Abstract
OBJECTIVES: Tobacco companies market to females and young people through slim cigarette design features and packaging. This study assessed the prevalence and perceptions of slim cigarette smoking in grades 9–12 student smokers across Canada using multiple data sources.
METHODS: Data from three cycles of the Youth Smoking Survey (2008/2009 to 2012/2013) and one cycle of the Cancer Risk Assessment in Youth Survey (2015) were used. The prevalence and perceptions of slim cigarette smoking among current smokers were compared by sex and grade.
RESULTS: In all surveys, the rate of slim cigarette use was higher among females than males; however, this difference was not statistically significant. In the two most recent surveys, grades 9–10 students had a significantly higher prevalence of use compared with grades 11–12 students. The majority of students (59.8% of females and 53.3% of males) responded, “I don’t know” to the survey item seeking to determine perceptions of harm of slim cigarettes compared with regular cigarettes.
CONCLUSION: Slim cigarette use among Canadian grades 9–12 students represents a small but growing problem. Youths’ uncertainty around the harms associated with slim cigarette use and the effect of slim cigarette packaging and design on harm perceptions indicate the need for product design regulations and further education in Canada.
Key words: Adolescent, smoking, product packaging
Résumé
OBJECTIFS: Les fabricants des produits du tabac ciblent les femmes et les jeunes en utilisant les caractéristiques de conception et les emballages des cigarettes minces. Nous avons évalué la prévalence et les perceptions de l’usage des cigarettes minces chez les élèves fumeurs de la 9e à la 12e année au Canada à l’aide de sources de données multiples.
MÉTHODE: Nous avons utilisé les données de trois cycles de l’Enquête sur le tabagisme chez les jeunes (2008–2009 à 2012–2013) et d’un cycle de l’enquête Cancer Risk Assessment in Youth Survey (2015). La prévalence et les perceptions de l’usage des cigarettes minces chez les fumeurs actuels ont été comparées par sexe et par classe.
RÉSULTATS: Dans toutes les enquêtes, le taux d’utilisation des cigarettes minces était supérieur chez les filles que chez les garçons; l’écart n’était toutefois pas significatif. Dans les deux enquêtes les plus récentes, les élèves de 9e et de 10e année présentaient une prévalence d’utilisation sensiblement plus élevée que les élèves de 11e et de 12e année. La majorité des élèves (59,8 % de filles et 53,3 % de garçons) ont répondu « je ne sais pas » à la question d’enquête visant à déterminer les perceptions des méfaits des cigarettes minces comparativement aux cigarettes ordinaires.
CONCLUSION: L’utilisation des cigarettes minces chez les élèves canadiens de la 9e à la 12e année représente un problème petit mais croissant. L’incertitude des jeunes quant aux méfaits associés à l’utilisation des cigarettes minces, et l’effet des emballages et de la conception des cigarettes minces sur les perceptions des méfaits, indiquent qu’il faut réglementer la conception de ces produits et y sensibiliser la population au Canada.
Mots clés: adolescent, tabagisme, emballage de produit
Footnotes
Acknowledgements: This manuscript was supported by the Canadian Cancer Society grant #2011-701019, through the Propel Centre. The data used for this research were taken from Health Canada’s Canadian Student Tobacco, Alcohol and Drugs Survey (CSTADS; formerly Youth Smoking Survey) and the Cancer Risk Assessment in Youth Survey (CRAYS), which was conducted by the Propel Centre at the University of Waterloo. Health Canada has not reviewed, approved, or endorsed this research. Any views expressed or conclusions drawn herein do not necessarily represent those of Health Canada. LMM gratefully acknowledges funding from the Canadian Cancer Society through a Career Development Award in Cancer Prevention (#704744).
Conflict of Interest: None to declare.
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