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. 2021 Jul 8;24(13):4371–4375. doi: 10.1017/S1368980021002597

Awareness of marketing for high fat, salt, or sugar (HFSS) foods, and the association with higher weekly consumption among adolescents: A rejoinder to the UK Government’s consultations on marketing regulation. – CORRIGENDUM

Nathan Critchlow *, Linda Bauld, Christopher Thomas, Lucie Hooper, Jyotsna Vohra
PMCID: PMC8385604  PMID: 34233778

It has come to the authors’ attention that a minority of participants were assigned an incorrect Extended International Obesity Task Force (IOTF) grade for their Body Mass Index (BMI). The misclassification concerns a minority of cases (approximately 2% of the sample) and is limited to only a subset of female participants aged 11–17 years old.

The findings, conclusions, and interpretations of the paper are unchanged, but corrections to the text and tables of the above published article are presented below:

Original text (page 2637, Abstract; Results)

For example, those reporting medium marketing awareness were 1·5 times more likely to report higher weekly consumption of cakes/biscuits compared with those reporting low awareness (AOR = 1·51, P = 0·012).

Correction

For example, those reporting medium marketing awareness were 1·5 times more likely to report higher weekly consumption of cakes/biscuits compared with those reporting low awareness (AOR = 1·49, P = 0·014).

Original text (page 2638, Design)

A survey weight (based on age, gender, ethnicity, region and social grade) enabled descriptive data to be representative of the UK population.

Correction

A survey weight (based on age, gender, ethnicity, region, and area level of deprivation) enabled descriptive data to be representative of the UK population.

Original text (page 2638, Measures)

Participants self-reported their height (options presented in both feet and inches or centimetres) and weight (options presented in stones and pounds, kilograms or pounds only).

Correction

Participants self-reported their height (options presented in both feet and inches or centimetres) and weight (options presented in stones and pounds, kilograms or pounds only). This information was reported by participants aged 16-19 years and parent(s)/guardian(s) for 11-15 year olds.

Original text (page 2642, Sample Characteristics)

After excluding participants with missing data for height or weight (n 816, weighted), 61·5 % were categorised as healthy weight, 17·3 % underweight, 16·2 % overweight and 5·0 % obese.

Correction

After excluding participants with missing data for height or weight (n 816, weighted), 61.9% were categorised as healthy weight, 18.0% underweight, 15.3% overweight and 4.8% obese.

Original text (page 2640, Table 2)

Table 2.

Binary logistic regressions exploring the association between high fat, salt or sugar (HFSS) marketing awareness and consumption of group 1 foods

