Abstract
Introduction:
Hookah use is particularly prevalent among U.S. college students; however, few studies have in vestigated whether hookah use is a risk factor for the initiation of other tobacco products. This study examinee whether hookah use predicted subsequent initiation of other combustible tobacco products (conventional ci garettes and cigar products) and Electronic Nicotine Delivery Systems (ENDS) among Texas college student; during a 2.5-year study period.
Methods:
This study involved a longitudinal analysis of data from Waves 1–6, with 6 months between each wave of the Marketing and Promotions Across Colleges in Texas Project (Project M-PACT). Two separate multileve discrete-time survival analyses were used to model the associations between past 30-day hookah use and sub sequent initiation of 1) other combustible tobacco products, and 2) ENDS during the 2.5 year study period, afte; controlling for demographic, other tobacco use, and risk-taking personality characteristics (i.e. sensation seekinj and impulsivity).
Results:
After controlling for covariates, past 30-day hookah use was associated with significantly higher odds o subsequent initiation of other combustible tobacco products. Past 30-day hookah use also predicted subsequen initiation of ENDS after controlling for covariates.
Conclusions:
This study is one of the first to demonstrate that hookah use is a predictor of subsequent initiation o other combustible tobacco products and ENDS among college students. These findings suggest that hookah may prime individuals to use other tobacco products, which has important implications for prevention programs anc future research.
Keywords: Hookah, Tobacco products, Electronic cigarettes, College students
1. Introduction
Hookah is an increasingly popular tobacco product in the United States, particularly among college students. The 2016 National College Health Assessment estimated that 19% of college students had ever used hookah and 3.9% reported current use (American College Health Association, 2016). Other studies have estimated higher prevalence of hookah use among college students, ranging from 11% to 22% of college students reporting past 30-day use (Heinz et al, 2013; Latimer, Batanova, & Loukas, 2014). The high prevalence of hookah use is concerning because of potential health consequences associated with use. For example, one study found that a one hour hookah session exposes a user to nearly 50 times the amount of smoke as a conventional cigarette, and each puff from the hookah exposes the user to 12.0 times the amount of smoke as a single cigarette puff (Eissenberg & Shihadeh, 2009). Additional studies have linked hookah use to pulmonary disease and cardiovascular outcomes (Maziak, 2011; Waziry, Jawad, Bailout, A1 Akel, & Akl, 2017).
However, many young adults report misperceptions regarding the harmfulness of hookah. In a recent study of college students, Creamer et al. (2016) found that over a quarter of respondents incorrectly believed there was no tobacco in hookah and 38% believed that hookah did not contain nicotine. In addition, hookah users had significantly lower harm perceptions and perceived addictiveness scores as compared to non-hookah users (Creamer et al., 2016). Research has indicated that decreased hookah harm perceptions and lack of knowledge are associated with hookah use (Berg et al., 2015); and that decreased harm perceptions are associated with using hookah more frequently (Creamer et al., 2016). Other correlates of hookah use include younger age, being male, and current cigarette use (Jarrett, Blosnich, Tworek, & Horn, 2012; Sutfin et al., 2011).
The role of hookah use in priming individuals for future tobacco product use has not been adequately addressed. In one of the few studies to investigate the longitudinal association between hookah use and cigarette smoking, Fielder, Carey, and Carey (2013) found that hookah use prior to college predicted future cigarette use (initiation of use or resuming use) in a sample of female college students over nine months. Furthermore, researchers found that hookah users at baseline smoked significantly more cigarettes and smoked cigarettes on more days at six months follow-up as compared to non-hookah users (Doran, Godfrey, & Myers, 2015). In addition, research involving adolescents echo findings from young adult studies that hookah use predicts future tobacco use. These studies indicate that hookah use at baseline predicted the following cigarette behaviors at follow up: initiation of use, past 30-day use, and intensity of use (Jaber et al., 2015; Soneji, Sargent, Tanski, & Primack, 2015; Watkins, Glantz, & Chaffee, 2018). Importantly, the previous studies examined the potential link between hookah and cigarette smoking but did not examine the role of hookah use in other types of tobacco product use, including ENDS and cigar products. Examining hookah use as a predictor of ENDS use is particularly important as the prevalence of ENDS use has increased rapidly in recent years; over a quarter (26%) of college students reported ever use in 2015 (Miech, Johnston, O’Malley, Bachman, & Schulenberg, 2016). In addition, a recent nationwide study found that young adults aged 18 to 24 comprised the highest proportion of current established cigarillo users (35.9%), and more than one in five (22.1%) reported current established use of non-premium cigars (Corey et al., 2017).
