Skip to main content
Journal of the Royal Society of Medicine logoLink to Journal of the Royal Society of Medicine
. 2020 Aug 11;113(8):310–313. doi: 10.1177/0141076820910325

Resetting priorities in precision medicine: the role of social prescribing

Erica Pitini 1, Giovanna Adamo 1,2, Muir Gray 3, Anant Jani 3,
PMCID: PMC7539087  PMID: 32780973

This article is in our series on social prescriptions

Precision medicine: genes, lifestyle, environment

‘Precision medicine’, a comprehensive approach to healthcare, is finally catching on. By definition, precision medicine aims to bridge the gap between the nature versus nurture debate and tailor treatment and prevention strategies to individuals or groups based on variations in genes, environment and lifestyle. This is opposed to the one-size-fits-all approach in which interventions are developed for the average person and everyone receives the same care.1 Precision medicine seems, therefore, to be the key for all healthcare professionals, particularly those in primary care, to better understand and face the intricacy underlying health and disease. This comprehensive approach is expected to lead future clinical practice, healthcare delivery and research, particularly in the field of common complex disorders where addressing the complex interactions between genes, lifestyle and environment is a major challenge.

The hijacking of precision medicine toward genomics

While the above happens in theory, in practice, precision medicine has been, and still is, widely seen as an approach centred on individualised genomic information. Searching for ‘Precision Medicine’ on PubMed yields hundreds of titles about genetic mutations, genomic sequencing, molecular profiling, pharmacogenomics, etc. The same happens in the realms of research investment, scientific community interest and public enthusiasm2: genetics and genomics rarely share the precision medicine stage with lifestyle and environment.

Some genetic and genomics applications, like pharmacogenomics to study individual responses to cancer drugs or cancer genetic screening programs, are effective and cost-effective and can have a significant impact on both clinical and public health practice.3 Nevertheless, the hijacking of precision medicine towards only genomic medicine limits our ability to positively impact health. For example, other leading determinants of health (i.e. social circumstances, environmental exposure, behavioural choices) are known to interact with genes in a way that influences health outcomes:

Whether a gene is expressed can be determined by environmental exposures or behavioral patterns. The nature and consequences of behavioral choices are affected by our social circumstances. Our genetic predispositions affect the health care we need, and our social circumstances affect the health care we receive.4

Furthermore, even though technological advances are lowering the costs of genomic technologies, making genomic medicine available to the entire population that might need it would still be cost-prohibitive, which is a major challenge to widespread implementation of genomic medicine. To maximise the impact of finite resources, investments should concentrate on interventions able to ensure the maximum benefit to the maximum number of people. Expensive genomic technologies have the potential to exacerbate healthcare disparities and embed inequalities because they could divert resources from health priorities such as cigarette smoking, physical inactivity, poor diet and alcohol use that disproportionately disadvantage those with the lowest socioeconomic status and greatest healthcare need.5

Only focusing on the genomic medicine component of precision medicine will never solve our main public health problems, i.e. reducing the burden of common complex disorders, reducing healthcare disparities and rationalising finite budgets. We must reset priorities in precision medicine recognising that cost-effective health promotion interventions addressing behavioural and environmental factors such as smoking, diet, physical activity, housing and outdoor air quality can benefit everyone, irrespective of their genomic profile. A further step would be considering the social circumstances affecting environment and behaviours, i.e. ‘the conditions in which people are born, grow, work, live and age, and the wider set of forces and systems shaping the conditions of daily life’.6 A holistic precision medicine approach focused not only on genomics but also on lifestyle, environment and more broadly on the social determinants of health would be the best way to reduce healthcare demand, health disparities and healthcare costs.

Social prescribing: a balancing force for precision medicine

Addressing the wider determinants of health is not easy. Beyond the need for public policies aimed at addressing socioeconomic factors on a large scale, what can be done in everyday clinical practice? How can healthcare professionals address the social needs of their community?

A set of solutions that is taking hold is contained within the umbrella of social prescribing, which helps healthcare professionals to manage a person’s social needs by linking traditional clinical practice with non-medical activities and services within the community.7 Social prescribing referrals are usually made by general practitioners, but other frontline healthcare professionals may also be involved, e.g. those working in cancer services. The referral may be direct or mediated by a link worker who helps co-design personalised social prescriptions that are provided by local voluntary or community organisations or statutory sector services.8

Though the evidence base on the effectiveness and cost-effectiveness of social prescriptions is limited because of methodological weakness in study design and reporting,9 the evidence that does exist for social prescriptions points to a promising role for them to address multiple aspects of the precision medicine paradigm, particularly lifestyle and environmental factors, as highlighted below.

Lifestyle

Lifestyle is the easiest precision medicine component that can be addressed with social prescriptions. Lifestyle risk factors are easily modifiable compared to environmental and genetic factors. There are many examples of social prescriptions supporting management and prevention of chronic conditions through healthy living initiatives, e.g. healthy eating, physical activity and smoking cessation. Examples include exercise prescriptions, where patients are referred to supported exercise programmes, such as cycling, guided healthy walks, dance classes and team sports; and green activities prescriptions, such as gardening, horticulture, and walking in parks. The benefits of these prescriptions go far beyond the expected physical health improvements and cardiovascular diseases prevention. They allow people to learn new skills; structure their day; improve self-esteem, mood, socialisation and cognitive functioning, and thus also address mental health and general wellbeing.10 Moreover, specific social prescriptions have been developed to address non-classical lifestyle needs through initiatives such as arts on prescription, i.e. creative activities such as drama, film, music, painting and photography; and books on prescription.10

Environment

In […] Tower Hamlets one in eight children starting primary school are obese, and that doubles to more than one in four when they leave, at age 11[…] There are all sorts of reasons why people become obese, but the 42 chicken shops per secondary school in the borough are definitely among them.11

Environmental factors are more difficult to address when compared to lifestyle factors but there are still several approaches that can be used to address environmental factors (Table 1).