Variable and reference categories Food and drink product types
Sugary drinks* Flavoured yoghurts* Sweets/chocolate* Cakes and biscuits* Fruit Vegetables Diet/sugar-free drinks Crisps* Desserts*
AOR P AOR P AOR P AOR P AOR P AOR P AOR P AOR P AOR P
Age
 11–13 years Ref NS Ref <0·001 Ref 0·001 Ref <0·001 Ref <0·001 Ref NS Ref 0·011 Ref <0·001 Ref <0·001
 14–17 years (v. younger) 1·26 0·029 0·63 <0·001 0·76 0·010 0·81 0·035 0·71 0·005 0·97 NS 1·09 NS 0·67 <0·001 0·61 <0·001
 18–19 years (v. younger) 1·08 NS 0·42 <0·001 0·74 0·003 0·58 <0·001 0·63 <0·001 0·72 0·017 0·74 0·005 0·62 <0·001 0·53 <0·001
Gender
 Female Ref Ref Ref Ref Ref Ref Ref Ref Ref
 Male 1·76 <0·001 1·14 NS 0·97 NS 1·12 NS 0·69 <0·001 0·83 NS 1·28 0·006 1·27 0·005 1·20 0·033
Ethnicity
 Other Ref Ref Ref Ref Ref Ref Ref Ref Ref
 White British 1·00 NS 1·24 NS 1·44 0·001 1·13 NS 0·84 NS 1·32 NS 1·43 0·004 1·55 <0·001 1·12 NS
Country
 England Ref 0·010 Ref NS Ref NS Ref NS Ref NS Ref 0·001 Ref NS Ref NS Ref <0·001
 Wales (v. England) 1·02 NS 0·89 NS 1·02 NS 0·85 NS 0·89 NS 0·52 0·002 0·74 NS 1·00 NS 0·78 NS
 Scotland (v. England) 1·38 0·016 0·88 NS 1·30 NS 1·14 NS 1·06 NS 0·59 0·003 1·13 NS 0·86 NS 0·54 <0·001
 North Ireland (v. England) 1·64 0·011 1·34 NS 1·09 NS 1·15 NS 1·04 NS 0·64 NS 1·07 NS 1·30 NS 0·34 <0·001
IMD
 1 Ref <0·001 Ref NS Ref NS Ref NS Ref NS Ref <0·001 Ref NS Ref 0·049 Ref NS
 2 (v. 1) 0·67 0·004 1·02 NS 1·37 0·028 1·36 0·027 1·21 NS 1·59 0·010 1·01 NS 0·97 NS 1·20 NS
 3 (v. 1, 2) 0·98 NS 0·94 NS 1·14 NS 1·20 NS 1·08 NS 1·41 0·030 0·94 NS 0·73 0·006 1·10 NS
 4 (v. 1, 2, 3) 0·64 <0·001 0·99 NS 0·99 NS 1·09 NS 1·18 NS 1·94 <0·001 1·02 NS 0·86 NS 1·19 NS
 5 (v. 1, 2, 3, 4) 0·75 0·014 0·90 NS 0·89 NS 0·93 NS 1·23 NS 2·33 <0·001 0·98 NS 0·99 NS 1·24 NS
Weight status
 Underweight Ref NS Ref NS Ref NS Ref 0·012 Ref 0·001 Ref <0·001 Ref <0·001 Ref NS Ref NS
 Healthy weight (v. underweight) 1·13 NS 1·01 NS 1·04 NS 0·70 0·003 0·98 NS 0·91 NS 1·54 0·001 0·94 NS 1·09 NS
 Overweight (v. underweight and healthy) 1·21 NS 1·30 0.046 0·97 NS 0·80 NS 0·75 0·032 0·80 NS 1·70 <0·001 0·96 NS 0·94 NS
 Obese (v. all other) 1·20 NS 0·71 NS 1·36 NS 0·78 NS 0·55 0·002 0·39 <0·001 3·46 <0·001 1·04 NS 1·02 NS
Marketing awareness
 Low Ref <0·001 Ref 0·005 Ref 0·026 Ref <0·001 Ref NS Ref NS Ref <0·001 Ref 0·006 Ref NS
 Medium (v. low) 1·79 0·001 1·35 NS 1·32 NS 1·51 0·012 1·17 NS 1·27 NS 1·39 NS 1·40 0·038 1·16 NS
 High (v. low and medium) 2·30 <0·001 1·48 0·010 1·48 0·010 1·77 <0·001 1·22 NS 0·95 NS 1·70 <0·001 1·51 0·004 1·39 0·021
 Not stated (v. all other) 0·93 NS 0·84 NS 1·02 NS 1·02 NS 0·93 NS 0·90 NS 0·91 NS 1·05 NS 0·94 NS

AOR, adjusted OR; IMD, Index of Multiple Deprivation; NS, not significant (P > 0.05).

Dependant variable for all models = high consumption (≥2 portions per week) v. low (≤1 portion); Hosmer–Lemeshow test for all models, P > 0·05; χ 2 test of coefficients for all models, P < 0·001.

*

HFSS products.

Non-HFSS products.

HFSS alternatives. Cases with missing data on one or more variables excluded model-by-model, sugary drinks (n 895), flavoured yoghurts (n 911), sweets/chocolate (n 892), cake/biscuits (n 898), fruit (n 900), vegetables (n 899), diet/sugar-free drinks (n 927), crisps (n 892) and desserts (n 906).

Correction

Table 2.

