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. Author manuscript; available in PMC: 2022 Apr 29.
Published in final edited form as: Comput Methods Programs Biomed. 2019 Oct 16;184:105114. doi: 10.1016/j.cmpb.2019.105114

Mobile health applications for postnatal care: Review and analysis of functionalities and technical features

Lamyae Sardi a,*, Ali Idri a,b, Leanne M Redman c, Hassan Alami d,e, Rachid Bezad d,e, José Luis Fernández-Alemán f
PMCID: PMC9052424  NIHMSID: NIHMS1787583  PMID: 31655305

Abstract

Background:

Providing a continuum of care from antenatal, childbirth and postnatal period results in reduced maternal and neonatal morbidity and mortality. Timely, high quality postnatal care is crucial for maximizing maternal and newborn health. In this vein, the use of postnatal mobile applications constitutes a promising strategy.

Methods:

A Systematic Literature Review (SLR) protocol was adopted to perform the selection, data extraction and functional evaluation of the available postnatal apps on iOS and Android platforms. The analysis of the functionalities and technical features of the apps selected was performed according to a 37-items assessment questionnaire developed on the basis of the scientific literature of postnatal care and a preliminary analysis of available postnatal apps

Results:

A total of 48 postnatal apps were retrieved from the app repositories of the iOS and Android platforms. The results of the functional content analysis show that the postnatal apps selected relatively achieved low scores owing to the complexity and the ramification of the postnatal care.

Conclusions:

The present study helps in identifying areas related to the postnatal care that require further endeavors to be properly addressed. It also provides directions for developers to leverage the advancement and innovation on mobile technology to build complete and well-suited postnatal apps

Keywords: Postnatal care, Apps, Mobile health, Functionality

1. Introduction

The postnatal (or postpartum) period is the most critical, yet the most neglected phase in the lives of mothers and newborn infants. Beginning immediately after childbirth, the postnatal period usually extends for about six weeks as the mother’s body returns to its pre-pregnant state. Yet, some evidence indicates that the postnatal period is a continuity of three distinct phases of which the third one lasts up to six months following delivery [1]. The postnatal period marks an important transition in the lives of parents as it brings about major changes in parental roles, responsibilities, and identities. During this period, parents are supposed to make physical, psychological and social re-adjustments to restore balance in their lives [2].

While most expecting mothers focus on potential risks involved during pregnancy and up to delivery, a few closely consider the risks afterward. In fact, the postnatal period poses substantial health risks for both mothers and newborn infants and is the period when most maternal and infant mortalities and morbidities occur. According to recent estimates by the World Health Organization, upwards of 303,000 women died as a result of pregnancy and child birth-related complications and approximately 2.7 million newborn babies died after birth in 2015 [3]. Given that maternal health and newborn health are closely linked, interventions targeting maternal care can likely also improve fetal and neonatal health [4]. Providentially, most maternal and infant mortalities are preventable and healthcare solutions to handle and avoid complications are well-known [5]. In this regard, it is particularly important that all births are attended by skilled health personnel and that all women have access to the appropriate level of care before, during and after pregnancy and childbirth. Timely, high quality postnatal care is crucial for maximizing maternal and newborn health.

Postnatal care (PNC) is the care given to the mother and her newborn infant immediately after the birth and during the postnatal period. Although for most women and newborn infants, the postnatal period is uncomplicated and manageable, effective and adequate care during this period needs to address any deviation from expected recovery after birth and to appropriately intervene in a timely fashion [6]. Nevertheless, PNC services tend to be poorly covered when compared with other reproductive health care services. The inadequacy and the underutilization of PNC services likely emanate from several factors ranging from poor education and poverty to limited access to healthcare facilities [7]. The void in PNC can also be attributable to differing priorities and perceptions of maternal and infant needs among healthcare providers, new mothers and their families which is also likely influenced by regional and cultural practices [8].

Information and Communication Technologies (ICT) have proven to be a powerful prospect in promoting the fields of health care and allowing patient empowerment and disease management [9]. ICT have been efficiently used by patients and health care providers to facilitate communication, manage patient history and handle medical transcriptions, among others [10]. Mobile technology appears to be promising in improving access and efficiency in health care delivery [11]. Mobile health (mHealth) has great potential in addressing disruptive issues in healthcare, given the ubiquity of mobile devices around the world and the unique aspects of mobile technology including its high reach, cost-effectiveness, and relative simplicity to use. The arrival of internet and smartphones has indeed revolutionized mobile health technology. Smartphones are considered powerful devices that typically combine the conventional features of a mobile phone with sophisticated processing and computing capabilities enabling users to access and run a myriad of mobile applications, commonly called ‘apps’ [12]. The mobile health (mHealth) app market has been expanding steadily over the last few years with the adoption of new technologies and new workflows that are transforming healthcare [13]. With respect to the PNC, there is an increasing proliferation of apps bringing up new opportunities to improve maternal and infant health care services [14,15].

