Abstract
A convenience ready-to-reconstitute cutlet mix containing 30% fish protein powder was developed to improve the nutritional quality of the product. Consumer survey was based on the home use test (HUT) method. The acceptance of the fish cutlet mix (FCM) was studied using a 9-point hedonic scale ranging from 1 (extremely dislike) to 9 (extremely like). Product’s characteristics and stability were studied during 6 months of storage at 27 ± 2 °C. The FCM packed in a polyethylene bag and cardboard box was stable during the storage period. There were no changes in colour, moisture gain and water activity, and TBARS values remained low. The FCM was accepted by the consumers in the study (n = 85). The average liking was high (7.5 ± 1.3) and it was influenced by frequency of fish and chicken consumption, educational level and household size. People who ate fish once a week liked the product more than other consumers. Also those with higher educational level and bigger household size. The results in this paper are important information for companies planning to develop ready-to-eat products fortified with fish proteins. The products could be means of increasing fish consumption in countries/areas where there is no tradition of consuming fresh or frozen fish.
Keywords: Ready-to-reconstitute, Fish cutlet mix, Fish protein powder, Consumer acceptance, Home use test, Storage stability
Introduction
Fish and fishery products play an important role in human nutrition as a source of proteins, fatty acids, fat-soluble vitamins and micronutrients (Altschul 1989; Belitz et al. 2009). They are also highly digestible and contain all essential amino acids (Haard 1995). However, fish and fishery products are very perishable (Gill 1995) and a preservation method such as drying can extend the shelf-life of these products by lowering the water activity to prevent microbiological, chemical and biochemical deterioration (Belitz et al. 2009). The demand for ready-to-eat (RTE) and or ready-to-cook meals is gradually growing because of their convenience (Yerlikaya et al. 2005). The sales of ready meals have been growing rapidly in Iran for the last years. They have been driven by consumer demand for convenience food, value for money and increasing product awareness. Retail and foodservice sales of ready meals are expected to grow 8% annually in volume driven by increases in household incomes as more women go out to work, the expansion of supermarket chains and wider access to modern retail outlets, a wider consumer base for the consumption of ready meals, and growing acceptance of Western eating habits (Euromonitor 2010).
Formulated RTE fish products are very popular and available in different forms (Tomoszek 2002). Fish and shrimp soup mixes and snacks are examples of dried RTE products. They are popular in Asian countries because of easy transportation, quality, stability and long shelf life (Bakar 2007). Consumers should be able to rehydrate and cook dried food mixes within a short period of time and they should be at least as nutritious and palatable as canned or frozen products (Thorner 1973).
Fish protein powder (FPP) produced from different sources of raw material (Niki and Igarashi 1982) is utilized as a binder, dispersing agent and emulsifier due to its strong interactions with other proteins and its high gelation ability (Ramirez et al. 1999; Chung et al. 2000; Carvajal et al. 2005). It can be used for producing formulated seafood and other food products (Niki et al. 1982, 1983; Park and Lin 2005). In recent years some studies have been done to investigate process conditions, quality and characteristics of FPP (Ramirez et al. 1999; Chung et al. 2000; Musa et al. 2005; Sathivel et al. 2006; Chavan et al. 2008; Shaviklo et al. 2010a, 2011a). Successful development of some convenience RTE food products from FPP has been reported by Ballester et al. (1968) for protein mix, by Gogoi et al. (1996) for rice-fish snack, by Huda et al. (2000, 2001) for fish cracker, by Sathivel et al. (2005) for fortified mayonnaise and by Shaviklo et al. (2010b, c, 2011b) for high protein corn-fish snacks and fortified ice-cream respectively.
