(A) Chemical structure of the active vitamin D metabolite 1α,25-dihydroxyvitamin D3 (1,25D(OH)2D3). (B) Chemical structure of non-secosteroidal VDR agonist, VDRM2 (LSN2148936). (C, D) VCaP cells were treated with the indicated doses of vehicle (EtOH), 1,25D(OH)2D3 (1,25D), or VDRM2 for 24 hours, harvested, and RNA was purified. VDR target genes CYP24A1 and TMPRSS2 were measured by RT-qPCR and normalized to 18S. (E) VCaP cells were treated with the indicated doses of vehicle (EtOH), 1,25D(OH)2D3, or VDRM2 for twelve days; medium and treatments were replenished every third day. Cells were counted using a Beckman-Coulter Counter. (F) Doubling time was calculated for vehicle (EtOH), 100 nM 1,25D(OH)2D3, or 3 μM VDRM2 treated cells from day 9 to day 12 from three independent experiments. *p < 0.05, **p < 0.01, ***p < 0.001, relative to vehicle control. n = 3, representative graph, mean ± SEM.