Skip to main content
Journal of Graduate Medical Education logoLink to Journal of Graduate Medical Education
. 2014 Mar;6(1):100–105. doi: 10.4300/JGME-D-13-00132.1

New Professionalism Challenges in Medical Training: An Exploration of Social Networking

Jennifer C Kesselheim, Maneesh Batra, Frank Belmonte, Kimberly A Boland, Robert S McGregor
PMCID: PMC3963763  PMID: 24701318

Abstract

Background

Innovative online technology can enhance the practice of medicine, yet it also may be a forum for unprofessional behavior.

Objective

We surveyed program directors regarding their perceptions and experiences with residents' use of social networking sites (SNS).

Methods

In September 2011, we sent an online survey to program directors and associate program directors of pediatrics residency programs within the United States who are members of the Association of Pediatric Program Directors.

Results

A total of 162 program directors or associate program directors (representing 50% of residency programs) responded to the survey. One-third of respondents are “very familiar” with SNS and 23% use them “daily or often.” Most respondents (70%) rated “friending” peers as “completely appropriate,” whereas only 1% of respondents rated “friending” current or past patients as “completely appropriate.” More than one half of respondents believe inappropriate behavior on SNS is “somewhat” or “very” prevalent, and 91% are “somewhat” or “very” concerned that the prevalence of inappropriate behavior on SNS may increase. The most commonly reported problematic online activity was posting inappropriate comments about the workplace. Posting of inappropriate comments about self, patients, and staff also was observed. Residency programs commonly educate trainees about SNS during intern orientation (45%), or using written guidelines (29%) and ad hoc remediation (16%).

Conclusions

As educators teach trainees principles of online professionalism, appropriate use of SNS needs to be included in the training process. Curricular efforts may be hindered by some program directors' lack of familiarity with SNS.


What was known

Use of social networking sites (SNS) by physicians is increasing, as are reports of inappropriate uses of these new media.

What is new

Some program and associate program directors have limited familiarity with SNS; many are concerned about rising prevalence of inappropriate uses of SNS by trainees.

Limitations

Single-specialty study limits generalizability; respondent anonymity reduces ability to interpret program and institutional data on prevalence of SNS use, and the percentage of institutions with SNS policies.

Bottom line

Given the prevalence of SNS use by trainees, education about appropriate and inappropriate uses should be part of resident education.

Editor's Note: The online version (58KB, doc) of this article contains a table with questions/scenarios about social networking site use and program director responses to them.

Introduction

The definition and measurement of professionalism, both elusive concepts in medical education, have become even more challenging as online social networking sites (SNS) have increased exponentially in popularity and use. Numerous consensus-driven practice guidelines have been published to guide physicians' behavior on SNS,14 and many publications have examined the impact SNS may have on trainee professionalism.57 The latter concern derives from the increased prevalence of SNS engagement among medical students and residents as compared to the faculty who oversees their training.811 Although SNS can yield invaluable opportunities for learning and patient care, unprofessional behaviors have been reported in this context as well.1214 Owing to the relationship between unprofessional behavior among physicians-in-training and subsequent state medical board disciplinary action,1517 medical educators must take seriously trainee lapses in professionalism related to SNS.3

Despite an emerging literature, investigation of SNS use in pediatrics residency training remains limited. This training setting poses unique challenges and warrants deliberate study for several reasons. First, pediatrics residents care for adolescent and young adult patients and work closely with the parents of these young patients, all of whom have come of age in the era of SNS. The pervasiveness of SNS in the pediatrics practice setting necessitates explicit attention to the concomitant potential for unprofessionalism online. Although pediatrics program directors have been previously surveyed,9 program directors' direct accountability for professionalism education makes this group of medical educators a particularly robust population for study.18 The personal and professional stressors inherent to the residency experience are known to conspire against professionalism19; therefore, unprofessional behavior online may be more problematic in graduate medical education.

