INTRODUCTION
Placebo analgesia refers to pain relief due to the psychosocial context surrounding treatments and interventions [10; 55]. Placebo analgesic effects are influenced by many factors, including expectancies about treatments, previous experiences, as well as other cognitive and emotional elements [12]. Within these factors, previous experience via conditioning is one of the most studied mechanisms of neurobiological investigation of placebo effects and findings from this line of inquiry have suggested that conditioning, instructional, and observational cues work to change expectancy of treatment which in turn changes clinical outcomes [13; 9; 53]. In keeping with this, the mere expectation of analgesia from receiving a treatment (e.g. a painkiller) can reduce pain perception, even if this treatment is in fact an inert substance (e.g. placebo, [55]). This expectancy can be acquired in a number of ways including direct experience of analgesia (i.e. the patient learns that after taking a specific drug, pain will decrease), verbal instructions (i.e. the doctor tells the patient that a specific drug will reduce pain) or social observation (i.e. the patient observes pain relief in another patient after this patient took a specific drug) [8].
Given that humans are highly sociable organisms and that our behaviors are affected by social learning, the ability for social observation to generate treatment expectations that in turn alter clinical response is likely a fruitful area of study, particularly with regard to how social learning can be used to enhance analgesic responses and reduce hyperalgesic responses in the clinic [18; 48; 42]. In this review, we used both terms ‘social’ and ‘observational’ learning to allude to the pain modulation that a study participant or patient experiences due to social information [18; 48; 42]. While observational learning refers primarily to acquiring information through directly observing another patient receiving pain relief, social learning incorporates the entire interpersonal context that leads to behavioral changes.
We conducted a literature search of PubMed using the following set of terms: pain, social learning, and placebo; pain, nocebo, and observation. We found 19 and 7 articles respectively and we manually selected seven references on socially-induced placebo and nocebo effects considered most relevant for this topical review (see references marked with *). We excluded observational pain studies, and case series but we discuss reviews that support the discussion on potential mechanisms underpinning socially-induced placebo and nocebo pain modulatory effects.
PLACEBO PAIN MODULATION AND SOCIAL LEARNING
Social learning influences pain perception [59] in laboratory settings [27; 19] and clinical contexts (e.g. abdominal pain) in adults and children [34; 35]. Children who observed their mothers exaggerate painful reactions to cold water subsequently presented lower pain thresholds [26]. Modeling and social learning may also contribute to the etiology of abdominal pain [58].
Posited by Bootzin and Caspi [6], observationally learned placebo analgesia has been demonstrated empirically by Colloca and Benedetti who first studied observational learning as a model to modulate pain experience in participants observing a demonstrator receiving both electrical pain and analgesia [11]. In the experiment, the participant sat close to the demonstrator receiving painful and non-painful electrical stimulations while a set of two cues (either red or green) were displayed in front of them. The demonstrator repeatedly rated the pain stimulus higher after the red cue and lower after the green cue. Participants had to pay attention to the lights displayed on a monitor, with particular regard to their meaning. Therefore, through social learning, the participant was made to believe that the green cue was followed by a non-painful stimulus while the red cue was followed by a painful stimulus. Afterwards, participants received painful electric stimulations after the red and green cues themselves. However, the level of pain was surreptitiously set at the same intensity and any changes in pain reports were operationally defined as the results of learning and expectations formed via observation and participants showed a strong placebo analgesic effect (the difference in green cue versus red cue pain ratings). This placebo manipulation generates expectancies which lead to placebo effects of similar sizes to those shown through direct experience via conditioning paradigms (percentage pain reduction in the observational learning and conditioning group: 39.18% versus 43.35%; Fig. 1A, B). Thus, social observation was strong enough to boost analgesia and expectancy of pain relief [11].
Figure 1. Social learning and placebo analgesia.
Observation (SOP) produces a similar placebo analgesic effect to direct conditioning (CON) and larger effect than verbally-induced analgesia (eg, instructions only, VS) (A). Observation leads to similar effects if the participant is observing a live demonstrator (SOP) or a video presentation (SOV) (B). Pain intensity was measured using a Numerical rating Scale ranging from 0=no pain to 10= maximum tolerable pain. Pain rating difference refers to the difference between the ratings for the two presented visual cues. The painful intensity accompanying both cues was equal and any difference is operationally defined as a placebo analgesic effect. Data from [11] and [28], respectively. Abbreviations: SOP = Social Observation in person; CON = Conditioning; VS = Verbal instruction; SOV = Social observation via video; NH = Natural History.
