2.27 (0.64) | 2.18 (0.64) | −0.05 |
| Perceived likelihood of HPV if child receives HPV vaccine | -- | -- | -- |
| Perceived severity | -- | -- | -- |
| Anticipated regret if child receives HPV vaccineb | 2.54 (1.08) | 2.47 (1.17) | 0.004 |
| Anticipated regret if child does not receive HPV vaccineb | 3.11 (1.09) | 2.89 (1.10) | −0.10 |
| Uncertainty about HPV vaccinec | 3.37 (0.78) | 3.43 (0.85) | −0.07 |
| Perceived harms of HPV vaccined | 2.96 (0.55) | 3.11 (0.76) | 0.11 |
| Perceived barriers to getting childe HPV vaccine | 1.15 (0.32) | 1.37 (0.50) | 0.23* |
| Perceived effectiveness of HPVf vaccine | 2.50 (1.01) | 2.26 (1.10) | −0.11 |
| Willingness to get child vaccinated against HPVg | 3.39 (1.20) | 2.76 (1.14) | −0.09 |
Note. βs represent standardized beta coefficients from multivariate models controlling for parent gender, age, race/ethnicity, education, household income, urbanicity, and child’s age which were associated with HPV vaccine knowledge, attitudes, beliefs, or intentions in bivariate analyses (p<.05). Dashes (--) indicate that the item was not assessed. HPV= Human papillomavirus; SD= standard deviation.
4-point response scale ranging from “no chance” to “high chance” (coded 1–4).
4-point response scale ranging from “not at all” to “a lot” (coded 1–4).
3 item scale, each item had a 5-point response scale ranging from “strongly disagree” to “strongly agree” (coded 1–5).
5 item scale, each item had a 5-point response scale ranging from “strongly disagree” to “strongly agree” (coded 1–5).
2 item scale, each item had a 3-point response scale ranging from “not hard at all” to “very hard”, coded 1–3).
4-point response scale ranging from “not at all” to “a lot” (coded 1–4).
5-point response scale ranging from “definitely not willing” to “definitely willing” (coded 1–5).
p<0.05,
p<0.001
3.2 Future Internet Information-Seeking
Most parents in the CHIME study reported that they would go to the Internet if they had a strong need for information about HPV vaccine (69%; 505/773). In multivariate analyses, parents were more likely to report that they would go to the Internet as a source of information if they perceived lower likelihood that their daughters would get HPV if they received HPV vaccine (OR=0.67; 95% CI: 0.48–0.92; Table 5). Parents’ vaccination willingness was not associated with their report of intended future Internet information-seeking.
Table 5.
Correlates of future HPV vaccine information-seeking on the Internet among parents of daughters (CHIME), n=733
| Internet as a future information source
|
Multivariate | ||
|---|---|---|---|
| No | Yes | ||
| mean (SD) | mean (SD) | OR (95% CI) | |
| HPV knowledgea | 0.58 (0.19) | 0.60 (0.20) | 1.20 (0.53–2.73) |
| Perceived likelihood of HPV if child does not receive HPV vaccine | 2.53 (0.75) | 2.51 (0.69) | 0.98 (0.77–1.24) |
| Perceived likelihood of HPV if child receives HPV vaccine | 2.12 (0.56) | 2.01 (0.51) | 0.67 (0.48–0.92)* |
| Perceived severity of cervical cancer | 3.69 (0.62) | 3.72 (0.55) | 1.00 (0.78–1.28) |
| Anticipated regret if child receives HPV vaccine | 2.72 (1.27) | 2.59 (1.25) | 0.94 (0.83–1.06) |
| Anticipated regret if child does not receive HPV vaccine | 3.57 (0.81) | 3.66 (0.73) | 1.18 (0.95–1.48) |
| Uncertainty about HPV vaccine | 2.68 (0.82) | 2.68 (0.80) | 1.03 (0.88–1.26) |
| Perceived harms of HPV vaccine | 2.17 (0.60) | 2.13 (0.52) | 0.88 (0.66–1.18) |
| Perceived barriers to getting child HPV vaccine | 1.57 (0.59) | 2.55 (0.56) | 1.00 (0.75–1.32) |
| Perceived effectiveness of HPV vaccine | 2.47 (0.68) | 2.53 (0.59) | 1.14 (0.88–1.47) |
| Willingness to get child vaccinated against HPV | 2.75 (0.88) | 2.78 (0.96) | 1.08 (0.92–1.27) |
| Doctor recommended HPV vaccine,n(%) | 62 (27.19) | 116 (22.97) | 0.73 (0.51–1.06) |
Note. Table shows odds ratios from multivariate models controlling for parent race/ethnicity, education, and income which were associated with future Internet information-seeking in bivariate analyses (p<.05). Response scales appear in Table 3.