There are few studies regarding interactions between physicians and their patients on SNS. One publication from the psychiatry literature addresses this topic,7 yet psychiatrists already receive robust training related to professional boundaries. On the other hand, pediatricians' training on this subject may be inadequate, especially in the face of high SNS use among pediatrics patients and their family members. The potential for lapses in professionalism resulting from pediatrics trainees' interactions with patients on SNS remains understudied.

Pediatrics program directors (PDs) have been tasked with educating our trainees in the 6 core competencies, including professionalism. Recent studies indicate that formal curricula in ethics and professionalism are uncommon in pediatrics residency training.20,21 We hypothesized that pediatrics residency PDs agree on the online behaviors that are unprofessional, and that they have encountered pediatrics residents' unprofessional use of SNS. We also hypothesized that pediatrics PDs are relatively unfamiliar with SNS, and that few programs or institutions offer formal curricula addressing online professionalism. To test these hypotheses, we conducted a survey of pediatrics residency PDs and associate program directors (APDs) to ascertain their baseline familiarity with SNS, experiences with trainee unprofessionalism on SNS, perceptions of appropriate use of SNS, and strategies for teaching their trainees about online professionalism.

Methods

Study Population

Individuals eligible for our study included PDs and APDs of pediatrics residency programs. These individuals were identified with the help of the Association of Pediatric Program Directors (APPD).

Survey Instrument

The survey instrument included 32 questions, grouped into 5 sections. Most questions had multiple choice or ordinal response formats with a few items allowing responses to be written into a text box. The first section measured respondents' familiarity with and use of SNS as compared to other electronic technologies. The second section measured respondents' ratings of the appropriateness of various resident activities on SNS and explored their experiences with resident unprofessionalism on SNS. The third section asked respondents to report the educational interventions or policies put in place to teach residents professionalism regarding use of SNS. In the fourth section, respondents were asked to react to 4 different scenarios depicting professionalism challenges arising from the use of SNS. The scenarios were fictitious but based on experiences of the investigators in their own roles as PDs. The survey concluded with a section collecting demographic information.

Before conducting the survey, we engaged in pilot testing of the instrument with 6 individuals who were not eligible for participation in the survey but work in pediatrics graduate medical education. As a result of pilot data, the instrument was revised to enhance item clarity and ease of responding. We shared the aims of our study and our survey instrument with the Research and Scholarship Task Force within the APPD, which resulted in further refinements.

Survey Process

The final survey instrument was endorsed and electronically distributed by the APPD in September 2011. An introductory e-mail containing an electronic link to the survey instrument was sent to all eligible PDs and APDs (N  =  497). Nonresponders were sent reminder e-mails; in total we sent 3 e-mails over a 4-week period. Respondents' identities were not linked to their survey data. As an added incentive to participate, respondents could enter their own names into a separate data set from which we randomly selected 1 participant to receive a $200 gift card.

The study was approved by the Institutional Review Board at Dana-Farber Cancer Institute.

Statistical Analysis

Statistical analysis used SAS 9.2 statistical software (SAS Inc, Cary, NC). Most of the analyses were descriptive. To perform bivariate analyses, a Cochran-Mantel-Haenszel test was used to investigate the association of the sex of the respondent or current role in the training program and responses to the survey questions. In addition, the Kruskal-Wallis test or the Wilcoxon rank-sum test was used to investigate the association between responses and continuous demographic characteristics, such as age or number of years served as PD.

Results

Demographics

Our survey response rate was 33% (162 of 497). Respondents represented 50% (99 of 197) of all pediatrics residency programs in the nation. The sample includes 95 women (66%) and has a median age of 44 years (interquartile range, 37–53 years). Other demographic information on respondents is presented in table 1.

TABLE 1.

Demographic Characteristics of Responding Program Directorsa

graphic file with name i1949-8357-6-1-100-t01.jpg

Familiarity and Use

Sixty-three respondents (38%) reported being “very familiar” with social networking and 37 (23%) reported personally using SNS “daily or often,” and 98 respondents (60%) reported having a social networking page of their own. Respondents are less familiar with and less frequently use SNS as compared to other communication technologies, such as e-mail and texting.

