Abstract
Background
The type of content that influences plastic and reconstructive surgery (PRS) residency program selection and attracts applicants is everchanging and not clearly understood. Further, the COVID-19 pandemic had a major impact on residency selection that is undetermined.
Objectives
The purpose of this study was to determine to what degree and the type of PRS SM content that drives prospective applicants’ interest of a residency program, especially in the context of COVID-19.
Methods
Prospective PRS residency applicants were surveyed anonymously.
Results
An average of 60% of respondents reported that PRS social media (SM) content influenced their perception of a program. Fifty-eight percent reported that resident lifestyle content made them gain interest in a program. Separately, 32% reported that resident lifestyle content influenced them to rank a program higher. Seventy-two percent of respondents claimed SM content did not make them lose interest in a program. Rarely posting, outdated content, and lack of engagement were cited as factors for loss of interest in a program. A majority of respondents (53%) reported wanting to see more resident life and culture content on SM. Of the existing PRS SM content, respondents were most interested in resident lifestyle, followed by clinical and program-specific content.
Conclusions
The COVID-19 pandemic amplified the importance of SM PRS residency selection. Resident lifestyle content was consistently indicated as more likely to make respondents gain interest in a program, rank a program higher, and as the most desired content. PRS programs will benefit from highlighting resident camaraderie, quality of life, hobbies, and lifestyle to attract applicants.