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. 2012 Dec 12;7(12):e51035. doi: 10.1371/journal.pone.0051035

A Model for Cross-Cultural Reciprocal Interactions through Mass Media

Juan Carlos González-Avella 1, Mario G Cosenza 2,*, Maxi San Miguel 3
Editor: Yamir Moreno4
PMCID: PMC3521026  PMID: 23251418

Abstract

We investigate the problem of cross-cultural interactions through mass media in a model where two populations of social agents, each with its own internal dynamics, get information about each other through reciprocal global interactions. As the agent dynamics, we employ Axelrod's model for social influence. The global interaction fields correspond to the statistical mode of the states of the agents and represent mass media messages on the cultural trend originating in each population. Several phases are found in the collective behavior of either population depending on parameter values: two homogeneous phases, one having the state of the global field acting on that population, and the other consisting of a state different from that reached by the applied global field; and a disordered phase. In addition, the system displays nontrivial effects: (i) the emergence of a largest minority group of appreciable size sharing a state different from that of the applied global field; (ii) the appearance of localized ordered states for some values of parameters when the entire system is observed, consisting of one population in a homogeneous state and the other in a disordered state. This last situation can be considered as a social analogue to a chimera state arising in globally coupled populations of oscillators.

Introduction

The study of cross-cultural experiences through mass-mediated contact is a topic of much interest in the Social Sciences [1][5]. Many of those studies have focused on the effects of cultural product consumption on audience beliefs, emotions, and attitudes toward the group originating these cultural products. For instance, several works have investigated the process by which international audiences develop American values, norms and stereotypes about America through the experience of watching American television series [6][8]. Other works have explored the political impact of international television across borders [9]. The expansion of broadcasting and telecommunication industries in recent times has led to an increase in the exchange of mass media products across countries and social groups. As a consequence, people of different groups that may have had little direct contact with each other can, however, have access to their reciprocal mass media messages. For example, the growth of media channels in East Asia has brought changing patterns of cultural consumption: younger generations in China are drawn to Korean pop stars; Korean people have begun to collect Chinese films; Japanese audiences await the broadcast of non-Japanese Asian dramas [5].

In the current research in complex systems, there is also much interest in the investigation of models of social dynamics [10]. Many of these systems have provided scenarios for investigating new forms of interactions and for studying new collective phenomena in non-equilibrium systems [11][20]. In this context, the model introduced by Axelrod [21] to investigate the dissemination of culture among interacting agents in a society has attracted much attention from physicists [22][33]. In this model, the agent-agent interaction rule is such that no interaction exists for some relative values characterizing the states of the agents that compose the system. This type of interaction is common in social and biological systems where there is often some bound or restriction for the occurrence of interaction between agents, such as a similarity condition for the state variable [34][38].

In particular, the effects of local and global mass media on a social group have been studied by using Axelrod's model [26], [27], [39], [40]. Some different formalisms for mass media based on Axelrod's model have also been proposed [41][43].

In this paper we investigate the problem of cross-cultural interactions through mass media in a model where two separated social groups, each with its own internal dynamics, get information about each other solely through reciprocal global interactions. We address the question of whether two societies subject to reciprocal mass media interactions become more similar to each other or if they can mantain some diversity. Specifically, our system consists of two populations of social agents whose dynamics is described by Axelrod's model, mutually coupled through global interactions. The global interactions act as fields that can be interpreted as mass media [27], [44]. In our model, the mass media content reaching one population corresponds to the statistical mode or cultural trend originated in the other population, and viceversa.

The existence of non-interacting states in the dynamics, as well as the competition between the time scales of local agent-agent interactions and the responses of the endogenous global fields, lead to nontrivial collective behaviors, such as the emergence of a largest minority group in a population, sharing a state different from that of the applied global field, and the occurrence of localized ordered states. In this last case, one population reaches a homogeneous state while several states coexist on the other. This situation can be considered as a social analogue to a chimera state arising in globally coupled populations of oscillators [45][50].

