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. Author manuscript; available in PMC: 2014 Jul 1.
Published in final edited form as: Genet Med. 2013 May 9;16(1):11–18. doi: 10.1038/gim.2013.59

Public Preferences Regarding Informed Consent Models for Participation in Population-based Genomic Research

Jodyn Platt 1,2, Juli Bollinger 3, Rachel Dvoskin 3, Sharon LR Kardia 1,4, David Kaufman 3
PMCID: PMC3904287  NIHMSID: NIHMS533944  PMID: 23660530

Abstract

Purpose

Some large population biobanks that house biospecimens and health information for research seek broad consent from participants, while others re-consent for specific new studies. Understanding research participants’ attitudes and preferences about broad and narrow consent may improve recruitment, retention, and public support.

Methods

An online survey was conducted among a representative sample of 4,659 US adults to examine relationships between consent preferences and demographic factors, beliefs about privacy, the value of research, and the perceived trustworthiness of researchers.

Results

Participants preferred broad consent (52%) over study-by-study consent models (48%). Higher preferences for study-by-study consent observed among Black non-Hispanic respondents, and respondents with lower income and education were explained by differences in the prevalence of one or more beliefs about the study. Respondents with fears about research and those that would feel respected if asked for permission for each research use preferred study-by-study consent. Preference for broad consent was related to the desire not to be bothered with multiple requests and the belief that the study could lead to improved treatments, cures, and lives saved.

Conclusion

These data suggest that support for broad consent is contingent on sufficient information about data use. Work with research participants and community leaders to understand, respond to, and influence opinions about a given, ongoing study may improve uptake of broad consent.

Keywords: Informed consent, large population studies, biobank, broad consent, public engagement

Introduction

The scientific and economic efficiencies offered by large data collections like ones proposed by the National Human Genome Research Institute (NHGRI)1, the VA Million Veterans Project, 2, the Kaiser Permanente Research Program on Genes, Environment and Health, 3 and the UK Biobank4 promise to accelerate research from ‘bench to bedside’. 5 Biobanks catalog and store biological samples linked to individual-level health data for entire populations. 6 Technological advances have created simpler, less expensive ways to measure vast arrays of molecular data (e.g., genome-wide chips for DNA, RNA) and to catalog and store sensitive health information (e.g., barcoding, robotic retrieval, encryption and firewalls). Historic longitudinal studies such as the Framingham Heart Study have added DNA sequencing components to their protocols. 7 Researchers with large genotyped populations have routinely sought to link these genotype data to a wider range of phenotypes to address new research questions. Trends in scientific research toward the use of large-scale biobanks and long-term population-based longitudinal studies challenge the traditional role of informed consent as a social contract between a single research team and an individual participant.

Informed consent has generally operated under a model where one subject agrees to participate in one study using a single consent form. However, when materials are collected and held indefinitely, with the intent of sharing data with outside researchers, the future uses of data and samples are not completely known and, consequently, risks and benefits cannot be precisely defined at the point of consent. 8 When participants are not informed about specifics of future studies using their samples, they are requested and expected to endorse a biobank’s process of data management and to trust its ethical oversight and stewardship of information. 9

From a biobanking policy perspective, three main options for opt-in consent seem plausible. First, broad or blanket consent would ask individuals to participate in unknown future research, with the recognition that future studies would be subject to ethical review. Second, study-by-study consent would entail researchers or biobanks approaching individuals in an ongoing basis to obtain consent for a specific research projects. Third, individuals might preselect the types of research they would like their information and samples to be used for. Broad and study-by-study consent models are among the most frequently used current policies and practices being used in longitudinal cohort studies and retrospective biobanks. 10,11 If enacted, a proposed change to the Common Rule that would require consent for research using de-identified biospecimens could greatly increase the use of broad consent models.