Understanding tobacco use patterns, including how hookah use predicts the use of other tobacco products, in college students is important because emerging adulthood is a distinct period during which behaviors, such as tobacco use, are established and solidified (Arnett, 2000; U.S. Department Health and Human Services, 2012; White, Bray, Fleming, & Catalano, 2009). The purpose of this longitudinal study is two-fold: 1) To determine if past 30-day hookah use predicts subsequent initiation of other combustible tobacco products (conventional cigarettes and cigar products), and 2) To determine if past 30-day hookah use predicts subsequent initiation of ENDS use among Texas college students during a 2.5 year study period. We hypothesized that past 30-day use of hookah would predict subsequent initiation of other combustible tobacco products and ENDS, after controlling for demographic characteristics, other tobacco use behaviors, and risk-taking behaviors (i.e. sensation seeking and impulsivity).
2. Material and methods
2.1. Study design
This study was a longitudinal analysis of Waves 1–6 of the Marketing and Promotions Across Colleges in Texas Project (Project M-PACT). At Wave 1, participants included college students aged 18 to 29 who were enrolled in four-year colleges and two-year vocational programs in the five counties surrounding Austin, Dallas/Fort Worth, Houston, and San Antonio. Data were collected over a 2.5 year study period, which consisted of six waves spaced six months apart. To be eligible to participate individuals had to be enrolled as full-time or part-time degree or certificate-seeking undergraduate students attending a four-year college or a vocational/technical program at a two-year college. Students who met the eligibility criteria were recruited to participate via e-mail and student consent was obtained online prior to study enrollment. A more detailed description of study methods is described elsewhere (Loukas et al., 2016). Project M-PACT was reviewed and approved by the University of Texas at Austin Institutional Review Board (2013-06-0034).
2.2. Study participants
A total of 5,482 young adults participated in Wave 1 of Project M-PACT, and 4,384 participated in Wave 6 (retention = 80%); the overall participation rate for all eligible college students at Wave 1 was 40.0%. Data collection for Wave 1 began in November 2014, and subsequent waves were administered six months apart. As the purpose of the current study was to examine if past 30-day hookah use predicted subsequent initiation of 1) other combustible tobacco product use, and 2) ENDS use, two separate models were conducted. For the first model, analyses were restricted to never users of other combustible tobacco products (cigarettes and cigar products) at Wave 1. For the second model, analyses were restricted to never users of ENDS products at Wave 1. In addition, participants were excluded from both models if they did not participate in at least two study waves (n = 418). The final sample sizes included 2,355 participants for the combustible tobacco product initiation analyses (model 1); and 2,590 participants for the ENDS initiation analyses (model 2).
2.3. Measures
2.3.1. Dependent variables: other combustible tobacco products and ENDS use initiation
Initiation of other combustible products (cigarettes and cigar products) was assessed at each of the six waves and served as the dependent variables of interest for the first model. For cigarettes, participants were asked: “How many cigarettes have you smoked in your entire life?” Response options ranged from “I have never smoked a cigarette, even 1 or 2 puffs” to “At least 100 or more cigarettes (5 packs or more).” If participants selected a response other than “I have never smoked a cigarette, even 1 or 2 puffs” they were considered a cigarette smoker. For cigars, two items were analyzed that began with the stem, “Have you ever tried either of these cigar product types as intended (i.e. with tobacco), even one or two puffs?”; 1) “Large cigars like Macanudo, Romeo y Julieta, Arturo Fuente, Garcia y Vega, Backwoods, etc” and 2) “Cigarillos or little filtered cigars like Black and Mild, Swisher Sweets, Dutch Masters, Phillie Blunts, Santa Fe, etc.” If participants responded “yes” to either item they were considered cigar users. Ultimately, if participants indicated ever use of cigarettes or cigar products (large cigars, little filtered cigars, or cigarillos) they were classified as combustible product initiators for the first wave in which they indicated use; individuals who did not initiate combustible product use during the study period were right-censored at the last wave in which they participated.