The main purpose of the present study is to review and analyze features and functionalities of the pool of apps for postnatal care that are currently available in the two most widely used smartphones applications stores: Apple app store and Google Android play store. In the realm of reproductive healthcare, previous studies have scrutinized the functionalities of the available mobile Personal Health Records (mPHRs) for pregnancy monitoring for iOS and Android platforms [16] and those of mobile applications for postpartum depression [17]. To the best of our knowledge, this is the first study that has been conducted to thoroughly analyze the features and functionalities of mobile applications targeting postnatal care.

The remainder of the present paper is structured as follows: Section 2 outlines the research questions and describes the methodology used to search for, select and analyze the functionalities of postnatal care apps. Section 3 answers the research questions and discusses the findings. Section 4 explores the limitations and the threats to validity of the present study. Section 5 draws some concluding remarks and gives a summary of future work.

2. Method

The search for postnatal care apps was addressed through the use of systematic literature review (SLR) methodology [18] that ensures the accuracy and completeness of the search and retrieval process. Prior to performing the search for candidate postnatal care apps, a protocol which outlines the different steps constituting the SLR process developed, was designed in accordance with a set of guidelines delineated by the Preferred Reporting Items for Systematic reviews and Meta-analysis (PRISMA) [19] statement. The PRISMA guidance is said to improve the quality reporting in systematic reviews and provide substantial transparency in the selection process. The review of postnatal care apps was completed through the following steps: (1) framing the research questions, (2) defining search strategy, (3) identifying eligibility criteria for the selection process, (4) determining elements for analysis and (5) formulating assessment questions. Each of these steps was accomplished by two authors (L.S and A.I) independently. Any disagreements and discrepancies were discussed until consensus was reached.

2.1. Framing the research questions (RQs)

To rigorously yield the purpose of the review, a set of five research questions was identified by the authors (Table 1). These research questions were informed by the scientific literature related to the postnatal care for mother or/and newborns [6,2022] and a preliminary analysis of available postnatal care apps.

Table 1.

Research questions.

Research Question (RQ) Rationale
RQ1. Which are the common types of the postnatal care apps selected? Determine the classification of the apps selected in terms of their purpose.
RQ2. Which are the predominant characteristics of postnatal care apps? Identify the common functionalities and features among the postnatal care apps.
RQ3. To what extent do the postnatal care apps comply with the items analyzed? Examine the comprehensiveness of the apps selected in terms of functionalities and features.
RQ4. Are user ratings proportionally linked to the apps’ characteristics? Investigate the relationship between users’ perception of the quality of the apps selected and the relevance of the functional content of these apps.

2.2. Defining search strategy

The leading app stores namely, Google Play store and Apple app store [23] were considered to perform the search for candidate postnatal care apps. The PICO criteria (Population, intervention, Comparison and Outcome) [24] were used to define a search string that ensures the maximum coverage. The Population considered was that of new mothers and their newborns. The Intervention consisted of free and paid apps which are intended to be used during the postnatal period. Given that the primary focus of the present study was not comparative and did not seek to find evidence about the existing postnatal care apps, the Comparison criterion was disregarded. With respect to the last criterion, all the aspects and outcomes of postnatal care apps were of interest in the present study, of which managing the postnatal period and promoting maternal and infant care were the mostly considered.

The following terms: ‘Postnatal’ OR ‘Postpartum’ OR ‘After childbirth’ OR ‘newborn’ OR ‘(Postnatal OR Postpartum OR newborn) AND care’ were therefore identified and were primarily applied to the title and description of the apps using the search tools in both app stores. The search process took place in January 2019.

