The novel coronavirus COVID‐19 has dramatically transformed daily life for millions of Americans. Unemployment rates are at an all‐time high. Disposable income that professionals previously applied toward association dues is now scarce. Stay‐at‐home orders have turned out‐of‐town conference trips into luxuries of the past. The association world must adapt to better serve the shifting needs of its members as the pandemic situation develops.
But associations no longer have to feel like they are grasping for answers in the dark. Gravitate Solutions, an analytics company dedicated to the member industry, has developed the COVID‐19 Analytics Dashboard for Associations using datasets provided by the COVID Tracking Project, The New York Times and other global COVID 19 data sources.
“It consists of a series of browsable charts, maps and other data visualizations showing trends in key metrics such as Testing and Infection Rates (down to the county level), Conferences Impacted, and much more,” says Gravitate Solutions Head of Marketing Shepherd Smith. “We built the dashboard to provide associations with ongoing no‐cost access to timely and reliable COVID‐19 data in a readily digestible format to help support decision‐making related to areas like event scheduling and impact on membership.”
Member‐based organizations who wish to access this tool should e‐mail analytics@gravitatesolutions.com with the subject line “Requesting access to the COVID‐19 Dashboard.” Upon receipt, a personal login will be serviced. Users should plan to check back often, as new data, charts and graphs will be added to the dashboard on a daily basis. Further information regarding the dashboard and related resources is available at https://nucleusanalytics.com/resources/covid/.
Source: Shepherd Smith, Head of Marketing, Gravitate Solutions. Phone (571) 357‐6279. E‐mail: ssmith@gravitatesolutions.com. Website: http://www.gravitatesolutions.com