Few studies on the development and acceptance of dried food mixes have also been reported. The products included vegetable cutlet mix based on soy proteins (ISIRI 2003), instant vegetable soup mix (Abeysinghe and Illeperuma 2006), chicken kebab mix (Modi et al. 2007), Basundi mix; an Indian dessert (Ruhil et al. 2010) and instant spice mix from seaweed (Senthil et al. 2010). However there are still opportunities to increase the value of FPP by adding them to dry mix products. Utilisation of fish in dried products including dried fish patties was also reported by Bello and Piggot (1979, 1980). All the products were stable for 4–6 months at ambient temperatures.
The idea to develop fish cutlet mix (FCM) was generated from national standard guidelines for processing and specification of vegetable cutlet mixes (ISIRI 2003) in order to improve the nutritional quality of the product and to increase fish consumption in the country. The FCM is a ready-to-reconstitute food and can be developed from various dried ingredients including FPP. It is a convenient product due to its low volume and long storage life at ambient temperatures and it has functional ingredients like FPP and soy protein. Mixing FCM with adequate water makes it possible to form/shape and fry the product within 10–15 min.
Fish consumption in Iran is low, especially in Iran’s central cities where most people live (Shilat 2008; FAO 2009a). The main obstacles in increasing fish consumption in Iran are lack of skills in preparing and cooking fish at home and peoples dislike of fish odour and flavour (Shilat 2005; FAO 2009b). But new RTE fishery products have been welcomed by Iranian consumers due to masking fish odour and flavour by using different ingredients and formulating the new products similar to existing meat and chicken products (Shaviklo 2000, 2006). The objectives of this project were to develop a nutrious convenience/ready-to-reconstitute FCM and to study the consumer acceptance, storage stability and quality changes of the product during 6 months of storage at ambient temperature.
Materials and methods
Processing of FPP
The FPP was processed at Matis (Icelandic Food and Biotech R&D) processing laboratory in Reykjavik, Iceland. Chilled fresh skinless saithe (Pollachius virens) fillets (3 days post catch) were provided from a local fish processing company, packed in 3 polystyrene boxes (net wt. of each 10 kg) and brought to the laboratory. The average length and weight of fillets were 40–45 cm and 800–1000 g, respectively. The fish fillets were kept refrigerated (<4 °C) until processing at the same day.
Fish fillets were minced using an industrial meat mincer (Sirman-TC12E, Curtarolo, Italy). The mince was leached by washing it twice with 5 times its volume of cold water with 0.2% salt as recommended by Min et al. (1987). The mince was mixed and stirred with a stainless steel spatula for 15 min. The slurry was then passed through a cheese cloth. The wash water which contained pigments, blood and soluble nitrogenous material was discarded. Cheese cloth was used to manually remove as much water as possible from the washed mince after the second washing process. The obtained leached mince was mixed with 2.5% sucrose, 2.5% sorbitol, and 0.1% sodium tripolyphosphate (E451) as lyoprotectants in a silent cutter (Kilia bowl cutter, 201100EX, Neumunster, Germany) for 5 min. The temperature of the raw material was less than 10 °C during mixing. The mixture of leached mince and additives was placed on aluminium trays with 3 cm thickness and blast frozen for 12 h at −24 °C.
The blast frozen mixture was chopped using a large chopping knife to make frozen pieces of less than 2 cm thickness and freeze dried in a pilot lyophilizer (VirTis, Genesis Series, NY, USA) at a pressure of 250 to 50 mm Hg in the chamber and a condensing temperature of −80 °C. The plate temperature was set from −15 to 60 °C and then to +15 °C for 24 h. The semi freeze-dried fish protein was removed from the freeze-dryer machine after 24 h of operation. The fish protein was comminuted using a silent cutter (Kilia bowl cutter, 201100EX, Neumunster, Germany) for 1 min. The comminuted fish protein with less than 0.3 cm particle sizes was reloaded to the lyophilizer and dried further using the same aforementioned programme. Dried fish protein was milled using a silent cutter (Kilia bowl cutter, 201100EX, Neumunster, Germany) for 1 min and sieved using US standard test sieve with 250 μm screen mesh (Gardner Co. Inc, Pompano Beach, FL, USA). The resulting powder was vacuum packaged and stored at −24 °C until sending it to Iran where the FCM was developed.
