Abstract
Do people derive more enjoyment from activities that match how they ideally want to feel (their “ideal affect”)? Affect Valuation Theory (AVT) predicts that they do; however, no study has directly examined whether this is the case. Therefore, we conducted four studies that examined whether valuing calm and other low arousal positive states (LAP) increased enjoyment of calming (vs. exciting) activities. In Study 1, the more participants valued LAP, the more enjoyment they recalled during calming (vs. exciting) episodes from their lives. In Studies 2–3, the more participants valued LAP, the more enjoyment they experienced during calming (vs. exciting) amusement park rides, both in the U.S. and Hong Kong. To assess causality, in Study 4, participants were randomly assigned to either a “Value LAP” or Control condition, and then engaged in either low or high intensity exercise. Participants in the “Value LAP” condition who engaged in low intensity exercise reported greater enjoyment than those who engaged in high intensity exercise; these differences did not emerge in the Control condition. People’s trait levels of experienced LAP (“actual LAP”) was not related to their enjoyment of calming (vs. exciting) activities. Together, these findings provide evidence that people derive more enjoyment from activities that match their ideal affect. We discuss the implications of these findings for AVT as well as interventions aimed at enhancing well-being.
Keywords: Ideal Affect, Happiness, Activity, Emotion, Valuation
Although most people want to feel good, people differ in the specific good states they want to feel, or their “ideal affect” (Tsai, Knutson, & Fung, 2006; Tsai, 2007). In a series of studies, we have demonstrated that individual and cultural differences in ideal affect have consequences for what people do to feel good. Whether they are aware of it or not, people often choose people, products or activities that match their affective preferences (Sims, Tsai, Koopmann-Holm, Thomas, & Goldstein, 2014; Tsai, 2007; Tamir & Ford, 2012). For instance, the more people value calm and other low arousal positive states, the more likely they are to choose calming vs. exciting physicians, music, and consumer products (Sims et al., 2014; Tsai, Miao, Seppala, Fung, & Yueng, 2007; Tsai, Chim, & Sims, 2015). What remains unknown, however, is whether people actually derive greater enjoyment from activities that match their ideal affect. Answering this question is critical to understanding the links between ideal affect and affective experience, and may have important implications for the effectiveness of mood-enhancing interventions. Therefore, we conducted four studies that focused primarily on the effects of valuing calm, peacefulness, and other low arousal positive states [LAP] on enjoyment of calming (vs. exciting) activities. Before describing our studies, we present Affect Valuation Theory, the framework motivating this research.
Affect Valuation Theory
Affect Valuation Theory (AVT) integrates ideal affect into existing models of affect and emotion (Tsai, 2007). By “affect,” we refer to feeling states that can be described in terms of the dimensions of valence and arousal (Barrett & Russell, 1999; Larsen & Diener, 1992; Russell, 1991; Russell, 2003; Thayer, 1989; Watson & Tellegen, 1985). Thus, while calm, peacefulness, relaxation and other LAP are relatively lower in arousal, excitement, enthusiasm, elation, and other high arousal positive states [HAP] are relatively higher in arousal. Happiness, contentment, satisfaction, joy, and other positive states, in contrast, fall in between high and low arousal levels. We focus on affective states because many scholars consider affective states to be fundamental to a variety of emotional phenomena (e.g., Russell, 1991; Watson & Tellegen, 1985), and because across cultures, people organize different emotional states into these two dimensions, suggesting that they have similar meaning (and therefore, are comparable) across cultures (Kuppens, Ceulemans, Timmerman, Diener, & Kim-Prieto, 2006; Russell, Lewicka, & Nitt, 1989; Yik & Russell, 2003).
The first premise of AVT is that how people actually feel (their “actual affect”) differs from how people ideally want to feel (their “ideal affect”). Whereas actual affect is a response to a meaningful event (e.g., actually feeling calm while riding a ferris wheel), or a tendency to respond in a certain way (e.g., actually feeling calm on average), “ideal affect” is a goal or desired state in response to a specific situation (e.g., wanting to feel calm while riding a ferris wheel) or on average (e.g., wanting to feel calm on average). Both ideal affect and actual affect are important to emotional life, but they serve different functions: whereas actual affect represents how someone is feeling (“I feel good”), ideal affect provides a way of interpreting or evaluating that state (“This feels right”). Indeed, across a variety of cultural contexts, people report wanting to feel more positive and less negative than they actually feel, and on average, actual affect and ideal affect are only weakly-to-moderately correlated with each other (r = .07 to .53; Tsai, Knutson, & Fung, 2006). Furthermore, analyses using structural equation modeling reveal that models that treat actual affect and ideal affect as distinct constructs provide a better fit than models that treat actual affect and ideal affect as a single construct (Tsai et al., 2006; Koopmann-Holm & Tsai, 2014). Together, these findings support the first premise of AVT that actual affect and ideal affect are distinct.
The second premise of AVT is that while both actual affect and ideal affect may be shaped by cultural and temperamental factors, cultural factors shape ideal affect more than actual affect, and temperamental factors shape actual affect more than ideal affect (Tsai et al., 2006; Tsai, 2007). For instance, both within and across cultures, cultural values (i.e., values associated with independence and interdependence) were correlated more with ideal affect than actual affect (Tsai et al., 2006). In contrast, temperamental factors (i.e., extraversion, neuroticism) were correlated more with actual affect than ideal affect (Tsai et al., 2006). Furthermore, across a series of studies, we have demonstrated cultural differences in ideal affect, with European Americans valuing excitement and other HAP more and calm and other LAP less than Hong Kong Chinese (Tsai et al., 2006; Tsai, Miao, Seppala, Fung, & Yeung, 2007). These differences are reflected in popular media such as children’s storybooks, women’s advertisements, Facebook photos, and public figures’ official photos (Tsai, Louie, Chen, & Uchida, 2007; Huang & Park 2013; Tsai et al., 2016), and are reinforced through engagement in specific practices. For instance, Buddhist inspired meditation increased how much people want to feel LAP, but did not increase how much they actually felt those states (Koopmann Holm, Sze, Ochs, & Tsai, 2013).
The third premise of AVT is that ideal affect predicts what people do to feel good. The more people want to feel LAP, the less likely they are to engage in rigorous physical exercise in the lab when given a choice (Hogan, Chim, Sims, & Tsai, 2015), and the more likely they are to describe more calming ideal vacations, and to prefer calming (vs. exciting) pieces of classical music (Tsai, 2007). Recently, we demonstrated that people’s ideal affect also influences more serious and consequential choices such as which physicians people choose (Sims et al., 2014; Sims et al., accepted) and even the degree to which people adhere to their physicians’ recommendations (Sims & Tsai, 2015). For instance, the more people ideally want to feel LAP, the more likely they are to choose a physician who promotes a “relaxed lifestyle” (vs. one who promotes a “dynamic lifestyle”) and adhere to his recommendations. These associations held even after controlling for how much people actually felt LAP over the course of a typical week, suggesting that how people want to feel predicts what people do to feel good and the choices they make, above and beyond how people actually feel.
These findings, however, assume that people make choices based on their ideal affect, in part because people find choices that match their ideal affect more pleasurable or enjoyable. Based on control process theory (Carver & Scheier, 1982) and mood regulation models (Larsen, 2000), AVT predicts that the more individuals value a specific affective state, the more enjoyable and pleasant they will find activities, objects, or even people that elicit that state. Because ideal affect serves as the metric or standard by which people compare their actual feelings, the more people value a state that is elicited by a specific activity, object, or person, the more they should enjoy that activity. In support of this notion, compared to European Americans, Chinese showed greater activity in the ventral striatum when viewing calm vs. excited faces, and this activity predicted their preference for calm vs. excited faces many months later (Park, Tsai, Chim, Blevins, & Knutson, 2016), suggesting that Chinese experienced faces that matched their ideal (i.e., the calm faces) as more rewarding than those that did not (i.e., the excited faces). Other indirect evidence supports this hypothesis in the context of people’s ideal selves (i.e., the wishes, hopes, and aspirations people have for themselves; Higgins, 1987). For instance, people experience more positive feelings when they are making progress toward their wishes and aspirations (Carver & Scheier, 1990) and when their emotional experiences are consistent with their culture’s ideal model of self (Kitayama, Markus, & Kurokawa, 2000).
More recent studies have examined how people feel when they meet or do not meet their affective goals. For example, in Mauss, Tamir, Anderson, & Savino (2011), participants who read an article extolling the benefits of being extremely happy felt less happy after watching a subsequent amusing film clip (but not a sad one) compared to participants who read about the benefits of making accurate judgments. However, this study focused more on differences in intensity (desired extreme vs. experienced moderate levels of happiness) rather than differences in arousal per se. Other studies have demonstrated that when people endorse specific values, they are more likely to experience emotions that are related to those values (Tamir et al., 2015; De Leersnyder et al., 2016).
To date, however, no research has directly examined whether ideal affect shapes people’s enjoyment of specific activities that elicit or do not elicit their ideal affect. Given the centrality of activities in daily life and in mood-enhancing interventions, and our previous findings that ideal affect shapes people’s preferences for specific activities, we focused on enjoyment of calming (vs. exciting) activities in the present research.