In the next section we present the model for two interacting populations of social agents and characterize the collective behavior on the space of parameters of the system. The nature of the observed localized ordered states is investigated in the following section. The final section contains the conclusions of this work.

The Model

We consider a system of Inline graphic agents consisting of two populations or subsets: Inline graphic and Inline graphic, with sizes Inline graphic and Inline graphic, such that Inline graphic. The fraction of agents in subset Inline graphic is Inline graphic and that in subset Inline graphic is Inline graphic.

Each subset consists of a fully connected network, i. e., every agent can interact with any other within a subset. We employ the notation Inline graphic to indicate “or Inline graphic”. The state of agent Inline graphic is given by an Inline graphic-component vector Inline graphic, Inline graphic, where each component can take any of Inline graphic different values Inline graphic.

Let us denote by Inline graphic and Inline graphic the global fields defined as the statistical modes of the states in the subsets Inline graphic and Inline graphic, respectively, at a given time. This means that the component Inline graphic is assigned the most abundant value exhibited by the Inline graphicth component of all the state vectors Inline graphic in the subset Inline graphic. If the maximally abundant value is not unique, one of the possibilities is chosen at random with equal probability. In the context of social dynamics, these global fields can be interpreted as mass media messages about “trends” originated in each population.

Each agent in subset Inline graphic is subject to the influence of the global field Inline graphic, and each agent in subset Inline graphic is subject to the influence of the global field Inline graphic. Figure 1 shows the configuration of the two populations subject to the influence of their reciprocal global fields.

Figure 1. Representation of two populations Inline graphic and Inline graphic interacting through their reciprocal global fields Inline graphic and Inline graphic, each acting with intensity Inline graphic.

Figure 1

Starting from random initial conditions in each subset, at any given time, a randomly selected agent in subset Inline graphic can interact either with the global field Inline graphic or with any other agent belonging to Inline graphic. The interaction in each case takes place according to the dynamics of Axelrod's cultural model.

The dynamics of the system is defined by iterating the following steps:

  1. Select at random an agent Inline graphic and a agent Inline graphic.

  2. Select the source of interaction: with probability Inline graphic, agent Inline graphic interacts with field Inline graphic and agent Inline graphic interacts with field Inline graphic, while with probability Inline graphic, Inline graphic interacts with Inline graphic selected at random and Inline graphic interacts with Inline graphic also selected at random.

  3. Calculate the overlap (number of shared components) between agent Inline graphic and its source of interaction, given by Inline graphic, where Inline graphic if the source is the field Inline graphic, or Inline graphic if the source is agent Inline graphic. Similarly, calculate the overlap Inline graphic, where Inline graphic if the source is the field Inline graphic, or Inline graphic if the source is agent Inline graphic. Here we employ the delta Kronecker function, Inline graphic, if Inline graphic; Inline graphic, if Inline graphic.

  4. If Inline graphic, with probability Inline graphic choose Inline graphic such that Inline graphic and set Inline graphic; if Inline graphic or Inline graphic, the state Inline graphic does not change. If Inline graphic, with probability Inline graphic choose Inline graphic such that Inline graphic and set Inline graphic; if Inline graphic or Inline graphic, the state Inline graphic does not change.

  5. If the source of interaction is Inline graphic, update the fields Inline graphic and Inline graphic.

The strength of each field Inline graphic and Inline graphic is represented by the parameter Inline graphic that measures the probability for the agent-field interactions. Step Inline graphic characterizes the time scale for the updating of the global fields in our model. In general, agents in one population do not have instantaneous knowledge of the state of the global field of the other population, but only when they effectively interact with that global field. The non-instantaneous updating of the global fields expresses the delay with which a population acquires knowledge about the other through the only available communication channel between them, as described in many cross-cultural interactions through mass media [5]. In our case, as the value of the parameter Inline graphic increases, both the intensity of the global fields and the updating rate of their states increase.