Other ingredients
Other ingredients “i.e.” extruded soy protein granules, whole potato powder, toasted bread powder, toasted chickpea powder, soy protein isolate, garlic powder, curry powder, salt and dried parsley were obtained from a local market (Esfahan, Iran).
Developing FCM prototypes
The FCM was developed using a national standard method for processing vegetable cutlet mixes (ISIRI 2003) as a base together with technical information given by the R&D group of Zardaneh Soy Protein Products Company (Esfahan, Iran). The effects of different levels of key ingredients “i.e.” the FPP, textured soy protein, and whole potato powder on the characteristics of the new product were initially studied. Then 4 prototypes of the FCM were formulated at the Zardaneh Soy Protein Products Company (Esfahan, Iran) with the ingredients listed in Table 1. The FPP and other ingredients were weighed separately using a digital scale (PCE-BSH 6000 series laboratory balances PCE Group, Durham, UK) and mixed gently in a ribbon blender (SHADMEHR®) for 3 min. The FCM was packed using automatic weighing packing machine (SHADMEHR® Packing Industries, Tehran, Iran) in polyethylene bags (100 g). The FCM bags were put manually into cardboard boxes to protect them during handling and against ambient conditions. The products were stored at ambient temperature (27 ± 2 °C) until performing consumer survey, physical, chemical and microbiological analysis.
Table 1.
Ingredients | Fish cutlet mix prototypes | |||
---|---|---|---|---|
A | B | C | D | |
Fish protein powder | 25 | 25 | 25 | 30 |
Textured soy protein | 25 | 20 | 30 | 25 |
Whole potato flake | 25 | 30 | 20 | 20 |
Toasted bread powder | 10 | 8 | 8 | 8 |
Toasted chickpea flour | 6 | 5 | 3.5 | 3 |
Garlic powder | 4 | 4 | 4 | 4 |
Curry powder | 4 | 4 | 4 | 4 |
Salt | 1 | 3 | 3.5 | 3.5 |
Dried parsley | 0 | 0.5 | 1 | 0.5 |
Soy protein isolate | 0 | 0.5 | 1 | 2 |
Total | 100 | 100 | 100 | 100 |
Evaluation and selection of FCM
Six in-house experts in food processing were used for evaluating the sensory quality of the FCM products. The specification of a vegetable cutlet mix (ISIRI 2003) was used as a basis for the sensory evaluation of the products. The prototype selection was based on the highest scores of sensory liking (odour, flavour, cohesiveness, juiciness and overall acceptability) and comments about the products. A 9-point hedonic scale ranging from 1 (extremely dislike) to 9 (extremely like) was applied to determine the attributes. The experts were first asked to evaluate each product by checking cohesiveness, sniffing and then by tasting. They rinsed their mouths with water after tasting each product. Experts were also free to write their comments about the products.
Physicochemical analysis
The FCM prototype was subjected to physicochemical analysis in triplicate after 0, 2, 4, and 6 months of storage. The proximate composition was determined according to AOAC (1990) methods. Crude protein content was determined using the Kjeldahl method (Kjeltex System-Texator, Sweden). Crude lipid content was determined by the Soxhlet method (Soxtec System-Texator, Sweden). Ash content was determined by heating samples overnight at 550 °C. Moisture content was determined by drying samples 4 h at 105 °C until constant weight was achieved.
Thiobarbituric acid reactive substances (TBARS) were determined by a slightly modified steam distillation method (Tarladgis et al. 1960), where the sample size was reduced to 5 g and antioxidants (5 ml of 0.5% propyl gallate and 0.5% ethylene diamine tetra acetic acid in water) were added to the sample during blending. Malondialdehyd-bis-(diethyl acetate) was used as a standard.