The Present Research
We focused on participants’ experience of enjoyment and other positive states (happy, satisfied, positive) because these states sample the “pleasant” or “positive” octant of the affective circumplex, which falls in between HAP (excitement) and LAP (calm) in terms of arousal levels. Thus, these states can be experienced during both calming and exciting activities, and therefore can be compared across activities (Barrett & Russell, 1999; Barrett & Fossum, 2001; Feldman, 1995). The enjoyment aggregate included 5 items (how happy, content, satisfied, and positive they felt, as well as how much they enjoyed the activity) across the four studies. The specific items used in each study, however, varied slightly: Studies 3 and 4 used all 5 items, whereas Study 1 did not include enjoyment, and Study 2 did not include contentment or satisfaction.1 Regardless, the reliability across all four studies was high (α ranged from .82 to .95). We did not include HAP or LAP terms since by definition, “calming” activities do not involve high levels of HAP, and “exciting” activities do not involve high levels of LAP and thus would not be comparable across activities.2 In addition, we were interested in comparing our findings to the studies described above demonstrating that meeting one’s goals elicits general positive states. Our use of actual affect as a dependent variable and ideal affect as an independent variable is also consistent with previous work examining the relationship between ideal affect and affective experience (e.g., Sims et al., 2015).
To assess the relationship between people’s ideal affect and their enjoyment of activities that did or did not elicit their ideal affect, we conducted four studies. In these studies, we focused on the link between valuing LAP (ideal LAP) and enjoyment of calming (vs. exciting) activities. Initially, we were also interested in examining the links between valuing HAP (ideal HAP) and enjoyment of exciting (vs. calming) activities, and indeed found some initial evidence for this relationship (Study 1). However, in the subsequent studies, it became clear that the exciting activities that we chose (i.e., exciting amusement rides, high intensity exercise), while eliciting more excitement than calm, were qualitatively different from those that participants described from their own lives in Study 1, and therefore, we were not convinced that they were as ecologically valid as the calming activities. Moreover, in Study 4, the condition that initially was intended to increase ideal HAP did not (based on our manipulation check), and therefore, ended up acting as a control. Because we were able to elicit ecologically valid calming activities and manipulate ideal LAP in the lab, we focus on ideal LAP in this paper, and discuss the possible links between ideal HAP and enjoyment of exciting (vs. calming) activities at the end of the paper in the context of future research.
Finally, we focused on the relative difference in enjoyment between calming and exciting activities because it was difficult to characterize activities as calming or exciting in an absolute sense, and much easier and more ecologically valid to characterize activities as relatively calming or exciting. Indeed, in our previous work demonstrating links between ideal affect and choice of faces, consumer products, or physicians (Park et al., 2016; Sims et al., 2014), participants chose between excited and calm options. Therefore, with the exception of Study 2, we focused on comparing responses to calming vs. exciting activities in the main body of the manuscript. We provide results for enjoyment during each activity for Studies 1 and 3 in the Supplementary Materials.
In our analyses, we controlled for participants’ ideal HAP to ensure that our findings were specific to ideal LAP (and therefore, not due to an overall valuation of positive states). In addition, we wanted to examine whether our findings were specific to ideal LAP and not actual LAP. Due to the weak-to-moderate correlation between actual and ideal LAP, as well as the large literature demonstrating that people’s actual feelings (both incidental and integral) predict their subsequent evaluations of products, people, and experiences (see Peters, 2006 and Tsai, Chim, & Sims, 2015, for reviews) we controlled for participants’ global (i.e., trait-like) levels of actual LAP. We also controlled for global levels of actual HAP to ensure that the findings were not due to the overall tendency to experience positive states.
In Study 1, participants rated their ideal affect and then recalled events in their lives when they felt calm and excited. In Studies 2–3, we assessed participants’ ideal affect and then assessed their enjoyment of calming (vs. exciting) rides at an amusement park. Finally, in Study 4, we manipulated momentary ideal affect to see if it altered participants’ enjoyment of low (vs. high) intensity exercise.
Study 1: Ideal Affect and Enjoyment of Recalled Calming vs. Exciting Events
Study 1 Hypotheses
We predicted that the more people valued LAP, the more they would recall enjoying a calming vs. exciting event, and that this would hold after controlling for ideal HAP, actual LAP, and actual HAP.
Method
Participants
Sixty-three American college students (41.3% female; age M = 19.16, SD = 1.07) participated for course credit. Eighty-one percent were European American, 9.5% were Asian or Asian American, 4.8% were multiracial, 1.6% was Hispanic, 1.6% was Native, and 1.6% did not list their ethnicity. We excluded 5 participants from the data analysis (2 participants had website malfunctions; 2 participants misunderstood instructions; and 1 participant arrived late and therefore did not finish the study). Based on data piloting the procedure, we anticipated that if there was an effect, the correlation would be approximately r = .40. Power analyses revealed that we needed 46 participants to achieve 80% power.
Recalled Calming and Exciting Events
Using a procedure adapted from Morling, Kitayama, and Miyamoto (2002), participants recalled as many calming and exciting events as they could in two 7-minute intervals. Participants received the following instructions: “In everyday life, we are surrounded by a variety of people, events, and objects that make us feel different emotions. We would like you to recall as many specific situations as you can in which you felt calm or relaxed (or excited or elated).” The order in which participants described calming and exciting events was counterbalanced.
Measures
Experienced emotions
Immediately after each interval, participants rated how much they felt happy, satisfied, content, excited, elated, calm, relaxed, unhappy, sad, fearful, nervous, sleepy, still, sluggish, aroused and surprised during each event using a scale from 1 = not at all to 5 = extremely and how negative/positive the situation made them feel using a scale from 1 = very negative to 7 = very positive. We converted the 7-point scales to 5-point scales to be consistent with the Affect Valuation Index (see below), and then we created an enjoyment aggregate by averaging ratings of happiness, contentment, satisfaction, and positive feelings across all calming events (α = .82) and across all exciting events (α = .83). Finally, we created an enjoyment difference score by subtracting the enjoyment score for exciting events from the enjoyment score for calming events (M = −.25, SD = .44), with positive values indicating greater enjoyment of the calming (vs. exciting) events. The rest of the items were treated as fillers.
Actual and Ideal Affect
To assess global ideal and actual affect, participants completed the Affect Valuation Index (AVI; Tsai et al., 2006). To assess ideal affect, we asked participants to rate how often they “ideally like to feel” various states “during a typical week” on a 1 to 5 scale (1 = never, 5 = all of the time). To assess actual affect, we asked participants to rate how often they “actually feel” those same states during a typical week, using the same scale. The AVI included 30 affective states (enthusiastic, dull, excited, sleepy, strong, sluggish, euphoric, idle, aroused, rested, astonished, quiet, surprised, still, passive, inactive, fearful, calm, hostile, peaceful, nervous, relaxed, elated, lonely, content, sad, happy, unhappy, satisfied, and serene). Scores for ideal LAP (and actual LAP) were based on the means of ideal (and actual) calm, relaxed, serene, and peaceful, (ideal LAP α = .70; actual LAP α = .85), and scores for ideal HAP (and actual HAP) were based on the means of ideal (and actual) excited, enthusiastic, elated, and euphoric, respectively (ideal HAP α = .71; actual HAP α = .74).
Demographics
Participants also completed a demographic questionnaire, which asked for participants’ age, gender, year in school, and ethnicity.
Procedure
Participants came into the lab for a study on “situations and mood.” After each sampling interval, participants rated how they felt during each of the identified events. Upon completing both sampling intervals, participants completed the Affect Valuation Index and demographics.
Study 1 Data Analysis and Results
Before testing our hypotheses, we examined whether the order in which participants reported calming vs. exciting events affected the number of calming and exciting events they recalled and their reported enjoyment. Analyses revealed order effects,3 which we controlled for in subsequent analyses.
Effectiveness of Situation Sampling
As a manipulation check, we first examined whether participants recalled feeling more LAP (calm, relaxed) and less HAP (excited, elated) during the calming vs. exciting events they described. We conducted a repeated-measures ANCOVA with type of event as the within-subjects factor, and the order of recall as a covariate. As expected, participants recalled experiencing more LAP during the calming events (M = 4.07, SD = .53) than the exciting events (M = 2.25, SD = .69; F(1,56) = 231.36, p<.001, partial η2 = .81), and less HAP during the calming events (M = 2.48, SD = .77) than during the exciting events (M = 4.22, SD = .64; F(1,56) = 187.44, p <.001, partial η2 = .77.
Two research assistants coded the types of calming and exciting events reported (Cohen’s kappa: .67–.76, p <.001). The majority of calming events were related to leisure (e.g., watching TV or reading a book, listening to music, going to the beach) (calming: 35.3%, exciting: 8.8%), whereas the majority of exciting activities were related to work/school (e.g., getting into college; calming: 11.1%, exciting: 23.4%) or sports (e.g., winning a sports match; calming: 10.1%, exciting: 22.0%). Moreover, exciting events were more likely to involve some degree of novelty/uncertainty (e.g., going on first date; exciting: 58.5%, calming: 8.2%) and to be achievement-oriented (e.g., getting a good grade; exciting: 37.3%, calming: 10.1%) than were calming events. Overall, participants reported enjoying the calming events significantly less than the exciting events (calming events M = 3.93, SD = .49; exciting events M = 4.18, SD = .51, t(58) = 4.38, p <.001).
To test our hypotheses, we conducted a multiple regression analysis in which the recalled enjoyment difference score was the dependent variable, ideal LAP was the predictor variable, and actual LAP, actual HAP, ideal HAP, and order of recall were covariates.
Is Valuing LAP Related to Recalled Enjoyment of Calming vs. Exciting Events?
As predicted and illustrated in Table 1, when controlling for actual LAP, actual HAP, and ideal HAP, the more participants valued LAP, the more enjoyment they recalled feeling during the calming vs. exciting events (β = .390, p = .006). In addition, in this same model, the more participants valued HAP, the less enjoyment they recalled feeling during the calming vs. exciting events (β = −.409, p = .004).4 When we only included ideal LAP in the model, the relationship between ideal LAP and enjoyment was not significant (β = .10, p = .47); however, when we included both ideal LAP and HAP in the model, both were significant (ideal LAP β= .29, p =.02; ideal HAP ß = −.41, p=.002), suggesting that there might be overlapping variance relating to valuing positive emotions in general that suppressed the independent effect of ideal LAP on recalled enjoyment. See Supplementary Materials for results for enjoyment of calming and exciting activities analyzed separately.
