Table 3.
The summary of findings regarding cross-modal associations between olfactory and hand-feel touch cues.
Types of Olfactory Cues | Presentation Types of Olfactory Cues | Types of Touch Cues | Presentation Types of Touch Cues | Key Findings | References |
---|---|---|---|---|---|
Orthonasal odor | Wine (red & white); Overall aroma intensity, fruity aroma intensity | Shape | Wine glasses | Aroma intensities were rated higher when wines were served in bowl-shaped glass than in tulip-shaped glass (in white and red wines) | Cliff [178] |
Retronasal odor | Hot chocolate, beer, & orange juice; Overall flavor intensity, overall pleasantness | Shape | Receptacle (bottles vs. cups vs. glasses) | Hot chocolate, beer, and orange juice were rated to be most pleasant when consumed from bottles (compared to glasses and cups) | Raudenbush et al. [189] |
Orthonasal odor | Wine (red); Overall aroma intensity, fruity aroma intensity, vinegar aroma intensity, oak/woodiness aroma intensity, mustiness aroma intensity | Shape | Wine glasses | Odor intensity of red wine samples were rated as less intense when presented in tapered bulb-shaped glasses than open bulb-shaped and square-shaped glasses | Delwiche & Pelchat [179] |
Retronasal odor | Wine (red & white); Overall aroma intensity, overall pleasantness | Shape | Wine glasses | Odor intensity of red and white wine samples were rated as most intense when presented in bulbous-shaped glass than tulip-shaped and beaker-shaped glasses | Hummel et al. [180] |
Orthonasal odor | Lemon & animal odors | Roughness/softness | Treated fabric squares | Fabrics of varying degrees of softness were rated softer in the presence of a lemon odor (compared to an animal-like odor) | Demattè et al. (Experiment 1) [181] |
Orthonasal odor, retronasal odor | Wine (toasted odor wine); Overall aroma intensity, overall quality | Shape | Wine glasses | Odor intensity of toasted wine samples were rated as most intense when presented in a specific wine glass (Schott Zwiesel type Cask-aged spirits 8432/17 with 209 x 76 mm dimensions) | Vilanova et al. [182] |
Orthonasal odor | Feminine fragrance (Hanae Mori White) & masculine fragrance (Hanae Mori Black) (Experiment 1); Pumpkin cinnamon & eucalyptus-spearmint (Experiment 2); Pleasantness, likeability | Roughness/smoothness (Experiment 1); Temperature (Experiment 2) | Textured paper (Experiment 1); Gel packs (warm & cold) (Experiment 2) | Experiment 1: Smooth-textured paper was rated more positively in the presence of a feminine smell; rough-textured paper was rated more positively in the presence of a masculine smellExperiment 2: A warm gel-pack with a “warm” pumpkin cinnamon smell was rated more positively than with a “cold” eucalyptus-spearmint smell; a cold gel-pack with a “cold” eucalyptus-spearmint smell was rated more positively than a “warm” pumpkin cinnamon smell | Krishna et al. (Experiments 1 & 2) [183] |
Retronasal odor | Lemon yogurt; Overall flavor intensity | Curvature (round/angular) | Yogurt packaging/container | Angular yogurt containers were perceived as more intense in taste (compared to rounded yogurt containers) | Becker et al. [9] |
Orthonasal odor | Liquid soap; Overall fragrance intensity | Weight | Soap bottles | Fragranced liquid soap in heavier bottles were rated as having a higher fragrance intensity than soap in lighter bottles | Gatti et al. [184] |
Retronasal odor | Noodles; Savory flavor intensity | Shape, material | Plates, bowls (ceramic, glass, paper, metal) | No differences with regards to touch stimuli | Zhou et al. (Experiment 2) [194] |
Retronasal odor | Beer; Overall flavor quality, pleasantness | Shape, material | Beer cans vs. bottles | Beers served in bottles were rated higher in taste quality (poor/good) (compared to cans) | Barnett et al. [195] |
Orthonasal odor, retronasal odor | Cola & sparkling water; Overall aroma intensity, pleasantness | Shape | Glasses | The aromas of cola drinks served in cola glass were rated more intense and pleasant than when served in a straight water glass or bulbous bottle | Cavazzana et al. [185] |
Orthonasal odor, retronasal odor | Beer; Overall aroma pleasantness, overall flavor pleasantness, overall flavor intensity; fruitiness aroma intensity | Shape | Glasses | Higher glass curvature was associated with higher overall odor intensity (in beer) | Mirabito et al. [186] |
Retronasal odor | Ice cream; Overall flavor intensity | Sharpness/smoothness | 3D-printed cups | Ice cream served in angular-surfaced bowls were rated higher in intensity | Van Rompay et al. [196] |
Retronasal odor | Potato chips; Overall flavor intensity | Roughness/smoothness | Bowls | Salted chips served in rough and uneven bowls were rated higher in saltiness and taste intensity than when served in smooth and even bowls | Van Rompay & Groothedde [197] |