Water activity (aw) was measured by using a Decagon Water Activity Meter (AquaLab Series 3, Decagon Devices, Inc. Pullman, WA, USA). About 2 g of sample was put into the instrument and aw was measured automatically after starting the program. The density was determined by placing the sample in a pre-weighed 10 ml graduated cylinder up to 10 ml mark with gentle tapping. The weight of the powder was noted to the density percentage as g powder per ml volume (Musa et al. 2005). The pH was determined in duplicate for each sample. Five g of FCM was mixed with 20 ml of deionised water and stirring for 5 min prior to measuring with an Ag/AgCl combination electrode connected to a pH meter, model PHM80 (Radiometer, Copenhagen, Denmark).
Colour was measured by placing FCM in a test tube (25 mm in diameter) which was read in a Minolta CR-400 Chroma Meter (Minolta Camera Co. LTD. Osaka, Japan) in Lab* measuring mode with CIE Illuminant C. The colour was measured 3 times turning the test tube 120˚ between measurements. Results were given as lightness (L*), redness (a*) and yellowness (b*).
Microbial analysis
The FCM prototype was subjected to microbiological analysis in triplicate after 0, 2, 4, and 6 months of storage. Total plate count, coliforms, E-coli, salmonella spp. moulds, yeasts and Bacillus cereus were measured in the products using national standard methods (ISIRI 2003) for vegetable cutlet mix.
Consumer survey
The consumer survey was based on the home use test (HUT) method. It involved the use of a questionnaire for acceptance test with consumers and for investigating their attitudes toward the FCM and convenience/RTE foods. The questionnaire consisted of 2 parts. It the first part subjects were asked to indicate their overall liking; dislike extremely (1), like extremely (9), after preparing and tasting fried FCM at home and to express their willingness; fully disagree (1), fully agree (7), to buy this product if it was available on the market. The other part of the questionnaire included questions about age, gender, education, household size, consumption frequency of fish and fish/meat/chicken products; less than once a week or less (1), once a week (2) and twice a week or more (3). Also on the importance of healthy diet to them and their families, the importance of knowing nutritional quality/list of ingredients of RTE products before purchasing, the importance of taste of food in comparison to nutritional quality; how healthy or unhealthy they considered fish, meat, chicken and their products, soy protein products and muscle food with high fat content. There were also questions on the importance of ease of preparation, taste of foods, healthiness of products, feasibility of keeping products at ambient temperature, the price of healthy food and package design. The consumers were asked to indicate their opinions of the questions and statements by checking one option from fully disagree (1), to fully agree (7) or from very unhealthy (1), to very healthy (7) or from not important at all (1), to very important (7).
Consumers selected in a shopping mall in Esfahan (Iran) were asked if they would like to take part in a consumer survey. Altogether 100 samples were prepared. The product in packaged form (100 g) along with the instruction for reconstitution and cooking, 2 questionnaires and a ready to post envelope for sending the filled questionnaires were offered to the consumers. They were informed to add 200 ml water to a FCM package and mix it for 5 min, and then fry the mixture after manual forming. Each package was enough to be evaluated by at least 2 consumers.
Statistical analysis
The experiments were carried out in triplicate and the statistical program NCSS 2000 (NCSS, UT, USA) was used for the statistical analysis. The results were given as a mean ± standard deviation (SD). The program was used to calculate multiple comparisons using Duncan’s test to determine if prototypes were different. Student’s t-test was used to determine if there was a difference between characteristics of FPP and fish cutlet mix prototype. General Linear Models (GLM) was used to observe any interaction between liking scores and other variable factors. All differences were considered statistically significant when p < 0.05.
Results and discussion
Selection of FCM prototype for consumer survey and storage stability studies
Means of hedonic ratings for sensory attributes and overall acceptability of the 4 different prototypes of FCM is shown in Table 2. Prototypes A and B had significantly lower liking scores for flavour, cohesiveness, juiciness, and overall acceptability than the other 2 prototypes. Prototype C had significantly lower liking scores in flavour, juiciness and overall acceptability than prototype D. Therefore, prototype D was selected by experts for the consumer survey and storage stability study.