Table 1.
Zero-order correlation tables (top) and regression analyses (bottom) for Study 1.
2. Ideal HAP | 3. Actual LAP | 4. Actual HAP | 5. Enjoyment Difference | |
---|---|---|---|---|
1. Ideal LAP | .35** | .45** | .20 | .10 |
2. Ideal HAP | — | .15 | .45** | −.34** |
3. Actual LAP | — | .35** | −.16 | |
4. Actual HAP | — | −.22 |
Predictor Variables | DV: Recalled Enjoyment Difference Score | |||
---|---|---|---|---|
B | SE | β | t | |
Unadjusted model | ||||
Ideal LAP | 0.07 | 0.09 | 0.10 | 0.47 |
Adjusted model | ||||
Ideal LAP | 0.26 | 0.09 | 0.39 | 2.84** |
Ideal HAP | −0.30 | 0.10 | −0.41 | −3.00** |
Actual LAP | −0.13 | 0.08 | −0.23 | −1.65 |
Actual HAP | −0.002 | 0.11 | −0.002 | −0.02 |
Order | 0.26 | 0.1 | 0.30 | 2.56* |
Cohen’s f2 = .45 |
Note. LAP = Low Arousal Positive; HAP = High Arousal Positive; highlighted values indicate significant relationships;
p < 0.05.
p<.01
Study 1 Discussion
As predicted, the more participants wanted to feel LAP, the more they recalled enjoying calming relative to exciting events. We also found that the more participants wanted to feel HAP, the less they recalled enjoying calming vs. exciting events. These findings suggest that valuing LAP enhances recalled experiences of enjoyment during calming events relative to exciting events, and that valuing HAP reduces recalled experiences of enjoyment during calming vs. exciting events. Because the recalled events occurred on average 33 weeks before study participation, one might argue that these findings are due to retrospective biases; specifically, the more individuals value LAP, the more likely they may be to remember enjoyable calming vs. exciting events (Scollon, et al., 2009). Therefore, in the next study, we examined whether people’s ideal LAP predicted their enjoyment of calming vs. exciting activities assessed immediately after they were exposed to the same calming and exciting activities.
Study 2: Valuing LAP and Enjoyment of Calming (vs. Exciting) Amusement Park Rides
In Study 2, we tested our hypothesis at an amusement park, a place that people generally visit to experience enjoyment (Sutton, 1992; Bigné, Andreu, & Gnoth, 2005; Bigné & Andreu, 2004). In this study, we assessed participants’ enjoyment of a calming ride (i.e., ferris wheel) and an exciting ride (i.e., rollercoaster).
Study 2 Hypotheses
We predicted that the more participants valued LAP, the more they would enjoy a calming vs. exciting ride (ferris wheel vs. rollercoaster), and that these findings would hold after controlling for actual LAP, actual HAP, and ideal HAP.
Method
Participants
One hundred and sixty-three participants (47% female; age M = 29.46, SD = 9.36) at an amusement park in Vancouver, Canada, participated in a study “on amusement park rides.” Participants were recruited while they were standing in line for either a ferris wheel or a roller coaster ride. Data from 17 participants were excluded from analysis (8 did not complete the entire questionnaire; 5 provided suspicious responses [e.g., used same rating across all questions), and 4 provided non-normal data outside the range of 3 SD of the mean]. Thus, 146 participants (47.6% female) were included in the final analyses (N = 87 for the rollercoaster and N = 59 for the ferris wheel). Similar to Study 1, power analyses suggested that to achieve 80% power given a predicted correlation of r = .40, we needed 46 participants for each ride.
Amusement Park Rides
We chose one calming and one exciting ride from a popular amusement park in Vancouver, Canada, based on descriptions and pictures of the rides on the park’s website. For the calming ride, we chose the ferris wheel, which had enclosed pods and was described as having “spectacular views of the mountains, city and surrounding areas.” For the exciting ride, we chose the roller coaster, which was described as a “high velocity thrill ride...[featuring] a thrilling double helix inversion.” We conducted a manipulation check to ensure that the rides elicited the intended emotions.
Measures
Ideal and actual affect
To measure ideal affect and actual affect, we used an abridged version of the AVI (Tsai et al., 2006). To assess ideal affect, we asked participants to rate how much they would “ideally like to feel” ten feelings “during a typical week” on a 1 to 5 scale (1 = never, 5 = all of the time). To assess actual affect, we asked participants to use the same scale to rate how much they actually feel the same states during a typical week. The 10 affective states sampled different octants of the affective circumplex: enthusiastic, happy, calm, inactive, bored, sad, anxious, aroused, excited, and relaxed. Scores for ideal and actual LAP were calculated using the mean of calm and relaxed (ideal LAP α = .75; actual LAP α = .63), and scores for ideal and actual HAP were calculated using the mean of excited and enthusiastic (ideal HAP α = .57; actual HAP α = .58).5
Demographics
Participants completed a demographics questionnaire including age, gender, and ethnicity.
Experienced emotions
Immediately after disembarking from the ride, participants rated how much they felt happy, bored, calm, surprised, inactive, excited, scared, and sad during the ride using a 1 = not at all to 5 = extremely scale, how much they enjoyed the ride using a 1 = not at all to 5 = extremely scale, how negative/positive the ride made them feel using a 1 = very negative to 7 = very positive scale, and how aroused the ride made them feel using a 1 = Not at all aroused to 7 = very aroused scale. Because of time constraints, we could not include the entire AVI. We converted the 7-point scales to 5-point scales to be consistent with the AVI, and then created an enjoyment aggregate by averaging ratings of happiness, enjoyment, and positive feelings (Calming ride α = .83; Exciting ride α = .84). We did not create a difference score because the study design was between subjects (i.e., people rode either the calming or the exciting ride).
Procedure
Fifty-nine participants were approached by research assistants while they were waiting to ride the ferris wheel; 87 participants were approached by research assistants while they were waiting to ride the roller coaster. Some of these participants knew each other because they were in line together. Research assistants explained that they were conducting a study on the effects of different park rides on feelings. Participants who agreed to be part of the study provided verbal consent. While they were in line for the ride, participants then completed a pre-ride questionnaire, which assessed ideal and actual affect, and demographics. Participants returned the completed questionnaire to the research assistant prior to going on the ride. Participants then went on the ride. Immediately after disembarking from the ride, research assistants approached participants again and handed them a post-ride questionnaire. During each assessment, participants were instructed not to discuss or share their responses with others. Participants completed the questionnaire, were debriefed, and were given a food voucher as compensation for their participation.
Study 2 Data Analyses and Results
Manipulation Check
Before testing our hypotheses, we assessed whether the ferris wheel elicited more calm and less excitement than the rollercoaster. We conducted two independent sample t-tests to compare reports of calm and excitement on the rides. As expected, participants reported experiencing more calm during the ferris wheel (M = 3.52, SD = 1.17) than the roller coaster (M = 2.15, SD = 1.21; t(143) = −6.76, p < .001), and more excitement during the roller coaster (M = 3.75, SD = .89) than the ferris wheel (M = 2.86, SD = 1.17; t(144) = 5.17, p < .001). Mean enjoyment ratings during the calm ride and the excited ride did not significantly differ (ferris wheel M = 3.66, SD = .69; roller coaster M = 3.73, SD = .74, t(144) = .55, p = .58.
To test our hypotheses, we conducted multiple regression analyses for each ride, in which the enjoyment score was the dependent variable and ideal LAP was the predictor variable; actual LAP, actual HAP, and ideal HAP were treated as covariates. Results are reported in Table 2.
Table 2.
Zero-order correlations (top) and regression analyses (bottom) for Study 2. Correlations for Calming Ride (above diagonal) and Exciting Ride (below diagonal)
1. Ideal LAP | 2. Ideal HAP | 3. Actual LAP | 4. Actual HAP | 5. Enjoyment | |
---|---|---|---|---|---|
1.Ideal LAP | — | .29** | .07 | .04 | .42** |
2. Ideal HAP | .34** | — | −.07 | .38** | .16 |
3. Actual LAP | .32** | .08 | — | .31* | .24 |
4. Actual HAP | −.10 | .29** | .10 | — | .18 |
5. Enjoyment | −.03 | .08 | .12 | .09 | — |
Predictor Variables |
DV: Enjoyment
|
|||
---|---|---|---|---|
B | SE | β | t | |
During Calming Ride | ||||
Unadjusted Model | ||||
Ideal LAP | 0.36 | 0.10 | 0.42 | 3.52*** |
Adjusted Model | ||||
Ideal LAP | 0.35 | 0.11 | .40 | 3.19** |
Ideal HAP | 0.01 | 0.13 | .01 | 0.09 |
Actual LAP | 0.16 | 0.11 | .18 | 1.38 |
Actual HAP | 0.10 | 0.14 | .10 | 0.73 |
Cohen’s f2 = .30 | ||||
During Exciting Ride | ||||
Unadjusted Model | ||||
Ideal LAP | −.02 | 0.09 | −0.03 | −0.25 |
Adjusted Model | ||||
Ideal LAP | −0.08 | 0.11 | −.10 | −0.77 |
Ideal HAP | 0.10 | 0.14 | .09 | 0.71 |
Actual LAP | 0.16 | 0.13 | .14 | 1.20 |
Actual HAP | 0.05 | 0.13 | .04 | 0.37 |
Cohen’s f2 = .03 |
Note. LAP = Low Arousal Positive; HAP = High Arousal Positive; highlighted values indicate significant relationships
p < .001,
p < .01.
p < .05.
Is Valuing LAP Related to Enjoyment of the Calming Ride?
