Abstract
With the advent of the Tobacco Act, tobacco marketing is now severely restricted in Canada. This article considers how the tobacco industry may conduct future marketing in order to circumvent the Tobacco Act. Past tobacco marketing strategies are discussed in light of how such strategies could be used in future marketing campaigns. In addition, this article highlights the need for private industries unrelated to tobacco to conduct socially responsible advertising so as to avoid inadvertently promoting tobacco.
MeSH terms: Tobacco industry, smoking, marketing, advertising, Internet, sports
Résumé
Depuis la mise en application de la Loi sur le tabac, le marketing des produits du tabac est considérablement restreint au Canada. Cet article examine comment l’industrie du tabac pourrait dorénavant publiciser ses produits en court-circuitant cette loi. Les stratégies antérieures de marketing des produits du tabac sont revues avec la perspective de leur utilisation dans ces nouvelles campagnes. Enfin, l’article insiste sur la nécessité pour les industries non reliées au tabac de mener des campagnes publicitaires responsables pour éviter de promouvoir les produits du tabac par inadvertance.
Footnotes
Disclaimer: The views expressed in the document are those of the authors and do not necessarily represent the views of the Institut national de santé publique du Québec, the Université de Montréal, or the Direction de santé publique de Montréal.
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