Binary logistic regressions exploring the association between high fat, salt or sugar (HFSS) marketing awareness and consumption of group 1 foods

Variable and reference categories Food and drink product types
Sugary drinks* Flavoured yoghurts* Sweets/choclate* Cakes and biscuits* Fruit Vegetables Diet/sugar-free drinks Crisps* Desserts*
AOR P AOR P AOR P AOR P AOR P AOR P AOR P AOR P AOR P
Age
  11–13 years Ref NS Ref <0·001 Ref 0·001 Ref <0·001 Ref <0·001 Ref NS Ref 0·007 Ref <0·001 Ref <0·001
  14–17 years (v. younger) 1·26 0·028 0·63 <0·001 0·76 0·010 0·81 0·034 0·71 0·005 0·96 NS 1·09 NS 0·67 <0·001 0·61 <0·001
  18–19 years (v. younger) 1·08 NS 0·42 <0·001 0·74 0·003 0·58 <0·001 0·63 <0·001 0·73 0·022 0·73 0·004 0·62 <0·001 0·53 <0·001
Gender
  Female Ref Ref Ref Ref Ref Ref Ref Ref Ref
  Male 1·75 <0·001 1·14 NS 0·97 NS 1·13 NS 0·69 <0·001 0·84 NS 1·25 0·013 1·26 0·005 1·19 0·033
Ethnicity
  Other Ref Ref Ref Ref Ref Ref Ref Ref Ref
  White British 1·00 NS 1·24 NS 1·43 0·002 1·13 NS 0·83 NS 1·31 NS 1·42 0·005 1·54 <0·001 1·11 NS
Country
  England Ref 0·011 Ref NS Ref NS Ref NS Ref NS Ref 0·001 Ref NS Ref NS Ref <0·001
  Wales (v. England) 1·02 NS 0·88 NS 1·02 NS 0·85 NS 0·89 NS 0·52 0·002 0·74 NS 0·99 NS 0·77 NS
  Scotland (v. England) 1·38 0·017 0·87 NS 1·30 NS 1·14 NS 1·05 NS 0·58 0·003 1·13 NS 0·86 NS 0·54 <0·001
  Northern Ireland (v. England) 1·64 0·012 1·35 NS 1·09 NS 1·16 NS 1·04 NS 0·65 NS 1·07 NS 1·30 NS 0·34 <0·001
IMD
  1 Ref <0·001 Ref NS Ref NS Ref NS Ref NS Ref <0·001 Ref NS Ref NS Ref NS
  2 (v. 1) 0·67 0·004 1·02 NS 1·37 0·028 1·36 0·027 1·22 NS 1·59 0·009 1·01 NS 0·97 NS 1·20 NS
  3 (v. 1, 2) 0·98 NS 0·93 NS 1·14 NS 1·20 NS 1·09 NS 1·41 0·029 0·94 NS 0·73 0·006 1·10 NS
  4 (v. 1, 2, 3) 0·64 <0·001 0·99 NS 0·99 NS 1·09 NS 1·18 NS 1·94 <0·001 1·01 NS 0·86 NS 1·19 NS
  5 (v. 1, 2, 3, 4) 0·75 0·014 0·91 NS 0·89 NS 0·92 NS 1·22 NS 2·33 <0·001 0·97 NS 0·98 NS 1·24 NS
Weight status
  Underweight Ref NS Ref NS Ref NS Ref 0·011 Ref <0·001 Ref <0·001 Ref <0·001 Ref NS Ref NS
  Healthy weight (v. underweight§) 1·10 NS 1·08 NS 1·06 NS 0·71 0·005 0·95 NS 0·96 NS 1·42 0·006 0·96 NS 1·08 NS
  Overweight (v. underweight and healthy) 1·25 NS 1·24 NS 0·94 NS 0·76 0·025 0·72 0·018 0·72 NS 1·71 <0·001 0·92 NS 0·94 NS
  Obese (v. all other) 1·13 NS 0·77 NS 1·38 NS 0·79 NS 0·50 0·001 0·42 <0·001 3·46 <0·001 1·03 NS 1·04 NS
Marketing awareness
  Low Ref <0·001 Ref 0·006 Ref 0·026 Ref <0·001 Ref NS Ref NS Ref <0·001 Ref 0·006 Ref NS
  Medium (v. low) 1·82 <0·001 1·35 NS 1·32 NS 1·49 0·014 1·17 NS 1·27 NS 1·41 NS 1·41 0·034 1·17 NS
  High (v. low and medium) 2·29 <0·001 1·48 0·010 1·47 0·010 1·78 <0·001 1·22 NS 0·95 NS 1·68 <0·001 1·50 0·004 1·38 0·022
  Not stated (v. all other) 0·93 NS 0·85 NS 1·01 NS 1·02 NS 0·93 NS 0·90 NS 0·90 NS 1·05 NS 0·93 NS

