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. Author manuscript; available in PMC: 2015 Feb 1.
Published in final edited form as: Obesity (Silver Spring). 2014 Apr 28;22(8):1904–1909. doi: 10.1002/oby.20770

Decision-making, sensitivity to reward, and attrition in weight-management

Gilly Koritzky 1,2,+, Camille Dieterle 3, Chantelle Rice 3, Katie Jordan 3, Antoine Bechara 1,2,4
PMCID: PMC4115036  NIHMSID: NIHMS585025  PMID: 24771588

Abstract

Objective

Attrition is a common problem in weight-management. Understanding the risk factors for attrition should enhance professionals’ ability to increase completion rates and improve health outcomes for more individuals. We propose a model that draws upon neuropsychological knowledge on reward-sensitivity in obesity and overeating to predict attrition.

Design & Methods

52 participants in a weight-management program completed a complex decision-making task.Decision-making characteristics – including sensitivity to reward – were further estimated using a quantitative model. Impulsivity and risk-taking measures were also administered.

Results

Consistent with the hypothesis that sensitivity to reward predicted attrition, program dropouts had higher sensitivity to reward than completers (p < 0.03). No differences were observed between completers and dropouts in initial BMI, age, employment status, or the number of prior weight-loss attempts (p ≥ 0.07). Completers had a slightly higher education level than dropouts, but its inclusion in the model did not increase predictive power. Impulsivity, delay of gratification, and risk-taking did not predict attrition, either.

Conclusions

Findings link attrition in weight-management to the neural mechanisms associated with reward-seeking and related influences on decision-making. Individual differences in the magnitude of response elicited by rewards may account for the relative difficulty experienced by dieters in adhering to treatment.

Keywords: Iowa Gambling Task, Obesity, Weight-Management, Sensitivity to Reward, Attrition, Decision-making

Introduction

Many obese individuals participate in weight-management programs, which target energy balance-related behaviors (physical activity and eating habits) to promote weight loss. A wide variety of programs are available: individual or group-based, with or without a structured diet, in medical, commercial, or other settings [1]. Research has shown that program completion is positively correlated with weight loss [2, 3]. Yet, attrition is a common problem. A recent review reveals attrition rates of 15%-59% (32% on average) in programs that last 10-16 weeks [4]. Attrition rates typically increase as the program gets longer (e.g., [3]).

Understanding the factors that contribute to attrition is important in order to improve completion rates and health outcomes for more individuals. Most studies of weight-management outcomes report attrition rates, and many of these studies also report correlates of attrition. However, these correlates tend to utilize routinely collected information, such as age, gender, and dieting history, rather than theory-driven variables [4]. Commonly found correlates are younger age (e.g., [5]), female gender (e.g., [2]), lower education level (e.g., [6]), and more previous weight-loss attempts (e.g., [7]). Some studies have looked at psychological factors, such as high weight-loss expectations [7], low body image [8, 7], or personality traits [9, 10]. As has been pointed out [4], no consistent set of predictors has yet been identified.

The model we propose for explaining attrition in weight-management draws on the similarity between obesity and substance addiction, which has been pointed out by several researchers (e.g., [11, 12]). Some neural models have proposed that addictive behaviors involve an imbalance between two separate, but interacting neural systems [13, 14, 15, 16, 17]. The first is the motivational system, which is mainly amygdala/striatum dependent, and promotes reward-driven behaviors [18]. The second is the reflective system, which is mainly prefrontal-cortex dependent, and modulates deliberation, forecasting of future consequences, and inhibitory control [14, 15, 16]. Furthermore, earlier work has established that the motivation to seek various kinds of rewards (e.g., food or drugs) involves common neural mechanisms, specifically dopaminergic ones [19]. More recent work has argued that this same neural substance – dopamine – may serve as a common currency for rewards, including food rewards [20]. From this perspective, overeating can be seen as a motivated behavior mediated by neural mechanisms similar to those studied in the field of addiction, and it may result from maladaptive performance in any of the two systems, i.e., an overactive motivational system or an underactive reflective system.