Initiation of ENDS was also assessed at each of the six waves and served as the dependent variable for the second model. Participants were asked “Have you ever used an ENDS product, (i.e. e-cigarette, vape pen, or e-hookah) as intended (i.e. with nicotine cartridges and/or e-liquid/e-juice), even one or two puffs?” Response options were “yes” and “no.” Similar to combustible product initiation, if participants indicated ever use of ENDS products they were classified as initiators for the first wave in which they indicated use; individuals who did not initiate ENDS use during the study period were right-censored at the last wave in which they participated.
2.3.2. Independent variable
The primary independent variable of interest for both models was past 30-day hookah use at each wave. Hookah use was measured with the question, “On how many of the past 30 days have you smoked a hookah as intended (i.e. with tobacco)?” If participants indicated 1 or more days of use they were classified as past-30 day hookah users for that wave; if participants indicated 0 days of use they were classified as non-users.
2.3.3. Covariates
Both time-varying and time-constant covariates were included in the analyses. For both models, sex, race/ethnicity, Wave 1 age, and Wave 1 type of college attended were included as time-constant covariates. To account for use of other tobacco products, all products that were not represented as independent or dependent variables served as control variables in the models. For the other combustible products model, past 30-day use of other tobacco products (ENDS and/or smokeless tobacco) was included as a time-varying covariate (user of any other product versus non-user). For the ENDS model, past 30-day use of other tobacco products (cigarettes, cigar products, and/or smokeless tobacco) was included as a time-varying covariate (user of any other product versus non-user). To determine if past 30-day hookah use served as a predictor over and above other tobacco product use behaviors, all tobacco product variables were lagged to the previous wave at which individuals participated.
In addition, risk-taking behaviors as assessed by sensation seeking and impulsivity scores were also included, as previous research indicates that both variables are associated with use of ENDS (Case et al., 2017) and other tobacco products in young adults (Spillane, Smith, & Kahler, 2010). Furthermore, there is research to suggest that risk taking personality characteristics may underlie other factors that are associated with tobacco use behaviors such as peer tobacco use, attitudes, and harm perceptions (Banerjee & Greene, 2009; Doran et al., 2011; Hoyle, Stephenson, Palmgreen, Lorch, & Donohew, 2002). Sensation seeking was assessed using the Brief Sensation Seeking Scale 4, which consists of four items (e.g. “I like to do frightening things”) with four-point response options ranging from “strongly disagree” to “strongly agree” (Stephenson, Hoyle, Palmgreen, & Slater, 2003). Impulsivity was assessed using three items from the Substance Use Risk Profile Scale (e.g. “I usually act without stopping to think”) with four-point response options ranging from “strongly disagree” to “strongly agree” (Woicik, Stewart, Pihl, & Conrod, 2009). Mean scores were generated for both variables; higher scores reflect higher levels of sensation seeking and impulsivity. Both variables were treated as time-varying covariates and were lagged to the previous wave at which individuals participated.
2.4. Statistical analyses
First, Chi-Square analyses and t-tests were conducted to examine differences in demographic characteristics, tobacco use behaviors, impulsivity and sensation-seeking scores by initiation status for the outcome variables of interest. Two separate discrete-time survival analyses were then used to test study hypotheses and model the associations between past 30-day hookah use at the previous wave at which individuals participated (“previous wave”) and subsequent initiation of 1) other combustible tobacco product use, and 2) ENDS use after controlling for covariates. In order to assess our hypotheses, past 30-day hookah use was lagged to the previous wave for both models. Multilevel discrete-time hazard models were fit using Stata’s melogit command (Singer & Willett, 2003). Data were structured using the person-period format, and five dummy variables for each time period were included in the models. To account for school-level clustering, college was included as a random effect for both models.
