Table 5.

Summary of hypothesis testing.

Hypothesis		Supported/Rejected
H1a	Affective attitudes are positively related to the intention to consume fast food	Rejected
H1b	Cognitive attitudes are positively related to the intention to consume fast food	Supported
H1c	Cognitive attitudes are stronger predictors of the behavioral intention to consume fast food than affective attitudes	Supported
H2a	Injunctive norms are positively related to the intention to consume fast food	Supported
H2b	Descriptive norms are positively related to the intention to consume fast food	Supported
H2c	Injunctive norms are stronger predictors of behavioral intention than descriptive norms	Rejected
H3a	Perception of control is negatively related to the intention to consume fast food	Rejected
H3b	Self-efficacy is negatively related to the intention to consume fast food	Untestable
H3c	Perception of control is a stronger predictor of the intention to consume fast food compared with self-efficacy	Untestable
H4	Self-identification as a healthy eater is negatively related to the intention to consume fast food	Supported