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. Author manuscript; available in PMC: 2020 Jun 1.

Published in final edited form as: Gerontechnology. 2019 Jun 21;18(2):70–88. doi: 10.4017/gt.2019.18.2.002.00

Figure 2. — The frequency that each category occurred in the segments relating to social networking sites for both users (Figure 2A) and non-users (Figure 2B). Categories were not mutually exclusive, so a segment could contain instances from multiple categories (i.e., each category could have a frequency ranging from 0% to 100%). Categories derived from the UTAUT model are presented above the dashed line; additional categories are presented below the dashed line. *SNS = social networking sites.

Figure 2. — The frequency that each category occurred in the segments relating to social networking sites for both users (Figure 2A) and non-users (Figure 2B). Categories were not mutually exclusive, so a segment could contain instances from multiple categories (i.e., each category could have a frequency ranging from 0% to 100%). Categories derived from the UTAUT model are presented above the dashed line; additional categories are presented below the dashed line. *SNS = social networking sites.