Under the mutual coupling, both populations, Inline graphic and Inline graphic form domains of different sizes in the asymptotic state. A domain is a set of connected agents that share the same state. A homogeneous or ordered phase in a population corresponds to Inline graphic, Inline graphic. There are Inline graphic equivalent configurations for this ordered phase. In an inhomogeneous or disordered phase in a population several domains coexist. The sizes of these domains within each population are ranked by the index Inline graphic: Inline graphic corresponding to the largest domain, Inline graphic indicates the second largest domain, etc. To characterize the collective behavior of the system, we define the following macroscopic quantities: (i) the average normalized size (divided by Inline graphic) of the domain in Inline graphic whose size has rank Inline graphic, denoted by Inline graphic; (ii) the probability that the largest domain in Inline graphic has a state equal to Inline graphic, designed by Inline graphic.

Figure 2 shows various of these quantities as functions of the parameter Inline graphic, for different values of Inline graphic. In this paper we fix the parameter value Inline graphic. In the absence of global fields (Fig. 2(a)), i.e. Inline graphic, we have two uncoupled and independent subsets; each subset spontaneously reaches an ordered phase, characterized by Inline graphic and Inline graphic, for values Inline graphic, and a disordered phase, corresponding to Inline graphic and Inline graphic, for Inline graphic, where Inline graphic is a critical point that depends on the subset size in each case, Inline graphic [52]. Figure 3(a) shows the asymptotic pattern in this case.

Figure 2. Inline graphic, Inline graphic, and Inline graphic as functions of Inline graphic, with Inline graphic, for different values of Inline graphic.

Figure 2

System size is Inline graphic with partition Inline graphic. Each data point is the result of averaging over Inline graphic random realizations of initial conditions. (a) Inline graphic (open circles), Inline graphic (solid circles); with Inline graphic. (b) Left vertical axis: Inline graphic (open circles); right vertical axis: Inline graphic (crosses); fixed Inline graphic. Phases I and II. (c) Left vertical axis: Inline graphic (open circles), Inline graphic (open squares); right vertical axis: Inline graphic (crosses); fixed Inline graphic. Phases I and IV. (d) Left vertical axis: Inline graphic (open circles), Inline graphic (open squares); right vertical axis: Inline graphic (crosses); fixed Inline graphic. Phase III occurs for values Inline graphic, independent of Inline graphic. The bars in (c) and (d) indicate the probability Inline graphic of finding a localized ordered state in the system as a function of Inline graphic for the given value of the intensity Inline graphic.

Figure 3. Each panel displays an asymptotic state (vertical axis) of the agents in the interacting populations Inline graphic (upper part) and Inline graphic (lower part) vs. time (horizontal axis), corresponding to a different phase in the system.

Figure 3

Each value of the state variable of an agent is represented by a different color. Population sizes are Inline graphic, Inline graphic, with Inline graphic. (a) Inline graphic (no coupling). (b) Inline graphic (phase I). (c) Inline graphic (phase II). (d)Inline graphic (phase IV). (e) Inline graphic (phase III). (f) Inline graphic (localized ordered state).

For Inline graphic and Inline graphic, each population reaches an ordered state with Inline graphic, as shown in Fig. 2(b). However, in this situation the spontaneous order emerging in subset Inline graphic for parameter values Inline graphic due to the agent-agent interactions competes with the order being imposed by the applied global field Inline graphic. For some realizations of initial conditions, the global field Inline graphic imposes its state on subset Inline graphic and, correspondingly, the field Inline graphic imposes its state on subset Inline graphic. As a consequence, both subsets reach the same state with Inline graphic. An asymptotic state corresponding to this situation is displayed in Fig. 3(b). We refer to this state as phase I. However, the ordered state in subset Inline graphic does not always correspond to the state of the global field Inline graphic being applied to Inline graphic. This is revealed by the probability Inline graphic shown in Fig. 2(b) that measures the fraction of realizations that the largest domain in Inline graphic has a state equal to Inline graphic. We find Inline graphic for a range of values Inline graphic. Thus, in this case there is a probability that subsets Inline graphic and Inline graphic can reach ordered states different from each other, i. e., Inline graphic. Figure 3(c) illustrates the asymptotic states in this case. We denote this situation as phase II.

