Abstract
Introduction:
Alcohol is the most commonly used substance by South African adolescents. Social norms play a key role in alcohol use, although distinctions are not always made between descriptive and injunctive norms and peer proximity. Additionally, little research identifies factors attenuating social norms, peer proximity, and alcohol use, such as one’s ability to resist peer influence.
Methods:
The current study investigates the relationship between adolescent alcohol use in 9th Grade and descriptive peer and injunctive friend norms in 8th grade, the moderating role of resistance to peer influence, and sex differences. Data were from South African students (N = 3592; Mage = 14) participating in the HealthWise South Africa implementation quality trial.
Results:
Path model results indicated injunctive friend norms, but not peer norms, influenced alcohol use. Resistance to peer influence did not moderate relationships and group comparisons found no sex differences.
Conclusion:
Findings suggest social proximity shapes influences of alcohol use. Despite a differing cultural context, findings were consistent with those from the United States, indicating social proximity is relevant cross-culturally.
Keywords: Adolescence, Alcohol use, Peer influence, Sex differences, Longitudinal analyses
1. Introduction
As with United States (U.S.) adolescents (Kann et al., 2016), alcohol is the most commonly used substance by South African (S.A.) adolescents (Reddy et al., 2013). However, there is a critical need for formative research on factors that may contribute to S.A. adolescents’ alcohol use (Magidson et al., 2017). Perceived alcohol norms are proximal influences on drinking behavior in U.S. samples, but the mechanisms by which peers influence S.A. adolescents’ alcohol use is relatively unknown (Brook, Morojele, Pahl, & Brook, 2006). Prior research suggests both descriptive (i.e., perceptions of others behavior) and injunctive (i.e., perceptions of what others behavior should be) norms are associated with adolescents own substance use (Elek, Miller-Day, & Hecht, 2006), although less research has focused on injunctive alcohol norms (Pedersen et al., 2017). When studying social norms, an important consideration is who serves as the normative referent (Jackson et al., 2014). Social identity (Terry & Hogg, 1996) and reference group theory (Hyman & Singer, 1968) posit more proximal relationships have a stronger influence on individual behaviors than distal ones. Cross-sectional U.S. research finds perceptions of friends’, rather than peers’, drinking are more influential on adolescent drinking (Beckmeyer & Weybright, 2016).
The association between descriptive and injunctive alcohol norms and adolescent drinking may be moderated by alcohol refusal self-efficacy, which may lessen the likelihood of conforming to perceptions of peers’ and friends’ approval and use (Teunissen et al., 2016). Additionally, adolescent sex may also shape the associations between perceived alcohol norms and alcohol use due to differences in drinking behavior (Magidson et al., 2017), interpersonal relationship socialization (Seiffge-Krenke, 2011), drinking acceptability socialization (Schulte, Ramo, & Brown, 2009), and ability to resist peer influence (Steinberg & Monahan, 2007).
Extending previous work with U.S. samples (Beckmeyer & Weybright, 2016) we used multiple group path analysis to understand the influence of descriptive and injunctive norms on later alcohol use. Specifically, we tested a) the influence of 8th grade S.A. adolescents’ descriptive peer norms and injunctive friend norms on 9th grade alcohol use, b) whether friend norms were stronger than peer norms, c) whether 8th grade refusal self-efficacy moderated these relationships, and d) sex differences in models.
2. Methods
2.1. Participants and procedures
Data are from the HealthWise South Africa (see Caldwell et al., 2012) trial testing program implementation conditions across 56 high schools in Cape Town, South Africa. The current study used data from Waves 2 (W2) and 3 (W3) collected at the end of 8th and 9th grade. During these waves, all students received the same prevention curriculum with differing implementation support conditions. The final sample (N = 3592) included students with data on outcomes of interest at W2 and W3. At W2, students were on average 14 years old, 54% were female, and predominantly mixed race (47%) or Black (44%), and 69% lived in a brick house, flat, or apartment (see Table 1 for demographics). Study demographics are comparable to the S.A. Youth Risk Behavior Survey for high school students in the Western Cape where 53% are female, 52% mixed race, 42% Black, and 76% live in a brick house, flat, or apartment (Reddy et al., 2013). The study, passive parental consent, and student assent procedures were approved by the Institutional Review Board at study-affiliated universities and local education districts.