3. Results
3.1. Other combustible tobacco use
As shown in Table 1, a significantly higher proportion of Wave 1 past 30-day hookah and ENDS users initiated other combustible tobacco use by Wave 6 as compared to non-users (p < .001). Those who initiated other combustible product use scored significantly higher on both sensation seeking and impulsivity as compared to those who did not initiate use (p < .001).
Table 1:
Descriptive Statistics of Non-initiators and Initiators of Other Combustible Tobacco and ENDS Products.
| Non-other combustible tobacco users at Wave 1 (n = 2355) | Non-ENDS users at Wave 1 (n = 2590) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| All non-other combustible tobacco users (n = 2355) n (%)/m (sd) | Non-initiators (n = 1881) | Initiators (n = 474) | p-valuea | All non-ENDS users (n = 2590) n (%)/m (sd) | Non-initiators (n = 1997) | Initiators (n = 593) | p-valuea | ||
| Wave 1 Variables |
Wave 1 Variables |
||||||||
| Gender | Gender | ||||||||
| Male | 741 (31.5) | 575 (30.6) | 166 (35.0) | 0.06 | Male | 869 (33.5) | 645 (32.3) | 224 (37.8) | 0.01 |
| Female | 1614 (68.5) | 1306 (69.4) | 308 (65.0) | Female | 1721 (66.5) | 1352 (67.7) | 369 (62.2) | ||
| Race | Race | ||||||||
| White | 738 (31.3) | 587 (31.2) | 151 (31.9) | 0.14 | White | 879 (33.9) | 689 (34.5) | 190 (32.0) | 0.15 |
| Hispanic | 639 (27.1) | 498 (26.5) | 141 (29.7) | Hispanic | 723 (27.9) | 538 (26.9) | 185 (31.2) | ||
| African | 214 (9.1) | 165 (8.8) | 49 (10.3) | African | 219 (8.5) | 169 (8.5) | 50 (8.4) | ||
| American | American | ||||||||
| Asian | 581 (24.7) | 484 (25.7) | 97 (20.5) | Asian | 577 (22.3) | 459 (23.0) | 118 (19.9) | ||
| Other | 183 (7.8) | 147 (7.8) | 36 (7.6) | Other | 192 (7.4) | 142 (7.1) | 50 (8.4) | ||
| Age | 19.7 (1.6) | 19.7 (1.6) | 19.6 (1.6) | 0.31 | Age | 20.0 (1.8) | 20.0 (1.8) | 20.2 (2.0) | 0.01 |
| College Type | College Type | ||||||||
| Two-year | 146 (6.2) | 124 (6.6) | 22 (4.6) | 0.11 | Two-year | 171 (6.6) | 132 (6.6) | 39 (6.6) | 0.98 |
| Four-year | 2209 (93.8) | 1757 (93.4) | 452 (95.4) | Four-year | 2419 (93.4) | 1865 (93.4) | 554 (93.4) | ||
| Hookah Use | Hookah Use | ||||||||
| Non-user | 2227 (94.6) | 1813 (96.4) | 414 (87.3) | < 0.001 | Non-user | 2471 (95.4) | 1948 (97.6) | 523 (88.2) | < 0.001 |
| Past 30-Day | 128 (5.4) | 68 (3.6) | 60 (12.7) | Past 30-Day | 119 (4.6) | 49 (2.5) | 70 (11.8) | ||
| User | User | ||||||||
| Other Tobacco | Other Tobacco | ||||||||
| Useb | Usec | ||||||||
| Non-user | 2259 (95.9) | 1827 (97.1) | 432 (91.1) | < 0.001 | Non-user | 2399 (92.6) | 1919 (96.1) | 480 (80.9) | < 0.001 |
| Past 30-Day | 96 (4.1) | 54 (2.9) | 42 (8.9) | Past 30-Day | 191 (7.4) | 78 (3.9) | 107 (19.1) | ||
| User | User | ||||||||
| Sensation | 3.07 (0.94) | 3.02 (0.92) | 3.27 (0.99) | < 0.001 | Sensation | 3.09 (0.96) | 3.03 (0.96) | 3.31 (0.94) | < 0.001 |
| Seekingd | Seeking | ||||||||
| Impulsivityd | 2.11 (0.89) | 2.07 (0.86) | 2.25 (0.98) | < 0.001 | Impulsivity | 2.10 (0.98) | 2.06 (0.87) | 2.23 (0.96) | < 0.001 |
M = mean, sd = standard deviation.
p-value for difference in non-initiators versus initiators.
