Table 2.
Characteristic of participants (n = 56).
Characteristic | Percent of Consumers (%) | |
---|---|---|
Gender | Woman | 88.4 |
Man | 11.6 | |
Age | <25 | 80.3 |
25–40 | 12.5 | |
41–56 | 7.2 | |
Food Neophobia Level * | The most neophilic (10.0–18.3) | 20.5 |
The most neutral (18.4–33.8) | 65.2 | |
The most neophobic (33.9–70.0) | 14.3 | |
Domain-Specific Innovativeness level ** | Adapters (6–23) | 27.7 |
Neutrals (24–28) | 37.5 | |
Innovators (29–42) | 34.8 | |
Familiarity with the molecular cuisine term | Yes | 90.2 |
No | 9.8 | |
Possibility of earlier tasting of molecular cuisine | Yes | 33.9 |
No | 66.1 | |
Familiarity with the Note by Note cuisine term | Yes | 26.8 |
No | 72.4 | |
Application of ingredients based on synthetic substances at home (e.g., vanillin, bouillon cube) | Yes | 84.8 |
No | 15.2 |