Figures 2(c) and 2(d) show both Inline graphic and Inline graphic as functions of Inline graphic for greater values of Inline graphic. The quantity Inline graphic in Fig. 2(c) displays a local minimum at some value of Inline graphic that depends on Inline graphic. This local minimum of Inline graphic is associated to a local maximum value of Inline graphic, such that Inline graphic for Inline graphic. Therefore, two majority domains form in subset Inline graphic for Inline graphic. Fig. 2(c) also shows that the probability Inline graphic, indicating that the state of the largest group in Inline graphic is always equal to that imposed by the field Inline graphic. But the second largest group that occupies almost the rest of subset Inline graphic reaches a state different from Inline graphic. Thus, the value of Inline graphic for which Inline graphic has a local minimum is related to the emergence of a second largest domain ordered against the global field Inline graphic. The corresponding asymptotic pattern is shown in Fig. 3(d). We call this configuration phase IV. Figure 2(d) reveals that, for larger values of Inline graphic, various local minima of Inline graphic can occur at some values of Inline graphic. This local minima of Inline graphic correspond to local maxima of Inline graphic and to the emergence of a second largest domain in Inline graphic ordered against the field Inline graphic. The raise of a largest minority group at some values of Inline graphic is a manifestation of the tendency towards the spontaneous order related to the agent-agent interactions. For values Inline graphic, both populations reach disordered states Inline graphic, characterized by Inline graphic. The disordered behavior of the system is denoted by phase III and the corresponding pattern is displayed in Fig. 3(e).

To characterize phase II, we plot in Fig. 4 the quantity Inline graphic as a function of Inline graphic, for a fixed value Inline graphic. For Inline graphic, the state of the largest domain in Inline graphic corresponds to the state of the field Inline graphic, i.e. Inline graphic and Inline graphic, indicating the presence of phase I, and thus Inline graphic. For Inline graphic, the largest domain in Inline graphic no longer possesses the state of the field Inline graphic but another state non-interacting with this field, i.e. Inline graphic and Inline graphic, and therefore Inline graphic, characterizing phase II. For Inline graphic, Inline graphic and Inline graphic.

Figure 4. The quantity Inline graphic as a function of Inline graphic for a fixed value Inline graphic, with Inline graphic.

Figure 4

The critical values Inline graphic and Inline graphic, as well as the regions where phases I, II, and III occur, are indicated. System size is Inline graphic with partition Inline graphic. Each data point is averaged over Inline graphic realizations of initial conditions.

We note that phase II occurs for small values of Inline graphic, where the time scale for the agent-agent interaction dynamics is smaller than the corresponding time scale for the agent-field dynamics. This means that the state of the global field does not vary much in comparison to the changes taking place in the states of the agents and, therefore, the global field behaves approximately as a fixed external field with little influence on the system. As a consequence the system can spontaneously order in a state different from that of the global field if Inline graphic is sufficiently large, giving rise to phase II. For increasing values of Inline graphic, the updating of the global fields and the agent-agent dynamics have comparable time scales and, therefore, the state of the fields corresponds to that of the largest domain in each subset, yielding regions of both phase I and phase IV.

The collective behavior of either of the two subsets coupled through their reciprocal global fields can be characterized by four phases on the space of parameters Inline graphic, as shown in Fig. 5 for subset Inline graphic: (I) a homogeneous, ordered phase, for which Inline graphic and Inline graphic; (II) an ordered phase in a state orthogonal to the applied global field, such that Inline graphic and Inline graphic; (III) a disordered phase for Inline graphic, for which Inline graphic; and (IV) a partially ordered phase, where Inline graphic and Inline graphic, Inline graphic, characterized by the emergence of a second largest domain ordered in a state different from field Inline graphic.

Figure 5. Phase diagram of population Inline graphic on the space of parameters Inline graphic, with Inline graphic.