Because the study was a between subjects design, we had to examine the relationship between ideal LAP and enjoyment separately for the ferris wheel and rollercoaster rides. As predicted, the more participants valued LAP, the more they enjoyed the ferris wheel (β = .40, p = .002). However, ideal LAP was not correlated with enjoyment of the rollercoaster (β = −.10, p = .442). Actual LAP, actual HAP, and ideal HAP were not significantly associated with enjoyment of either ride. Consistent with the full model, when we only included ideal LAP in the regression model, ideal LAP was significantly related to enjoyment on the ferris wheel (β = .42, p = .001) but not significantly related to enjoyment on the rollercoaster (β = −.03, p = .81).
Did Participants in Line for the Calming Ride and Those in Line for the Exciting Ride Differ in Their Ideal Affect?
Because we were unable to randomly assign participants to go on the ferris wheel or rollercoaster, we also examined whether there were differences in ideal affect between participants who chose to go on each ride. Participants who were in line for the ferris wheel valued LAP more than people who were in line for the rollercoaster when controlling for actual LAP (F(1, 143) = 3.44, p = .066, ferris wheel M = 3.96, SE = .11; Rollercoaster M = 3.70, SE = .09), although this difference only approached significance.
Study 2 Discussion
Consistent with Study 1, the more participants wanted to feel LAP, the more they actually enjoyed the ferris wheel. Valuing LAP, however, was not significantly related to enjoyment of the exciting ride. These findings suggest that valuing LAP selectively enhances enjoyment of calming activities. However, because participants were already in line for either the ferris wheel or rollercoaster before they were recruited to the study, our findings could be due to self-selection. Indeed, participants in line for the ferris wheel marginally valued LAP more than those in line for the rollercoaster. Therefore, we conducted a third study where we brought participants to an amusement park and instructed them to go on both calming and exciting rides. We also collected data in the US and Hong Kong to see if the relationship between ideal LAP and enjoyment of calming (vs. exciting) rides held in cultures that differed in the value placed on LAP (Tsai, Knutson, & Fung, 2006).
Study 3: Valuing LAP and Enjoyment of Calming (vs. Exciting) Amusement Park Rides in the US and Hong Kong
Study 3 Hypotheses
We predicted that the more people valued LAP, the more they would enjoy a calming vs. exciting ride. We predicted that these relationships would hold controlling for actual LAP, actual HAP, and ideal HAP. We tested these hypotheses in the United States and Hong Kong, contexts that vary in their emphasis on LAP and HAP (Tsai, Knutson, & Fung, 2006). On the one hand, it is possible that these relationships would be stronger in Hong Kong because Hong Kong places a greater premium on LAP states than the US. On the other hand, because Hong Kong places a greater premium on LAP states than the US, there may be reduced variability in ideal LAP, and therefore, it may play less of a role in influencing enjoyment of calming (vs. exciting) rides.
Study 3 Method
Participants
Twenty-nine Europeans Americans and 29 Hong Kong Chinese (72.4% female; age M = 20.93, SD = 1.68) were recruited from a Bay Area university and a Hong Kong university, for a study about amusement park rides. European American participants self-identified as White or Caucasian and were born and raised in the U.S. Hong Kong Chinese participants were born and raised in Hong Kong, China, or Macau. Participants were asked to participate in the study with a friend, and therefore, they knew at least one other person in the study. Participants were compensated for their participation with free admission to a local amusement park (the site of the study). Similar to Study 1 and 2, we conducted power analyses based on a predicted correlation of r = .40 and 80% power and determined that we needed a total sample size of 46 participants.
Amusement Park Rides
European Americans went to an amusement park in Northern California, and Hong Kong Chinese went to an amusement park in Hong Kong. Participants went on seven different rides (exciting: rollercoaster, freefall; calming: ferris wheel, sky lift, merry-go-round; two fillers: sea swing, log ride) at the local amusement park that varied in terms of how calming vs. exciting they were, based on descriptions of the rides on the parks’ websites. Although the ferris wheels and sky lifts were both comparable in the US and Hong Kong, we focused on the skylift as the calming ride to see if our results from Study 2 generalized to a different calming ride.6 On the sky lift, participants sat on a lift or in a cable car that took them to the other end of the park while they viewed the surrounding area. For the exciting ride, we chose the freefall rather than rollercoaster from Study 2 because the freefall rides in the US and Hong Kong were more comparable than were the rollercoasters. On the freefall, participants were lifted vertically and then released. Although all participants rode the freefall before the sky lift, half of the participants were randomly assigned to ride a different exciting ride first, whereas the other half were randomly assigned to ride a different calming ride first. Thus, participants rode the freefall and skylift rides toward the end of the study, after they had already been on other calming and exciting rides. We conducted manipulation checks to ensure that the rides elicited the intended emotions.
Measures
Ideal and Actual Affect
To assess ideal affect and actual affect, we asked participants to complete the full version of the AVI (see Study 1) at home prior to going to the amusement park. LAP items included calm, peaceful, serene, and relaxed; HAP items included excited, enthusiastic, elated, and euphoric. Actual and ideal LAP and HAP aggregates showed good internal consistency (European Americans: actual LAP α = .83; ideal LAP α =.79; actual HAP α = .85; ideal HAP α = .73; Hong Kong Chinese: actual LAP α = .82; ideal LAP α =.68; actual HAP α = .81; ideal HAP α = .87). Participants also completed a demographics questionnaire that asked for their age, year in school, gender, ethnicity, country of birth, and parents’ and grandparents’ countries of birth.
Experienced Emotions
Immediately after each ride, participants rated how happy, content, sad, unhappy, excited, elated, calm, relaxed, scared, nervous, bored, sluggish, surprised, alert, inactive, idle they felt during the ride; how negative/positive; and how aroused they felt. They also rated how much they enjoyed the ride and how satisfied they were with the ride. We calculated a mean enjoyment aggregate that was comprised of ratings of enjoyment, satisfaction, positive feelings, happiness, and contentment (calming ride: European Americans α= .95, Hong Kong Chinese α = .92; exciting ride: European Americans α= .91, Hong Kong Chinese α = .93). We created an enjoyment difference score by subtracting the reported enjoyment of the freefall from that of the skylift, so that positive values indicated greater enjoyment of the calming vs. exciting ride.
Procedure
Participants completed questionnaires via the web at home. Participants were transported to or met research assistants at the amusement park, and then were divided into groups of 6–8 participants. Research assistants led each group. Participants were given a notebook to carry with them so that they could complete measures of their affective responses after each ride. After completing each rating form, participants gave the form to the research assistant(s) leading their group. Participants were asked not to share their responses with anyone.
Study 3 Data Analyses and Results
Five Hong Kong Chinese participants chose not to go on the freefall ride and therefore were excluded from analyses of the freefall ride. In contrast, all European Americans went on the freefall ride. All participants went on the sky lift.
Manipulation Check
To ensure that the freefall elicited less LAP and more HAP than the sky lift, we compared ratings of LAP (calm and relaxed) and HAP (excited and elated). Paired-samples t-tests revealed that participants experienced more LAP (sky lift: M = 3.51, SD = .93; freefall: M = 1.80, SD = .90; t(52) = 10.07, p < .001) and less HAP (sky lift: M = 2.05, SD = .95; freefall: M = 3.63, SD = 1.04; t(52) = −8.35, p < .001) on the sky lift compared to the freefall. These findings held across cultural groups.
Is Valuing LAP Related to Enjoyment of Calming (vs. Exciting) Rides Across Cultures?
To examine whether ideal LAP increased enjoyment of the calming vs. exciting ride, and whether this relationship held across cultures, we conducted a regression analysis in which ideal LAP, Culture (European American coded as “0” and Hong Kong Chinese coded as “1”), and the interaction between ideal LAP and Culture were treated as predictor variables; actual LAP, actual HAP, and ideal HAP were treated as covariates, and the enjoyment difference score was treated as the dependent variable. In the analyses we centered ideal and actual LAP and HAP to reduce multicollinearity between ideal LAP and the interaction term (Frazier, Tix, & Barron, 2004). As predicted, there was a significant relationship between ideal LAP and the enjoyment difference score (β = .46, p = .03): the more participants valued LAP, the more they enjoyed the calming vs. exciting ride. There was a significant main effect of Culture, with Hong Kong Chinese enjoying the sky lift (vs. freefall) more than European Americans (β = .29, p = .04) (See Table 3). None of the other variables, including the Culture × ideal LAP interaction (β = −.14, p = .43) and ideal HAP (β = −.17, p = .32) were significantly correlated with the difference score, suggesting that the relationship between ideal LAP and enjoyment of calming activities held across cultural groups. Similar to the full model, when we only included ideal LAP in the model to predict enjoyment, we found a significant positive relationship (β = .27, p = .048). Please see Supplementary Materials for separate analyses of enjoyment of each ride.
Table 3.
Zero-order correlations (top) and Regression Analyses (bottom) for Study 3.
Correlations for Study 3. | ||||
---|---|---|---|---|
2. Ideal HAP | 3. Actual LAP | 4. Actual HAP | 5. Enjoyment Difference | |
1. Ideal LAP | .23 | .50** | .22 | .27* |
2. Ideal HAP | — | .06 | .56** | −.06 |
3. Actual LAP | — | .29* | .15 | |
4. Actual HAP | — | .08 |
DV: Enjoyment Difference Score
|
||||
---|---|---|---|---|
Predictor Variables | B | SE | β | t |
Unadjusted Model | ||||
Ideal LAP | 0.54 | 0.27 | 0.27 | 2.02* |
Adjusted Model | ||||
Ideal LAP | 0.92 | 0.41 | 0.46 | 2.26* |
Ideal HAP | −0.32 | 0.32 | −0.17 | −1.00 |
Actual LAP | −0.11 | 0.29 | −0.06 | −0.37 |
Actual HAP | 0.17 | 0.32 | 0.09 | 0.52 |
Culture | 0.73 | 0.34 | 0.29 | 2.11* |
Culture* ideal LAP | −0.44 | 0.56 | −0.14 | −0.79 |
Cohen’s f2 = .24 |
p < .05,
p <.01
Note. LAP = Low Arousal Positive; HAP = High Arousal Positive; highlighted values indicate significant relationships,
p<.05.