Current use of ENDS or smokeless tobacco;
Current use of cigarettes, cigar products, or smokeless tobacco.
mean score of four items measured on a 1 (strongly disagree) to 4 (strongly agree) scale.
The life table (Table 2) demonstrates the number of new initiators of other combustible tobacco products at each of the six survey waves. By Wave 6, 24% of Wave 1 non-other combustible tobacco product users had initiated use. The Kaplan-Meier Curves presented in Fig. 1 depict the proportion of non-other combustible tobacco products users at Wave 1 who became users at each wave by hookah use status. From the graph, it is evident that, at each wave, a higher proportion of past 30-day hookah users initiated other combustible tobacco use as compared to non-hookah users.
Table 2:
Life Table Depicting the Proportion of Initiators of Other Combustible Tobacco and ENDS Products at Each Time Period.
| Other combustible tobacco products (cigarettes and cigar products) | |||||||
|---|---|---|---|---|---|---|---|
| Survey wave | Interval period | Number entering interval | Number of initiators | Cumulative proportion of initiators (95% CI) | Cumulative proportion of non-initiations (95% CI) | Hazard ratio (95% CI) | |
| 2 | 1, 2 | 2339 | 149 | 0.06 (0.06, 0.08) | 0.94 (0.92, 0.94) | 0.07 (0.06, 0.08) | |
| 3 | 2, 3 | 2144 | 90 | 0.10 (0.09, 0.12) | 0.90 (0.88, 0.91) | 0.04 (0.03, 0.05) | |
| 4 | 3, 4 | 2016 | 88 | 0.14 (0.13, 0.16) | 0.86 (0.84, 0.87) | 0.05 (0.04, 0.05) | |
| 5 | 4, 5 | 1868 | 74 | 0.18 (0.16, 0.19) | 0.82 (0.81, 0.84) | 0.04 (0.03, 0.05) | |
| 6 | 5, 6 | 1742 | 73 | 0.24 (0.22, 0.27) | 0.76 (0.73, 0.78) | 0.08 (0.06, 0.10) | |
| ENDS products | |||||||
| 2 | 1, 2 | 2557 | 197 | 0.08 (0.07, 0.09) | 0.92 (0.91, 0.93) | 0.08 (0.07, 0.09) | |
| 3 | 2, 3 | 2312 | 130 | 0.13 (0.12, 0.14) | 0.87 (0.86, 0.88) | 0.06 (0.05, 0.07) | |
| 4 | 3, 4 | 2144 | 129 | 0.18 (0.17, 0.20) | 0.82 (0.80, 0.83) | 0.06 (0.05, 0.07) | |
| 5 | 4, 5 | 1952 | 62 | 0.21 (0.19, 0.22) | 0.79 (0.78, 0.81) | 0.03 (0.02, 0.04) | |
| 6 | 5, 6 | 1835 | 75 | 0.24 (0.22, 0.26) | 0.76 (0.74, 0.78) | 0.04 (0.03, 0.05) | |
Fig. 1.

Kaplan Meier Curves.
Results for the discrete-time survival analyses are presented in Table 3. After controlling for covariates, past 30-day hookah use at the previous wave was associated with significantly higher odds of initiating other combustible tobacco product use (Adjusted Odds Ratio “AOR” = 3.27, 95% Cl = 2.37, 4.51). Significant covariates that were positively associated with initiating other combustible product use include other tobacco product use and higher sensation seeking and impulsivity scores. Each of the time intervals were inversely associated with initiation of other combustible tobacco product use indicating that, as time went on, the odds of initiating use among non-users decreased.
