TABLE 4.
N | % | ||
Endorsement | |||
Endorsements: Non-definitive | |||
Existence possible | 7 | 15.9 | |
Helpfulness non-definitive | 5 | 11.4 | |
Words of praise | 8 | 18.2 | |
Word count DABDA > 30% | 13 | 29.6 | |
Popularity | 10 | 22.7 | |
Endorsements: Definitive/common | |||
Existence common | 14 | 31.8 | |
Existence definitive | 22 | 50 | |
Existence definitive/non-rigid | 18 | 40.9 | |
Helpfulness definitive | 8 | 18.2 |
The frequencies and percentages are based on the sub-sample of websites (n = 44) that referenced the five stages model.