Study 3 Discussion
As we predicted, the more participants valued LAP, the more they enjoyed the calming (vs. exciting) ride. This held in both the U.S. and Hong Kong. Thus, findings from Studies 1–3 suggest that as predicted, valuing LAP increases enjoyment of calming vs. exciting activities. Again, these findings are specific to ideal LAP; ideal HAP did not correlate with enjoyment of calming (vs. exciting) rides. Furthermore, actual LAP and HAP did not predict enjoyment of calming vs. exciting rides.
Interestingly, and consistent with cultural differences in ideal affect, Hong Kong Chinese reported enjoying the skylift (vs. freefall) more than European Americans; however, because Hong Kong Chinese and European Americans were at different amusement parks, it is impossible to know definitively whether this difference reflects cultural differences in enjoyment of the rides, or subtle differences in the rides themselves.
While using amusement park rides allowed us to examine the relationship between ideal LAP and enjoyment of calming (vs. exciting) activities in an environment where people go to have fun, there are several limitations. All rides (both calming and exciting) involved being high in the air, which could be an issue for participants who are afraid of heights. Thus, even the calming rides may have increased physiological arousal. While participants reported that the calming rides were indeed more calming than the exciting rides, we needed to examine whether the relationship between ideal LAP and enjoyment of calming (vs. exciting) rides generalized to other activities. Another limitation of Studies 1–3 is that they were all correlational in design. Therefore, we conducted a final study in which we manipulated ideal affect to assess its effect on enjoyment of low vs. high intensity exercise in the lab. We chose exercise because: (1) previous studies have demonstrated that people experience positive affect after engaging in acute exercise (Reed & Ones, 2006), (2) we wanted to examine whether valuing LAP could increase enjoyment of calming (vs. exciting) activities that are more mundane (and therefore, more likely to be part of people’s daily lives) than amusement park rides, (3) we wanted to more directly manipulate participants’ levels of physiological arousal thus ensuring that participants experienced lower arousal during the calming activity compared to the exciting activity, and (4) we wanted to examine the link between valuing LAP and enjoyment of calming (vs. exciting) activities under more controlled laboratory conditions.
Studies 4: Does Manipulating Ideal Affect Increase Enjoyment of Low vs. High Intensity Exercise?
To manipulate participants’ ideal LAP in the moment, participants were told that they would engage in a study about the relationship between “personality and cognitive processes.” We manipulated participants’ ideal affect by having them prepare for a task that required them either to “breathe deeply and let your body be at ease” (“Value LAP” condition), or to “energize your mind and body” (Control condition). To ensure that this manipulation worked, we first examined the effects of these manipulation instructions on momentary reports of ideal LAP, actual LAP and HAP, and ideal HAP. In the larger study, we then used these same instructions to manipulate ideal LAP, and then examined the effect of this manipulation on participants’ immediate enjoyment of low vs. high intensity exercise on a treadmill. We did not collect data on ideal and actual affect in the larger study to reduce the possibility of experimenter demand.
Study 4a: Does the Manipulation Alter Momentary Ideal Affect?
Study 4a Hypotheses
We predicted that participants assigned to the “Value LAP” condition would value LAP more than participants assigned to the “Control” condition. We did not predict differences in actual LAP, actual HAP, or ideal HAP.
Study 4a Method
Participants
Fifty-nine American college students (59.3% female; Age M = 21.39, SD = 3.14) participated in a study of “personality and cognitive processes” and were compensated with either $6 or partial course credit for their participation. Of these participants, 45.8% self-identified as European American; 13.6% as Hispanic, 16.9% as East Asian; 3.4% as African American, 5.1% as multiracial, 5.1% as Southeast Asian, 3.4% as Middle Eastern, 3.4% as South Asian, and 3.4% as Eastern European. Based on previous work that manipulated ideal affect (Tsai, Miao et al., 2007), we aimed to include 30 participants per condition for the preliminary study; however, we had to drop data from 8 participants (5 were suspicious of the true nature of the study, and 3 predicted our hypotheses). Our final analyses were therefore based on 51 participants (24 in the “Value LAP More” condition and 27 in the “Control” condition).
Instruments
Momentary Ideal and Actual Affect
We assessed momentary ideal and actual affect using the AVI (Tsai et al., 2006). To assess momentary ideal affect, we asked participants to rate how they “would ideally like to feel” 30 feelings “right now” on a scale of 1 to 5 (1 = not at all to 5 = extremely). To assess momentary actual affect, we asked participants to rate how much they “actually feel” 30 states “right now” using the same scale. The AVI included the same 30 affective states as previous studies. The LAP items were calm, peaceful, serene, and relaxed; HAP items were excited, enthusiastic, elated, and euphoric. Internal consistencies of these items were high (actual LAP α = .82; ideal LAP α =.86; actual HAP α = .81; ideal HAP α = .82).
Procedure
The experimenter told participants that the study examined the relationship between personality measures and performance on a cognitive task. The experimenter then gave instructions about the cognitive task, a game called “Mindflex Duel” (Neurosky, 2011). In the game, participants put on a headset with a sensor, which powered a fan in the game console that levitated a ball at varying heights depending on the speed of the fan. Participants first watched a short video that explained how the game worked (available upon request). Participants were then randomly assigned to one of two conditions: (1) Value LAP or (2) Control. Participants in both conditions were told that their goal was to float the ball under the bar as much as possible. Participants in the “Value LAP” condition were told to “breathe deeply and let your body be at ease” and “clear your mind and let your thoughts come and go,” whereas participants in the “Control” condition were told to “energize your mind and body” and “’look directly at the ball, imagine propelling it up with your mind.” We included HAP states in the “Control” condition to provide a stark contrast from the “Value LAP” condition.7
Participants put on the headset, and the experimenter turned on the game console. The experimenter turned on the headset and waited for the game console to recognize the headset. There was then a “malfunction” with the headset in which the headset was unable to connect to the game console (in actuality, the batteries in the headset were dead). The experimenter then told the participants that she would get a spare headset from another lab room and that in the meantime, the participant could fill out the questionnaires, which included the momentary AVI. After 5 minutes, the experimenter returned with the working headset, asked the participant to complete the questionnaires, and instructed the participant to play the game for one minute. Participants were then probed for suspicion and then debriefed about the true nature of the study.
Study 4a: Analyses and Results
To examine whether we were effective in manipulating ideal affect, we conducted a one-way ANOVA by Condition [Value LAP More, Control] on momentary ideal LAP, controlling for momentary actual LAP. As predicted, this analysis revealed a significant main effect of Condition (Value LAP M = 4.18, SE = .15; Control M = 3.68, SE = .15; F [1,48] = 5.05, p=.03, partial eta2 = .10), with participants in the Value LAP condition wanting to feel LAP more than those in the Control condition (Figure 1, top). This finding held when we did not control for actual LAP. Using an independent samples t-test, we compared the effect of the “Value LAP” condition and the “Control” condition on ideal LAP. As predicted, this analysis revealed a significant difference between the groups. Participants in the “Value LAP” condition reported wanting to feel LAP more (M = 4.18, SD = .68) than those in the Control condition (M = 3.68, SD = .91), t(49) = 2.21, p = .03, d = .62.
Figure 1.
Effect of Manipulation on Ideal LAP in Study 4a (top), and effect of Condition on Enjoyment of Low vs. High Intensity Exercise in Study 4b (bottom). *p <.05.
To examine whether the manipulation altered ideal HAP, we conducted a similar analysis on ideal HAP, controlling for actual HAP. There were no differences by condition in ideal HAP (Value LAP M = 3.26, SE = .18; Control M = 3.38, SE = .17, p = .63). To ensure that the manipulation did not alter actual LAP or actual HAP, we conducted independent samples t-tests on actual LAP (Value LAP M = 2.48, SE = .16; Control M = 2.53, SE = .14, t[49] = .23, p = .82) and actual HAP (Value LAP M = 2.06, SE = .16; Control M = 2.05, SE = .13, t[49] = −.08, p = .94): there were no significant differences in actual LAP or actual HAP between conditions. Thus, the manipulation selectively altered ideal LAP.
In sum, the experimental manipulation successfully altered momentary ideal LAP: participants in the “Value LAP” condition valued LAP more than participants in the “Control” condition. Although our control condition did include some emphasis on HAP states, there was no difference in ideal HAP across conditions. There were also no differences in actual LAP or actual HAP. We used this exact manipulation in the larger study to examine whether we could manipulate enjoyment of low (vs. high) intensity exercise.
Study 4b Hypotheses
We predicted that participants in the “Value LAP” condition would enjoy low vs. high intensity exercise more than participants in the “Control” condition.
Study 4b Method
Participants
One hundred and fifteen American college students participated in a study on “cognition, personality, mood, and exercise” and were compensated with either $12 or partial course credit in exchange for their participation (68.7% female; Age M = 19.07, SD = 1.29). Data from 10 participants were excluded from analysis (3 participants encountered a treadmill malfunction and could not continue with the study; 2 participants had missing affect ratings; and 5 participants could not recall the instructions for Mindflex Duel at the end of the study). Thus, 105 participants were included in the final data analyses (52 in the Value LAP condition, 53 in the Control condition). Initially, the study was intended to be a mixed model design with experimental condition as the between-subjects factor and exercise (high vs. low) as the within-subjects factor. For this design we determined that we needed at least 38 participants per experimental condition to achieve 80% power given an effect size f = .30 (based on the pilot study) and a correlation between measures of r = .20 (based on the correlation between dependent variables in our previous studies).