Table 3:
Discrete Survival Analyses of Initiation of Other Combustible Tobacco and ENDS Product Use.
| Initiation of other combustible tobacco use |
Initiation of ENDS use |
||||||
|---|---|---|---|---|---|---|---|
| Variable | Adjusted odds ratio | 95% CI | p-Value | Variable | Adjusted odds ratio | 95% CI | p-Value |
| Hookah Use (W-1) | Hookah Use (W-1) | ||||||
| Non-user (reference) | 1 | – | Non-user (reference) | 1 | – | ||
| Past-30 Day User | 3.27 | 2.37, 4.51 | < 0.001 | Past-30 Day User | 2.60 | 1.92, 3.53 | < 0.001 |
| Other Tobacco Use (W-1)a | Other Tobacco Use (W-1)b | ||||||
| Non-user (reference) | 1 | Non-user (reference) | 1 | ||||
| Past-30 Day User | 2.46 | 1.69, 3.59 | < 0.001 | Past-30 Day User | 4.56 | 3.56, 5.85 | < 0.001 |
| Gender | Gender | ||||||
| Male (reference) | 1 | Male (reference) | 1 | ||||
| Female | 0.84 | 0.68, 1.02 | 0.09 | Female | 0.90 | 0.75, 1.08 | 0.27 |
| Race | Race | ||||||
| White (reference) | 1 | – | White (reference) | 1 | – | ||
| Hispanic | 0.99 | 0.77, 1.26 | 0.96 | Hispanic | 1.15 | 0.92, 1.44 | 0.23 |
| African American | 1.24 | 0.88, 1.74 | 0.22 | African American | 1.00 | 0.70, 1.43 | 1.00 |
| Asian | 0.63 | 0.48, 0.83 | 0.001 | Asian | 0.88 | 0.69, 1.14 | 0.33 |
| Other | 0.78 | 0.53, 1.16 | 0.22 | Other | 1.22 | 0.87, 1.70 | 0.25 |
| Age | 0.98 | 0.92, 1.05 | 0.60 | Age | 1.03 | 0.98, 1.08 | 0.27 |
| College Type | College Type | ||||||
| Two-year (reference) | 1 | – | Two-year (reference) | 1 | – | ||
| Four-year | 1.34 | 0.85, 2.12 | 0.20 | Four-year | 0.97 | 0.66, 1.43 | 0.88 |
| Sensation Seeking (W-1) | 1.26 | 1.12, 1.41 | < 0.001 | Sensation Seeking (W-1) | 1.15 | 1.04, 1.27 | 0.007 |
| Impulsivity (W-1) | 1.14 | 1.02, 1.27 | 0.02 | Impulsivity (W-1) | 1.12 | 1.02, 1.24 | 0.02 |
| Time Interval | Time Interval | ||||||
| Period 1 | 0.03 | 0.008, 0.13 | < 0.001 | Period 1 | 0.02 | 0.008, 0.08 | < 0.001 |
| Period 2 | 0.02 | 0.004, 0.08 | < 0.001 | Period 2 | 0.02 | 0.006, 0.05 | < 0.001 |
| Period 3 | 0.02 | 0.005, 0.08 | < 0.001 | Period 3 | 0.02 | 0.006, 0.06 | < 0.001 |
| Period 4 | 0.02 | 0.005, 0.08 | < 0.001 | Period 4 | 0.01 | 0.003, 0.03 | < 0.001 |
| Period 5 | 0.02 | 0.005, 0.08 | < 0.001 | Period 5 | 0.01 | 0.004, 0.04 | < 0.001 |
W-1 = 1 wave prior to tobacco use behavior, CI = Confidence Interval, Bolded indicates significance.
Current use of ENDS or smokeless tobacco;
Current use of cigarettes, cigar products, or smokeless tobacco.
3.2. ENDS use
As shown in Table 1, among non-ENDS users at Wave 1, a higher percentage of those who initiated ENDS use by Wave 6 were male, and past 30-day users of hookah and other combustible products at Wave 1 as compared to those who did not initiate ENDS use. In addition, ENDS initiators reported significantly higher sensation seeking and impulsivity scores as compared to non-initiators (p < .001).