Table 1.
Total N = 3592 | Males n = 1646 | Females n = 1936 | |
---|---|---|---|
n (%) or M (SD) | n (%) or M | n (%) or M | |
Age | 13.9 (0.9) | 14.1 (1.01) | 13.8 (0.87) |
Race | |||
Mixed race | 2048 (57.2) | 923 (56.1) | 1125 (58.1) |
Black | 1259 (35.2) | 586 (35.6) | 673 (34.7) |
White | 202 (5.6) | 102 (6.2) | 100 (5.2) |
Other | 57 (1.6) | 28 (1.7) | 29 (1.5) |
Indian | 15 (0.4) | 6 (0.4) | 9 (0.5) |
Household Type | |||
Brick house, flat, or apartment | 2462 (68.8) | 1152 (70.0) | 1310 (67.8) |
Wendy Hours or backyard building/room | 409 (11.4) | 180 (10.9) | 229 (11.9) |
Shack | 401 (11.2) | 180 (10.9) | 221 (11.4) |
Other | 287 (8.0) | 122 (7.4) | 165 (8.5) |
Tent | 20 (0.6) | 12 (0.7) | 8 (0.4) |
Past Month Alcohol Use | |||
No | 70.3% | 69.7% | 70.95% |
Yes | 29.6% | 30.3% | 29.1% |
Refusal Self-Efficacy | 2.21 (1.11) | 2.10 (1.14) | 2.30 (1.07) |
Note. Measures reported from 8th Grade. M = mean, SD = standard deviation. Refusal self-efficacy responses on 4-point scale from Not sure at all to Very sure.
2.2. Measures
Past month alcohol use was measured by dichotomous past 30-day use (None or 1 or more.) Injunctive friend alcohol norms were assessed with the item “How many of your 5 closest friends think it’s okay for someone your age to drink alcohol? (None to 5.) Descriptive peer alcohol norms were assessed with the item “Out of every 100 learners your age at your school, how many do you think drink alcohol at least once a month?” Response options were in increments of 10 from None of them, 10 of them, …to All of them. Resistance to peer influence was assessed using the item “How sure are you that you could say no if someone offered you alcohol and you didn’t want it?” with response options on a 4-point scale from Not sure at all to Very sure.
2.3. Analytic plan
MPlus was used to conduct a path analysis with five paths: descriptive peer norms, injunctive friend norms, refusal self-efficacy, and two interactions (Model 1). The WLSMV estimator was used due to the binary outcome of past month alcohol use. Models controlled for socioeconomic indicators, W2 alcohol use, and race and accounted for clustering within condition using TYPE = complex. Nested models imposing equality constraints on norms (Model 2) and gender (Model 4) were compared with Mplus difftest. Moderation was tested with two interactions between refusal self-efficacy and descriptive and injunctive norms. Multiple-group path analysis tested for gender differences (Model 3).
3. Results
Injunctive friend norms predicted adolescents’ own alcohol use but descriptive peer norms did not (Model 1). Refusal self-efficacy did not moderate norms and alcohol use. Because only one norm item was significant, Model 2 which compared the strength of norm items was not run. Models did not differ by sex (Model 3 vs Model 4; Δχ2 = 5.29, Δdf = 5; p = .38). The final model (Model 1) demonstrated adequate fit (see Table 2 for model fit and Table 3 for path model estimates).
Table 2.