Table 2.
Attributes | Fish cutlet mix prototypes | ||||
---|---|---|---|---|---|
A | B | C | D | ||
Odour | NS | 6.8 ± 0.92 | 7.1 ± 0.82 | 7.6 ± 0.67 | 7.5 ± 0.78 |
Flavour | *** | 6.1 ± 1.25c | 7.0 ± 0.84b | 7.5 ± 0.89b | 8.6 ± 0.55a |
Cohesiveness | *** | 2.9 ± 1.23c | 5.3 ± 1.45b | 7.4 ± 0.93a | 8.4 ± 0.67a |
Juiciness | ** | 4.3 ± 1.24d | 5.4 ± 0.67c | 6.1 ± 0.78b | 7.6 ± 0.93a |
Overall acceptance | * | 4.5 ± 1.43d | 5.4 ± 1.14c | 7.3 ± 0.89b | 8.3 ± 0.54a |
Scale of (1) dislike extremely, (9) like extremely. NS = Not significant.
Different small letters show significant difference within a row (* p < 0.05, ** p < 0.01, ***p < 0.001).
Physicochemical analysis
There were no differences in pH and aw between the FPP and selected FCM prototype (D) as shown in Table 3. The density and proximate composition of both products varied significantly due to different ingredients with different specifications for developing FCM. High carbohydrate content in FPP was due to the use of additives before drying leached mince to protect proteins. Protein, fat, ash and carbohydrate content of the FCM were 40.8, 2.3, 8.1 and 39.6% respectively. Moisture content and water activity of the FCM were 5.3% and 0.32 at 22 °C respectively (Table 3).
Table 3.
Product | Moisture | Protein | Fat | Ash | Salt | Carbohydrate | pH | aw | Density |
---|---|---|---|---|---|---|---|---|---|
FPP | 2.1 ± 0.35b | 70.3 ± 0.33a | 0.9 ± 0.01b | 3.3 ± 0.32b | 2.1 ± 0.19b | 21.4 ± 0.28b | 7.0 ± 0.08 | 0.29 ± 0.003 | 2.4 ± 0.09b |
FCM | 5.3 ± 0.24a | 40.8 ± 0.16b | 2.3 ± 0.11a | 8.1 ± 0.18a | 3.9 ± 0.27a | 39.6 ± 0.39a | 6.5 ± 0.09 | 0.32 ± 0.002 | 5.2 ± 0.07a |
FPP: fish protein powder, FCM: fish cutlet mix; Values are means of 3 analyses. Different small letters show significant difference within a column (p < 0.05).
There were significant differences in lightness (L*), redness (a*), and yellowness (b*) of FPP and FCM due to different ingredients (Table 4). There were also significant differences between FCM powder and FCM blended with water. Adding water to FCM decreased lightness, but increased redness and yellowness because of dissolving ingredients containing colorants (curry) into the water and dispersing them to the FCM paste. This colour change is important to attract consumers before they test a product (Francis 1991) and it can be adjusted by using different spices/colorants.
Table 4.
Samples | Lightness (L*) | Redness (a*) | Yellowness (b*) |
---|---|---|---|
FPP | 48.3 ± 1.23a | −1.4 ± 0.18a | 2.6 ± 0.25c |
FCM powder | 36.8 ± 1.56b | −2.2 ± 0.34b | 12.7 ± 0.56b |
FCM paste1 | 24.4 ± 1.43c | −1.5 ± 0.25a | 14.5 ± 0.67a |
FPP: fish protein powder, FCM: fish cutlet mix;1Mixture of FCM and water (1:1).
Values are means of 3 analyses. Different small letters show significant difference within a column (p < 0.05).