The notion that obesity is associated with an overactive motivational system has been supported by several empirical studies (e.g., [21, 22]), which report a link between obesity and high sensitivity to reward (as depicted by questionnaires or neurologic measurements). With respect to the reflective system, studies have shown that interventions to boost reflective processes can help against overeating. For instance, increasing individuals’ awareness to hunger has been found to improve control over eating decisions [23]. Other models include enhancing mindfulness [24], thoughtful attention [25], and recollection of recent eating [26].

In the present study we propose that the two-system model, which explains the dynamics of decision-making that underlay overeating and obesity, is also useful in explaining attrition in weight-management. Previous research provides some indirect evidence that attrition in weight-management is associated with overactivation of the motivational system. The activity of the motivational system is manifested by reward-seeking or drive-gratifying behavior [13]. Similar constructs, namely, high monotony avoidance and low inhibition of aggression, were found to predict attrition in weight-management [10]. Furthermore, dropout rates are higher when monetary penalties for failing to meet weight-loss goals are introduced [27], a strategy that can be interpreted as exacerbating reward-driven behavioral tendencies.

The literature on predictors of attrition in weight-management provides little support for the notion that attrition might result from deficient reflective processes or self-control. One study [28] reports a negative correlation between attrition and stimulus control – the tendency to avoid stimuli that elicit problem behavior, and to seek stimuli that encourage the alternative behavior. In contrast, in another study [29], measures of self-constraint and difficulty to control eating were found to be unrelated to attrition in weight-management. Similar null effects have been reported for cognitive restraint at eating [7], and weight locus of control [8].

Based on these findings, it seems plausible that attrition is more associated with overactivation of the motivational system than with underactivation of the reflective system. Nonetheless, the previous studies used a considerable variety of methods and measures and – more importantly – they each considered variables that were associated with either the reflective system or the motivational system. Thus the relative contribution of the two systems has not been systematically assessed.

In the present study we apply a cognitive model that incorporates both the reflective and the motivational systems: The Expectancy-Valence model [30, 31, 32, 33]. This quantitative model predicts the next choice ahead in complex decision-making tasks. According to the model, choices made in such environments reflect individual differences in three components of the learning and decision process: (1) a motivational component indicating the subjective weight the individual assigns to gains versus losses; (2) a recency / learning-rate component indicating the degree of prominence given to recently-obtained information, compared to past experiences; and (3) a probabilistic component indicating how consistent the decision-maker is between learning and responding. Based on a trial-to-trial analysis of behavior during the task, the model estimates three individual parameters corresponding to these components, for each decision-maker [30].

In the two-system model, the motivational system is an abstraction of neural processes associated mainly with the amygdala and striatum, and the reflective system is an abstraction of neural processes associated mainly with the prefrontal cortex [13]. Activation in the amygdala and striatum has been linked to the motivational component of the Expectancy-Valence model, which is referred to as the sensitivity to reward parameter [31, 33]. Other studies associated the prefrontal cortex to the recency parameter (e.g., [32]), thus connecting this parameter with the reflective system. Therefore, these two components of the Expectancy-Valence model – sensitivity to reward and recency – serve as behavioral measures of activation in the motivational and the reflective systems, respectively. In the present study we analyzed the decision-making characteristics of weight-management clients using the Expectancy-Valence model, and tested the extent to which sensitivity to reward and recency predict attrition.

We applied the Expectancy-Valence model to data collected using the Iowa Gambling Task [34], a complex task that has often been used in studies of decision-making impairments among drug addicts (e.g., [15]), patients with eating disorders (e.g., [35]), and obese individuals [36].

Past research has linked obesity with impulsivity (e.g., [37, 21]), and there is some evidence that impulsivity predicts attrition in weight-management [10]. Obesity has also been linked with elevated risk taking in decision-making [38]. To examine the potential of these constructs in predicting attrition, we included the corresponding measures in present study as well.

Methods

Participants

Participants were adults enrolled in a weight-management program serving the university faculty, staff, and students. Program clients were informed about the study upon joining the program, and study participation was voluntary. The final sample included 52 individuals, who formed about 25% of the program's clients at the time of the study. The sample did not differ from the program's general population (as presented in Table 1).

Table 1.

