Figure 2.

Mean difference between window positions, by measure, clustered by product category. (a) The average effect of horizontal window position (average score for left-aligned windows, minus average score for right-aligned windows; i.e., a negative difference shows a higher average score from the stimuli with right-aligned windows), using mean differences from the 4-position stimulus set; (b) the average effect of vertical position (average score for top-aligned windows, minus average score for bottom-aligned windows; i.e., a negative difference shows a higher average score from the stimuli with bottom-aligned windows), using mean differences from the 4-position stimulus set; and (c) the average effect of vertical position (as above) using mean differences from the 2-position stimulus set. Error bars show the 95% confidence interval about the mean.