Table 2.

Binary logistic regressions exploring the association between high fat, salt or sugar (HFSS) marketing awareness and consumption of group 1 foods

Variable and reference categories	Food and drink product types
	Sugary drinks*		Flavoured yoghurts*		Sweets/choclate*		Cakes and biscuits*		Fruit†		Vegetables†		Diet/sugar-free drinks‡		Crisps*		Desserts*
	AOR	P	AOR	P	AOR	P	AOR	P	AOR	P	AOR	P	AOR	P	AOR	P	AOR	P
Age
11–13 years	Ref	NS	Ref	<0·001	Ref	0·001	Ref	<0·001	Ref	<0·001	Ref	NS	Ref	0·007	Ref	<0·001	Ref	<0·001
14–17 years (v. younger)	1·26	0·028	0·63	<0·001	0·76	0·010	0·81	0·034	0·71	0·005	0·96	NS	1·09	NS	0·67	<0·001	0·61	<0·001
18–19 years (v. younger)	1·08	NS	0·42	<0·001	0·74	0·003	0·58	<0·001	0·63	<0·001	0·73	0·022	0·73	0·004	0·62	<0·001	0·53	<0·001
Gender
Female	Ref	–	Ref	–	Ref	–	Ref	–	Ref	–	Ref	–	Ref	–	Ref	–	Ref	–
Male	1·75	<0·001	1·14	NS	0·97	NS	1·13	NS	0·69	<0·001	0·84	NS	1·25	0·013	1·26	0·005	1·19	0·033
Ethnicity
Other	Ref	–	Ref	–	Ref	–	Ref	–	Ref	–	Ref	–	Ref	–	Ref	–	Ref	–
White British	1·00	NS	1·24	NS	1·43	0·002	1·13	NS	0·83	NS	1·31	NS	1·42	0·005	1·54	<0·001	1·11	NS
Country
England	Ref	0·011	Ref	NS	Ref	NS	Ref	NS	Ref	NS	Ref	0·001	Ref	NS	Ref	NS	Ref	<0·001
Wales (v. England)	1·02	NS	0·88	NS	1·02	NS	0·85	NS	0·89	NS	0·52	0·002	0·74	NS	0·99	NS	0·77	NS
Scotland (v. England)	1·38	0·017	0·87	NS	1·30	NS	1·14	NS	1·05	NS	0·58	0·003	1·13	NS	0·86	NS	0·54	<0·001
Northern Ireland (v. England)	1·64	0·012	1·35	NS	1·09	NS	1·16	NS	1·04	NS	0·65	NS	1·07	NS	1·30	NS	0·34	<0·001
IMD
1	Ref	<0·001	Ref	NS	Ref	NS	Ref	NS	Ref	NS	Ref	<0·001	Ref	NS	Ref	NS	Ref	NS
2 (v. 1)	0·67	0·004	1·02	NS	1·37	0·028	1·36	0·027	1·22	NS	1·59	0·009	1·01	NS	0·97	NS	1·20	NS
3 (v. 1, 2)	0·98	NS	0·93	NS	1·14	NS	1·20	NS	1·09	NS	1·41	0·029	0·94	NS	0·73	0·006	1·10	NS
4 (v. 1, 2, 3)	0·64	<0·001	0·99	NS	0·99	NS	1·09	NS	1·18	NS	1·94	<0·001	1·01	NS	0·86	NS	1·19	NS
5 (v. 1, 2, 3, 4)	0·75	0·014	0·91	NS	0·89	NS	0·92	NS	1·22	NS	2·33	<0·001	0·97	NS	0·98	NS	1·24	NS
Weight status
Underweight	Ref	NS	Ref	NS	Ref	NS	Ref	0·011	Ref	<0·001	Ref	<0·001	Ref	<0·001	Ref	NS	Ref	NS
Healthy weight (v. underweight§)	1·10	NS	1·08	NS	1·06	NS	0·71	0·005	0·95	NS	0·96	NS	1·42	0·006	0·96	NS	1·08	NS
Overweight (v. underweight and healthy)	1·25	NS	1·24	NS	0·94	NS	0·76	0·025	0·72	0·018	0·72	NS	1·71	<0·001	0·92	NS	0·94	NS
Obese (v. all other)	1·13	NS	0·77	NS	1·38	NS	0·79	NS	0·50	0·001	0·42	<0·001	3·46	<0·001	1·03	NS	1·04	NS
Marketing awareness
Low	Ref	<0·001	Ref	0·006	Ref	0·026	Ref	<0·001	Ref	NS	Ref	NS	Ref	<0·001	Ref	0·006	Ref	NS
Medium (v. low)	1·82	<0·001	1·35	NS	1·32	NS	1·49	0·014	1·17	NS	1·27	NS	1·41	NS	1·41	0·034	1·17	NS
High (v. low and medium)	2·29	<0·001	1·48	0·010	1·47	0·010	1·78	<0·001	1·22	NS	0·95	NS	1·68	<0·001	1·50	0·004	1·38	0·022
Not stated (v. all other)	0·93	NS	0·85	NS	1·01	NS	1·02	NS	0·93	NS	0·90	NS	0·90	NS	1·05	NS	0·93	NS

AOR, adjusted OR; IMD, Index of Multiple Deprivation.

Dependant variable for all models = high consumption (≥2 portions per week) v. low (≤1 portion); Hosmer–Lemeshow test for all models, P > 0·05; χ ² test of coefficients for all models, P < 0·001.

^*HFSS products.

^†Non-HFSS products.

^‡HFSS alternatives. Cases with missing data on one or more variables excluded model-by-model sugary drinks (n 894), flavoured yoghurts (n 910), sweets/chocolate (n 891), cake/biscuits (n 897), fruit (n 899), vegetables (n 898), diet/sugar-free drinks (n 926), crisps (n 891) and desserts (n 905).