Characteristics of the study's sample compared to the general population of participants in the weight-management program

Study sample (N=52) Program population (N=1154)
% Women 80% 77.8%
Age (years) 44.46 (12.6) 45 (13.4)
Weight (lbs) 207.40 (52.2) 219.4 (55.9)
Body Mass Index 34.11 (7.06) 35.60 (9.10)

Procedure

Lifestyle Redesign® Weight-Management is an evidence-based program, which was developed by the Division of Occupational Science and Occupational Therapy at the University of Southern California. The program was 16 weeks long. Participants met weekly with an occupational therapist and received information about healthy diet and lifestyle, as well as personalized guidance. Height was measured in the beginning of the program, and weight was recorded weekly. No incentives were provided for weight-loss or other achievements.

Participants attended a lab session in the beginning of the program, in which they completed the decision-making tasks and questionnaires described hereinafter. Participants were paid $20 on average for participating in the lab session (a $17 show-up fee, and additional amounts of up to $6 based on the number of points gained in the tasks). Data about attendance and attrition were obtained after the final meeting of the program. The study was approved by the Institutional Review Board.

Main Measures

The Iowa Gambling Task [34]. A complex decision-making task, in which participants make repetitive choices between four decks of cards (displayed on a computer-screen), with the goal of maximizing their earnings. Each card selection yields a gain, but occasionally losses occur too. Two of the decks are disadvantageous, in that they yield relatively high gains along with occasional losses that are even larger, resulting in a net loss. The two advantageous decks yield small gains combined with smaller losses, resulting in a net gain. High performance on the task depends on the subject's learning to prefer the advantageous decks, i.e., to select more from them than from the disadvantageous decks. The task had 100 trials. Task results were further analyzed using the Expectancy-Valence model [30].

The Expectancy-Valence model (EV; [30]). According to the model, choices in complex environment are based on subjective expectancies, which reflect not only the actual outcomes experienced, but also individual differences in three components of the learning and decision process:

  1. A motivational component indicating the subjective weight the individual assigns to gains versus losses. The sensitivity to reward parameter ranges between 0-1, and represents the relative weight assigned to gains (rewards) in the evaluation of alternatives.

  2. A learing-rate component indicating the degree of prominence given to recent outcomes, at the expense of relying on the full range of past experience. The Recency parameter ranges between 0-1, and represents (inversely) the tendency to take long-term considerations into account [32].

  3. A probabilistic component indicating how consistent the decision-maker is between learning and responding. The Consistency parameter ranges between 0-10 and represents the tendency to choose from the alternatives with the higher subjective expectancies, as opposed to making random selections.

Based on a trial-to-trial analysis of behavior in the decision task, the model extracts three individual parameters corresponding to these components, for each decision-maker. For a more detailed explanation of the computation and estimation process, see Appendix A.

Additional Measures

Simplified variant of the Iowa Gambling Task (SIGT; see [38]). This version of the task measures risk-taking more directly than the original one. The advantageous decks produce a constant small gain, i.e., no risk. The disadvantageous decks produce either gains or losses, i.e., they entail considerable risk.

Barratt Impulsiveness Scale [39]. A self-report, 30-item questionnaire measuring impulsivity.

A delay of gratification task (see [38]). A behavioral measure of impulsivity. In this task, participants repeatedly choose between two unmarked buttons displayed on a computer monitor. Buttons yield a small payoff of 5 points in either 40% (low-frequency) or 80% (high frequency) of the trials. The low-frequency button is available for pressing as soon as each trial begins, while the high-frequency button becomes available after a ten-second delay. In each trial the participant chooses whether to wait the ten seconds for better prospects of reward, or press the low-frequency button immediately and move on to the next trial faster.

Food-Specific Go/No Go Task [37]. A behavioral measure of impulsivity. In this task, a rapid stream of desserts’ pictures or vegetables’ pictures is displayed, and the participants need to react as quickly and accurately as possible by pressing a key in response to vegetables, but not desserts. The task measures the ability to withhold, or inhibit, dominant behavior.

The Raven Advanced Progressive Matrices Test, part 1. A brief measure of intelligence.

Demographic questionnaire

Included items referring to gender, age, education, employment status, race and ethnicity, and dieting history.