The prevalence of new initiators of ENDS products is presented in Table 2. By Wave 6, 24% of non-ENDS users at Wave 1 had initiated use. The Kaplan-Meier Curves presented in Fig. 1 depict the proportion of non-ENDS users at Wave 1 who became users at each wave by hookah use status. Similar to initiation of other combustible tobacco products, a higher proportion of past 30-day hookah users initiated ENDS use as compared to non-hookah users.
Results for the ENDS discrete-time survival analysis are presented in Table 3. Past 30-day hookah use at the previous wave predicted ENDS use initiation after controlling for covariates (AOR = 2.60, 95% Cl = 2.04, 3.76). Significant covariates that were positively associated with ENDS initiation include other tobacco product use and higher sensation seeking and impulsivity scores. Similar to the results for other combustible tobacco use, each time interval was inversely associated with ENDS use initiation.
4. Discussion
This study is one of the first to examine hookah use as a predictor of initiation of other combustible tobacco product and ENDS among college students. Consistent with our hypotheses, past 30-day hookah use at the previous wave at which individuals participated was associated with increased odds of initiating both other combustible tobacco products (cigarettes and cigars) and ENDS products during the study period. These results provide preliminary indication that hookah use may prime individuals to use other tobacco products. We hypothesize that there are several mechanisms through which hookah use may lead to other combustible tobacco product and ENDS use, including: nicotine dependence, similar product characteristics, and shared underlying risk factors.
The findings that hookah use was a significant predictor of the initiation of other combustible tobacco and ENDS products may be explained, in part, by the role of nicotine dependence. In a study comparing exposure to nicotine, tar, and carbon monoxide smoke from a single session of hookah versus conventional cigarette use, researchers found that hookah users had 1.7 times higher cumulative nicotine levels as compared to cigarette smokers. The reason for this higher exposure is due to the longer length of a typical hookah session relative to smoking a single cigarette (45 min versus 5 min) (Eissenberg & Shihadeh, 2009). Given the potential for high levels of nicotine exposure from hookah use, regular users may become dependent on nicotine and then transition to other tobacco/ENDS product use for a variety of reasons, including the limited portability of hookah and the cost of use, among others (Watkins et al., 2018). As noted by Heinz et al. (2013), a majority of college student users (54.4%) reported that they sometimes or always use hookah in a bar setting. Ultimately, regular use may be cost prohibitive for those who obtain their hookah from a “hookah bar” (Kassem et al., 2015) and those who use hookah on a more regular basis may switch to other more portable types of tobacco products.
With respect to our findings on the association between hookah and ENDS use initiation, the products share several characteristics that may explain study findings. Unlike other tobacco products, such as cigarettes, which are only available in tobacco or menthol flavors, both hookah and ENDS are available in a wide range of flavors which are particularly attractive to youth and young adults (Harrell et al., 2017; Nakkash, Khalil, & Afifi, 2011; Schubert, Luch, & Schulz, 2013; Zhu et al., 2014). In addition, given that tobacco smoke from hookah passes through water prior to inhalation (Maziak, 2011) and the nicotine from ENDS is not burned tobacco but a nicotine liquid that is inhaled as an aerosol (Grana, Benowitz, & Glantz, 2014), both methods are less harsh to the user than smoked tobacco. Therefore, hookah use may ease individuals into other tobacco use and they may transition to other products that share similar characteristics (flavors and less harsh smoke) such as ENDS.
Finally, the common liability model posits that there are similar clusters of personality, behavioral, and/or biological characteristics that influence the use of multiple substances (Creamer, Wilkinson, Hoelscher, & Kelder, 2017; Vanyukov et al., 2012). As noted in studies examining the transition from hookah to cigarette smoking among adolescent populations (Soneji et al., 2015; Watkins et al., 2018), one possible explanation is that these individuals share an underlying risktaking personality that may predispose them to use a variety of substances, including tobacco. Therefore, individuals who use hookah and then transition to other tobacco/ENDS use may do so as the result of a wide-range of factors that may predispose individuals to use multiple products. In addition to these intrapersonal factors, environmental factors, such as friends’ use or ease of access to tobacco/ENDS products may support the transition from hookah to other products (Jaber et al., 2015; Watkins et al., 2018). Future research should further investigate potential mechanisms through which hookah use may lead to other tobacco or nicotine product use, including examining common genetic, biological, and environmental factors that may influence poly tobacco use.