HPV= Human papillomavirus; SD= standard deviation
Proportion of correct responses to 5 items about HPV infection. Individual items were also examined and none were associated with future Internet information-seeking.
p<0.05
4. Discussion
4.1.1 Findings
In this study, we found that accessing information on the Internet was associated with higher knowledge and mostly positive parental perceptions about HPV vaccine. Consistent with previous research that found greater health knowledge among those who search the Internet for information [23], parents in the CHIME study who heard about HPV vaccine through the Internet had greater knowledge about HPV. Individuals who search for information on the Internet tend to be more health-oriented [24], so it is unclear whether or not parents in this study would have greater HPV knowledge anyway.
Past Internet use was also associated with several constructs from the health belief model which we previously reported were associated with HPV vaccine acceptability [11, 12] and uptake [22]. Compared to parents who heard about HPV vaccine through other sources, parents who heard about it through the Internet had more positive HPV vaccine attitudes and beliefs about the vaccine and were more likely to report receiving a doctor’s recommendation to get their daughter vaccinated. Unlike previous studies suggesting the Internet could contribute to parental refusal of vaccination generally [25], we found that parents’ past Internet use was associated with greater willingness to get their daughters vaccinated against HPV. However, intent does not always lead to behavior and, in other research (including analyses using CHIME data), hearing about HPV vaccine through the Internet was not associated with vaccine uptake [10, 26].
We also found that the Internet was a highly preferred source among parents with adolescent daughters for future information-seeking about HPV vaccine. This was generally true regardless of parents’ current beliefs and attitudes about the vaccine. With parents having such strong preferences to get future information from the Internet, it becomes important that they are able to easily locate valid, clear, and complete online information about HPV and HPV vaccine [7].
In contrast to the generally positive picture of Internet information we found among parents of daughters, we found that having heard about HPV vaccine through the Internet was associated with greater perceived barriers to vaccination among parents of sons. The reason for this positive association is unclear from our data. It may be that parents learned about actual barriers to HPV vaccination for males through the Internet. For example, the Advisory Committee on Immunization Practices (ACIP) provided only a permissive recommendation for HPV vaccine for males [27], as compared to the routine recommendation provided for females [28]. The weaker permissive recommendation could affect insurance coverage of the vaccine for male [29] and healthcare provider recommendations, both of which may influence parents’ vaccination decisions. The heightened perception of barriers to vaccination among parents who heard about HPV vaccine through the Internet could also reflect a lack of information available about HPV vaccine for males. Previous research has found that there are often gaps in information available through the Internet [1] and HPV vaccine for males has received far less media and advertising attention than HPV vaccine for females received at a similar point after licensure [7, 30].
4.2 Strengths and Limitations
Strengths of this analysis include the use of data from 2 complementary studies and information on multiple HPV vaccine attitudes and beliefs. However, our study also has several limitations including the cross-sectional nature of both study designs that precludes making causal inferences about the relationship between Internet information and vaccine attitudes, beliefs, and intentions. The measures of past Internet use and future Internet information-seeking relied on self-report and did not assess information source or quality. Surveys included different scale measures for some attitudes and beliefs which may have affected associations with Internet use. As few parents of sons were aware at the time of the survey that HPV vaccine could be given to males, we had limited power to detect differences in this sample. Making comparisons between findings from parents of daughters and parents of sons requires care as data came from different samples (regional versus national, different years of data collection) that could have been exposed to different messages about HPV vaccine. However, an important similarity is that both studies collected data about a year post-vaccine licensure.
4.3 Conclusion
Our findings suggest that the Internet is not only an important source of information about HPV vaccine for parents of adolescents, but that it can also be a positive one. Future research is needed to understand how to capitalize on the Internet as a source of information and monitor temporal trends in parents’ use of the Internet for HPV vaccine information as time since vaccine licensure increases. This may be particularly important for parents with adolescent sons, as more information on HPV vaccination and males may become available.
Highlights.
We used data from 2 studies with parents of adolescents.
We examined parents’ Internet information-seeking and HPV vaccine attitudes.
Internet use was associated with higher knowledge and mostly positive perceptions.
Footnotes
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