Table 2.
Classification and number of natural and environment-related claims existing in the packaging of the branded food products of the HelTH BFCD.
| Products with Claims | Claims Per Product n (%) | ||||||
|---|---|---|---|---|---|---|---|
| n (%) | 1 | 2 | 3 | 4 | 5 | ||
| Claims about naturality | 853 (22.2) | 536(14.0) | 220(5.7) | 65(1.7) | 23(0.6) | 1(0.0) | |
| Free from | 471 (12.3) | 299 (7.8) | 123 (3.2) | 49 (1.3) | |||
| No preservatives | 415 (10.8) | ||||||
| No artificial colorants | 164 (4.3) | ||||||
| No artificial flavorings/ flavor enhancers |
83 (2.2) | ||||||
| No additives | 16 (0.4) | ||||||
| No pesticides | 6 (0.2) | ||||||
| No chemical fertilizers/processing | 5 (0.1) | ||||||
| No improvers | 3 (0.1) | ||||||
| Natural/Pure | 349 (9.1) | 301 (7.8) | 46 (1.2) | 2 (0.1) | |||
| Natural ingredients | 190 (4.9) | ||||||
| Natural product | 88 (2.3) | ||||||
| Natural taste/flavor/color | 81 (2.1) | ||||||
| Natural source of nutrients | 29 (0.8) | ||||||
| Fresh | 157 (4.6) | 157 (100) | - | ||||
| Fresh ingredients | 93 (2.4) | ||||||
| Fresh product | 64 (1.7) | ||||||
| Other claims | 172 (4.3) | 169 (4.2) | 3 (0.1) | ||||
| Bio-Organic | 127 (3.3) | ||||||
| GMO-free | 47 (1.2) | ||||||