High and Low Intensity Exercise
Participants completed two 6-minute bouts of exercise on the treadmill: (1) high intensity and (2) low intensity in counterbalanced order. For each bout of exercise, participants were asked to keep their heart rate within a specific target range. We defined low intensity exercise as 15–30% of participants’ HRR, which was similar to walking on the treadmill, and high intensity exercise as 70–85% of participants’ HRR, which was similar to running on the treadmill.
Instruments
Heart rate
Resting heart rate was measured using a Polar© heart rate monitor. In order to manipulate arousal levels and to ensure they were consistent across participants, we calculated the intensity of the exercise based on participants’ heart rate reserve (HRR). HRR was calculated using the Karvonen Method by subtracting the participant’s resting heart rate from the maximum heart rate (220 – age) (Karvonen, Kentala, & Mustala, 1957).
Experienced emotion
Immediately after each bout of exercise, participants rated how they actually felt during the bout of exercise using the same affective states and rating scales as in the preliminary study. We created an enjoyment aggregate for each type of exercise by averaging the ratings of happiness, content, enjoyment, satisfaction, and positive feelings (low intensity exercise α =.82, high intensity exercise α = .87).
Procedure
Participants were advised to wear gym clothes for the study. Participants completed baseline measures of their current mood and then heart rate monitors were attached to participants; the heart rate monitor transmitted the heart rate data to the treadmill so that it could be monitored during each bout of exercise. The experimenter then measured participants’ resting heart rate.
Participants were randomly assigned to one of the two conditions, Value LAP or Control. Participants were then instructed about the cognitive task they would complete at the end of the study. The instructions were the same as those in study described above. Next, experimenters told participants that we were interested in whether exercise would help improve or inhibit task performance, so before completing the task, they would complete two six-minute bouts of exercise on the treadmill (low vs. high intensity exercise). Prior to the first bout of exercise, the experimenter showed participants how to adjust the treadmill speed and incline. Immediately after each bout of exercise, participants rated how they felt. As mentioned above, the order of the low and high intensity exercise was counterbalanced. After completing both bouts of exercise, participants completed the Mindflex Duel game, and were debriefed.
Study 4 Data Analyses and Results
Initial analyses revealed that participants who did the low intensity exercise after the high intensity exercise had difficulty lowering their HR to the desired range. Therefore, we decided only to analyze the data from the first exercise participants completed, essentially converting the study from a mixed design to a between-subjects design (i.e., 2 [Condition: Value LAP, Control] × 2 [Exercise: Low, High]). Thus, 52 participants were in the Value LAP condition (27 low intensity, 25 high intensity), and 53 participants were in the Control condition (27 low intensity, 26 high intensity).
Manipulation Check
To ensure that the low and high intensity exercises elicited differences in LAP, we conducted independent samples t-tests on these variables. As expected, participants who engaged in low intensity exercise reported more LAP than participants who engaged in high intensity exercise (Low: M = 2.82, SE = .11, High: M = 2.47, SE = .11, t(103) = 2.25, p =.027). There was not a significant difference in how much HAP participants experienced in low and high intensity exercise conditions (Low: M = 2.64, SE = .12, High: M = 2.88, SE = .09, t(103) = −1.65, p =.10.
We also examined the average percent of heart rate reserve for the high intensity and low intensity exercise to ensure that the two bouts of exercise elicited different levels of physiological arousal. An independent samples t-test revealed that as expected, participants in the low intensity condition had a significantly lower percent heart rate reserve during the exercise (M = .24, SE = .02) compared to participants in the high intensity condition (M = .63, SE = .01, t(97) = −17.80, p < .001).
Do Participants in the Value LAP Condition Enjoy Low vs. High Intensity Exercise More Than Participants in the Control Condition?
To test our hypothesis, we conducted a 2 (Condition: Value LAP, Control) × 2 (Exercise: Low, High) between subjects ANOVA. The main effects of Condition, F(1, 101) = 2.37, p = .13, and Exercise, F(1,101) = .26, p =.61 were not significant. However, as predicted, analyses revealed a significant Condition × Exercise interaction, F(1, 101) = 6.18, p =.015, partial η2 = .058: Participants in the Value LAP condition who engaged in low intensity exercise reported greater enjoyment (M = 3.22, SD = .44) than did those who engaged in the high intensity exercise (M = 2.89, SD= .59, t[50] = 2.28, p = .027). There were no significant differences in enjoyment between Control participants who engaged in low intensity and those who engaged in high intensity exercise (Low intensity M = 3.12, SD = .58; High intensity M = 3.34, SD = .62, t [51] = −1.32, p = .19). Participants in the Value LAP condition also reported less enjoyment of the high intensity exercise compared to participants in the Control condition (t [49] = −2.59, p = .013), see Figure 1 (bottom).
Study 4 Discussion
In Study 4, we found some causal evidence that increasing the value placed on LAP enhanced the enjoyment of low vs. high intensity exercise. In addition, the results demonstrate that valuing LAP can increase enjoyment of calming (vs. exciting) activities that are more mundane, such as low vs. high intensity exercise. One limitation is that because we were concerned that including a measure of ideal affect after the manipulation would draw too much attention to our hypotheses, we did not include it in Study 4b. As a result, we could not examine whether momentary ideal LAP mediated the effect of the manipulation on experienced enjoyment.
General Discussion
Across four studies, we found consistent evidence that the more people value calm and other low arousal positive states, the more they actually enjoyed calming vs. exciting activities. These findings held across cultural contexts that have been shown to vary in their ideal affect (the US and Hong Kong) and across different activities (recalled events, amusement rides, exercise).
Importantly, in only one study (Study 1) did we find that valuing HAP reduced enjoyment of calming vs. exciting activities, and this occurred when participants recalled calming and exciting events from their own lives. In the other studies, when we controlled the types of activities and assessed enjoyment immediately after the activities, we found no links between ideal HAP and enjoyment of calming vs. exciting activities, despite the fact that we have observed clear links between ideal HAP and preference for exciting products and people in previous work (e.g., Tsai, Chim, & Sims, 2015; Sims et al., 2014; Sims & Tsai, 2015; Sims et al., accepted). As mentioned at the outset of this paper, we suspect that the exciting rides and high intensity exercise, while more exciting than the calming rides and the low intensity exercise, did not match the exciting events that participants recalled from their own lives. Based on the findings from Study 1, exciting events—at least in the US—involve uncertainty and achievement (e.g., winning a national competition) more than calming events. We are currently trying to develop ways of simulating these types of events in the lab to examine whether valuing HAP increases enjoyment of exciting (vs. calming) activities.
Across the studies, we found no relationships between how much people reported actually feeling LAP or HAP states over the course of a typical week and their enjoyment of calming vs. exciting events/activities. These findings are consistent with AVT, which argues that ideal affect differs from actual affect. While global ideal affect should predict enjoyment of events/activities that elicit the valued affect, global actual affect (or how people feel on average) should predict people’s responses to events/activities in general. Thus, the more people feel LAP on average, the more they should feel LAP in response to calming as well as exciting events/activities. Consistent with this prediction, participants’ actual LAP correlated with how calm they recalled feeling during exciting, r(53) = .47, p <.001, and calming events, r(53) = .22, p =.10 in Study 1, and how calm they felt on the rollercoaster (an exciting ride), r(82) = .24, p =.03 in Study 2, controlling for actual HAP, ideal LAP, and ideal HAP. Future studies should examine the specific conditions under which global actual vs. ideal affect is more predictive of people’s responses, as well as the variables (e.g., personality) that might contribute to these effects.
Implications for Affect Valuation Theory and Research on Emotion
Affect Valuation Theory proposes that ideal affect predicts the type of activities people engage in to feel good. One implication is that people derive more enjoyment from activities that match their ideal affect than those that do not, which may be what motivates them to seek out those experiences. The present findings provide the first empirical demonstration that this is the case for ideal LAP: valuing LAP enhances people’s actual enjoyment of calming (vs. exciting) activities. In addition, this work provides another demonstration of how people’s ideal affect shapes their affective experiences (see Sims et al., 2015), and suggests that one important source of variation in how people respond to different events/activities may be the match between people’s ideal affect and the affective properties of those events/activities.
These findings also have important implications for research on emotion and other affective processes. First, the work highlights calm and other low arousal positive states, which have received relatively little attention in the empirical literature. Second, the work suggests that how people ideally want to feel may play an even greater role in predicting how people respond to activities that match their ideal affect than how people actually feel on average. Third, this work speaks to increasing research examining the relationship between wanting and actually experiencing happiness. For instance, previous studies suggest that valuing extreme happiness hinders the actual experience of happiness (Mauss et al., 2011, Schooler, Ariely, & Loewenstein, 2003). However, our findings demonstrate that wanting to feel calm and other LAP enhances the enjoyment of calming (vs. exciting) activities, suggesting that the harmful effects of wanting to feel happy may depend on the specific type of happiness people want to feel (Mauss et al., 2011). Clearly, more work is needed to clarify the conditions under which wanting to feel happiness enhances vs. diminishes the experience of happiness.
Finally, these findings suggest that in order for individuals to derive the most enjoyment from an activity—at least calming ones—they must value the affective properties of that activity. These findings have implications for interventions aimed at improving well-being. For instance, they suggest that before interventions can actually improve well-being, therapists and counselors should focus first on getting patients to value the states elicited by the intervention. Furthermore, they suggest that individual and cultural differences in responses to various happiness interventions (e.g., Layous et al., 2013) may be due to individual and cultural differences in ideal affect.