Figure 5

System size is Inline graphic with partition Inline graphic. Each data point is averaged over Inline graphic realizations of initial conditions. The color code represents the value of the normalized largest domain size Inline graphic, from black (Inline graphic) to white (Inline graphic). The regions where the different phases occur are labeled and separated by slashed lines: phase I (both populations share same homogeneous state); phase IV (partially ordered, emergence of second group); phase III (disordered), and phase II (each population in a different homogeneous state). Localized ordered states can occur in the transitions from phase IV to phase I.

The phase diagram of Fig. 5 reveals that the interaction through reciprocal, evolving global fields can lead to nontrivial effects in certain cases. For example, for a fixed value Inline graphic, the global field can impose its state to the system (phase I) only for a range of intermediate values of the intensity Inline graphic.

We have checked the behavior of the system for different population sizes Inline graphic and Inline graphic. Figure 6 shows the quantity Inline graphic as a function of Inline graphic with fixed coupling Inline graphic, for different values of Inline graphic. We see that the critical point for the transition to phase III scales as Inline graphic, as expected [52], and that the qualitative collective behavior represented in the phase diagram of Fig. 5 is independent of the sizes of the partitions into two populations. Since Inline graphic, the collective behavior of the system is also independent of the size Inline graphic, and Inline graphic, according to Fig. 6.

Figure 6. Normalized size of largest domain Inline graphic as a function of Inline graphic with fixed intensity Inline graphic, for different population sizes: Inline graphic (squares); Inline graphic (circles); Inline graphic (diamonds).

Figure 6

System size is Inline graphic and Inline graphic.

Localized Ordered States

In addition to phases I and II that display homogeneous states for both subsets Inline graphic and Inline graphic, there are configurations where homogeneous states can take place in only one subset, while the other is inhomogeneous, for some values of parameters. We refer to this configuration as localized ordered states . These states are characterized by Inline graphic and Inline graphic. Figure 3(f) displays the asymptotic state of the system in this case. In contrast to the four phases that can be characterized in a subset, the ordered collective states can only be defined by considering both subsets simultaneously, i.e., it requires the observation of the entire system.

To elucidate the nature of these states, we calculate the probability Inline graphic of finding a localized ordered state in the system as a function of Inline graphic in Figs. 2(c) and 2(d), employing the criterion Inline graphic. In both figures, there are ranges of the parameter Inline graphic where localized ordered states can occur; the probability Inline graphic is maximum near the values of Inline graphic that correspond to local minima of Inline graphic (and local maximum values of Inline graphic). Figure 7 shows the probability distributions Inline graphic and Inline graphic, Inline graphic, of the normalized domain sizes for both subsets Inline graphic and Inline graphic, calculated over Inline graphic realizations of initial conditions, for different values of Inline graphic, and with fixed Inline graphic corresponding to Fig. 2(c). Figure 7(a) exhibits the probabilities Inline graphic and Inline graphic when either subset is in phase I with Inline graphic, characterized by the presence of one large domain whose size is of the order of the system size Inline graphic, in agreement with Fig. 3(b). Figure 7(b) shows Inline graphic and Inline graphic associated to phase IV (Inline graphic), where the size of the largest domain in either subset never reaches the system size due to the appearance of a second group, as displayed in Figs. 2(c) and 3(d). Figure 7(c) shows the probabilities Inline graphic and Inline graphic for Inline graphic. In this case either subset can reach an ordered configuration, Inline graphic, or an inhomogeneous state Inline graphic. This corresponds to the appearance of localized ordered states in the system. For Inline graphic, we find again a probability distribution typical of phase I.

Figure 7. Probability distributions Inline graphic and Inline graphic, Inline graphic, of normalized domain sizes for both populations Inline graphic (black bars) and Inline graphic (grey bars), calculated over Inline graphic realizations of initial conditions, with fixed intensity Inline graphic, Inline graphic, and for different values of the number of options Inline graphic.

Figure 7

(a) Inline graphic (phase I); (b) Inline graphic (phase IV); (c) Inline graphic (localized ordered states); (d) Inline graphic (phase I).

