Table 3.

Effect of involvement on acceptability of sensory parameters.

Sensory Parameters	Aware Light Lamb Meat Lovers	Hesitant Light Lamb Meat Consumers	s.e.	p-Value
Juiciness ↑	6.2	6.0	0.11	0.46
Flavor ↑	6.4	6.1	0.15	0.39
Tenderness ↑	6.6	6.2	0.19	0.17

^↑ 9-point hedonic scale ranging from 1 (dislike extremely) to 9 (like extremely).