Program Directors' Perceptions of Residents' Social Networking Site Use

Respondents were asked to rate the appropriateness of different resident activities on SNS (table 2). Most respondents gave ratings of “somewhat appropriate” or “completely appropriate” to 4 online activities: friending peers at the same training level (136, 88%); friending former supervisors or teachers (111, 72%); friending former supervisees or learners (107, 71%); and friending other hospital staff (92, 61%). On the other hand, most PDs gave ratings of “somewhat inappropriate” or “completely inappropriate” to the remaining 6 activities included in our survey: accessing SNS while at work (109, 72%); connecting with friends via SNS while at work (111, 73%); friending current supervisors or teachers (90, 59%); friending current supervisees or learners (93, 61%); friending current patients or their families (151, 99%); and friending former patients or their families (145, 94%). Indeed, PDs expressed nearly uniform disapproval of the latter 2 activities.

TABLE 2.

Program Directors' Ratings of the Appropriateness of Various Resident Activities on Social Networking Sitesa

graphic file with name i1949-8357-6-1-100-t02.jpg

Program Directors' Experiences With Inappropriate Resident Behavior on Social Networking Sites

Respondents were asked to report the number of times within the last year in which residents were known to have engaged in various inappropriate activities on SNS (figure). The most commonly reported problematic online activity was posting inappropriate comments about the workplace (68 respondents report 1 to 4 instances [47%] and 13 respondents report 5 or more instances [9%]). The posting of inappropriate, online comments about self, patients, and staff also was observed by a modest proportion of the respondents at least 1 to 4 times in the last year. Over the previous year, 52 respondents (34%) have counseled 1 to 3 residents about lapses in professionalism related to SNS. In that same time, 16 respondents (11%) have included written documentation of such lapses in the files of 1 to 3 residents. In general, 97 respondents (65%) believed inappropriate behavior on SNS is “somewhat” or “very” prevalent and 141 (91%) were “somewhat” or “very” concerned that these behaviors may become more common.

FIGURE.

FIGURE

Program Directors’ Reports of the Incidence of Inappropriate SNS Postings From Residents Over the Last Year

Education and Policy

Eighty-one respondents (55%) stated that their institution has an SNS policy, and 37 (25%) were unsure of whether such a policy existed. Residency programs educated trainees about SNS and online professionalism via intern orientation (67, 45%); written guidelines (43, 29%); ad hoc remediation (23, 16%); faculty development (18, 12%); and monitoring of residents' behavior online (17, 9%). Sixteen institutions (11%) had a dedicated online professionalism curriculum.

Social Networking Scenarios

After evaluating several SNS scenarios (provided as online supplemental material), respondents rated “friending” patients and posting content about patients as always inappropriate. Ninety-one percent (133 respondents) expressed disapproval of residents posting negative thoughts about their workplace. Forty-one respondents (29%) believed it was acceptable for PDs and APDs to access the SNS profiles of applicants for the residency program.

Bivariate Analyses

We investigated whether certain demographic characteristics (sex, current role in the training program, total years served as an APD or PD, age, number of residents in the training program, and years since completing residency training) influenced subjects' responses to key survey questions. Being an APD was significantly associated with higher familiarity with social networking, yet it was also associated with not knowing whether the residency program had a policy on social networking (P  =  .048 and .02, respectively). Longer years of service as an APD or PD was significantly associated with the absence of a program-level policy on social networking (P  =  .002). Younger age was significantly associated with having higher familiarity with SNS and also higher frequency of SNS use (P  =  .008 and .01, respectively). Moreover, younger respondents were more likely to report having a policy on social networking. (P  =  .04). Sex of the respondent and number of residents in the training program were not associated with any of the survey questions.

