Table 5.

Moderators to FV consumption in East and Southeast Asia.

ID	Territory	Study Design	Sample Size	Individuals				Food Businesses				Environments	Reference
				(A) Lifestyle, (B) Demographics, (C) Subjective Norms, (D) Shopping Patterns				(A) Consumers’ Psychological Expectations, (B) Packaging, (C) Hygiene, (D) Relationship with Consumers				(A) Unique Geographic Landscape
				(A)	(B)	(C)	(D)	(A)	(B)	(C)	(D)	(A)
4	China	Cross-sectional	590		++		++						Cheng, Jiang [29]
6	Malaysia	Cross-sectional	700					++					Gindi, Abdullah [30]
7	Vietnam	Cross-sectional	185	++									Hai, Moritaka [49]
10	Thailand	Longitudinal	1516				++						Kelly, Seubsman [32]
11	Korea	Longitudinal	8616		++								Kim, Lee [51]
13	Taiwan	Cross-sectional	366		++								Lai, Pai [33]
14	Korea	Longitudinal	18,606		++								Lee and Kim [34]
17	China	Cross-sectional	212					++					Loebnitz and Grunert [35]
21	China	Cross-sectional	535			++							Qing, Lobo [56]
22	China	Longitudinal	Not Applicable	++					++	++			Streeter [38]
24	Vietnam	Cross-sectional	300								++		Thai, Manh [40]
25	China	Longitudinal	1007			++							Thogersen, Zhou [57]
26	China	Cross-sectional	643		++								Wang and Somogyi [41]
27	Taiwan	Cross-sectional	800									++	Wann, Yang [42]
28	Vietnam	Cross-sectional	152 households; 24 consumers				++				++		Wertheim-Heck, Spaargaren [43]

Remarks: ++ = strong association.