2.3. Identifying eligibility criteria for the selection process

To identify the candidate postnatal care apps and discard the disqualifying ones, a set of eligibility criteria was defined. Apps fulfilling all the inclusion criteria (IC) were included in the present study. These criteria are the following: IC1. Free or paid apps obtained using the pre-defined search terms and available in the reviewed app stores. The paid version of a given app was only considered if it presents additional features of functionalities when compared to the free version. IC2. Apps pertaining to categories related to health namely, Health & Fitness or Medical. Given that the newborn care is inherently encompassed in the postnatal care, parenting category was also considered for apps in the Google play store. IC3. Apps that are mainly focused on any aspect related to PNC for the mother and/or the newborn. Further exclusion criteria (EC) were applied to the apps identified throughout the selection process to eliminate: EC1. Duplicates. This exclusion criterion aims to discard duplicates either within the same app store and apps available for both platforms under the same name and have identical content. EC2. Apps that are not designed with an English interface, EC3. Apps that were lastly updated before the 1st January 2018. This criterion is intended to keep solely the apps that release regular updates that include relevant bug fixes and features. EC4. Apps that cannot be installed or accessed to. This criterion excludes all apps presenting any kind of bug or error during or after installation that prevent authors from conducting an appropriate analysis of content.

2.4. Determining elements for analysis

Scientific literature and postnatal care apps available in the app store were reviewed to identify the main components for the evaluation of features and functionalities of the postnatal care apps selected. Two components were determined: (1) app characteristics comprising the common features of any app; and (2) data items including the fundamental functionalities and features to be included in a postnatal care app at a functional and a technical level.

2.4.1. App characteristics

The app characteristics that should be retrieved from the app store for each app selected include: the full name, the operating system (Android or iOS), cost (free, paid, in-app purchases), the app link in the app store or app website (if available), date of the latest update, user ratings, number of raters and country of origin of app developer.

2.4.2. Data items

A thematic template was designed containing the data that should be extracted in regard to the functional content of the postnatal care apps selected. This template was piloted using a small sample of published papers, standards and guidelines related to PNC as shown in Table 2; agreement was reached about six blocks for a comprehensive postnatal care app among the first three authors.

Table 2.

Relevant sources of information for each block of items.

Data items Relevant sources of information
Postnatal care for mothers and newborn infants
  • Recommendations and guidelines on postnatal care [6,20]

  • Studies about maternal health during the postpartum period [17,2530]

Postnatal counselling
  • Counselling guides for maternal and newborn health care [3134]

Reminders and push notifications
  • Studies tackling the use of reminders in mobile apps for maternal health medication adherence [36,37]

Notes and records
  • A study analyzing functionalities of personal health records for prenatal care [16]

Social support
  • Studies endorsing the importance of social support in improving maternal well-being during the postpartum period [38,39]

App technical features
  • Studies about security and privacy concerns in mobile health applications [4042]

  • Internationalization requirements catalog for health applications [43]

  • Studies evaluating mobile health applications’ compliance with usability guidelines and standards [4446]

  • Reusable usability requirements repository for mobile health applications [47]

Postnatal care for mothers and newborn infants.

Services providing postnatal care are supposed to incorporate all the essential elements required for the health of the mother and of her newborn infant in an integrated fashion. This category of data includes information related to the postpartum care and the newborn care. The terms ‘postpartum’ and ‘postnatal’ are often used interchangeably [17,25] but sometimes the former refers to the issues pertaining to the mother while the latter refers to those pertaining to the baby. To aid clarity and avoid confusion, the term ‘postnatal’ was adopted to refer to the care after childbirth for both mothers and babies [20]. The core pillar of a healthy postnatal period is to tackle all aspects of mental and physical health and wellbeing of the mother and the newborn infant.

A typical postpartum care plan provided to new mothers includes tips and advice with regard to the recovery from childbirth as well as to inform of the danger signs and life-threatening conditions in the postnatal period such as hemorrhage, infections and pre-eclampsia [6]. The provision of useful information related to the physiological and metabolic changes that take place during the postnatal period is also of a great importance. New mothers should be aware of the way the body reverts to the non-pregnant state to ensure optimum health-management [26]. To cope with pain associated with these changes, mothers tend to use prescribed medications, adapt some comfort measures or do physical exercises. Physical activity during the postnatal period is proven to not only improve the health and wellbeing of the new mothers but also helps in strengthening the woman’s body reducing the risk of developing lifestyle-related diseases such as obesity and cardiovascular diseases [27]. Besides physiological adjustments, the postnatal period brings about other social and emotional changes that render new mothers vulnerable to a range of mental and behavioral disorders such as baby blues, postpartum depression and puerperal psychosis [25]. Amid the postnatal period, many women experience feelings of sadness, anxiety and depressed mood, especially, in the few days following the childbirth. While many mothers suffer from brief to a mild bout of maternal blues, others suffer from long-lasting and severe depression. If not treated, these mental disorders may carry significant lifetime consequences for mother themselves and for their newborns [17]. Appropriate screening and treatment are subsequently paramount [28]. A myriad of coping strategies should be introduced to new mothers during the postnatal period to lessen the severity of depression. Yet, these strategies should not interfere with their cultural and religious preferences [29].

