Table 7.
Comparison of maximum likelihood estimates between SAFA and SANA for consumer preferences towards functional mozzarella cheese.1.
| Classes | SAFA (N = 197) | SANA (N = 404) | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Attributes | β A (29%) | β B (26.9%) | β C (24.1%) | β D (20%) | β E (29.8%) | β F (24.5%) | β G (15.9%) | β H (15.4%) | β I (14.4%) | |
| Origin: | 1.66 (6.17)*** |
1.07 (7.45)*** |
0.36 (3.27)** |
0.47 (2.92)** |
0.90 (8.46)*** |
1.72 (7.71)*** |
−0.34 (3.01)** |
0.67 (3.94)*** |
−0.05 (0.47) |
|
| Puglia | ||||||||||
| Nutrition claims (Article 8): | ||||||||||
| Reduced fat | 0.03 (0.12) |
−0.041 (1.19) |
0.32 (1.06) |
−0.26 (0.59) |
0.16 (0.79.) |
−0.18 (0.74) |
0.11 (0.47) |
−0.68 (1.57) |
−0.69 (1.17) |
|
| Rich in omega-3 | 0.21 (1.27) |
0.49 (2.31)* |
−0.65 (2.74)** |
0.42 (1.68) |
0.32 (2.68) |
0.11 (0.62) |
−0.48 (2.48) |
−0.44 (1.36) |
0.33 (1.07) |
|
| Rich in omega-3 and reduced fat | 0.44 (1.82) |
0.48 (2.39)** |
1.27 (6.40)*** |
0.52 (2.39)** |
0.45 (3.68)*** |
0.60 (2.89)** |
−0.17 (1.11) |
0.39 (1.82) |
0.96 (3.92)*** |
|
| Health claims (Articles 13 and 14): | ||||||||||
| Contributes to the maintenance of normal blood cholesterol levels (Article 13). |
0.18 (0.96) |
0.18 (0.87) |
0.75 (4.07)*** |
−0.09 (0.47) |
0.26 (2.38)** |
0.25. (1.45) |
−0.28 (1.33) |
−0.16 (0.77) |
0.39 (2.11)** |
|
| Helps to reduce cardiovascular diseases risk (Article 14). | −0.20 (1.02) |
0.43 (2.15)** |
0.47 (3.11)** |
0.65 (3.49)*** |
0.44 (4.09)*** |
0.47 (2.36)** |
−0.08 (0.51) |
−0.03 (0.13) |
0.24 (1.38) |
|
| Information Source of omega-3: | ||||||||||
| Omega-3 added to the milk | 0.27 (1.75) |
0.35 (2.22)** |
0.22 (1.37) |
−0.10 (0.64) |
−0.03 (0.35) |
0.18 (1.24) |
0.11 (0.57) |
0.32 (1.64) |
0.23 (1.54) |
|
| Omega-3 naturally present in the milk | −0.60 (2.99)** |
0.35 (1.47) |
0.12 (0.62) |
0.65 (2.98)** |
0.58 (4.30)*** |
−0.15 (0.71) |
−0.31 (0.87) |
−0.04 (0.15) |
0.46 (2.07)** |
|
| Price | 0.36 (0.71) |
−10.35 (7.22)*** |
0.10 (0.23) |
−2.74 (4.98)*** |
−2.05 (5.31)*** |
−13.49 (8.77)*** |
0.51 (1.04) |
−24.19 (5.71)*** |
−9.93 (6.46)*** |
|
| No buy | −1.08 (2.61)** |
−1.11 (5.70)*** |
−4.17 (0.97) |
−1.27 (5.46)*** |
−1.23 (8.57) |
−1.57 (7.27)*** |
−0.16 (0.98) |
−0.51 (2.12)** |
−1.65 (7.02)*** |
|
| Intercept | 1.00 (2.21)** |
0.53 (1.10) |
−0.60 (0.65) |
−0.92 (0.96) |
1.08 (2.22)** |
−1.24 (0.81) |
0.39 (0.61) |
0.34 (0.72) |
−0.56 (0.98) |
|
| Covariates | ||||||||||
| Italian geographic areas: | ||||||||||
| Northern Italy | −0.06 (0.09) |
0.83 (1.19) |
−3.30 (1.87) |
2.54 (2.35)** |
−0.02 (0.10) |
−0.62 (2.47) |
0.75 (1.72) |
0.14 (0.64) |
−0.25 (0.85) |
|
| Central Italy | −0.33 (0.70) |
0.14 (0.28) |
0.51 (0.54) |
−0.32 (0.31) |
−0.18 (0.61) |
−0.09 (0.41) |
0.27 (0.57) |
0.04 (0.14) |
−0.04 (0.09) |
|
| Southern Italy | 0.39 (0.57) |
−0.97 (1.25) |
2.79 (2.64)** |
−2.22 (1.25) |
0.20 (0.61) |
0.72 (2.28)** |
−1.03 (1.23) |
−0.18 (0.54) |
0.29 (0.75) |
|
| Stated attribute non-attendance: | ||||||||||
| Origin | - | - | - | - | 0.39 (0.88) |
2.24 (1.51) |
−0.63 (1.53) |
−0.55 (1.33) |
−1.44 (3.36)*** |
|
| Nutrition claims | - | - | - | - | 0.48 (2.58)** |
0.15 (0.95) |
−0.20 (1.04) |
−0.67 (3.20)*** |
0.23 (1.00) |
|
| Health claims | - | - | - | - | −0.17 (1.00) |
−0.11 (0.65) |
−0.34 (1.90) |
−0.07 (0.43) |
0.70 (2.59)** |
|
| Source of omega-3 | - | - | - | - | 0.29 (1.76) |
−0.09 (0.54) |
−0.50 (2.41)** |
−0.29 (1.78) |
0.59 (2.44)** |
|
| Price | - | - | - | - | −0.97 (4.97)*** |
0.30 (1.09) |
−0.44 (1.85) |
-0.02 (0.08) |
1.12 (2.82)** |
|
1 In brackets z values: *** Significant at 0.001; ** Significant at 0.01; * Significant at 0.05.