Table 3.
Rate ratios (RR) for high-sugar breakfast cereal (SBC) consumption in the past 7 days.
| Unadjusted | Adjustedc | |||
|---|---|---|---|---|
| RR | 95% CI | RR | 95% CI | |
| Child Characteristics | ||||
| SBC ad exposure (10 ads)b | 1.29 | (1.20, 1.39) | 1.14 | (1.02, 1.27) |
| Male | 1.11 | (0.96, 1.29) | ||
| Age | 1.20 | (1.05, 1.36) | ||
| Non-Hispanic white | 0.84 | (0.64, 1.09) | ||
| WIC participation | 0.98 | (0.78, 1.24) | ||
| Other screen time (hours per week) | 1.06 | (0.94, 1.19) | ||
| Parent Characteristics | ||||
| Annual Household Income | 0.79 | (0.74, 0.85) | ||
| Parent Education | 0.92 | (0.75, 1.14) | ||
RR=rate ratio; 95% CI=95% confidence interval
a Number of advertised SBC brands consumed in the past 7 days.
b
(Average number of SBC ads children saw on kids’ TV channels in the past 7 days) / 10
c
Adjusted for all other variables in the table.