AOR, adjusted OR; IMD, Index of Multiple Deprivation.

Dependant variable for all models = high consumption (≥2 portions per week) v. low (≤1 portion); Hosmer–Lemeshow test for all models, P > 0·05; χ 2 test of coefficients for all models, P < 0·001.

*

HFSS products.

Non-HFSS products.

HFSS alternatives. Cases with missing data on one or more variables excluded model-by-model sugary drinks (n 894), flavoured yoghurts (n 910), sweets/chocolate (n 891), cake/biscuits (n 897), fruit (n 899), vegetables (n 898), diet/sugar-free drinks (n 926), crisps (n 891) and desserts (n 905).

Original text (page 2641, Table 3)

Table 3.

Binary logistic regressions exploring the association between high fat, salt or sugar (HFSS) marketing awareness and consumption of group 2 foods

Variable and reference categories Food and drink product types
Takeaways* Energy drinks* Ready meals* Fried potatoes/chips* Milk drinks* Sugared cereals*
AOR P AOR P AOR P AOR P AOR P AOR P
Age
 11–13 years Ref 0·009 Ref 0·044 Ref 0·027 Ref NS Ref <0·001 Ref <0·001
 14–17 years (v. younger) 0·98 NS 1·44 0·022 0·78 0·012 1·01 NS 0·66 <0·001 0·53 <0·001
 18–19 years (v. younger) 1·36 0·003 0·91 NS 0·88 NS 0·90 NS 0·44 <0·001 0·49 <0·001
Gender
 Female Ref Ref Ref Ref Ref Ref
 Male 1·22 0·028 1·73 <0·001 1·22 0·018 1·20 0·044 1·31 0·003 1·42 <0·001
Ethnicity
 Other Ref Ref Ref Ref Ref Ref
 White British 1·02 NS 0·94 NS 1·35 0·008 1·39 0·005 0·83 NS 1·01 NS
Country
 England Ref <0·001 Ref NS Ref NS Ref NS Ref NS Ref NS
 Wales (v. England) 1·04 NS 0·81 NS 1·03 NS 1·08 NS 1·09 NS 1·05 NS
 Scotland (v. England) 1·32 0·045 0·90 NS 0·95 NS 1·00 NS 0·90 NS 1·01 NS
 Northern Ireland (v. England) 2·14 <0·001 1·78 0·025 1·14 NS 1·19 NS 0·89 NS 1·13 NS
IMD
 1 Ref <0·001 Ref 0·002 Ref NS Ref NS Ref 0·020 Ref 0·008
 2 (v. 1) 0·71 0·016 0·73 NS 1·02 NS 0·86 NS 1·06 NS 0·95 NS
 3 (v. 1, 2) 0·80 NS 0·68 0·027 0·88 NS 0·99 NS 0·83 NS 0·87 NS
 4 (v. 1, 2, 3) 0·75 0·007 0·63 0·007 0·94 NS 0·87 NS 0·85 NS 0·69 <0·001
 5 (v. 1, 2, 3, 4) 0·68 0·002 0·75 NS 0·82 NS 0·82 NS 0·71 0·007 0·99 NS
Weight status
 Underweight Ref NS Ref NS Ref NS Ref NS Ref NS Ref NS
 Healthy weight (v. underweight) 1·04 NS 1·20 NS 0·96 NS 0·91 NS 1·16 NS 0·77 0·025
 Overweight (v. underweight and healthy) 1·21 NS 1·52 0·019 0·88 NS 1·28 NS 1·10 NS 0·93 NS
 Obese (v. all other) 1·30 NS 0·94 NS 1·49 0·046 0·91 NS 0·97 NS 1·21 NS
Marketing awareness
 Low Ref <0·001 Ref <0·001 Ref <0·001 Ref 0·005 Ref <0·001 Ref NS
 Medium (v. low) 1·46 0·037 2·09 0·009 1·96 <0·001 1·24 NS 1·26 NS 1·30 NS
 High (v. low and medium) 2·16 <0·001 2·86 <0·001 1·53 0·004 1·66 0·001 1·63 0·001 1·28 NS
 Not stated (v. all other) 0·87 NS 0·63 0·001 0·86 NS 0·88 NS 0·78 0·007 0·95 NS

