CVMA E-LEARNING COURSE OF THE MONTH

The Bond — Developing a Prosperous Practice:

The Team Approach, Relationship Management, and Marketing with Bernhard Pukay

The objective of the Bond course is to outline and discuss the 5 approaches to a practice becoming a Bond-Centered Practice. The course will briefly review the CVMA Opportunity for Renewal Study and the AAHA/CVMA/AAVMC Mega-Study and apply their findings to practical practice management issues. Veterinarians will learn the 3 basic needs of clients and the 6 common myths about veterinary practice. The course will also provide practical tools and suggestions on how a practice can become a Bond-Centered Practice, thereby boosting its revenues in an increasingly competitive environment, while achieving an improved quality-of-life and job satisfaction for its staff.

Topics Covered: Overview of current trends; brief review of the CVMA and AAHA/CVMA/AAVMC study reports; 5 steps to becoming Bond-Centered; defining a “good” veterinarian; relationship versus resource-draining factors; basic needs of clients; understanding your clients; 6 common myths about practice; the “success cascade”; the effects of raising and lowering your fees; the “Bond” philosophy.

You must be a veterinarian to take this course. It is available 24 hours-a-day, 7 days a week. Cost: $30 (Cdn) for CVMA members, $60 (Cdn) for non-members.

Simply go to www.canadianveterinarians.net, and in the upper right hand box headed “Veterinarians” click on “Click here to log in or join the CVMA.” (If you hit “Online Training Courses” in the Learning Library box on the left you will not be able to access the exclusive courses for veterinarians.) Log in using the code provided by the CVMA (if you don't remember your log-in code call the CVMA at 1-800-567-2862 ext. 10). Then go to “Management and Scientific Courses” in the Learning Library box, and hit “Browse the Catalogue.” You may take the first module of any course at no cost, so that you can assess your level of interest prior to purchasing it. Courses are available in French and English.

For more information, or assistance, please contact Ms. Angie Herzog at the CVMA at 1-800-567-2862 ext. 12 or (613) 236-1162 ext. 12, fax (613) 236-9681, e-mail aherzog@cvma-acmv.org

(by Angie Herzog, Manager, Professional Development)

Appendix A.