Statistical Analysis

Comparisons between program completers and dropouts were done using t-test, Wilcoxon Mann-Whitney test, or fisher's exact test, as appropriate for each dependent variable. Prediction of attrition was done using logistic regression models, with sensitivity to reward as the predictor. Attrition was coded “1” for dropouts and “0” for completers. Although the difference in education-level between completers and dropouts was not significant, the importance of controlling for education-level in studies of obesity and decision-making has been noted in past research (Davis el al, 2010; Koritzky et al., 2012). We hence included it in an additional regression model (coded “1” for participants who had an academic degree, “0” for those who did not). The measures of impulsivity, risk-taking, and intelligence were administered to control for variables that might be suggested to confound the relationship between sensitivity to reward and attrition. Analyses were carried out using SAS 9.2 software.

Results

Participant Characteristics

Of the 52 original participants, 34 (65%) completed the program, and 18 (35%) did not. This attrition rate is similar to other reports in the literature (e.g., [9, 2, 4, 7]). On average, completers attended 15.6 weekly meetings out of 16 (S.D.=0.7), and dropouts attended 6.3 meetings (S.D.=2.6). Table 2 provides the initial weight, BMI, and demographic characteristics of completers and dropouts. As can be seen, no significant differences were observed between the groups in these variables. While all participants had high-school education, completers were slightly more likely to have a college degree. Yet, the difference was only marginally significant.

Table 2.

Characteristics (means and S.D.) of program completers and dropouts

Completers n=34 Dropouts n=18
% women 82% 78%
Weight [lbs] 197.45 (51.45) 225.15 (61.39)
Body Mass Index 32.80 (7.98) 36.43 (12.47)
Age 43.60 (12.06) 46.10 (13.81)
No. of weekly working hours 38.87 (9.80) 39.04 (11.10)
No. of prior weight-loss attempts 8.28 (8.93) 4.91 (3.27)
Education level [% of participants with college education] 85% 61% +
+

p = 0.082, fisher's exact test.

Main outcomes

In the Iowa Gambling Task, a trend towards statistical significance (Wilcoxon Mann-Whitney test, p = 0.089) was noted for the number of advantageous choices made by dropouts (mean = 51%, S.D. = 23%) and completers (mean = 62%, S.D. = 19%). Program completers’ level of advantageous choice increased during the task, from the first block of 20 trials (mean = 54%, S.D. = 18%) to the last (mean = 67%, S.D. = 30%). This difference was significant (Wilcoxon signed rank sum test, p = 0.028), indicating that adequate learning had occurred during the task. In contrast, dropouts’ level of advantageous choice did not change between the first (mean = 51%, S.D. = 21%) and the last (mean = 53%, S.D. = 18%) blocks of 20 trials (p = 0.77).

The Expectancy-Valence model analysis helps to shed light on the origin of this difference in task performance. Model fit estimates and mean scores in the model parameters – Sensitivity to reward, Recency, and Consistency – are given in Table 3. As expected, sensitivity to reward was significantly higher in program dropouts than in completers (t(50) = −1.95, p = 0.029, one sided; Cohen's d = 0.57, indicating a medium effect size). The regression model for predicting attrition was significant (Likelihood Ratio Χ2(1) = 4.18, p = 0.041; Max-rescaled R-Square = 0.107). The regression coefficient of the predictor – Sensitivity to reward – was significant as well (Χ2(1) = 3.20, p = 0.037, one sided). These results indicate that attrition in weight-management is predicted by overactivation of the motivational system.

Table 3.

Means (S.D.) of the Expectancy-Valence model fit and three parameters in program completers and dropouts

Completers n=34 Dropouts n=18
model fit 15.22 (23.03) 9.19 (21.5)
Sensitivity to reward 0.57 (0.30) 0.72 * (0.22)
Recency 0.25 (0.37) 0.25 (0.36)
Consistency 3.28 (3.18) 3.57 (1.68)
*

p < 0.05, two-sample t-test.

On the other hand, the Recency parameter scores were similar in both groups (t(50) = 0.05, p = 0.96), and the regression model was insignificant (Likelihood Ratio Χ2(1) = 0.003, p = 0.96; Max rescaled R- Square = 0.0001). Hence, we found no evidence that attrition is associated with underactivation of the reflective system.