The choice of a consent model has important implications for biobanks and cohort studies. Although many researchers see the use of broad consent as a practical, efficient way of maximizing the research uses of collected data and samples, such models require forethought about what research activities will and will not be supported. Where biobanks wish to share their data with the wider research community, policies on data sharing and privacy protection must be drafted that meet the requirements of institutional review boards and participants. As biobank managers and researchers consider which consent model to deploy, it may be useful to consider the perspectives of potential participants. Measuring the acceptability of broad consent compared to a more traditional study-by-study method, and examining the beliefs and opinions that underlie a reluctance to participate in studies using one-time consent for open-ended future uses may help studies decide whether broad consent is indeed appropriate, or how to address public concerns and improve recruiting of representative study samples. In light of litigation that has successfully challenged state public health departments’ collection and use of newborn screening bloodspots and related health information,12 the question of what constitutes a clear, adequate, and acceptable consent process is relevant to all biobanks.

To inform the design of effective consent and concomitant participant engagement, it may be useful to measure potential research participants’ preferences and explore the beliefs that lie behind them. For example, individuals with fears about the scope of the research process may be more inclined to participate in research if consent and ongoing engagement efforts provide detailed explanations of the types of work the biobank will and will not support. As part of a public consultation project to understand the conditions under which the general public might participate in a large population study proposed by NHGRI, a survey was administered to a representative sample of adults aged 18 or over (n=4,659)13. Using the results of this survey, we examine the relationships between preferences for informed consent (broad versus study-by-study) and demographic characteristics including age, education, gender, race or ethnic group, income, and urban/rural residency, as well as respondents’ privacy concerns, and their attitudes about research and researchers, including general trust of research, and general and specific concerns and values related to research participation. Because of the movement in the field towards broad consent models, the discussion addresses some of the issues and considerations our findings bring up for studies considering or using broad consent. However this should not be construed as endorsement of broad consent. The study was not conducted to support the use of one consent model or another but to collect and interpret public opinions to inform study design and policy.

Data Analysis and Methods

The survey reported on here was part of a larger study, conducted as a cooperative agreement with the National Human Genome Research Institute (NHGRI) to measure public attitudes about a hypothetical nationwide NIH-sponsored cohort study of 500,000 participants to study gene-environment interactions contributing to common disease. To successfully launch and conduct a study recruiting from the diverse U.S. population public attitudes about such work were collected and reported. The survey followed a series of focus groups conducted across the United States.14

A 177-item online survey was developed to collect data on public opinions about a national cohort study proposed by the NHGRI and fielded between December 14, 2007 and January 31, 2008. A web-based questionnaire, based on focus groups conducted nationwide in 2007, consisted of four main sections.13 Respondents answered questions about their health, values, and beliefs and then watched a three-minute video that described the goals and design of the proposed cohort study that is available online.15 Following the video, participants answered questions about their interest in and concerns about the study. (For additional information about the survey content and design, see ref. 13 and ref. 15 provides a link to the video.)

The company Knowledge Networks (KN) managed sample selection and online administration of the survey. At the time, KN maintained a probability-based sample of ~40,000 U.S. adults recruited using random-digit dialing. KN provides people interested in participating who do not have Internet with a laptop/tablet and Internet access. KN sample members are routinely cycled out of the pool and new members brought in to avoid survey fatigue. Participants in Knowledge Network’s sampling pool are representative of the general population in terms of age, gender, race/ethnicity and other core demographic and socioeconomic variables.16 During the field period, 8,735 potential respondents 18 years and older were randomly sampled from KN’s Web-enabled master panel of U.S. residents; the goal was 4,910 respondents, including a random sample of 3,700 and oversamples of 480 Black non-Hispanics, 480 Hispanics, and 250 people living outside of metropolitan statistical areas.16,17 Post-stratification weights corresponding to U.S. census demographic benchmarks for age, gender, household income, education, and race and ethnic background were calculated by KN for this survey sample, to account for the oversamples and to reduce bias from sampling error. A separate set of post-stratification weights was also created for each of the oversampled groups to enable analyses within each of these groups.