AOR, adjusted OR; IMD, Index of Multiple Deprivation; NS, not significant (P > 0.05).

Dependant variable for all models = high consumption (≥1 portion per week) v. low (0 portion per week); Hosmer–Lemeshow test for all models, P > 0·05; χ2 test of coefficients for all models, P < 0·005.

*

HFSS products. Cases with missing data on one or more variables excluded model-by-model, takeaways (n 899), energy drinks (n 914), ready meals (n 901), fried potatoes/chips (n 897), milk drinks (n 927) and sugar-sweetened cereals (n 898).

Correction

Table 3.

Binary logistic regressions exploring the association between high fat, salt or sugar (HFSS) marketing awareness and consumption of group 2 foods

Food and drink product types
Takeaways* Energy drinks* Ready meals* Fried potatoes/chips* Milk drinks* Sugared cereals*
Variable and reference categories AOR P AOR P AOR P AOR P AOR P AOR P
Age
  11–13 years Ref 0·012 Ref 0·042 Ref 0·028 Ref NS Ref <0·001 Ref <0·001
  14–17 years (v. younger) 0·98 NS 1·44 0·022 0·78 0·012 1·01 NS 0·66 <0·001 0·53 <0·001
  18–19 years (v. younger) 1·35 0·004 0·90 NS 0·89 NS 0·90 NS 0·44 <0·001 0·49 <0·001
Gender
  Female Ref Ref Ref Ref Ref Ref
  Male 1·21 0·031 1·71 <0·001 1·22 0·018 1·19 0·048 1·31 0·003 1·42 <0·001
Ethnicity
  Other Ref Ref Ref Ref Ref Ref
  White British 1·02 NS 0·94 NS 1·34 0·009 1·38 0·006 0·83 NS 1·01 NS
Country
  England Ref <0·001 Ref NS Ref NS Ref NS Ref NS Ref NS
  Wales (v. England) 1·04 NS 0·81 NS 1·03 NS 1·08 NS 1·09 NS 1·05 NS
  Scotland (v. England) 1·32 0·045 0·89 NS 0·96 NS 0·99 NS 0·90 NS 1·02 NS
  Northern Ireland (v. England) 2·13 <0·001 1·79 0·024 1·14 NS 1·19 NS 0·90 NS 1·12 NS
IMD
  1 Ref <0·001 Ref 0·001 Ref NS Ref NS Ref 0·019 Ref 0·008
  2 (v. 1) 0·71 0·016 0·73 NS 1·02 NS 0·86 NS 1·06 NS 0·94 NS
  3 (v. 1, 2) 0·80 NS 0·67 0·024 0·89 NS 0·99 NS 0·83 NS 0·87 NS
  4 (v. 1, 2, 3) 0·75 0·007 0·63 0·007 0·94 NS 0·87 NS 0·85 NS 0·69 <0·001
  5 (v. 1, 2, 3, 4) 0·68 0·002 0·75 NS 0·82 NS 0·82 NS 0·71 0·008 0·98 NS
Weight status
  Underweight Ref NS Ref NS Ref NS Ref NS Ref NS Ref NS
  Healthy weight (v. underweight†) 1·00 NS 1·28 NS 0·95 NS 0·91 NS 1·16 NS 0·79 0·037
  Overweight (v. underweight and healthy) 1·25 NS 1·53 0·019 0·87 NS 1·23 NS 1·08 NS 0·95 NS
  Obese (v. all other) 1·38 NS 0·93 NS 1·46 NS 1·06 NS 0·91 NS 1·21 NS
Marketing awareness
  Low Ref <0·001 Ref <0·001 Ref <0·001 Ref 0·006 Ref <0·001 Ref NS
  Medium (v. low) 1·45 0·039 2·10 0·009 1·96 <0·001 1·24 NS 1·25 NS 1·29 NS
  High (v. low and medium) 2·16 <0·001 2·86 <0·001 1·52 0·004 1·65 0·002 1·64 <0·001 1·28 NS
  Not stated (v. all other) 0·87 NS 0·63 <0·001 0·86 NS 0·88 NS 0·78 0·007 0·95 NS