The regression model that included education level had improved fit (Likelihood Ratio Χ2(1) = 6.85, p = 0.033; Max-rescaled R-Square = 0.170), yet each coefficient only achieved marginal significance (Sensitivity to reward: Χ2(1) = 2.55, p = 0.055; education level: Χ2(1) = 2.64, p = 0.052).

Additional outcomes

We found no indication that impulsivity, risk-taking, or intelligence predicted attrition in the sample. A series of two-sample t-tests revealed no significant differences between program completers and dropouts in the Barratt Impulsiveness Scale, the delay of gratification task, the Food-Specific Go/No Go Task, the simplified variant of the Iowa Gambling Task, or the Raven Advanced Progressive Matrices Test.

Discussion

In line with the hypothesis that attrition in weight-management is associated with a highly active motivational system, dieters were more likely to drop out of the program as their sensitivity to reward increased. This finding links attrition in weight-management to the neural mechanisms associated with reward-seeking and related influences on decision-making [21, 22, 31, 12]. From a neuropsychological point of view, rewards trigger affective signals in the amygdala and related structures, and there are individual differences in the magnitude of the responses elicited by various rewards [20]. Individuals whose response to reward is stronger have more difficulty to withdraw from reward-gratifying behavior [13], which, in the present case, explains why they were more likely to drop out of a behavior-changing program.

Recency, or the tendency to give prominence to immediate outcomes over time-distant ones [30], did not seem to affect attrition in weight-management. This result is in line with previous research [8, 7, 29], implying that impaired activity of the reflective system is not a major factor in this context. Additionally, the integration of both findings reveals that the difference in IGT performance between program completers and dropouts is due to inflated weight placed on gains by the latter.

The current study presents a theoretically-grounded explanation of attrition, linking it to neuropsychological phenomena commonly found in addictive behavior [15]. In light of the numerous accounts of high reward-sensitivity in obese individuals (e.g. [21, 22]), we propose that reward-sensitivity plays a key role in the persistence of obesity, which exacerbates the difficulty to withdraw from drive-gratifying eating. Overweight and obese individuals, who do not share this property of the motivational system, may find it easier than their counterparts to adhere to a weight-management program.

High impulsivity is associated with obesity, particularly in women (e.g., [37]). Yet, we found no indication that impulsivity predicts dropping out of weight-management. One plausible explanation for this is that measures of impulsivity capture processes that occur outside of the motivational system, i.e., self-control or delay of gratification, rather than response to reward per se. An alternative explanation is that, though impulsivity may be linked with the motivational system, a sample comprised solely of obese individuals does not have enough variance in this property to make it a useful predictor of behavior. By contrast, the Expectancy-Valence model is sensitive to individual differences in decision-making style within clinical populations [31, 33, 15], which may account for the advantage it had in the present context.

Homogeneity in the sample may also explain why age, gender, or dieting history did not predict attrition in the present study. This is in contrast with previous studies [4], though similar null results have been reported by others for gender (e.g., [5]), age (e.g., [9]), and previous dieting attempts [40]. We observed a somewhat higher level of education among program completers, which is in line with previous findings [6].

A potential limitation of the study is lack of control for eating disorders, and particularly bulimia nervosa. Compared to healthy, normal-weight controls, patients with bulimia nervosa display high sensitivity to reward in the Expectancy-Valence model [31]. It is unclear whether this phenomenon is linked particularly with bulimic behavior, as it may be confounded by excessive weight, repeated dieting attempts, or difficulty to resist tempting foods. Looking separately at obese dieters with and without bulimic symptoms may be required to understand if the disorder moderates the relationship between reward-sensitivity and attrition. Another potential limitation is the fact that participants self-selected to participate in the study. However, the sample was similar to the weight-management program's general population in terms of initial BMI, age, and attrition rate. Therefore, self-selection does not seem to be a major concern.

Understanding the risk factors for attrition in obesity treatment should enhance professionals’ ability to increase completion rates and improve health outcomes for more individuals. The present results can inform the development of strategies and methods that will counteract excessive reward-seeking in the context of weight-management. Two potential avenues for this are plausible. First, strengthening the opposing processes, i.e., the reflective system. This may be achieved by certain forms of training, which target awareness to hunger and sensitivity to appetitive cues, memory for and awareness of recent eating, or mindful attention [23, 26, 24, 25]. Second, intervening in the dynamics within the motivational system. This avenue has not yet been sufficiently researched, although existing theory and findings suggest its potential. While the brain may be exposed to different types of rewards (e.g., food, money, specific substances), it converts all rewards to a “common currency” in the form of dopamine levels [13, 20]. This implies that increasing the rewarding value of a behavior would increase the likelihood of choosing to engage in it. The provision of financial incentives for a behavior can be seen as an attempt in this direction, although the preferred incentive structure is difficult to determine [27]. Future research may benefit from investigating this notion further.