After this pioneering study [11], other studies have replicated and extended these findings [3; 21; 28; 50; 51; 54]. These studies confirm that the placebo effect of observational learning is comparable in size to the effect of directly experienced conditioning. For example, Egorova and colleagues also compared conditioning versus observationally-induced effects in an experiment which included alternating sessions of directly experienced conditioning and observational learning in a counterbalanced within design [21]. For direct conditioning, the participant learned to associate certain pain levels with specific cues after directly experiencing the pain, however, with observationally-induced conditioning the participant watched someone else undergo direct experience of low and high painful stimulations. During the testing phase after direct or observational learning, the researchers presented a novel cue, the conditioning cues supraliminally (for 200 ms), and the same conditioning cues subliminally (33 ms + 167 ms mask). In this way, the researchers could directly test the relative strength of direct versus observationally learned placebo/nocebo effects and probe if this pain modulation was a conscious or unconscious phenomenon. The findings revealed comparable magnitudes for both placebo and nocebo effects induced by conditioning and observational learning in line with previous results [11]. Interestingly, there was also a modulatory effect from the subliminally presented cues, suggesting that the placebo and nocebo effects have a strong unconscious (or subconscious) component.
Observational learning has been extensively studied in the area of fear [39; 40] and recently also in the context of observationally-induced hyperalgesia. For example, Vogtle and colleagues assigned female healthy participants to a control, verbal suggestion, or observational learning group [54]. The control group was given an open-labeled placebo cream with instructions of ineffectiveness. Those in the verbal suggestion group were told that the cream would enhance their pain. The observational learning group watched a video clip in which a demonstrator showed increased pain when the cream was applied. All participants were tested for nocebo hyperalgesic effects using high pressure painful stimuli on their hands. Pain reports in the control and verbal suggestion groups were the same. However, participants in the observational group experienced higher pain after watching the demonstrator and these responses were correlated with pain catastrophizing scores, indicating the importance of studying the mechanisms underlying observational learning, psychological traits and hyperalgesia [39].
The authors attempted to separate instructions from observational learning, but this is challenging to accomplish. The entire set of psychosocial cues (e.g. salience, attention, arousal related to the environmental cues) and interpersonal interactions contribute to social learning and can induce expectancy that potentially consolidate hyperalgesia (and hypoalgesia) affecting pain experience and processing (and other symptoms) and the likelihood that the observer translates the knowledge into actions.
A recent study informed one person within a socially interacting group that high altitude can cause headaches. Once the group visited a high altitude facility, the peers that received the information showed higher frequency of high altitude headache symptoms as well as changes in their prostaglandin levels compared to the peers that did not receive the information. This work shows convincingly that social learning and negative expectancies can spread across groups causing nocebo effects on a group level [3].
Two recent studies have also showed that seeing painful ratings from other people influenced the way participants experienced painful stimuli themselves as well as related physiological responses (e.g. skin conductance; brain activity) [30; 60]. In particular, study participants were asked to observe pain ratings of a group of people about a specific pain stimulus, before receiving the same pain stimulus themselves. The observed rating induced similar subjective pain reports and the variance of the observed ratings elicited a robust hyperalgesic effect with the modulation of the brainstem pain system [60].
POTENTIAL MECHANISMS OF OBSERVATIONALLY-INDUCED PAIN CHANGES
The studies presented above show that placebo analgesia can be learned through social modeling and observational learning. Importantly, observationally-induced placebo or nocebo effects in the area of pain point to a phenomenon that is not merely a report bias to please the experimenters. However, the mechanisms behind this phenomenon are still underexplored. Here we present mechanisms likely to be involved in observationally-induced placebo analgesia.
Observing the repetition of associations in which one cue is continuously associated with hypoalgesia (or analgesia) and another cue is associated with a hyperalgesic level of pain led to significant pain modulation in observers. The observation of the hypoalgesic and hyperalgesic experience in a demonstrator may act as an unconditioned stimulus, suggesting possible commonalities between observational learning and direct learning processes such as classical and operant conditioning. Even though no study has asked participants for their expectations after the observation phase, it is likely that the observation of pain modulation results in the de-novo acquisition or consolidation of implicit and explicit expectancies of pain relief which in turn activates the descending modulatory systems.
1. Empathy, Mentalizing and Mirror neurons
In order to learn through the observation of others it is important to understand what the observed person is feeling and experiencing. Social cognition mechanisms like empathy and mentalizing are critical processes for this type of understanding and are therefore likely to be involved in socially-induced placebo analgesia. Empathy refers to the ability to share an emotional experience when another person feels a similar emotion [43]. The vicarious experience of pain during observation might enable the association of unconditioned stimulus and conditioned stimulus in social learning. Evidence for the involvement of empathy processes stems from the studies demonstrating that individual empathy scores (“empathic concern”) were correlated with the strength of socially-induced placebo analgesia [11]. Although, observationally-induced changes in pain levels were correlated with pain modulation when live demonstrators were involved in the experimental settings, no association was observed when watching a demonstrator in a video recording. This suggests that the involvement of empathy is stronger when the demonstrator is physically present and interpersonal interactions are involved (Fig. 1B) [28].