AOR, adjusted OR; IMD, Index of Multiple Deprivation.

Dependant variable for all models = high consumption (≥1 portion per week) v. low (≤0 portion per week); Hosmer–Lemeshow test for all models, P > 0·05; χ2 test of coefficients for all models, P < 0·001.

*

HFSS products. Cases with missing data on one or more variables excluded model-by-model takeaways (n 898), energy drinks (n 913), ready meals (n 900), fried potatoes (n 896), milk drinks (n 926) and sugar-sweetened cereals (n 897).

Original text (page 2642, Marketing awareness and weekly consumption of foods high in fat, salt or sugar)

For example, those reporting medium marketing awareness were 1·51 times (95 % CI 1·10, 2·08) more likely to report higher weekly consumption of cakes/biscuits v. low awareness, whereas those reporting high awareness were 1·77 times more likely (95 % CI 1·33, 2·36) v. low and medium awareness combined

Correction

For example, those reporting medium marketing awareness were 1·49 times (95 % CI 1·08, 2·06) more likely to report higher weekly consumption of cakes/biscuits v. low awareness, whereas those reporting high awareness were 1·78 times more likely (95 % CI 1·33, 2·37) v. low and medium awareness combined

Original text (page 2642, Marketing awareness and weekly consumption of foods high in fat, salt or sugar)

Consistent with the first group, the likelihood of higher weekly consumption increased relative to marketing awareness. For example, those reporting medium marketing awareness were 1·46 times (95 % CI: 1·02, 2·08) more likely to report higher weekly consumption of takeaways v. low awareness, while those reporting high awareness were 2·16 times (95 % CI 1·62, 2·86) more likely v. low and medium combined

Correction

Consistent with the first group, the likelihood of higher weekly consumption increased relative to marketing awareness. For example, those reporting medium marketing awareness were 1·45 times (95 % CI: 1·02, 2·07) more likely to report higher weekly consumption of takeaways v. low awareness, while those reporting high awareness were 2·16 times (95 % CI 1·62, 2·87) more likely v. low and medium combined

Original text (page 2643, Marketing awareness and weekly consumption of healthy foods)

There was an association between awareness of marketing for HFSS foods and higher weekly consumption of diet/sugar-free drinks (HFSS alternative) – with those reporting high marketing awareness being 1·7 times (95 % CI 1·28, –2·26) more likely to report high weekly consumption of diet/sugar-free drinks than those reporting medium or low awareness.

Correction

There was an association between awareness of marketing for HFSS foods and higher weekly consumption of diet/sugar-free drinks (HFSS alternative) – with those reporting high marketing awareness being 1·68 times (95 % CI 1·27, –2·23) more likely to report high weekly consumption of diet/sugar-free drinks than those reporting medium or low awareness.

Reference

  1. Critchlow, N., Bauld, L., Thomas, C., Hooper, L., & Vohra, J. (2020). Awareness of marketing for high fat, salt or sugar foods, and the association with higher weekly consumption among adolescents: A rejoinder to the UK government’s consultations on marketing regulation. Public Health Nutrition, 23(14), 2637–2646. doi: 10.1017/S1368980020000075 [DOI] [PMC free article] [PubMed] [Google Scholar]

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