Analysis Methods

The questionnaire included 22 Likert scales that measured attitudes about research and researchers both generally, and in the context of the cohort study. Independent variables were grouped into one of four categories of factors that we expected would shape consent preferences: 1) trust, 2) privacy, 3) specific concerns about participating in the proposed NHGRI research project and 4) beliefs about the value of participating in research – i.e. whether it has social or personal benefit. The trust-related variables indicate a general trust – or mistrust – in researchers to be ethical. Privacy variables reflect an individual’s general concerns about privacy infringements and the protection of medical data. We grouped specific concerns related to the NHGRI study in the third category. The fourth category captures value an individual places on research both generally and with respect to the proposed NHGRI study in a series of questions about potential personal or social benefits.

To evaluate collinearity within and across the four groups of variables, we examined correlations between variables before fitting the statistical models. Correlations were not as high as anticipated, but in instances where the correlation was greater than 0.5, we reviewed the questions and determined which to keep in the model based on which question seemed to most directly measure the attribute of interest. Three variables relating to feelings of respect and involvement in the study were ultimately dropped from the model For the 19 variables remaining in the analysis, correlations did not exceed 0.44. Most were less than 0.1.

The outcome variable used to model consent preference was derived from 4,568 individuals’ valid responses to the question, “In thinking about the consent you would give, would you prefer: to give your permission at the beginning of the study for all research projects that the oversight committee approves; to be asked for permission to use samples and information for each research project; to preselect certain types of research from a menu of options.” We call these options “broad consent,” “study-by-study,” and “menu” respectively. We included only those respondents who chose broad (46%, N=1,704) or study-by-study (44%, N=1,643) consent in the majority of our analyses because we were fundamentally interested in the differences between people who favored traditional study-by-study consent and broad consent. We came to this decision based on three factors: first, a relatively small number of individuals (10%, N = 386) indicated preference for the “menu” option; second, as de facto policy options, broad and study-by-study are the most feasible, and differences between them are being widely discussed in literature on biobank consent; third, preliminary analyses suggested that characteristics of those who prefer menu consent and study-by-study consent is minimal.

Participants who preferred menu consent and those with missing information for any of the dependent or independent variables modeled (n=835) were excluded from the analysis leaving a sample size of 3,347. Distributions of age, income, education, race and ethnic background, and rural residency were nearly identical between the group included in the analysis and those excluded for missing data (all p ≥0.10), Women were underrepresented in the group analyzed compared to those excluded as missing (49% vs. 58%, p<0.0001).

In the final sample, 52% preferred a broad consent model, compared to 48% who preferred study-by-study consent.

A series of three weighted logistic regression models were fitted to predict the probability that an individual would opt for broad consent rather than study-by-study consent. In Model 1 we examined the effects of the demographic characteristics summarized in Table 1. In Model 2, the demographics and 19 additional covariates were used (Table 2). Model 3 included only factors with p-values ≤ 0.10 in Model 2. The Aikaike Information Criteria (AIC) was used to measure whether adding covariates to a model improves it. In this case the AIC measures how well models discriminate between people who prefer broad and study-by-study consent, penalizing each model for the number of covariates it uses. The comparison between Models 1 and 2 assesses whether adding all 19 opinion covariates improves on a model containing only demographic covariates. Comparing models 2 and 3 assesses whether including all possible covariates (Model 2) improves on a model containing only covariates of borderline or better significance (Model 3). The three models were run for the entire dataset, as well as for men and women, because of the non-randomness of missing data between the genders; differences between genders are noted below.

Table 1.

