. 2021 Jan 26;10(2):245. doi: 10.3390/foods10020245

Table 4.

Construct reliability, convergent validity, and discriminant validity.

Indicator	Load	AVE	ρA	CR	A	Fornell–Larcker Criterion			Cross Loadings
Indicator	Load	AVE	ρA	CR	A	1	2	3	1	2	3
1. Attitude towards the purchase of organic food products
ACTI3	0.953	0.791	0.943	0.938	0.937	0.889			0.953	0.700	0.694
ACTI4	0.903								0.903	0.687	0.631
ACTI5	0.915								0.915	0.667	0.671
ACTI6	0.776								0.776	0.595	0.537
2. Consumer desire
DESE1	0.597	0.591	0.927	0.919	0.917	0.746	0.769		0.493	0.597	0.367
DESE2	0.647								0.518	0.647	0.415
DESE4	0.843								0.620	0.843	0.602
DESE6	0.835								0.633	0.835	0.576
DESE8	0.908								0.674	0.908	0.641
DESE9	0.723								0.530	0.723	0.519
DESE11	0.755								0.532	0.755	0.564
DESE12	0.792								0.566	0.792	0.583
3. Purchase intention for organic food products
INTE5	0.908	0.711	0.917	0.907	0.903	0.715	0.702	0.843	0.664	0.621	0.908
INTE8	0.881								0.637	0.611	0.881
INTE9	0.672								0.453	0.505	0.672
INTE10	0.890								0.636	0.626	0.890

AVE- average variance extracted, ρA- Dijkstra–Henseler’s value, α- Cronbach’s alpha coefficient, CR- composite reliability. The square root of the AVE is on the diagonal (bold). Source: own elaboration with results obtained from the software Smart Partial Least Squares (PLS) version 3 [53].