Limitations and Future Directions
Our findings were limited in several ways. First, we focused on valuing LAP and experienced enjoyment during calming vs. exciting events/activities. While ideal HAP did predict lesser enjoyment of calming (vs. exciting) recalled events in Study 1, it did not predict enjoyment of calming (vs. exciting) amusement park rides or exercise in Studies 2–4. While this might suggest that ideal HAP is not associated with enjoyment of calming (vs. exciting) activities, it is also possible that we did not effectively elicit HAP in the field or the lab. Indeed, riding a freefall and running on a treadmill are qualitatively different from winning a national competition or getting into college. Thus, future studies are needed to develop tasks that may be more comparable to people’s recalled exciting events in order to examine whether ideal HAP is related to enjoyment of exciting (vs. calming) activities.
Second, we measured emotional experience immediately after participants went on the amusement park rides and immediately after exercise because we were concerned that assessing affect during the activity would interfere with participants’ experience of the activity. However, future studies should assess enjoyment of these activities on-line (i.e., at various points while they are engaging in the activity). Third, our measure of enjoyment was based on self-report, and therefore, is susceptible to all of the limitations of self-report. Moreover, it is possible that participants may have interpreted the enjoyment aggregate as higher or lower in arousal depending on their ideal affect. Although previous work demonstrates that variation in people’s actual affect does not affect their mental representations of affect (Barrett & Fossum, 2001), no one has examined whether variation in people’s ideal affect does. That is, people who value LAP may have interpreted the enjoyment aggregate as being more LAP compared to people who value LAP less. Thus, in future studies, it would be important to include other assessments of enjoyment, especially behavioral measures such as facial expression.
Fourth, in Studies 2–4 we chose calming and exciting activities that are similar to each other (e.g., exercise, amusement rides) to ensure that the differences were due to the affective states elicited, and not to other confounding factors. Future studies may want to expand this and compare more varied exciting and calming activities. Fifth, although we examined whether the relationship between ideal LAP and enjoyment of calming (vs. exciting) activities was moderated by culture in Study 3, the study design did not allow us to examine whether ideal affect mediates cultural differences in enjoyment of calming (vs. exciting) activities. Future studies should directly examine whether this is the case, as well as the role of personality and other individual difference variables. Finally, it would be important to examine how these processes unfold over time: do calming activities become less enjoyable over time, and if so, how does valuing calm influence this process?
In conclusion, as predicted by Affect Valuation Theory, the more people valued calm and other low arousal positive states, the more they enjoyed calming vs. exciting rides and low vs. high intensity exercise. Together, these findings suggest that people enjoy activities more if they match their ideal affect.
Supplementary Material
Acknowledgments
This work is based on the first author’s dissertation and was supported by NIMH R01MH068879 awarded to the last author, and a Graduate Dissertation Fellowship from the Stanford Research Institute of Comparative Studies in Race and Ethnicity and the Global Scholarship Programme for Research Excellence at the Chinese University of Hong Kong, the Stanford Graduate Research Opportunity Fund, and the Stanford Diversity Dissertation Research Opportunity Fund awarded to the first author. This research was also partially supported by a General Research Fund Grant from Research Grant Council, Hong Kong Special Administrative Region, China (Project number: 2120431) awarded to H. Fung.
The authors thank H. Markus, J. Gross, B. Knutson, D. Gruenfeld, the Stanford Culture and Emotion Laboratory, the Stanford Culture Collaboratory, and the Chinese University of Hong Kong Motivation and Emotion Laboratory for their feedback. We thank J. Kim for her research assistance in Study 1; M. Chan, K. Liau, H. Walker, H. Wong, and V. Yu for their research assistance and the Pacific National Exhibition for allowing us to collect data in Study 2; E. Chang, A. Chim, T. Henetz, R. Hetey, Y Ho, A. Lee, E. Li, S. Lucich, A. Moon, N. Notthoff, Y. Phay, I. Sit, A. Sultanova, J. Zhang, and Z. Wolford for their research assistance; Santa Cruz Beach Boardwalk Amusement Park and Ocean Park Hong Kong for allowing us to collect data in Study 3; and L. Belgarde, H. Cross, K. Friedman, M. Fuchs, G. Greenberg, L. Holleran, M. Atallah, M. Bull, S. Schouboe, F. Doerwald, I. Jernudd, P. Mehta, M. Roy, L. Ruiz, K. Stefandi, A. Sultanova, A. Sun for their assistance with Study 4. We also thank Laura Carstensen for use of the treadmill in Study 4.
Footnotes
The same pattern of findings emerged when we ran our analyses on an enjoyment aggregate that included only the items that held across all studies (happiness, how positive they felt).
That said, we did run analyses where we included pleasant, HAP and LAP items, and the pattern of findings held. One reviewer raised the possibility that the enjoyment aggregate items could be construed as high arousal positive; however, when we ran our analyses only on an aggregate comprised of HAP items (e.g., excited, elated), we did not observe the same pattern of results.
We conducted two repeated measures ANOVAs with one within subject factor (type of event) and one between subjects factor (order of recall). Analyses revealed a significant order by number of recalled events interaction F(1, 56) = 23.93, p<.001, partial η2 = .30: participants recalled a greater number of events for the first type of event compared to the second type of event. There was also a significant enjoyment by order interaction, F(1,56) = 6.11, p = .016, partial η2 = .10: participants who described calming events first recalled enjoying exciting events (M = 4.27, SD = .43) more than calming events (M = 4.10, SD = .57; t(28) = 5.35, p < .001), whereas participants who described exciting events first did not differ in their enjoyment of exciting (M = 4.10, SD = .57) and calming events (M = 3.99, SD=.57; t(28) = 1.39, p = .18).
Across the studies, we also examined whether valuing low arousal states (still, quiet, passive) predicted enjoyment of calming vs. exciting activities, but this relationship was not significant in any of the studies.
These values were based on two items, and therefore, the reliability estimates were essentially Pearson correlation coefficients.
The U.S. rollercoaster was more rickety and jerky than the Hong Kong rollercoaster, and the U.S. merry-go-round had a clown’s face that riders tried to throw rings in, which the Hong Kong merry-go-round did not have. The ferris wheels in the U.S. and Hong Kong, however, were comparable. In both the US and Hong Kong, ideal LAP was significantly related to enjoyment on the ferris wheel (β = .61, p = .004), which replicated Study 2 results.
As mentioned above, the control condition was originally intended to increase momentary ideal HAP. However, since we were not successful in manipulating ideal HAP in the preliminary study, we used this condition as a control group.
Contributor Information
Louise Chim, University of Victoria.
Candice L. Hogan, Stanford University
Helene H. H. Fung, Chinese University of Hong Kong
Jeanne L. Tsai, Stanford University
References
- American College of Sports Medicine. General principles of exercise prescription. In: Thompson WR, Gordon NF, Pescatello LS, editors. ACSM’s guidelines for exercise testing and prescription. 8th. New York, NY: Lippincott Williams & Wilkins; 2009. pp. 152–182. [Google Scholar]
- Barrett LF, Fossum T. Mental representations of affect knowledge. Cognition and Emotion. 2001;15:333–364. [Google Scholar]
- Barrett LF, Russell JA. The structure of current affect: Controversies and emerging consensus. Psychological Science. 1999;8(1):10–14. doi: 10.1111/1467-8721.00003. [DOI] [Google Scholar]
- Bigné JE, Andreu L, Gnoth J. The theme park experience: An analysis of pleasure, arousal and satisfaction. Tourism Management. 2005;26(6):833–844. doi: 10.1016/j.tourman.2004.05.006. [DOI] [Google Scholar]
- Bigné JE, Andreu L. Emotions in segmentation: An Empirical Study. Annals of Tourism Research. 2004;31(3):682–696. doi: 10.1016/j.annals.2003.12.018. [DOI] [Google Scholar]
- Carver CS, Scheier MF. Control theory: A useful conceptual framework for personality-social, clinical, and health psychology. Psychological Bulletin. 1982;92(1):111–135. doi: 10.1037/0033-2909.92.1.111. [DOI] [PubMed] [Google Scholar]
- Carver CS, Scheier MF. Origins and functions of positive and negative affect: A control-process view. Psychological Review. 1990;97(1):19–35. doi: 10.1037/0033-295X.97.1.19. [DOI] [Google Scholar]
- De Leersnyder J, Koval P, Kuppens P, Mesquita B. Emotions and concerns: Situational evidence for their systematic co-occurrence. 2016 doi: 10.1037/emo0000314. Manuscript under review. [DOI] [PubMed] [Google Scholar]