Discussion

Our national study of pediatrics residency PDs and APDs demonstrates that online unprofessionalism among pediatrics residents is fairly common, with more than half of our sample having encountered inappropriate online content posted by residents in the last year. This finding corroborates data from other specialties about the incidence of inappropriate behaviors on SNS.12,22 Given the less frequent use of SNS by PDs and APDs than trainees, we suspect that these results likely underestimate the actual incidence of such lapses.23

Interestingly, despite the prevalence of SNS use, less than half of our sample has adopted any of the 6 educational strategies we asked about in our survey, and a quarter of our sample did not know if their institution has a policy to guide online behavior. Research done in another setting has uncovered inadequate educational interventions and hospital policies,12 which may derive from educators' unfamiliarity with SNS as compared to their learners. Because millennial learners' experience with SNS surpass that of their teachers, PDs and faculty may struggle to devise curricula and policy in this area. Therefore, the process of designing these interventions must be a collaborative one, blending input from both medical educators and trainees.

Our study revealed that the PDs and APDs in our sample were infrequent users of SNS. This unfamiliarity may yield an overly restrictive approach to this technology. Given the prevalence of SNS use among trainees, medical educators may move beyond simply saying “no” and may need to define and role model professionalism on SNS for their trainees.24 This is of particular importance in pediatric training owing to the high prevalence of SNS use among pediatrics patients and their parents. In addition, as the use of “patient portals” and “e-visits” increase to meet the needs of “meaningful use,”25,26 it will become essential to train physicians in appropriate electronic communication with patients, some of which may occur via SNS.

Our study found high levels of consensus about what constitutes unprofessionalism online. PDs and APDs voiced unequivocal disapproval of certain online activities, such as the friending of patients or family members or using SNS to post comments or observations about the workplace, unbecoming photos, unprofessional language, or patient information or images.

The subject of professional interactions between pediatricians, patients, and family members has been understudied. We demonstrated that PDs in our sample are overwhelmingly opposed to the friending of patients or family members. Do residents agree with their PDs about what constitutes professional conduct on SNS? To date, no studies have explored how pediatrics residents define professionalism using SNS and what online behaviors they deem inappropriate. Data from some specialties demonstrate that residents may hold diverse opinions on key issues such as how SNS may alter the physician-patient relationship and professional boundaries.7,27 Future work should be done to collect data across specialties to inform the graduate medical education community of trainees' perspectives. A more thorough understanding of whether and how trainees' views are concordant with that of medical educators will be needed to engage in effective curriculum development about SNS.

Limitations to this study include the fact that we surveyed only pediatrics PDs and the findings may not be generalizable to other specialties. Also, the lack of availability of demographic data about nonresponding PDs reduces the ability to generalize within pediatrics. We invited PDs and APDs to complete an anonymous survey and may have multiple respondents from the same institution/program, which affects the interpretation of some data, such as the number of programs having policies or curricula about online professionalism.

Conclusion

We found that pediatrics PDs are encountering lapses of professionalism involving residents' activity on SNS, and that curricular offerings aimed at guiding residents' behavior online are currently uncommon. The lack of familiarity with SNS on the part of PDs and others responsible for educational programs may hinder the development of effective curricula on this subject. Future work is needed to measure how residents define professionalism on SNS, and to identify useful and beneficial ways in which SNS can augment medical education. Finally, finding agreement on the definition of unprofessionalism in the use of SNS that rings true across specialties would facilitate the development of policies and curricula that can be applied throughout the graduate medical education community.

Footnotes

Jennifer C. Kesselheim, MD, MEd, is Arnold P. Gold Foundation Assistant Professor of Pediatrics, Dana-Farber/Children′s Hospital Cancer Center; Maneesh Batra, MD, MPH, is Associate Professor of Pediatrics, University of Washington School of Medicine; Frank Belmonte, DO, MPH, is Assistant Professor of Pediatrics, Advocate Children′s Hospital; Kimberly A. Boland, MD, is Associate Professor of Pediatrics, University of Louisville; and Robert S. McGregor, MD, is Chief Medical Officer, Akron Children′s Hospital.