With regards to newborn infant care, the provision of a complete parenting guide to new mothers is necessary to avoid neonatal morbidities during the postnatal period. This has to include recommendations and advices on how to care for the baby in the first few days and throughout the postnatal period. It is important to provide new mother with practical tips on umbilical cord care, hygiene, and routine practices such as changing diapers, baby holding, feeding, burping and swaddling [20]. Moreover, new mothers should be taught essential instructions to detect and handle suspected and manifest neonatal complications [30].

Postnatal Counselling.

Throughout the postnatal period, new mothers should be counselled on various topics including nutrition, hygiene, family planning and infant feeding [31]. To provide positive and successful counselling which engender a considerable support for the new mothers, it is always important to put into practice the following skills: listening; learning; building confidence and giving support [32]. It is recommended to perform counselling session before and after childbirth during the postnatal visits. Cards are often used by counsellors and health specialists to cover all the essential postnatal topics [31,32]. Since PNC is usually considered as the weakest health program among all reproductive and infant health programs [8,20], postnatal counselling sessions are unlikely to take place. By taking advantage of mobile technologies, new mothers can be counselled on the postnatal health issues to maintain their health and that of their newborns. After delivery, new mothers should increase their food intake to cover the energy cost of breastfeeding and for her to recover her normal energy and health. Counselling on maternal nutrition includes advices and recommendations on adopting a balanced and varied healthy food and drink plenty of clean water [33]. Moreover, new mothers should be provided with recommendations about infant feeding and should be encouraged to exclusively breastfeed their newborns up to six months after birth [34]. Besides nutrition and breastfeeding, attention should be drawn to maternal hygiene. New mothers should be counselled on how to take care of their personal hygiene (e.g. Perineal and breast hygiene) to prevent infections [35]. Sexuality is perhaps one of the important elements to be addressed during the postnatal period. Therefore, counselling should cover the resumption of sexual intercourse along with the postpartum family planning. New mothers should be taught about the appropriate contraceptive methods to use to avoid unwanted pregnancies. Research suggests waiting at least 24 months before attempting the next pregnancy to reduce the risk of maternal and infant complications [33].

Reminders and push notifications.

Most of new mothers become busy and frustrated during the postnatal period owing to the multiple needs underlying motherhood. Consequently, they become less attentive to their postnatal check-ups, their newborns’ pediatric visits and vaccinations appointments. In this respect, reminders based on a pre-scheduled events can considerably improve medical appointment attendance [36]. Given that a number of drugs and medicines can be prescribed for both the mother and the newborn during the postnatal period, push notification reminders can play a great role in improving medical adherence and uptake [37].

Notes and records.

Similarly to pregnant women [16], new mothers can record major milestones of their postpartum period and their newborns’ development. As regards to newborns, it is important and practical to record routine activities (e.g. diapers changes, bottle feeding and sleeping patterns), the medical care received (vaccination shots, medications) and to keep track of the developmental milestones by entering measurements such as height and weight of the newborn. This can objectively indicate accelerated or delayed newborn growth. New mothers can make use of diary and recording features to take control of some of vital settings in their wellbeing, such as weight and sleep. Recording weight regularly can help the mother remain alerted and effectively manage their postnatal weight so as to avoid obesity [48]. Likewise, keeping a sleep diary on hand is important in evaluating sleeping patterns in order to detect and diagnosis some discomforts such as fatigue, insomnia and anxiety [49].

Social support.

To buffer the fluctuations associated with the postnatal period, new mothers need a large social and emotional support. In addition to providing social support, social media offer another venue for social learning and behaviour acquisition through observation, interaction and encouragement [38]. Sharing experiences with others can be of great help in addressing certain issues about motherhood and raising kids. Social support proved to reduce levels of postanal stress and panic [39] as well as improving the overall health and quality of life [38].

App technical features.