By contrast, mentalizing refers to the ability to cognitively understand mental states of others [24]. In order to learn from observation, it is necessary to understand where the relief of the other person is coming from and to attribute it to the treatment. However, direct evidence for the involvement of mentalizing processes in social learning of pain modulation is still lacking.
We might also speculate the mirror system could be another mechanism involved in observationally-induced pain modulation [45–47]. The mirror system helps initiate behaviors [38; 41] when we observe for example another person performing an action (e.g. grabbing an apple on the table) [7] or experiencing an emotion (e.g. showing a painful face when high pain is delivered) [25]. Within this framework, facial expressions, in particular, are an important source of information and emotions, and it appears that the mirror systems pick up on another’s expressions and help initiate a similar emotional state conveyed through facial expressions. A passive observation of facial expressions, such as a painful facial expression associated with high pain and a smiling facial expression associated with low pain, significantly interacted with placebo analgesia, with both facial expressions leading to an increase of the analgesic effect [52].
2. Endogenous modulatory systems
Endogenous systems are involved in the descending modulation of pain [12] and placebo analgesic effects can be substantially reduced by opioid [1; 4; 22; 33] and non-opioid [2] antagonists. Very recently, it has been shown that the neuropeptide vasopressin [14] and oxytocin [29; 14] boost placebo analgesia induced by verbal suggestions. These hormones are regulated in a sexually dimorphic manner [44] and may be important for observationally-induced pain modulation due their substantial role in regulating social behaviors in humans [20].
Placebo effects on pain are largely mediated by the descending pain modulatory system [10; 23]. Several studies implicate functional connectivity between the rostral anterior cingulate and the periaqueductal gray, a region critical for descending pain modulation, and conditioned placebo analgesia [5; 22; 56]. Additionally, there is considerable evidence that prefrontal regions, especially the dorsolateral prefrontal cortex, are critically involved in placebo analgesia [32]. The prefrontal cortex consistently shows higher activations related to the anticipation of analgesia and experience of pain relief induced by a placebo manipulation [56], and is involved in the acquisition of expectancies during conditioning of placebo analgesia [37; 57]. Therefore the current understanding is that the prefrontal cortex maintains and updates expectancies regarding pain [36], and that these prefrontal regions influence the experience of pain by activating the descending pain modulatory system [56]. Research on somatic and empathic (vicarious) pain can also inform future research on socially-induced placebo (and nocebo) pain modulation. Vicarious and somatic types of pain have commonalities at the neural level [15; 49] with overlapping activations in the dorsal anterior cingulate cortex, anterior insula, and other areas. Nevertheless, these activations appear to be unspecific to pain and rather related to negative affect [16; 31].
CONCLUSIONS
In this review, we illustrated how pain modulation can be learned through social information. Despite the limited evidence for the neural mechanisms underpinning socially-induced states of analgesia, hypoalgesia and hyperalgesia, we can speculate that empathy, mentalizing and mirror processes [61], via automatic and cognitively controlled mechanisms [17] and with a potential involvement of the vasopressin and oxytocin systems [14; 29], are engaged in this form of pain modulation. This line of research is highly relevant for pain medicine as well as clinical trial methodology. Social information and interactions are ubiquitously present in these settings and patients and study participants interact with each other, influencing individual pain experiences. Potential applications may include the observation of other patients’ therapeutic experience (e.g. video clips) to optimize expectancies of the observer and translate clinical knowledge into behavioral changes. Principles of social learning can be applied to pain therapies that tailor the patient’s family and caregivers. It is important to understand when and how socially-induced modulation of pain occurs with an appreciation of the potential differences between experimental versus clinical settings as well the mediatory role of emotional processes (i.e. catastrophizing). This review outlines an innovative research that warrants future investigation and opens up new avenues to understand how humans process pain in social contexts and allows for future improvement of therapeutic approaches and tools to help patients cope with pain.
Acknowledgments
This research was supported by the University of Maryland, Baltimore (LC) and the National Institute of Dental and Craniofacial Research (NIDCR, R01DE025946, LC).
Footnotes
Conflicts of interest.
LC received lecture honoraria (Georgetown University and Stanford University) and has acted as speaker or consultant for Grünenthal and Emmi Solution. LS and SRK have no conflicts of interest to be declared.
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