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Canadian Journal of Public Health = Revue Canadienne de Santé Publique logoLink to Canadian Journal of Public Health = Revue Canadienne de Santé Publique
. 2014 Mar 1;105(2):e97–e102. doi: 10.17269/cjph.105.4119

Electronic cigarettes in Canada: Prevalence of use and perceptions among youth and young adults

Christine D Czoli 1, David Hammond 1,, Christine M White 1
PMCID: PMC6972060  PMID: 24886856

Abstract

OBJECTIVES: The goal of this study was to examine the prevalence and perceptions of electronic cigarette use among Canadian youth and young adults.

METHODS: A sample of 1,188 youth and young adults age 16–30 years were recruited from an online panel of Canadians in 2012. After viewing an image of an e-cigarette, respondents answered questions regarding their use and perceptions of e-cigarettes.

RESULTS: Close to half of respondents (43.4%) had seen e-cigarettes advertised or for sale. A total of 1 6.1 % reported trying an e-cigarette (5.2% non-smokers, 1 8.9% former smokers, and 34.5% current smokers), and 5.7% reported use in the past 30 days (0.8% non-smokers, 1.4% former smokers, and 15.0% current smokers). Compared to non-smokers, former smokers and current smokers were more likely to have tried e-cigarettes (OR=4.25 and OR=9.84, respectively), and current smokers were more likely to have tried e-cigarettes than former smokers (OR=2.32). Current smokers were also more likely to be current users of e-cigarettes than both former smokers (OR=15.15) and non-smokers (OR=4.43). Smokers were interested in trying e-cigarettes to help them quit smoking (80.4%), as a long-term replacement for cigarettes (77.8%), or to use in places where they cannot smoke (80.9%).

CONCLUSIONS: Awareness of e-cigarettes among surveyed youth and young adults is quite high. Almost one fifth (16.1 %) of participants reported trying e-cigarettes, with evidence of use among non-smokers.

Keywords: Tobacco products, young adult, tobacco use cessation, harm reduction

Footnotes

Sources of Funding: This research was supported by a grant from the Canadian Cancer Society Research Institute, as well as the Canadian Institutes of Health Research Training Grant in Population Intervention for Chronic Disease Prevention: A Pan-Canadian Program (Grant #: 53893) (Czoli), the Ontario Tobacco Research Unit Ashley Studentship for Research in Tobacco Control (Czoli), the Ontario Graduate Scholarship (Czoli), the Propel Centre for Population Health Impact, a Canadian Institutes of Health Research New Investigator Award (Hammond), and a Canadian Cancer Society Research Institute Junior Investigator Research Award (Hammond).

Conflict of Interest: None to declare.

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