Table 2.
Whole grain claims on-pack *.
| Grain Food Categories | Any Whole Grain Claim (% of Total Products) | Daily Target Intake (DTI) Statement 1 (% of Products Making a Claim) | Content Claim (% of Products Making a Claim) 2 | Claim Outside the Scope of the Code (% of Products Making a Claim) 3 |
|---|---|---|---|---|
| Breakfast cereals (n = 441) | 61% (n = 271) | 25% (n = 69) | 72% (n = 197) | 18% (n = 49) |
| Bread products (n = 456) | 17% (n = 82) | 82% (n = 68) | 36% (n = 30) | 6% (n = 5) |
| Crispbreads, crackers, rice/corn cakes (n = 363) | 26% (n = 98) | 24% (n = 24) | 25% (n = 25) | 31% (n = 31) |
| Pasta, rice, noodles, couscous, other grains (n = 535) | 7% (n = 38) | 28% (n = 11) | 26% (n = 10) | 26% (n = 10) |
| Grain-based muesli bars (n = 165) | 50% (n = 83) | 39% (n = 33) | 55% (n = 46) | 31% (n = 26) |
| Total (n = 1960) | 29% (n = 572) | 35% (n = 205) | 53% (n = 308) | 21% (n = 121) |
* Sourced from GLNC’s 2017–2019 Grain Food Product. 1 Based on contribution to 48 g whole grain DTI. 2 Based on level of whole grain. 3 Any whole grain claim not related to guidance set out in the Code.