4.1. Strengths and limitations
Our study builds upon the limited research investigating hookah use as a predictor of future tobacco use among college students (Doran et al., 2015; Fielder et al., 2013) in several ways. First, the previous research has been limited to examining hookah use at one static point in time as a predictor of future tobacco use. Specifically, Doran et al. (2015) examined baseline hookah use as a predictor of conventional cigarette use six months later, while Fielder et al. (2013) examined pre-college hookah use as a predictor of cigarette use during the first year of college. This is a notable limitation as college is a time of experimentation and previous research does not adequately account for individuals who initiate hookah use during college and then subsequently initiate other tobacco products. Furthermore, the current study also explored the association between hookah use and initiation of other tobacco products, including ENDS, not limited to conventional cigarettes. Research indicates that polytobacco and alternative tobacco use are particularly prevalent among college students (Butler, Ickes, Rayens, Wiggins, & Hahn, 2015; Loukas et al., 2016), therefore, limiting the analyses to those who initiate conventional cigarette smoking may miss those individuals who initiate other types of tobacco use. Finally, this is the first study to date to examine hookah use as a predictor of subsequent initiation of ENDS. Examining this association is particularly important as ENDS use has increased precipitously, particularly among young adults, since they were first introduced to the U.S. market in 2007. In addition, ENDS use is problematic as the long-term consequences of use are not known.
There are several limitations to the current study that warrant discussion. First, we analyzed the association between past 30-day hookah use and initiation of other combustible tobacco and ENDS products, however, we do not know if individuals transitioned to continued use of the other products, became multiple product users, or tried the other tobacco products once and discontinued use. Future research is needed to determine the trajectory of hookah use and whether initiators of other products become sustained users. Furthermore, given the nature of past 30-day use, an individual could cycle in and out of “current use”; participants could be past 30-day users at one wave and then discontinue use at the next wave. Therefore, more research is needed that examines other measures of frequency of use (days used in the past 30 days, sustained use, etc.) to examine if more frequent users of hookah are at an increased risk of initiation of other products.
4.2. Conclusions and implications
Results of the current study have important implications for future research and tobacco use intervention campaigns. First, our findings suggest that hookah use may prime individuals for other tobacco product use, which is alarming due to the harmful consequences of tobacco use (U.S. Department of Health and Human Services, 2014). In addition, while the current study did not examine whether hookah users used other tobacco/ENDS products in conjunction with hookah, or if they transitioned to the other products, the potential use of multiple tobacco products warrants concern. Multiple tobacco product use may lead to an increased risk of nicotine dependence (Loukas et al., 2016; Post, Gilljam, Rosendahl, Bremberg, & Galanti, 2010; Soneji, Sargent, & Tanski, 2016), which is associated with greater difficulty in ultimately quitting tobacco use. Future research should examine if hookah users who initiate other tobacco products use those products in conjunction with hookah or if they switch completely to other products.
HIGHLIGHTS.
Few studies have examined hookah use as a predictor of other tobacco product use.
Hookah use predicted the subsequent initiation of other combustible tobacco products.
Hookah use predicted subsequent initiation of ENDS among Texas college students.
Hookah may prime individuals to use tobacco products, including emergent products.
Acknowledgments
Role of funding sources
Research reported in this publication was supported by grant number [1 P50 CA180906] from the National Cancer Institute and the FDA Center for Tobacco Products (CTP). The content is solely the responsibility of the authors and does not necessarily represent the official views of the NIH or the Food and Drug Administration. NIH/FDA had no role in the study design, collection, analysis or interpretation of the data, writing the manuscript, or the decision to submit the paper for publication.
Footnotes
Conflict of interest
All authors declare that they have no conflicts of interest.
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