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editorial
. 2004 May 15;328(7449):1146–1147. doi: 10.1136/bmj.328.7449.1146

Beyond the gadgets

Non-technological barriers to information systems need to be overcome too

Nancy M Lorenzi 1
PMCID: PMC411077  PMID: 15142892

Someone once said that the only person who welcomes change is a wet baby. To be most comfortable with the status quo, unless it is inflicting discomfort, seems to be part of the human make up. Probably every doctor has experienced the feeling of being overwhelmed with medical information, whether about a patient or with the ever increasing amount of information in the literature. Most doctors have recognised that integrating information systems into their clinical practice is not just a good idea but has become mandatory. Yet, major issues need to be overcome—not just technological ones—which if not considered for a new information system will lead to a “system failure” (box 1). It would be wonderful if we could create the new electronic medical environment with a “big bang” and avoid all of the issues outlined. Unfortunately that is not possible. The first requirement is to become comfortable and assured that an information system is important. To reach a “yes” conclusion, most people go through several stages to reduce their personal resistance and to reach a level of comfort with using information technology actively in the daily workflow of a medical practice. This editorial introduces these stages and makes suggestions for overcoming an issue with each stage.

The following stages are adapted from the transtheoretical model, which is one way to look at the process that individuals go through in a change process (box 2).2 Doctors might be familiar with this model from smoking cessation programmes. 3

Pre-contemplation could also be called the denial stage. “My practice is working just fine.” “Using a computer will take more time.” “Placing a computer in the patient examination room will be a barrier between the patient and me.” “My office practice is quite well organized and eveyone is happy.” “How can I see as many patients as I do in one day and still use a computer?” “You are asking me to do the clerical work that others do and every time I type it costs me time and money.” At this stage you might read about what others with similar practices are doing.

The contemplation stage is when a doctor acknowledges that a problem exists but is not yet ready to invest in the change. “I went home late again last night, I just cannot seem to get everything completed in a timely manner.” “Have you located Mrs Smith's chart yet? I need to see the results of her last test and she has been waiting for more than an hour.” “I wonder if technology could help with my practice.” At this stage you might talk with your colleagues or visit an exhibit area at a medical conference.

The preparation stage is about getting ready to make changes. To deal effectively with the reality of change, the person desiring to make the change and the staff need to be involved in any change process. Everyone wants to feel that they are needed and their ideas are appreciated. This carries over to the workplace where workers want a chance to get actively involved with their work and show their competence and value to their work group. Thus you must prepare yourself and your staff to accept the changes that you will make in patient care. Providing the opportunity for staff involvement will help reduce their resistance. If they have ownership in the process they will help to ensure the system's success.

The action stage is actually implementing the system or making the desired change. No single strategy can be used in every situation, but the leader must develop appropriate strategies and plans to help facilitate the implementation of any changes—both the technological ones and the corresponding issues involving people and workflow. While the resistance at the earlier stages might have rested with the doctor leader, at this stage resistance most likely would be from the staff if they have not been properly prepared to accept the new system and if the information system will alter their workflow practices. Strategies for effective communication and involvement are crucial at this stage.

Maintaining the change can be very difficult for action oriented people. Once a new system is implemented, everyone has great expectations for immediate improvements in productivity. However, as the implementation begins the staff's productivity goes down abruptly.4 Not only does productivity decline, but possible conflicts could arise. Various reasons exist for the temporary losses in productivity such as the time spent on training and self learning on the new system, adjusting to new procedures and working relationships, dealing with unrelated pre-existing problems surfaced by the change, calming the anxieties and fears of loss of security, autonomy, control, or respect and self esteem if the system is not quickly mastered.

Box 1: Non-technical issues that need to be overcome1

  • Underestimating the complexity of the new system and the changes that it will cause in your practice

  • Not having a clear vision for the changes you are proposing

  • The requirements for your new system continuously to expand, but you fail to renegotiate deadlines or resources to support the expanded criteria

  • You have management and organisational issues, and you are trying to solve these by installing an information system

  • Ineffective listening and communication with both vendors and your staff

  • You become so technology oriented that you seek the newest system (whether it has been tested or not)

  • You do not invest enough time in training on the system

  • You become so emotionally committed to your system that people will not tell you when it is not on track for fear of your reaction

  • You fail to have your staff “own” the system

Box 2: Stages that individuals go through in a change process

  • Pre-contemplation (not yet acknowledging that a change needs to occur)

  • Contemplation (acknowledging that there is a problem but not yet ready or sure of wanting to make a change)

  • Preparation (getting ready to change)

  • Action (making the change)

  • Maintenance (maintaining the change)

These issues might cause some people to stop using the new system and revert to the “good old way” of doing things. Assuming that adequate communication and training were completed earlier, you need to maintain your sense of perspective, be very visible to the staff, have good communication, and provide some end stage fun—possibly a celebration for the implementation process and where you are today.

Since more than 50% of information systems either fail or people fail to use the system to its full capacity, the preparation, action, and maintenance stages need to be completed properly. If not, frustration may result and lead to a higher probability of failure. Unfortunately, we have no magic dust to make the transition to ehealth applications easy. But if the issues outlined here are ignored, you might end up continuously reinventing the wheel.

Competing interests: None declared.

References

  • 1.Lorenzi NM, Riley RT. Managing change: an overview. J Am Med Informatics Assoc 2000;7: 116-24. [DOI] [PMC free article] [PubMed] [Google Scholar]
  • 2.Prochaska JO, DiClemente CC, Norcross JC. In search of how people change. Amer Psychol 1992;47: 1102-13. [DOI] [PubMed] [Google Scholar]
  • 3.Prochaska, JO, Goldstein MG. Processes of smoking cessation: implications for clinicians. Clin Chest Med 11991;2: 727-35. [PubMed] [Google Scholar]
  • 4.Lorenzi NM, Riley RT. Organizational aspects of health informatics: managing technological change. New York: Springer, 1994.

Articles from BMJ : British Medical Journal are provided here courtesy of BMJ Publishing Group

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