The localized ordered states are analogous to chimera states observed in two populations of dynamical oscillators having global or long range interactions, where one population in a coherent state coexist with the other in a incoherent state 4550. In a chimera state, one part of a spatially extended system presents a coherent or synchronized behavior while another part is desynchronized.

Note that the regions of parameters where localized ordered states can emerge in our system lie between phase IV and phase I states. In fact, the configuration of localized ordered states shares features of both phase I and phase IV; they can be considered as transition configurations between phase IV and phase I states.

Discussion

We have investigated the collective behavior of a system consisting of two populations of social agents, mutually coupled through global fields, as a model for cross-cultural interactions via mass media. Specifically, we have employed Axelrod's model for social influence as the interaction dynamics.

The global interaction field associated to each population corresponds to the statistical mode of the states of the agents. In the context of social dynamics, this global autonomous field can be interpreted as mass media messages about “trends” or stereotypes originated in one population that are transmitted to the other population. Thus, our system can represent cross cultural interactions between two separated social groups, each with its own internal dynamics, but getting information about each other solely through their mass media messages [5].

We have found several phases on either subset depending on parameter values: two homogeneous phases, one having the state of the global field acting on that subset (phase I), and the other consisting of a state different from that reached by the applied global field (phase II); a partially ordered phase characterized by the emergence of a second largest domain ordered in a state different from the global field (phase IV); and a disordered phase (III).

States similar to phases I, II, and III are also observed for some regions of parameters in a system of social agents subject to an external fixed field [40]. In the present model with non-instantaneous updating of the fields, for small values of Inline graphic, the global evolving field varies very slowly in comparison to the changes in the states of the agents in a subset due to their mutual interactions. In this case, the global evolving field behaves as a fixed external field acting on the population.

However, for larger values of Inline graphic, the adaptive nature of the global fields induce two new phenomena in some range of Inline graphic on each population. One is the emergence of a largest minority group of appreciable size having a state different from that of the applied field (phase IV). The other corresponds to the appearance of localized ordered states when the entire system is observed, consisting of one population in a homogeneous state and the other in an disordered state. These configurations occur with a probability that depend on both Inline graphic and Inline graphic and appear as transitions states from phase IV to phase I. These localized ordered states are analogous to the chimera states that have been found in networks of coupled oscillators having global interactions, where a subset of the system reaches a coherent state while another subset remains incoherent [47], [48]. The recent experimental discovery of such chimera states has fundamental implications as it shows that localized order and structured patterns can emerge from otherwise structureless system [50], [51]. As noted in Ref. [47], analogous symmetry breaking is observed in dolphins and other animals that have evolved to sleep with only half of their brain at a time: neurons exhibit synchronized activity in the sleeping hemisphere and desynchronized activity in the hemisphere that is awake [53].

From a social perspective, our model shows that cross cultural reciprocal interactions through mass media do not always lead to the imposition over one population of the cultural trends being transmitted by the media of another population. A group possessing a cultural state different from that of the mass media message can spontaneously emerge in the first population. Under some circumstances, such group can encompass the entire population (phase II), or it can constitute the largest minority in that population (phase IV).

The behaviors reported here should also be expected in other non-equilibrium systems possessing non-interacting states, such as social and biological systems whose dynamics usually possess a bound condition for interaction [35]. This includes models of motile elements in population dynamics, such as swarms, fish schools, bird flocks and bacteria colonies [34], [54][58]. Future extensions of this work involves the consideration of complex network structures within each population and the investigation of communities, where the interaction between populations occurs through a few elements rather than a global field.

Acknowledgments

The authors are grateful to V. M. Eguíluz for fruitful discussions. M. G. C. thanks the Associates' Program of the Abdus Salam International Center for Theoretical Physics, Trieste, Italy.

Funding Statement

J.C.G-A acknowledges support from project CNPq 150452/2011-0, Brazil. M.S.M. acknowledges financial support from Comunitat Autònoma de les Illes Balears, FEDER, and MINECO (Spain) under project FIS2007-60327. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.

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