Model | df | Chi-sq | RMSEA | CFI |
---|---|---|---|---|
Full Sample | ||||
Model 1 | 25 | 153.152 | .038 | .862 |
Sex Grouping | ||||
Model 3 | 50 | 202.912 | .042 | .818 |
Model 4 | 55 | 205.425 | .039 | .821 |
Difftest | 5 | 5.287 p = .3818 |
Note: Model 2 imposing equality constraints on norms was not conducted. Model 4 imposes equality constraints across gender.
Table 3.
Variable | β | S.E. | p |
---|---|---|---|
Injunctive friend norms | 0.126 | 0.033 | < .0001 |
Descriptive peer norms | 0.035 | 0.028 | 0.207 |
Refusal self-efficacy | 0.071 | 0.040 | 0.071 |
Injunctive friend norms x refusal self-efficacy | −0.038 | 0.023 | 0.095 |
Descriptive peer norms x refusal self-efficacy | 0.042 | 0.027 | 0.111 |
Note: STDY standardized results listed due to binary nature of outcome variable. S.E. = standard error.
4. Conclusions
Despite receiving much attention in U.S. and European literature, social influences of adolescent alcohol use remain largely unstudied in developing countries (Atilola et al., 2014). When studying the influence of descriptive and injunctive alcohol norms, the role of social proximity is an important, yet often ignored, factor. Our results extend those of Beckmeyer and Weybright’s (2016) by using longitudinal data from S.A. adolescents. When adolescents believe close friends approve of alcohol use, they are likely to drink themselves. However, perceptions of alcohol use in the broader peer group are unrelated to their drinking. Believing friends support drinking may lead to alcohol use out of concern for violating perceived friendship norms (Gibbons et al., 2004).
In the current study, refusal self-efficacy was not directly associated with alcohol use nor did it moderate the relationship between alcohol norms and use. The lack of moderation is in line with U.S. adolescent alcohol studies from Beckmeyer and Weybright (2016) and Graham, Marks, and Hansen (1991). However, Teunissen et al. (2016) did find adolescents’ own substance use was only related to close friends’ substance use behavior when adolescents were highly susceptible to peer influence. In the current study, it is possible that adolescent behavior was not driven by a desire to be similar to high-status peers and instead adolescents felt more comfortable saying no to substance using friends. Sex differences did not emerge and therefore the associations between alcohol norms and adolescent alcohol use were similar for males and females. One possible explanation not accounted for is the sex and age of the friendship and peer networks, which may differentially influence adolescent use (Gaughan, 2006).
Findings are influenced socially and economically by the S.A. context. Qualitative S.A. studies have found both neighborhood and peer influences on adolescent use. Some neighborhood environments are reported to be tolerant of “widespread drug selling and use …” (Morojele, Brook, & Kachieng’A, 2006, p. 217) where peers serve as a source of pressure, access, and role models for use (Mudavanhu & Schenck, 2014). Such environmental and social factors may mean individual factors operate differently. For example, refusal skills may be predominantly employed within the community environment and outside of the peer context. Despite these differences, findings were consistent with U.S. adolescents indicating social proximity is relevant to adolescent alcohol use cross-culturally.
Limitations of the current study included measures capturing alcohol norms at different level (e.g., proximity) and type (e.g., descriptive) and students who were all receiving some level of treatment. Future research should further explore the role of peer norms as a contributor to S.A. adolescent alcohol use and contextual moderators. U.S. and European substance use prevention approaches accounting for social influence have demonstrated significant long-term reductions in adolescent alcohol use (e.g., Faggiano et al., 2010). Given the similarity in findings between U.S. and S.A. adolescents, social influence approaches may also be successful with S.A. youth while keeping in mind unique historical and cultural influences.
Acknowledgements
Authors wish to acknowledge John Graham for his assistance with data analysis. Research reported in this publication was supported by National Institute on Drug Abuse of the National Institutes of Health under award number R01 DA029084. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health.
Footnotes
Conflicts of interest
Authors declare no competing interest.
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