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Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
Raw materials listed in order of rated as most interesting by the participating consumers. Plant-based ingredients are marked with green, animal- and insect-based in orange and either or neither with blue. Darker shade indicates the raw materials chosen to consumer survey 2.