Table A4.

Sample of the final coding framework.

Overarching Theme Code	Sub-Theme Code	Subtheme	Definition	Illustrative Quote
02.01 Lifestyle influences	02.01.01	Exercise Yoga	When participants discuss lifestyle factors, other than diet, that they believe have an effect on inflammation in the body that are just as important as diet.	“I think that the diet have a big influence on the inflamation proces and the sedentary life has a very strong influence as well.” (MOOC 4 1.24; ID 479) “AND introduced REGULAR excersise – that made a big difference with the inflammation.” (question 7; ID 6) “I was practicing yoga everyday at the time and the inflammation in my joints was improving.” (MOOC 41.24; ID 481)
	02.01.02	Gut health		“Someone recently said that "if your get your gut-health right, then your overall health should be good. In other words bad gut health is bad for inflammation" (MOOC 5 1.24; ID 304)
	02.01.03	Mental health Mindfulness & meditation		“You forgot to mention that chronic high levels of stress mean that inflammation is not resolved withing the body.” (MOOC 4 1.22; ID 112)
	02.01.04	Weight		“And having excessive weight causes problems for several conditions especially when it comes to inflammation.” (MOOC 4 1.24; ID 496)
02.02 Environmental & animal practices	02.02.01	Free range animals	When free range animal products are referred to as having superior nutritional quality and health benefits when compared to animals that have been caged or grain fed.	“Because fish recently are being considered as healthy option, there’s more and more farmed fishes and due to contaminated fish food/water are just sick/genetically mutated. Therefore, I’ve got some doubts regarding how healthy fishes available today are.” (MOOC 4 1.24; ID 563) “Am glad that someone else picked up on the importance of what the animals are fed influences their omega profile.” (MOOC 4 1.22; ID 43)
	02.02.02	Fresh, local & seasonal produce	When the freshest produce is referred to as have superior nutritional quality and health benefits. Participants may discuss local food or seasonal food as "… being the best choice".	“I eat foods in season as much as possible Much healthier for me and the environment.” (question 7; ID 800) “I don’t trust industrial foods and try to buy organic and from farmers directly. Skipping the pesticicdes!” (question 7; ID 2516)
	02.02.03	Organic	When organic foods are referred to as have superior nutritional quality and health benefits when compared to non-organic foods.	“And I always prefer to buy organic or farmers fresh (non processed) products.” (question 7; ID 2271)