A new report from Fidelity Charitable, an administrator of the nation's largest donor‐advised fund, states that the coronavirus pandemic drove nearly half of the DAF account holders to give more in 2020 than in the prior year. Per the report, about three‐quarters said COVID‐19 affected their decision of which organizations to support. And of those, 37% gave to different nonprofits than usual, whereas a similar number supported the nonprofits they have typically supported in the past.
Nearly all—92%—of those who gave to new organizations in 2020 also made or planned to make donations to the charities they regularly supported.
The report also gives insight into which types of nonprofits are seeing the most support from DAF donors. For example, 54% of those whose giving was influenced by the pandemic sought specifically to help nonprofits most affected by it. Most of these donors—84%—were more concerned about the ability of small, community‐based nonprofits to weather the pandemic, whereas 43% showed concern for larger, national nonprofits.
According to Amy Pirozzolo, head of donor engagement at Fidelity Charitable, the report shows that the increase in donations to human services charities didn't mean fewer donations to other organizations, as was feared by some.
“Donors understand that all charities face unprecedented demands, and giving strategies meaningfully changed,” she said in a statement.
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