Demographic variables considered in Models 1 (demographic factors only), 2 (all covariates) and 3 (covariates with p<0.10 in model 2) (n=3,347)

Demographic factor % (unweighted) Favored a broad consent model (%) Favored study-by- study consent (%) Model 1 Odds Ratio (p-value) Model 2 Odds Ratio (p-value) Model 3 Odds Ratio (p-value)
*Male 50 (51) 57 43
Female 50 (49) 48 52 0.71 (0.001) 0.76 (0.012) 0.75 (0.008)
Race/Ethnicity
* White Non-Hispanic 62 (61) 54 46
Black Non-Hispanic 17 (16) 43 57 0.70 (0.021) 0.73 (0.100) ---
Hispanic 16 (18) 48 52 0.86 (0.386) 0.92 (0.661) ---
Other 6 (5) 55 45 1.02 (0.926) 1.11 (0.645) ---
*Did not complete B.A. 73 (70) 51 49
Completed B.A. degree 27 (30) 57 43 1.14 (0.176) 0.95 (0.683) ---
*Income< $75,000 78 (75) 51 49
Income > $75,000 22 (25) 58 42 1.21 (0.078) 1.11 (0.908) ---
*Urban residency 84 (81) 52 48
Rural Residency 16 (19) 54 46 1.07 (0.632) 1.04 (0.795)
*Blood donation (No) 75 (76) 51 49
Blood donation (Yes) 25 (24) 58 42 1.30 (0.588) 1.08 (0.558) ---
10-year increase in Age 1.09 (0.008) 1.07 (0.046) 1.07 (0.052)
Total 52 48
*

= reference category

Table 2.

Relationships between consent preferences and various opinions and beliefs. Odds ratios compare the odds of favoring broad consent, between different belief groups. Categories marked with asterisk are reference categories

Belief Opinion about the belief (% who held that opinion) Favored broad consent (%) Favored study-by- study consent (%) Model 2 Odds Ratio (p value) Model 3 Odds Ratio (p value)
General Trust in Research
“Researchers these days don’t pay enough attention to the moral values of society.” Disagree (61) 57 43 1.07 (.59) ---
* Agree (39) 47 53

“Researchers are dedicated people who work for the good of humanity.” * Disagree (14) 42 58
Agree (86) 54 46 1.04 (.81) ---

“Researchers are biased - they do studies to support what they already believe.” Disagree (56) 56 44 1.13 (.32) ---
* Agree (44) 49 51

General Concerns about Privacy
“How concerned are you about the privacy of your financial information?” * Unconcerned (10) 58 42
Concerned (90) 52 48 0.90 (.63) ---

“How concerned are you about the privacy of your medical information?” * Unconcerned (19) 62 38
Concerned (81) 50 50 0.73 (.89) ---

“Some [medical] information needs extra privacy protections.” * Agree (33) 54 46
Disagree -all medical information should have the same privacy protections (67) 52 48 0.89 (.31) ---

Values associated with participating in research generally

“Researchers studying genetics will find cures for serious diseases.” * Disagree (11) 39 61
Agree (89) 54 46 1.21 (.34) ---

Values associated with participating in the proposed research project

“The study could lead to improved treatments, cures, and lives saved.” * Disagree (9) 30 70
Agree (91) 55 45 2.11 (.002) 2.20 (.001)

“Participating in the study would make me feel like I was contributing to society.” * Disagree (17) 33 67
Agree (83) 57 43 1.79 (.001) 1.85 (.001)

“Participating in the study would be easy.” * Disagree (43) 42 58
Agree (57) 60 40 1.59 (<.001) 1.59 (<.001)

“If [I] had to give [my] permission for researchers to use [my] samples and information for each research project I would feel bothered.” * Disagree (77) 45 55
Agree (23) 77 23 5.18 (<.001) 5.26 (<.001)

“If [I] had to give [my] permission for researchers to use [my] samples and information for each research project I would feel respected and involved.” * Disagree (18) 72 28
Agree (82) 48 52 0.51 (<.001) 0.54 (<.001)

Concerns about participation in the proposed research project
“How concerned would you be about the following if you were a participant? The government having my samples and information.” * Unconcerned (24) 72 28 1.37 (.04) 1.28 (.08)
Concerned (76) 46 54

