Social network sites are part of modern life. With over 2.7 billion monthly active users, Facebook is the most popular social network site, though Instagram is rapidly catching up (particularly among adolescents and young adults), with over one billion monthly active users. Other widespread social network sites include Twitter and LinkedIn. Worldwide, people spend on average more than two hours on social network sites each day, sharing billions of messages 1 .
Social network sites are a subcategory of social media, which are characterized by three features 2 . Specifically, social network sites allow users to: a) create a personal profile, b) generate a list of online connections, and c) traverse a stream of frequently updated information (e.g., Facebook’s News Feed). Many social network sites combine these features with a range of other functions, allowing their users to play games, chat, purchase goods, join groups, or advertise.
The massive adoption of social network sites and the many functions they offer may suggest that using them only has benefits. However, the rapid adoption of social network sites has been accompanied with a growing public concern that these sites undermine rather than enhance people's mental health. In response, a large number of studies examined whether this concern is justified.
Initial research provided mixed evidence, with some studies showing positive effects of social network sites on mental health indicators, while others revealed negative or non‐significant effects. However, these studies adopted cross‐sectional designs, which do not speak to how social network sites impact mental health indicators over time.
To overcome this hurdle, we conducted an experience sampling study 3 . Experience sampling involves text‐messaging participants multiple times per day for several days, asking them to report on their current thoughts, feelings or activities (e.g., use of social network sites). This method is considered the golden standard to measure behavior and emotional experiences over time within the context of everyday life. Using this approach, we demonstrated that Facebook use predicts declines in mental health over time 3 .
Follow‐up longitudinal studies, large‐scale experimental research and meta‐analyses converged on the conclusion that use of social network sites has a negative, albeit small and possibly reciprocal, relationship with mental health 4 . Unfortunately, these results have led some media to conclude that social network sites are inherently bad and should be avoided at all costs.
Social network sites allow for a wide range of activities, and evidence is accumulating that their impact critically depends on how the technology is used. A key distinction pertains to active versus passive use 5 . Active use refers to activities that facilitate direct exchanges with others, and encompasses both targeted one‐on‐one exchanges (i.e., direct communication) and non‐targeted exchanges (i.e., broadcasting). Passive use refers to monitoring the online life of other people without engaging in direct exchanges with them. While active use is mainly about information production (e.g., posting a status update or sending private messages on Facebook), passive use deals with information consumption (e.g., scrolling through news feeds or looking at other users’ profiles).
We conducted an experience sampling study to examine the possible differential impact of active and passive Facebook use on mental health 5 . We found that passive use predicted a decline in affective well‐being over time, while active use did not influence well‐being. Follow‐up studies provided further evidence for a negative (possibly reciprocal) relationship between passive use of social network sites and mental health, and revealed that certain subcategories of active usage can have a positive effect on mental health 6 .
Overall, these findings illustrate that social network sites are not “good” or “bad”. Their mental health consequences critically depend on how these sites are used. Unfortunately, usage statistics reveal that passive use is more frequent than active use, which implies that many people use social network sites in a suboptimal manner 5 .
Why do active and passive use differentially impact mental health? Many psychological mechanisms have been proposed, but social comparison and social capital accrual are the two mechanisms that have been implicated most frequently 7 .
Social comparison refers to upward (i.e., other is better) and downward (i.e., self is better) comparisons with other people on a particular dimension (e.g., appearance or success). People tend to portray a rosy picture of themselves on social network sites, by predominantly sharing their successes rather than their failures3, 5. Passively consuming this so‐called success theatre often results in upward social comparisons, and associated feelings of envy or inferiority. A large number of studies has confirmed that the negative impact of passive use of social network sites on mental health is indeed driven by damaging social comparisons 7 .
Social capital accrual is often proposed to underlie the positive impact of active use of social network sites on mental health. Social capital accrual is further broken down in bridging (i.e., access to new information and perspectives typically provided by weak ties) and bonding (i.e., emotional and instrumental support typically provided by strong ties). Facebook’s mission statement to “give people the power to build community and bring the world closer together” reflects the potential of social network sites to increase social capital. Consistently, a number of studies show that the positive consequences of active use on mental health are driven by increases in social capital 7 .
In sum, do social network sites threaten our mental health? The literature suggests that much depends on whether their use is active or passive, unless there are signs of social network site addiction 8 , or cyberbullying is involved. When engaging actively with social network sites, one may feel more connected, which positively influences mental health. In contrast, passive use of social network sites is negatively related to mental health, especially when this use results in feelings of envy or inferiority rather than social connection.
Future research examining subcategories of active and passive use, as well as research on additional explanatory psychological processes (e.g., distraction, multi‐tasking, information overload, and social displacement) 9 is needed to further refine our understanding of the impact of social network sites on mental health.
References
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