Funding: The authors report no external funding source for this study.

References

  • 1.AMA Code of Medical Ethics. Opinion 9.124—professionalism in the use of social media. http://www.ama-assn.org/ama/pub/physician-resources/medical-ethics/code-medical-ethics/opinion9124.page. Accessed August 1, 2013. [Google Scholar]
  • 2.St-Laurent-Gagnon T, Coughlin KW Canadian Paediatric Society, Bioethics Committee. Paediatricians, social media and blogs: ethical considerations. Paediatr Child Health. 2012;17(5):267–272. doi: 10.1093/pch/17.5.267. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 3.Federation of State Medical Boards. Model policy guidelines for the appropriate use of social media and social networking in medical practice. http://www.fsmb.org/pdf/pub-social-media-guidelines.pdf. Accessed August 1, 2013. [Google Scholar]
  • 4.Farnan JM, Snyder Sulmasy L, Worster BK, Chaudhry HJ, Rhyne JA, Arora VM. Online medical professionalism: patient and public relationships: policy statement from the American College of Physicians and the Federation of State Medical Boards. Ann Intern Med. 2013;158(8):620–627. doi: 10.7326/0003-4819-158-8-201304160-00100. [DOI] [PubMed] [Google Scholar]
  • 5.Greysen SR, Kind T, Chretien KC. Online professionalism and the mirror of social media. J Gen Intern Med. 2010;25(11):1227–1229. doi: 10.1007/s11606-010-1447-1. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 6.Kung JW, Eisenberg RL, Slanetz PJ. Reflective practice as a tool to teach digital professionalism. Acad Radiol. 2012;19(11):1408–1414. doi: 10.1016/j.acra.2012.08.008. [DOI] [PubMed] [Google Scholar]
  • 7.Ginory A, Sabatier LM, Eth S. Addressing therapeutic boundaries in social networking. Psychiatry. 2012;75(1):40–48. doi: 10.1521/psyc.2012.75.1.40. [DOI] [PubMed] [Google Scholar]
  • 8.Chretien KC, Farnan JM, Greysen SR, Kind T. To friend or not to friend: social networking and faculty perceptions of online professionalism. Acad Med. 2011;86(12):1545–1550. doi: 10.1097/ACM.0b013e3182356128. [DOI] [PubMed] [Google Scholar]
  • 9.Kind T, Greysen SR, Chretien KC. Pediatric clerkship directors' social networking use and perceptions of online professionalism. Acad Pediatr. 2012;12(2):142–148. doi: 10.1016/j.acap.2011.12.003. [DOI] [PubMed] [Google Scholar]
  • 10.Black EW, Thompson LA, Duff WP, Dawson K, Saliba H, Black NM. Revisiting social network utilization by physicians-in-training. J Grad Med Educ. 2010;2(2):289–293. doi: 10.4300/JGME-D-10-00011.1. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 11.Landman MP, Shelton J, Kauffmann RM, Dattilo JB. Guidelines for maintaining a professional compass in the era of social networking. J Surg Educ. 2010;67(6):381–386. doi: 10.1016/j.jsurg.2010.07.006. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 12.Barker AL, Wehbe-Janek H, Bhandari NS, Bittenbinder TM, Jo C, McAllister RK. A national cross-sectional survey of social networking practices of US anesthesiology residency program directors. J Clin Anesth. 2012;24(8):618–624. doi: 10.1016/j.jclinane.2012.06.002. [DOI] [PubMed] [Google Scholar]
  • 13.Chretien KC, Greysen SR, Chretien JP, Kind T. Online posting of unprofessional content by medical students. JAMA. 2009;302(12):1309–1315. doi: 10.1001/jama.2009.1387. [DOI] [PubMed] [Google Scholar]