“How concerned would you be about the following if you were a participant? Researchers having my samples and information.” * Unconcerned (43) 68 32 2.22 (<0.002) 2.17 (<.001)
Concerned (57) 39 61

“How concerned would you be about the following if you were a participant? Protecting my privacy.” * Unconcerned (8) 67 33 1.39 (0.17) ---
Concerned (92) 51 49

“I worry that the study would provide bad news about my health.” * Disagree (73) 58 42 1.41 (.01) 1.43 (.01)
Agree (23) 40 60

“I would be afraid that the information collected by the study could be used against me.” * Disagree (65) 62 38 1.82 (<.001) 1.79 (<.001)
Agree (35) 35 65

“Participating in the study would make me feel like a guinea pig.” * Disagree (64) 62 38 1.47 (.003) 1.73 (.006)
Agree (36) 37 63
*

Reference group

Marginal effects were calculated for the twelve variables in the final model. In this case the marginal effect represents the percent change in the support for broad consent that is associated specifically with a change in the value of one independent variable, adjusting for the other variables in the model. For example, looking in Table 3 at the belief that “the study could lead to improved treatments, cures, and lives saved”, the marginal effect of +14.7 means that, on average, the probability that people who share this belief will choose broad consent is 14.7 percentage points higher than it is for people who do not believe the study will lead to improved treatments, adjusted for other covariates in the model. This calculation simplifies the interpretation of the effect the independent variables on the probability of choosing broad consent, making it comparable to interpretations commonly seen in linear models.18,19 Regressions were performed using weights corresponding to US Census demographic benchmarks, to account for oversampling and to reduce bias from sampling error. A separate set of weights created for each of the oversampled groups enabled analyses within each of these groups.

Table 3.

Marginal Effects of Independent Variables in Model 3

Independent Variables Marginal effect (percentage points) [Confidence Interval] Sampling Error P value
Demographic variables
 Sex (Women, as compared to men)* −5.4 [−9.4, −1.4] 2.0 0.008
 10-year age increase** 1.2 [0.00,2.4] - 0.050
Values associated with participating in proposed research project
 If you had to give your permission for researchers to use your samples and information for each research project: I would feel bothered 30.5 [25.8, 35.2] 2.4 0.000
 The study could lead to improved treatments, cures, and lives saved 14.7 [6.4, 23.0] 4.2 0.001
 Participating in the study would make me feel like I was contributing to society. 11.6 [5.4, 18.2] 3.4 0.001
 Participating in the study would be easy 8.85 [4.4, 13.3]
 If you had to give your permission for researchers to use your samples and information for each research project: I would feel respected and involved. −11.7 [−17.4, −6.0] 2.9 0.000
Concerns about participation in the proposed research project
 Very or somewhat concerned about researchers having my samples and information. −15.1 [−20.0, −10.2] 2.5 0.000
 I would be afraid that the information collected by the study could be used against me. −11.1 [16.2, −6.1] 2.6 0.000
 Participating in the study would make me feel like a guinea pig. −6.9 [−11.9, −1.9] 2.5 0.007
 I worry that the study would provide bad news about my health −6.7 [−11.8, −1.6] 2.6 0.010
 Very or somewhat concerned about the government having my samples and information −4.8 [−10.3, 0.7] 2.8 0.086
*

Interpretation of marginal effects for dummy variables (example): On average, the probability that a woman would choose broad over study-by-study consent is 5.4 % lower than it is for a man.

***

Interpretation of marginal effects for continuous variables (example): On average, the probability of choosing broad over study-by-study consent increases 1.2% for every 10-year increase in age.

Results

In total, 7,978 people were contacted to take the survey and 4,659 provided valid responses, for an overall response rate of 58.4%. Weighted and unweighted demographic distributions of the complete survey sample were comparable to US 2000 census figures16. Table 1 lists weighted and unweighted distributions of demographic variables; the sample is split nearly evenly with respect to men and women; 61% are white, non-Hispanic, 16% black, non-Hispanic, and 18% Hispanic; 70% have less than a BA education; 19% live in a rural community, and three quarters have annual household incomes less than $75,000. The group of 3,347 analyzed here was comparable to the entire surveyed population with respect to demographics except for sex; as described above, women were slightly but significantly underrepresented among those who qualified for this analysis. In this study sample, slightly more people preferred broad consent to study-by-study consent than in the overall sample.