- Faul F, Erdfelder E, Lang AG, Buchner A. G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences. Behavior Research Methods. 2007;39:175–191. doi: 10.3758/bf03193146. [DOI] [PubMed] [Google Scholar]
- Feldman LA. Variations in the circumplex structure of mood. Personality and Social Psychology Bulletin. 1995;21(8):806–817. [Google Scholar]
- Ford BQ, Mauss IB. Positive Emotion: Integrating the Light Sides and Dark Sides. New York: Oxford University Press; 2014. The paradoxical effects of pursuing positive emotion: When and why wanting to feel happy backfires; pp. 363–381. [Google Scholar]
- Frazier PA, Tix AP, Barron KE. Testing moderator and mediator effects in counseling psychology research. Journal of Counseling Psychology. 2004;51:115–134. doi: 10.1037/0022-0167.51.1.115. [DOI] [Google Scholar]
- Higgins ET. Self-discrepancy: A theory relating self and affect. Psychological Review. 1987;94(3):319–340. doi: 10.1037/0033-295X.94.3.319. [DOI] [PubMed] [Google Scholar]
- Hogan C, Chim L, Sims T, Tsai JL. Do you want to feel the burn? Ideal affect influences exercise, perceptions, choices, and experiences; Poster presented at the 15th Annual Meeting of the Society of Personality and Social Psychology; Long Beach, CA, USA. Feb, 2015. [Google Scholar]
- Huang CM, Park D. Cultural influences on Facebook photographs. International Journal of Psychology. 2013;48:334–343. doi: 10.1080/00207594.2011.649285. [DOI] [PMC free article] [PubMed] [Google Scholar]
- Karvonen MJ, Kentala E, Mustala O. The effects of training on the heart rate: A longitudinal study. Annales Medicinae Experimentalis et Biologiae Fenniae. 1957;35:307–315. [PubMed] [Google Scholar]
- Kitayama S, Markus HR, Kurokawa M. Culture, emotion, and well-being: Good feelings in Japan and the United States. Cognition & Emotion. 2000;14:93–124. doi: 10.1080/026999300379003. [DOI] [Google Scholar]
- Koopmann-Holm B, Sze J, Ochs C, Tsai JL. Buddhist-inspired meditation increases the value of calm. Emotion. 2013;13:497–505. doi: 10.1037/a0031070. [DOI] [PubMed] [Google Scholar]
- Koopmann-Holm B, Tsai JL. Focusing on the negative: Cultural differences in expressions of sympathy. Journal of Personaltiy and Social Psychology. 2014;107(6):1092–1115. doi: 10.1037/a0037684. [DOI] [PMC free article] [PubMed] [Google Scholar]
- Kuppens P, Ceulemans E, Timmerman ME, Diener E, Kim-Prieto C. Universal intracultural and intercultural dimensions of the recalled frequency of emotional experiences. Journal of Cross-Cultural Psychology. 2006;37(5):491–515. doi: 10.1177/0022022106290474. [DOI] [Google Scholar]
- Larsen RJ. Toward a science of mood regulation. Psychological Inquiry. 2000;11(3):129–141. doi: 10.1207/S15327965PLI1103_01. [DOI] [Google Scholar]
- Larsen RJ, Diener E. Promises and problems with the circumplex model of emotion. In: Clark MS, editor. Review of Personality and Social Psychology: Emotion. Vol. 13. Thousand Oaks, CA, US: Sage Publications; 1992. pp. 25–59. [Google Scholar]
- Layous K, Lee H, Choi I, Lyubomirsky S. Culture matters when designing a successful happiness-increasing activity: A comparison of the United States and South Korea. Journal of Cross-Cultural Psychology. 2013 0022022113487591. [Google Scholar]
- Mauss IB, Tamir M, Anderson CL, Savino NS. Can seeking happiness make people unhappy? Paradoxical effects of valuing happiness. Emotion. 2011;11(4):807–815. doi: 10.1037/a0022010. [DOI] [PMC free article] [PubMed] [Google Scholar]
- Morling B, Kitayama S, Miyamoto Y. Cultural practices emphasize influence in the United States and adjustment in Japan. Personality and Social Psychology Bulletin. 2002;28(3):311–323. doi: 10.1177/0146167202286003. [DOI] [Google Scholar]
- Neurosky. Mindflex Duel. El Segundo, CA: Mattel, Inc; 2011. [Google Scholar]
- Park B, Tsai JL, Chim L, Blevins E, Knutson B. Neural evidence for cultural differences in the valuation of positive facial expressions. Social Cognitive and Affective Neurosicence. 2016;11:243–252. doi: 10.1093/scan/nsv113. [DOI] [PMC free article] [PubMed] [Google Scholar]
- Peters E. The functions of affect in the construction of preferences. In: Lichtenstein S, Slovic P, editors. The construction of preference. New York: Cambridge University Press; 2006. pp. 454–463. [DOI] [Google Scholar]
- Reed J, Ones DS. The effect of acute aerobic exercise on positive activated affect: A meta-analysis. Psychology of Sport and Exercise. 2006;7(5):477–514. [Google Scholar]
- Russell JA. Culture and the categorization of emotions. Psychological Bulletin. 1991;110(3):426–450. doi: 10.1037/0033-2909.110.3.426. [DOI] [PubMed] [Google Scholar]
- Russell JA, Lewicka M, Niit T. A cross-cultural study of a circumplex model of affect. Journal of Personality and Social Psychology. 1989;57(5):848–856. [Google Scholar]
- Russell JA. Core affect and the psychological construction of emotion. Psychological Review. 2003;110(1):145–172. doi: 10.1037/0033-295X.110.1.145. [DOI] [PubMed] [Google Scholar]
- Schooler JW, Ariely D, Loewenstein G. Psychology and Economics. Oxford, England: Oxford University Press; 2003. The pursuit and monitoring of happiness can be self-defeating; pp. 41–70. [Google Scholar]
- Schwartz SH. Advances in Experimental Social Psychology. Vol. 25. San Diego, CA, US: Academic Press; 1992. Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries; pp. 1–65. [Google Scholar]
- Scollon CN, Howard AH, Caldwell AE, et al. The role of ideal affect in the experience and memory of emotions. Journal of Happiness Studies. 2009;10:257–269. doi: 10.1007/s10902-007-9079-9. [DOI] [Google Scholar]
- Sims T, Koopmann-Holm B, Jiang D, Fung HH, Tsai JL. Asian Americans respond less favorably to excited (vs. calm) physicians compared to European Americans. Cultural Diversity and Ethnic Minority Psychology. doi: 10.1037/cdp0000171. accepted. [DOI] [PMC free article] [PubMed] [Google Scholar]
- Sims T, Tsai JL. Patients respond more positively to physicians who focus on their ideal affect. Emotion. 2015;15:303–318. doi: 10.1037/emo0000026. [DOI] [PMC free article] [PubMed] [Google Scholar]
- Sims T, Tsai JL, Jiang D, Wang Y, Fung HH, Zhang X. Wanting to maximize the positive and minimize the negative: Implications for mixed affective experience in American and Chinese contexts. Journal of Personality and Social Psychology. 2015;109:292–315. doi: 10.1037/a0039276. [DOI] [PMC free article] [PubMed] [Google Scholar]
- Sims T, Tsai JL, Koopmann-Holm B, Thomas EAC, Goldstein MK. Choosing a physician depends on how you want to feel: The role of ideal affect in health-related decision-making. Emotion. 2014;14:187–192. doi: 10.1037/a0034372. [DOI] [PMC free article] [PubMed] [Google Scholar]
- Sutton RI. Feelings about a Disneyland Visit: Photography and the Reconstruction of Bygone Emotions. Journal of Management Inquiry. 1992;1(4):278–287. doi: 10.1177/105649269214002. [DOI] [Google Scholar]
- Tamir M, Ford BQ. Should people pursue feelings that feel good or feelings that do good? Emotional preferences and well-being. Emotion. 2012;12(5):1061. doi: 10.1037/a0027223. [DOI] [PubMed] [Google Scholar]
- Tamir M, Schwartz SH, Riediger M, Torres C, Scollon C, Dzokoto V, Zhou X, Vishkin A. Desired emotions across cultures: A value-based account. Journal of Personality and Social Psychology, Advance online publication. 2015 Nov 2; doi: 10.1037/pspp0000072. [DOI] [PubMed]
- Thayer RE. The biopsychology of mood and arousal. xi. New York, NY, US: Oxford University Press; 1989. [Google Scholar]
- Tsai JL. Ideal Affect: Cultural Causes and Behavioral Consequences. Perspectives on Psychological Science. 2007;2(3):242–259. doi: 10.1111/j.1745-6916.2007.00043.x. [DOI] [PubMed] [Google Scholar]
- Tsai JL, Chim L, Sims T. Consumer Behavior, Culture, and Emotion. In: Ng S, Lee AY, editors. Handbook of Culture and Consumer Behavior. New York, NY: Oxford University Press; 2015. pp. 68–98. [Google Scholar]
- Tsai JL, Knutson B, Fung HH. Cultural variation in affect valuation. Journal of Personality and Social Psychology. 2006;90(2):288–307. doi: 10.1037/0022-3514.90.2.288. [DOI] [PubMed] [Google Scholar]
- Tsai JL, Knutson B, Rothman A. The pursuit of ideal affect: Variation in mood-producing behavior. 2007 Unpublished manuscript. [Google Scholar]
- Tsai JL, Louie JY, Chen EE, Uchida Y. Learning what feelings to desire: Socialization of ideal affect through children’s storybooks. Personality and Social Psychology Bulletin. 2007;33(1):17–30. doi: 10.1177/0146167206292749. [DOI] [PubMed] [Google Scholar]
- Tsai JL, Miao FF, Seppala E, Fung HH, Yeung DY. Influence and adjustment goals: Sources of cultural differences in ideal affect. Journal of Personality and Social Psychology. 2007;92(6):1102–1117. doi: 10.1037/0022-3514.92.6.1102. [DOI] [PubMed] [Google Scholar]
- Tsai JL, Ang J, Blevins E, Goernandt J, Fung H, Jiang D, Elliott J, Kaiser A, Govindama Y, Haddouk L. Leaders’ smiles reflect cultural differences in ideal affect. Emotion. 2016;16:183–195. doi: 10.1037/emo0000133. [DOI] [PMC free article] [PubMed] [Google Scholar]
- Yik MSM, Russell JA. Chinese affect circumplex: I. Structure of recalled momentary affect. Asian Journal of Social Psychology. 2003;6(3):185–200. doi: 10.1046/j.1467-839X.2003.00120.x. [DOI] [Google Scholar]
- Watson D, Tellegen A. Toward a consensual structure of mood. Psychological Bulletin. 1985;98(2):219–235. doi: 10.1037/0033-2909.98.2.219. [DOI] [PubMed] [Google Scholar]
Associated Data
This section collects any data citations, data availability statements, or supplementary materials included in this article.