There were no significant changes in the pH and TBARS values during the 6 months storage period (Table 5). Low TBARS values (2.2–2.6 μmol/kg) indicate the stability of the FCM against oxidation probably due to low water activity of the product (Belitz et al 2009). The aw value of freshly prepared FCM was 0.32 which gradually increased to 0.35 during 6 months storage probably due to increase of moisture content after packaging and during storing but the change was not significant (Table 5). Similar results were reported by Bello and Piggot (1980) for dried fish patties.
Table 5.
Characteristics | M0 | M2 | M4 | M6 |
---|---|---|---|---|
TBARS (μmol/kg) | 2.2 ± 0.24 | 2.3 ± 0.15 | 2.3 ± 0.14 | 2.5 ± 0.17 |
pH | 6.5 ± 0.08 | 6.4 ± 0.06 | 6.5 ± 0.06 | 6.5 ± 0.09 |
Moisture (%) | 5.3 ± 0.35 | 5.5 ± 0.23 | 5.6 ± 0.14 | 5.7 ± 0.23 |
Water activity (aw) | 0.32 ± 0.002 | 0.33 ± 0.001 | 0.34 ± 0.002 | 0.35 ± 0.003 |
L* (lightness) | 24.4 ± 1.14 | 24.8 ± 0.92 | 25.2 ± 1.12 | 25.5 ± 1.15 |
a* (redness) | −1.5 ± 0.34 | −1.5 ± 0.24 | −1.42 ± 0.15 | −1.4 ± 0.21 |
b*(yellowness) | 14.5 ± 0.67 | 14.5 ± 0.51 | 14.5 ± 0.56 | 14.6 ± 0.43 |
Values within a row are means of 3 analyses and are equals (p > 0.05). M0 to M6 indicate storage months.
Colour measurements of FCM during 6 months storage revealed that lightness, yellowness and redness values increased slowly but not significantly (Table 5). It has been reported that the interaction of ingredients (Osuna-Garcia et al. 1997) and packaging conditions (Alvarez and Binder 1984) can influence the colour of dried products. However, colour changes during storage also depend on the degree of product exposure to light (Kim et al. 2002). In this study colour changes were not significant even after 6 months of storage at 27 ± 2 °C possibly due to low water activity, proper selection of ingredients and packaging materials.
Microbial analysis
Neither E.coli nor salmonella were detected in the FCM. No significant differences were observed in microbial quality of the product during 6 months storage. The total plate count was less than 6 × 103 cfu/g within the 6 months storage period. Coliforms, mould, yeast, and B. cereus counts remained below 10 cfu/g throughout the study indicating that the product was microbiologically safe and stable (Jay 1992). High microbial counts in dehydrated products can be due to the concentration of organism on a per g basis along with product concentration (Fanelli et al. 1965). The absence of E. coli and salmonella spp. and low counts of coliforms, mould, yeast, and B. cereous indicates sanitation quality of used water, proper handling, processing and packaging of FPP and blending of ingredients for developing FCM and confirms Good Hygiene Practices (GHP) in production areas (WHO/FAO 2001; Fewtrell et al. 2007). The results indicate that FCM is microbiologically safe when packed in polyethylene bags and stored at 27 ± 2 °C for 6 months. Similar findings have been reported for chicken kebab mix (Bello and Piggot 1980) and for dried fish patties (Modi et al. 2007).
Consumers’ acceptance
The number of survey participants who completed the questionnaires was 85, 54 females and 31 males. Total average liking was 7.5 ± 1.3 (Fig. 1). The survey revealed that the majority of the consumers (94%) favoured the FCM, but only few consumers disliked the product. Total average liking indicates the degree of dislike to liking and gives good information about the effect statues of a food prototype (Meilgaard et al. 2007). It shows how well a prototype is liked by target consumers and can be used as a decision making tool in food product development (Kristbergsson 2001). However there is no value for total average liking to indicate a success of a product. Using liking data for further product development therefore depends on type of product and company’s strategy.