Predictors of a preference for broad consent over study-by-study consent

The first model of demographic factors included age, gender, race/ethnicity, education, urban or rural residency, and household income as predictor variables (Table 1). In Model 1, older participants were significantly more likely to say they preferred broad consent, while women were less likely than men and Black non-Hispanic participants were less likely than White non-Hispanics to say they would prefer broad consent. The observed difference between Hispanics and white non-Hispanics was not significant after adjusting for other demographic factors.

In Model 2, 19 variables related to general trust of research, general privacy beliefs, concerns related specifically to participating in the proposed NHGRI study, and beliefs about the value of research were added to the six demographic variables (Table 2); this resulted in a better specified model of participants’ consent preferences than Model 1, based on the difference in AIC values (Table 4). Model 3, which included only factors with p-values<0.10 in Model 2, achieved slightly better fit than Model 2 using fewer explanatory variables (Table 4). The 12 variables included in Model 3 and their marginal effects on preference for broad consent are listed in Table 3. All parameters in Model 3 were highly significant.

Table 4.

Specifications and fit of three tested models (lower AIC scores indicate preferable models).

Model n Degrees of freedom AIC
Model 1: P(y = broad | X) 3347 9 4591.97
Model 2: P(y = broad | XTPRV) 3347 28 3731.93
Model 3: P(y = Broad | X1T1P1R1V1) (α < 0.10 for inclusion in Model 3) 3347 13 3725.68

AIC, Akaike information criterion; P, general concerns about privacy; R, concerns about participation in proposed research project; T, general trust in research; V, values associated with participating in research; X, demographic factors; 1, α = 0.10 in model 2.

Demographic factors

The only demographic characteristics that remained significant in Models 2 and 3 were age and gender. Older individuals are more likely to prefer broad consent (OR for 10 year age increase=1.07, p=0.05) Overall 54% of men and 48% of women chose broad consent over study-by-study consent. Gender remained a significant factor in the final model (Model 3): adjusting for other variables in the model women were less likely than men to prefer broad consent (OR= 0.75; p= 0.008).

Women were significantly underrepresented in the sample of those with no missing data. In order to assess whether there were any major differences in the attitudes underlying men and women’s preferences for broad consent, we stratified the sample by gender and examined the covariates in Model 3 (data not shown). For both men and women, the two most important beliefs were that study-by-study consent would make them feel bothered and concern about researchers having their samples and information. However, several differences were observed between men and women. The belief that “Participating in the study would make me feel like a guinea pig” was significantly related to preference for study-by-study consent among women (OR=0.62 for selection of broad consent, p= 0.01) but not among men (OR=0.77, p=0.15). The beliefs that study-by-study consent would make the participant feel more respected and involved, that participating in the study would be easy or would provide bad news about one’s health, were only significantly related to men’s preference.

General trust of research, general privacy beliefs

Beliefs about whether researchers uphold the moral values of society, whether they are dedicated people who work for the good of humanity, and whether they are biased were unrelated to consent preference. Similarly, none of the questions related to general beliefs about privacy were associated with a preference for consent, after adjusting for participants attitudes about the value of research and their specific concerns about the proposed study.

Beliefs about the value of research and concerns related specifically to participating in the proposed NHGRI study

With the exception of concern about protecting one’s privacy in the study, all of the variables measuring values and concerns about participating in the NHGRI proposed research study were significantly and independently associated with preference for the study-by-study consent model. The most important of these were concerns about researchers having information about them (OR=2.17, p=0.000), and fear that data collected by the study could be used against them (OR=1.79, p=0.000). Interestingly, fear of government having their data was not a significant predictor after adjusting for other factors (p=0.083).

