Estimating the impact of SIAs. (a) A hypothetical population of 15 individuals arranged by age (circles) illustrating the sources of measles immunity and their interplay. In the top row, maternal antibodies protect some of the youngest children (purple), while routine immunization covers 6 of the 13 eligible (yellow) with one vaccine failure (square). In the second row, natural infection affects 4 individuals across the age range (red). Finally, an SIA targeting the 10 individuals from 9 months to 5 years-old covers 9 (teal). Of the 5 individuals still susceptible (grey) at the time of the SIA, 2 are immunized in the campaign, implying that the SIA’s efficacy is 40%. (b) Dynamic models have been used to estimate SIA efficacy by computing goodness of fit to incidence data as SIA efficacy changes. In this illustrative example, 40% SIA efficacy (purple) does the best job of explaining measles incidence (black dots) after the SIA (grey dashed line). (For interpretation of the references to colour in this figure legend, the reader is referred to the web version of this article.)