Liking was significantly affected by frequency of fish and chicken consumptions. Consumers who consumed fish once a week or chicken twice a week or more liked the product more than those consuming fish both more and less that once a week or consuming chicken once a week or less (Table 6). Liking was also significantly affected by household size i.e. the bigger household size the higher liking scores. The liking was influenced by educational level of participants; the higher the educational level the higher liking scores (Table 6) possibly due to their awareness about healthiness of fish/fishery products. This is in agreement with information reported for Iranian (Shilat 2007) and European consumers (Myrland et al. 2000). Consumers with low chicken and meat consumption liked the product more than those with high consumption.
Table 6.
Consumer’s age (Years old) | 20–30 (n = 29) | 31–40 (n = 44) | 41–50 (n = 12) | |
---|---|---|---|---|
Liking scores | NS | 7.4 ± 1.47 | 7.5 ± 1.01 | 7.0 ± 1.04 |
Households size | 1–2 (n = 37) | ≥ 3 (n = 48) | ||
Liking scores | * | 7.2 ± 1.06b | 7.7 ± 1.25 a | |
Gender | Men (n = 31) | Women (n = 54) | ||
Liking scores | NS | 7.4 ± 1.28 | 7.5 ± 1.16 | |
Education | Associate’s degree or less (n = 41) | Bachelor degree or higher (n = 44) | ||
Liking scores | * | 7.2 ± 1.39 b | 7.7 ± 0.92 a | |
Frequency fish consumption | Less than once a week (n = 25) | Once a week (n = 27) | Twice per week or more (n = 33) | |
Liking scores | ** | 7.1 ± 1.42 b | 8.1 ± 0.87 a | 7.2 ± 1.08 b |
Frequency meat consumption | Less than once a week (n = 17) | Once a week (n = 14) | Twice per week or more (n = 53) | |
Liking scores | NS | 8.0 ± 0.74 | 7.4 ± 1.69 | 7.2 ± 1.12 |
Frequency chicken consumption | Less than once a week (n = 7) | Once a week (n = 21) | Twice per week or more (n = 57) | |
Liking scores | * | 8.0 ± 0.57a | 7.9 ± 1.33a | 7.2 ± 1.14b |
Different small letters show significant difference within a row (*p < 0.05, **p < 0.01). NS = Not significant
The consumers in this study said that healthy diet was very important to them and their families and that they wanted to know the nutritional quality of RTE products before purchase and would pay attention to the list of ingredients of RTE fishery products before buying them. They had positive attitudes towards the FCM. Most of them said they would buy it if the product was available on the market (Table 7).
Table 7.
Do you agree/disagree with the following statements? | Average scores (1–7)* | (1–3) Disagree (%) | (4) Neither agree nor disagree (%) | (5–7) Agree (%) |
---|---|---|---|---|
I would choose FCM if the product was available on the market: | 6.1 ± 1.01 | 9 | 10 | 81 |
A healthy diet is very important to my family and me: | 6.3 ± 1.33 | 7 | 8 | 85 |
I want to know the nutritional quality of RTE products before buying them: | 5.8 ± 1.42 | 12 | 5 | 83 |
I never pay attention to the list of ingredients of RTE fish products before buying: | 2.4 ± 0.91 | 74 | 10 | 16 |
FCM: fish cutlet mix; RET: ready-to-eat; * (1) fully disagree, (7) fully agree.
Of the consumers in the study 93% and 70% agreed that fish and RTE fishery products were very healthy foods respectively while 81%, 77%, 62%, 59%, 33% and 30% agreed that chicken, food with soy protein, RTE chicken products, meat, RTE meat product and meat products with high fat content were very healthy respectively. Positive response of consumers to healthiness of fish, chicken and soy products show they were aware of the health benefits of these products (Table 8).
Table 8.