Several of the variables measuring values about research participation were associated with consent preference. Those who would feel respected and involved if they were asked permission for each research study strongly preferred study-by-study consent. Respondents who believed that participating would “make me feel like I was contributing to society,” (OR=1.85, p=0.001) that the study would accelerate medical treatments and cures (OR=2.20, p=0.001), or that participating in the cohort study would be easy (OR=1.59, p<0.001) were all significantly more likely to prefer broad consent. Additionally, those who said they would feel bothered if they had to give permission to each study were also significantly more likely to support broad consent (OR=5.26, p<0.001). A general belief in the value or benefit of research to society, i.e., “Researchers studying genetics will find cures for serious diseases” was not statistically significant (p=0.346).

Table 3 shows the marginal effect of each belief on support for broad consent adjusting for the other factors in Model 3. The greatest marginal effect is among those who indicated that they would feel bothered if they were asked permission for each research use. On average, the probability that someone would choose broad over study-by-study consent was 30 percentage points higher for those who said they would be bothered if asked each time as compared to those who said they would not. A preference for study-by-study consent was associated most strongly with the belief that study-by-study consent would make a person feel respected and involved, that researchers would have and could misuse samples and information, and that the “information collected by the study could be used against me.”

Discussion

Overall, given a choice, more survey respondents would opt for broad consent over a study-by-study consent model, particularly if they are confident in or supportive of the details of the study. We hypothesized that general trust in the research enterprise, general concerns about privacy, and concerns and perceived values specific to participation in the study research would be associated with preferences for broad or study-by-study consent models. Of note is that after people’s feelings about the value of research and their concerns about participation in the proposed NHGRI research project were accounted for, more general concerns about research and privacy beliefs did not significantly influence consent preferences. This suggests that researchers may have the opportunity to influence acceptance of broad consent if they understand and can address potential participants’ study-specific concerns. This finding is consistent with Hoeyer’s literature review (2010) that finds that the type and context of a study has implications for informed consent policy choices.

As broad consent continues to be considered by researchers and recommended by research policymakers, it will be important to understand how to implement it in ways acceptable to the public. We are not trying to promote the broad consent approach, but rather to discuss how our findings might be useful to those who are applying or considering broad consent methods. One example is the relevance of issues on privacy and trust. Participants’ general concerns about privacy and trust in research were not related to consent preferences when controlling for other variables. Instead, the factors associated with a preference for study-by-study consent basis reflect specific concerns about the proposed NHGRI study, such as who would have access to the data, and how that data could be misused to harm or disrespect a participant. This finding suggests that for studies contemplating the use of broad consent, actions that build trust such as communicating details about research policies and procedures could provide transparency and examples of trustworthiness.

Preference for broad consent is also associated with valuing the conduct of streamlined research that would be easy for participants, and that might increase the potential for findings to treat or prevent disease and perhaps contributing to participants’ feelings of accomplishment. On the other hand, the positive feelings of involvement and respect that being asked for consent would confer were strongly related to preference for study-by-study consent.

Although several demographic covariates including race and ethnic group, income, and education, initially appeared to be related to consent preference, these associations were no longer significant when beliefs were added to the model, indicating confounding with the demographic factors. If beliefs that dissuade people from broad consent cannot be addressed in these groups, studies using broad consent may have trouble recruiting in these segments of the population. Moreover, even after accounting for their beliefs, women and younger respondents were significantly less likely to choose broad consent. Studies using broad consent need to pay particular attention to these groups.

However, to the extent that researchers can work with potential participants and community leaders to pursue “active trust” 22,21 by informing and responding to specific concerns and opinions about a given study, our data suggests that acceptance of broad consent may improve. As details of data use and the types of studies conducted using biobank or longitudinal cohort study samples evolve over time, studies using broad consent may also need to consider ongoing communication efforts to assure trust and public support, given participants’ interests in specific data uses and governance. As the Department of Health and Human Services considers rule changes that would encourage or require the use of brief, broad consent forms for research on broader categories of biospecimens, researchers may want to consider the development of supplementary materials (such as a webpage or Frequently Asked Questions document) that would promote transparency and address the questions for those who have them.