What is already known about this subject

  • In the treatment of obesity and overweight, research has shown that completion of weight-management programs is positively correlated with weight-loss.

  • Nonetheless, attrition is a common problem in such programs.

  • Although correlates of attrition are often reported in the literature, theory-driven explanations are scarce.

What this study adds

  • We propose an explanation that draws upon neuropsychological knowledge on reward sensitivity in obesity and overeating to predict attrition.

  • We tested the hypothesis on a sample of participants in a weight-management program, using a complex decision-making task and a quantitative model.

  • Findings link attrition in weight-management to the neural mechanisms associated with reward-seeking and related influences on decision-making.

Acknowledgments

This research was supported by research grants from National Institute on Drug Abuse (NIDA) R01DA023051, National Cancer Institute (NCI) R01CA152062, and the National Heart, Lung, & Blood Institute and the National Institute of Child Health & Human Development (U01HL097839). We would like to thank Stephanie Castillo who helped with data collection. Competing interests: the authors have no competing interests.

Appendix (supplementary material)

Cognitive modeling of the task's results

We employed the revised Expectancy-Valence model (rEV; Busemeyer & Stout, 2002; Yechiam & Ert, 2007), a learning model predicting the next choice ahead in repeated decision-making. The model assumes that making repeated choices from a set of alternatives generates a process of learning the expectancies of these alternatives. The individual's choice is based on subjective expectancies, namely, an incorporation of the actual experienced outcomes into a learning and decision process with three components. Each component is represented by a parameter:

  1. Relative weight to gains and losses, measured by the attention-weight parameter. The subjective evaluation of the gains and/or losses obtained upon making a choice is called a valence, and denoted v(t). It is calculated as a weighted average of the gains and losses resulting from the chosen option in each trial t.
    vj(t)=wwin(t)(1w)loss(t), (1)
    where win(t) and loss(t) are the amounts of money won or lost on trial t; and w is the attention weight parameter (0 ≤ w ≤ 1).
  2. The rate at which recent outcomes are updated, or the relative effect of recent outcomes on the subjective expectancies formed by the decision-maker. This is measured by the recency parameter. The outcomes produced by each alternative j are summarized by an expectancy score, denoted Ej (t), and updated as follows:
    Ej(t)=Ej(t1)+ϕ[v(t)Ej(t1)], (2)
    where j is the selected alternative. The recency parameter, φ, describes the degree to which subjective expectancies reflect the influence of the most recent experience relative to more distant past experiences (0 ≤ φ ≤ 1). Higher values of φ indicate a greater effect of recent information (at the expense of relying on the full past experience) on the next decision made. Low values of φ are generally more optimal.
  3. The effect of expectancies on further choice, measured by the choice consistency parameter. The probability of choosing an alternative is a strength ratio of the subjective expectancy of that alternative, relative to all choice options (using Luce's rule):
    Pr[Gj(t+1)]=eθ(t)Ej(t)jeθ(t)Ej(t), (3)
    where Pr[Gj(t)] is the probability that alternative j will be selected on trial t. The term θ (t) controls the consistency of the choice probabilities and the expectancies, where: θ (t) = c5 – 1, and c is the choice consistency parameter (0 ≤ c ≤ 10). Higher values of c reflect higher consistency.

Parameters are estimated based on a trial-to-trial analysis of the decision-maker's behavior in the task. The accuracy of the model is assessed by comparing its ability to predict the individual's next decision, to a prediction based on the respondent's mean choices (a baseline model). The estimation procedure is described in detail in Busmeyer and Stout (2002). The statistical test used for comparing the fit of the models is the Bayesian Information Criterion (BIC) for log likelihood differences. Positive values of the BIC statistic indicate that the cognitive model performs better than the baseline model.

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