Table 8.

Regression of willingness to try food with upcycled ingredients and lower environmental impact (TENV) by Generations.

		Generation Z		Millennials		Generation X		Baby Boomers+
		Coeff	p-Val	Coeff	p-Val	Coeff	p-Val	Coeff	p-Val
Demography			0.852		0.624		0.570		0.425
Female respondent	Genb	0.013	0.938	0.005	0.976	−0.041	0.802	−0.082	0.738
Age of respondent	Age	−0.760	0.585	−0.360	0.194	−0.162	0.694	0.032	0.912
Age squared	age2	0.019	0.564	0.005	0.199	0.002	0.657	−0.001	0.795
Education			0.084		0.001		0.658		0.167
Elementary school	(omitted)
Middle school	ed2	−0.844	0.038	1.266	0.192			−0.277	0.598
High school	ed3	−0.403	0.068	0.988	0.001	−0.251	0.608	0.135	0.809
College	ed4			1.151	0.000	−0.369	0.461	−0.473	0.353
Working status			0.007		0.436		0.000		0.500
Worker
Unemployed	w2	0.948	0.177	−0.178	0.406	0.379	0.376	−0.931	0.330
Student	w3	1.265	0.002	0.218	0.442	8.193	0.000
Homemaker	w4			−0.529	0.239	0.827	0.012	1.177	0.297
Retired	w5							0.081	0.816
Organic			0.004		0.013		0.000		0.023
Never
Seldom	bb2	−0.133	0.479	−0.320	0.082	−0.617	0.001	0.097	0.725
Sometimes	bb3	0.635	0.046	0.798	0.018	0.342	0.086	0.907	0.101
Often	bb4	0.602	0.007	0.261	0.240	0.564	0.025	1.560	0.001
Always	bb5	0.596	0.070	0.217	0.412	1.831	0.000	0.466	0.330
Origin			0.057		0.450		0.000		0.000
Absol. not important
Not important	bo2	1.241	0.029	1.206	0.203	−1.585	0.004	0.706	0.486
Indifferent	bo3	0.855	0.024	1.381	0.140	−0.754	0.101	1.337	0.188
Important	bo4	1.064	0.004	1.512	0.096	−0.174	0.685	2.282	0.030
Very important	bo5	1.016	0.006	1.536	0.093	0.059	0.891	2.321	0.020
Technophobia	TFI	−0.366	0.000	−0.313	0.000	−0.274	0.001	−0.461	0.000
R2		0.082		0.077		0.161		0.179