Given the broad digital access in the United States and the cost-effectiveness of electronic outreach 23, Internet-based solutions including the use of social media could improve researchers’ communication, and increase transparency, as well as research participants’ autonomy and control of their preferences 24 Investment in electronic infrastructure and online recruitment could make various consent models easier to implement and maintain over time. Online access would allow research participants to monitor use of their stored data and samples, potentially allaying fears of misuse while demonstrating responsible stewardship to research participants. 25

Limitations

The goal of our analysis was to identify correlates to preferences for broad and study-by-study consent, assuming the respondent would participate in the cohort study. The order of questions and information in the survey could have influenced choices about how a respondent answered questions. For example questions about specific study concerns (concern about protecting privacy, about government and researchers having samples and information) followed after participants were asked to choose their consent preference. With a preference already chosen, participants might have responded to these attitudinal questions differently than if they had not been afforded this choice.

We did not examine preferences among actual biobank participants; survey participants were members of the general public. We did not examine in detail the differences between those who preferred broad or narrow consent and those who would prefer menu-based consent. However, preliminary analyses indicated that people supporting menu consent shared beliefs with those who preferred study-by-study consent. As menu consent becomes a more feasible and practicable way of managing consent, preferences for menu consent should be explored further. The survey also focused specifically on a proposed, federally-funded, genetic study; the relevance of these findings to other longitudinal cohort studies and biobanks in general warrants additional investigation. Further systematic study of the attitudes of participants in these types of studies would address the generalizability and limitations of these findings. Perhaps more importantly, studies of such research participants will help to measure whether particular practices used in consent, community engagement or study communication processes can successfully address some of the worries that appear to detract from the acceptability of broad consent models.

Conclusion

This analysis presented suggests that the current trend toward broad consent in genetic biomedical research may meet with acceptance similar to study-by-study consent so long as processes are evaluated and continuously improved.

Of those who chose either broad or study-by-study consent, a narrow majority preferred broad consent. Those with greater fears about research and those that would feel respected if they were asked for permission for each study prefer a model that allows participants to exercise a greater degree of autonomy by responding to specific requests for data usage. Factors associated with a preference for broad consent included the desire not to be bothered with multiple requests and the belief that the study could lead to improved treatments, cures, and lives saved. We found education, income, urban/rural residency and race/ethnicity as well the measures of privacy were not significant predictors of consent preferences after adjusting for beliefs and attitudes. Women and younger participants were more likely to prefer study-by-study consent. General concerns about privacy and the research endeavor were unrelated to consent preference.

The ability to communicate, operate transparently, and demonstrate active respect for research participants appear to be fundamental to robust consent and research enterprises. In all large genomic studies, and particularly those using broad consent, participant- and community-engagement that can be done prior to and across the life of biobank-based resources should be considered. Engagement work that measures, acknowledges, and incorporates participate perspectives, or that communicates changes in the intent of the ongoing study, and findings of the research could be a valuable tool in the recruitment and retention of participants. The practicality and acceptability of electronic and web infrastructures to support the contact of participants in biobanks and long-term cohort studies according to their preferences could be explored as an avenue for making both models accessible.

Acknowledgments

This work was funded by the National Human Genome Research Institute under Grant number 1 U01 HG004206-0, Public Consultation to Inform the Design of Possible Large-Scale Studies of Genes and Environment in Common Disease. The authors also thank Joan Scott of NCHPEG for her helpful input. Funding for Jodyn Platt’s and Sharon Kardia’s contributions came from the National Institute of Child Health and Human Development, Grant Number 5-R01-HD-067264-02, Linking Community Engagement Research to Public Health Biobank Practice.

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