Skip to main content
. 2019 Mar 20;364:l920. doi: 10.1136/bmj.l920

Table 2.

Types and frequency of user data shared with third parties in traffic analysis

User data type Explanation No (%) of apps sharing*
Device name Name of device (eg, Google Pixel) 15 (63)
OS version Version of device’s Android operating system 10 (42)
Browsing App related activity performed by user (eg, view pharmacies, search for medicines) 9 (38)
Email†‡ User’s email address 9 (38)
Android ID†‡ Unique ID to each Android device (ie, used to identify devices for market downloads) 8 (33)
Drugs list‡ List of drugs taken by user 6 (25)
Name/Last name†‡ User’s name and/or last name 5 (21)
Time zone Time zone in which device is located (eg, GMT+11) 5 (21)
Connection type Cellular data or wi-fi 4 (17)
Medical conditions‡ Users’ medical conditions (eg, diabetes, depression) 4 (17)
Birthday‡ User’s date of birth 3 (13)
Device ID†‡ Unique 15 digit International Mobile Equipment Identity code of device 3 (13)
Sex User’s sex 3 (13)
Carrier Mobile network operator, provider of network communications services (eg, AT&T) 2 (8)
Country Country in which device is located (eg, Australia) 2 (8)
Coarse grain location‡ Non-precise location. Usually city in which device is located (eg, Sydney) 2 (8)
Drug instructions Instructions related to user’s drugs (eg, orally, with food) 2 (8)
Drug schedule Times for drug administration (eg, 8 pm, in the morning) 2 (8)
Personal conditions‡ Users’ personal conditions (eg, smoker, pregnant) 2 (8)
Personal factors‡ Includes user’s anthropometric measurements or vital signs (eg, height, weight, blood pressure) 2 (8)
Symptoms‡ User’s symptoms (eg, headache, nausea) 2 (8)
Doctor’s name‡ Name of the user’s doctor 1 (4)
Doses‡ Dose of user’s drug (eg, 100 mg aspirin per day). 1 (4)
Feelings User’s current feelings (eg, happy, sad, anxious) 1 (4)
Pharmacy name‡ Information about user’s favourite pharmacies (eg, name, location) 1 (4)
*

Total number is 24; percentages do not add to 100% as apps could share multiple types of user data.

Unique identifier.

May be considered personal data under the General Data Protection Rules—that is, “any information relating to an identified or identifiable natural person.”18