Table 13.

Cause and effect factors identified by DEMATEL model.

Model	Strong dependent variables	Strong independent variables
1	A5 (perceived usefulness)	A4 (system satisfaction)
	A7 (attitude toward website)
	A8 (attitude toward website usage)
2	B1 (attitude toward website)	B2 (attitude toward website usage)
	B7 (engagement behavior)	B5 (environmental concerns)
	B8 (engagement consequences)
3	C6 (satisfaction and loyalty)	C1 (sharing)
	C7 (empowerment)	C2 (learning)
	C8 (connection and emotional bond)	C3 (co-development)
	C9 (trust and commitment)	C4 (advocating)
		C5 (socializing)