Table 1.

Social prescriptions that can address environmental factor impacting health.

Approach Description Timeframe to impact Example
Tactical Account for the environment Short term General practitioners and teachers know the presence of fried chicken shops will influence children’s eating habits. In response to this, general practitioners and/or teachers can prescribe access to cooking and education classes so children and parents can be educated about nutrition and making better and healthier dietary choices.
Operational Adapt the environment Short to medium term General practitioners, teachers and local authorities work with the fried chicken shops to ensure healthier options are provided to children. Local authorities could give a social prescription to the fried chicken shop to work local voluntary and community organisations who could help them create healthy meals that would appeal to children and would also ensure their business is not negatively affected.
Strategic Change the environment Medium to long term Parents, children, teachers, local authorities, general practitioners and other local, regional and national stakeholders could come together to change policies on the types of food that could be provided close to schools. National public bodies could attach subsidies to these policies, which could then be delivered as a social prescription locally and regionally to ensure healthier meal options are always available for children near their schools.

Initiatives at each of these levels may seem outside of the realm of social prescriptions as they are currently conceptualised, but we would argue that as a community we need to make a shift in our thinking because these are important factors that must be addressed to improve health of individuals and populations. Indeed, initiatives have been used to reduce or remove (e.g. general public health measures like the 1848 Public Health Act,12 clean air regulations like the Clean Air Act of 195613 or the more recent Health Act 2006 which banned public smoking14) the impact of environmental factors, but their use is inconsistent. Andermann suggests facilitators like training and toolkits, such as CLEAR (Community Links Evidence to Action Research), can help clinicians successfully address environmental factors in practice.15 To address strategic issues, public health and policy professionals must come together to actively understand, design and implement initiatives to tackle environmental factors negatively affecting health at a population level.

Genetics

When looking at the third component of precision medicine, namely genes, a key consideration is whether genomic information can actually be used to change unhealthy behaviours.

As the science develops, it is increasingly possible to provide information about multiple single genes, each relating to different disease risks, and also to aggregate multiple risk loci and identify patterns of characteristics across multiple genes that in combination confer increased risks of one or more diseases. However, DNA based disease risk estimates will only translate into health benefits if acting on them modifies disease outcomes, and if those informed of these genetic risks undertake the relevant actions.16

Evidence so far suggests that communicating genetic-based risk estimates has no apparent effect on risk-reducing health behaviours and motivation to engage in such behaviours.16 Nevertheless, this might change if genomic information would be supplemented with social prescriptions. Thus, people known to be genetically predisposed to diabetes, cancer or heart disease could be offered effective behaviour change interventions through social prescriptions, hopefully reducing their chance of disease.

Quo vadis?

To reach the broad public health goals of improving population health and reducing healthcare disparities, in the context of finite resources, it is necessary to support a comprehensive precision medicine approach where research and interventions on genes, environment and lifestyle can work in synergy. While genomics is already under the spotlight, social prescriptions may be a valuable option to integrate behavioural and environmental factors in a holistic model of care because they can bring social determinants of health into clinical practice, which, when integrated with genomics information, can deliver true precision medicine.

To make true precision medicine a reality, appropriate delivery models for its provision need to be tested and identified. One of the most promising homes for precision medicine is primary care because general practitioners are the first in line to manage the crucial genetic, behavioural and environmental factors affecting the health status of their patients. Precision medicine should, therefore, be the central approach for primary care.

This transformation of primary care faces many challenges and primary care professionals will require new competencies to deal with them. First, they should be able to assess each individual’s biological and social background, understand how they influence the individual’s health status and use this information to provide tailored interventions. Moreover, they should learn how to coordinate the collaboration between individuals, families, community, government, other levels of care (i.e. specialist care, screening programmes, etc.) and all the other sectors needed to provide comprehensive care. Finally, they will need additional infrastructural support, particularly for data collection, storage and sharing.

Such an approach would also be a driver to the provision of internationally advocated patient-centred care and, further, people-centred care:

People-centered care is care that is focused and organized around the health needs and expectations of people and communities, rather than on diseases. Whereas patient-centred care is commonly understood as focusing on the individual seeking care (the patient), people-centred care encompasses these clinical encounters and also includes attention to the health of people in their communities and their crucial role in shaping health policy and health services.17

Declarations

Competing Interests

None declared.

Funding

None declared.

Ethics approval

Not applicable.

Guarantor

AJ.

Contributorship

EP and AJ were involved in the design and writing of the manuscript; GA and MG were involved in writing the manuscript.

Acknowledgements

None.

Provenance

Not commissioned; peer-reviewed by Emily Operto.

ORCID iD

Anant Jani https://orcid.org/0000-0002-7046-6768

References


Articles from Journal of the Royal Society of Medicine are provided here courtesy of Royal Society of Medicine Press

RESOURCES