Table 1.

Consumer demographics, awareness, and consumption of edible insects.

	Total Sample n = 820	Neophobic Consumers FNS ≥40, n = 208	Neophilic Consumers FNS ≤25, n = 214	Insect Eating Consumers 1 n = 169
Sex
female	45	46	45	29
male	55	54	55	71
Age (years)
18–24	11	14	10	11
25–34	20	19	22	18
35–44	25	27	24	27
45–54	19	16	21	17
55–64	15	14	12	12
≥65	10	9	11	15
Education
primary school	1	2	2	1
secondary school	24	27	20	17
technical/trade certificate	31	34	29	22
undergraduate university	31	27	34	40
postgraduate university	13	10	15	20
Household income (AUD) 2
≤50,000	25	31	21	21
50,001–100,000	35	32	27	33
100,001–150,000	19	13	21	22
150,001–200,000	7	7	7	9
>200,000	3	2	4	3
Ethnicity 3
Australian/New Zealander	79.4	80.3	79.4	78.1
Indigenous (Aboriginal)	0.4	0.5	0.0	0.0
English/Irish/Scottish	10.4	13.5	10.7	9.5
European	7.6	7.7	8.9	5.3
Asian	10.5	7.7	11.2	15.4
other	3.4	3.8	4.2	0.5
Protein consumption
red meat (beef, lamb)	93	88	99	92
white meat (chicken, turkey)	95	91	100	93
white meat (pork)	80	68	92	84
wild meat (kangaroo, deer, goat)	42	25	64	65
fish	89	83	99	91
other seafood (shellfish)	71	46	93	81
none of the above	1.5 (n = 12)	1.0 (n = 2)	0.0 (n = 0)	1.2 (n = 2)
Have you previously heard of entomophagy or edible insects?
yes	68	55	79	89
no	32	45	21	11
Have you previously consumed edible insects?
yes	21	11	36	100
no	79	89	64	0

Data are presented as percentages. ¹ Consumers who indicated they had previously consumed insects. ² 11% of consumers (n = 93) elected not to disclose their household income. ³ Consumers could nominate up to two ethnicities.