  • 14.Thompson LA, Dawson K, Ferdig R, Black EW, Boyer J, Coutts J, et al. The intersection of online social networking with medical professionalism. J Gen Intern Med. 2008;23(7):954–957. doi: 10.1007/s11606-008-0538-8. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 15.Papadakis MA, Hodgson CS, Teherani A, Kohatsu ND. Unprofessional behavior in medical school is associated with subsequent disciplinary action by a state medical board. Acad Med. 2004;79(3):244–249. doi: 10.1097/00001888-200403000-00011. [DOI] [PubMed] [Google Scholar]
  • 16.Papadakis MA, Teherani A, Banach MA, Knettler TR, Rattner SL, Stern DT, et al. Disciplinary action by medical boards and prior behavior in medical school. N Engl J Med. 2005;353(25):2673–2682. doi: 10.1056/NEJMsa052596. [DOI] [PubMed] [Google Scholar]
  • 17.Greysen SR, Chretien KC, Kind T, Young A, Gross CP. Physician violations of online professionalism and disciplinary actions: a national survey of state medical boards. JAMA. 2012;307(11):1141–1142. doi: 10.1001/jama.2012.330. [DOI] [PubMed] [Google Scholar]
  • 18.Accreditation Council for Graduate Medical Education. ACGME Program Requirements for Graduate Medical Education in Pediatrics. http://www.acgme.org/acgmeweb/Portals/0/PFAssets/2013-PR-FAQ-PIF/320_pediatrics_07012013.pdf. Accessed August 1, 2013. [Google Scholar]
  • 19.Dyrbye LN, Massie FS, Jr, Eacker A, Harper W, Power D, Durning SJ, et al. Relationship between burnout and professional conduct and attitudes among US medical students. JAMA. 2010;304(11):1173–1180. doi: 10.1001/jama.2010.1318. [DOI] [PubMed] [Google Scholar]
  • 20.Kesselheim JC, Sectish TC, Joffe S. Education in professionalism: results from a survey of pediatric residency program directors. J Grad Med Educ. 2012;4(1):101–105. doi: 10.4300/JGME-D-11-00110.1. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 21.Lang CW, Smith PJ, Ross LF. Ethics and professionalism in the pediatric curriculum: a survey of pediatric program directors. Pediatrics. 2009;124(4):1143–1151. doi: 10.1542/peds.2009-0658. [DOI] [PubMed] [Google Scholar]
  • 22.Cain J, Scott DR, Smith K. Use of social media by residency program directors for resident selection. Am J Syst Pharm. 2010;67(19):1635–1639. doi: 10.2146/ajhp090658. [DOI] [PubMed] [Google Scholar]
  • 23.Osman A, Wardle A, Caesar R. Online professionalism and Facebook—falling through the generation gap. Med Teach. 2012;34(8):e549–e556. doi: 10.3109/0142159X.2012.668624. [DOI] [PubMed] [Google Scholar]
  • 24.Eckleberry-Hunt J, Tucciarone J. The challenges and opportunities of teaching “generation Y”. J Grad Med Educ. 2011;3(4):458–461. doi: 10.4300/JGME-03-04-15. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 25.Office of the National Coordinator for Health Information Technology. How to implement EHRs, step 5: achieve meaningful use. http://www.healthit.gov/providers-professionals/ehr-implementation-steps/step-5-achieve-meaningful-use. Accessed August 1, 2013. [Google Scholar]
  • 26.Ter Maat S. “Doctors who skip social media risk alienating patients.”. American Medical News. http://www.amednews.com/article/20130722/business/130729980/7/. Accessed August 1, 2013. [Google Scholar]
  • 27.Moubarak G, Guiot A, Benhamou Y, Benhamou A, Hariri S. Facebook activity of residents and fellows and its impact on the doctor-patient relationship. J Med Ethics. 2011;37(2):101–104. doi: 10.1136/jme.2010.036293. [DOI] [PubMed] [Google Scholar]

Articles from Journal of Graduate Medical Education are provided here courtesy of Accreditation Council for Graduate Medical Education

RESOURCES