How healthy or unhealthy are the following food products? | Average scores (1–7)* | (1–3) Unhealthy (%) | (4) Neither healthy nor unhealthy (%) | (5–7) Healthy (%) |
---|---|---|---|---|
Fish: | 6.6 ± 1.03 | 0 | 7 | 93 |
RTE fish products: | 5.4 ± 1.32 | 12 | 18 | 70 |
Meat: | 5.0 ± 1.56 | 18 | 23 | 59 |
RTE meat products: | 3.9 ± 1.50 | 36 | 31 | 33 |
Chicken: | 5.5 ± 1.24 | 10 | 9 | 81 |
RTE chicken products: | 4.7 ± 1.33 | 23 | 15 | 62 |
Muscle foods with high fat content: | 3.0 ± 1.15 | 61 | 9 | 30 |
Foods with soy protein: | 5.4 ± 1.67 | 16 | 7 | 77 |
RTE: ready-to-eat; *(1) very unhealthy, (7) very healthy.
Almost every consumer (98%) in the study agreed that healthiness and taste were the most important attributes of food products followed by price (92%), package design (85%), and ease of preparation (81%) and keeping it at ambient temperatures (77%) as shown in Table 9. These opinions are in support of developing new healthy and convenience fishery products that possibly could affect and change dietary habits of consumers. However it is taste, healthiness and price of RTE products that are the most important issues and food producers should consider them when developing new products. The results also support previous findings that incorporating fish protein to popular formulated foods such as; burgers, nuggets, sausages, snacks etc. could be welcomed by people (Shaviklo 2005a, b, 2007; Rafipour et al. 2008) and it seems developing convenience and RTE fishery products might be the best option to increase fish consumption in Iran or possibly in other countries with low consumption of fish.
Table 9.
How important are the following? | Average scores (1–7)* | (1–3) Not important (%) | (4) Neither important nor unimportant (%) | (5–7) Important (%) |
---|---|---|---|---|
That the product is easy to prepare: | 5.7 ± 1.31 | 8 | 11 | 81 |
That the product tastes good: | 6.5 ± 1.40 | 0 | 2 | 98 |
That the product is healthy: | 6.7 ± 1.23 | 0 | 2 | 98 |
That it is possible to keep the product in ambient temperature: | 5.5 ± 1.56 | 12 | 11 | 77 |
The price of a healthy RTE product: | 6.0 ± 1.25 | 2 | 6 | 92 |
Packaging design: | 5.8 ± 1.42 | 3 | 12 | 85 |
RTE: ready-to-eat; * (1) not important at all, (7) very important.
Conclusion
The dry cutlet mix packed in a polyethylene bag and a cardboard box was quite stable at ambient temperature during 6 months of storage. This was confirmed by the physical, chemical and microbial analysis in the study. The ready-to-reconstitute FCM with 30% FPP was accepted by the consumers in this study. It was more successful with consumers eating fish once a week than other consumers, also with consumers with high chicken consumption, bigger household size and higher educational level. This was in agreement with consumers attitudes towards healthy foods and that fish and fish products are healthier that other muscle or protein based food products but it must be kept in mind that taste and price are also among the most important attributes when choosing or buying food products. Package design, ease of preparation and storage at ambient temperatures were also important. The number of consumers (n = 85) limits how much can be concluded from this study and the results must be regarded as indications of their attitudes.
The results are important and positive for companies planning to develop RTE product fortified with fish proteins. The fish protein powder would be produced by upgrading by-products or underutilized/low value species and the products could be means of increasing fish consumption in countries or areas where there is no tradition of consuming fresh or frozen fish.
Acknowledgments
The support of the United Nations University-Fisheries Training Programme, Matis (Icelandic Food and Biotech R&D), Rannis (Icelandic Centre for Research) and Zardaneh (Soy Protein Company, Esfahan, Iran) to this study is gratefully acknowledged. The authors would like to thank Adalheidur Olafsdottir at Matis for her advice on the consumer survey and Hoshang Bahrami and R&D group at Zardaneh Co. for their cooperation in the product development.
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