Convenient, secure and easy-to-use mHealth apps have the potential to increase adherence and engagement with the health system as a whole [40]. Security and privacy are considered as the most challenging risks encountered when developing mHealth solutions [41]. Health-related apps, in particular, are dedicated for tracking, recording and managing personal health information (PHI) of users. PHI is extremely sensitive and needs to be highly protected through robust security and confidentiality mechanisms such as encryption and authentication methods. In fact, unauthorized access to health information is a serious threat to privacy and security. Moreover, for users of mHealth apps, the existence of a privacy policy is an important baseline standard to know why, where, and how personal details and PHI will be collected, used, shared and protected [42]. Another app feature worth mentioning is internationalization (i18n). The i18n is the process of designing a software product that is able to adapt to different languages, regions and cultures. Health-related programs and practical guides are often elaborated to respond to all people’s needs regardless their cultural environment. Thus, i18n is a relevant aspect that renders mHealth solutions valuable for a wider number of users [43]. The usability, for its part, is identified as one of the decisive factors in building efficient and intuitive apps [44]. It relates to the ease with which users can complete their tasks in a specified context of use [45]. Task structure and interaction style should be optimal to minimize usability flaws [47]. Besides, usability aspects have a great impact on improving users’ interaction with the apps, and ultimately, enhancing the overall user experience [46].

2.5. Formulating assessment questions

To extract relevant data for an optimal analysis of the functional content of the postnatal care apps selected, a set of Yes/No questions was developed (Table A.1 in Appendix A). The developed questionnaire was drawn on the predefined data items and was validated by a gynecologist and pediatrist who are both highly acquainted with mobile technologies. The data obtained using the questionnaire were employed in answering the research questions. Each app was assessed separately for all the questions. The scoring was performed as follows: Yes (Y) = 1 point, the app offers the feature described in the question. No (N) = 0 points, the app does not offer the feature described in the question.

3. Results and discussion

This section presents and discusses the principal findings of the assessment conducted in the present study. Characteristics, functionalities and technical features of postnatal care apps were retrieved and evaluated using a questionnaire of 37 items. The findings are sorted and grouped by research question.

3.1. Selection process

The selection process of postnatal care apps and the resulting number of apps after applying the inclusion and exclusion criteria is shown in Fig. A.1 (Appendix A). The app repository search identified 1596 free and paid apps, of which 45% (n = 719) were excluded for not pertaining to the categories defined in the present study. After reviewing the in-store description and screenshots of the 877 remaining apps, only 73 apps were retained for further eligibility assessment. Ten apps were excluded after installation and full review of their contents. Apps designed for Android were downloaded in an OPPO A37fw while iOS dedicated apps were downloaded in an iPhone 6 Plus. Among the 63 apps reviewed, 15 apps were available in both repositories and duplicates were therefore excluded. These apps were counted as one since they provided similar functionalities. However, some differences with regard to the visual design and layout of cross-platform apps were observed. For instance, the menu of BabyTime app was displayed in the top and the bottom of the screen in the iOS version while it was fixed as a three-bar menu icon in the top left of the screen in the Android version. The multi-platform publishing is currently considered a norm in mHealth app market [50], which justifies the number of cross-platform apps selected in the present study.

A total of 48 apps were selected for analysis of functional content, of which 25 apps were found in the Google Play Store, 8 apps originated from the Apple App Store and 15 apps were available for both platforms. The disparity across the Android and iOS platforms in terms of the number of postnatal care apps is mainly due to the advantages of the Android platform in terms of the global reach of the market and the simple guidelines and system reviews of the Google play store.

3.2. General app characteristics

The overall characteristics of the apps selected are presented in Table A.2 (Appendix A). Among these, 25 apps were focused on the Health & Fitness category, 9 apps were considered medical and parenting apps accounted for 7. The 7 remaining apps were found in different categories across Android and iOS platforms: (1) Baby tracker - feeding, sleep and diaper app was found in parenting category in Android platform and in Health & Fitness in iOS platform; (2) Six apps (e.g. Baby+, Glow Baby Newborn Tracker App) were found in the parenting category for the Android platform and were considered medical in iOS platform. Among the apps selected, 26 apps were free, 7 apps were paid, and 15 apps offered additional features for purchase. With regard to the country of origin, 22 apps originated from the United States while the remaining apps were developed in various countries including Netherlands, United Kingdom, India, Canada, Egypt, Germany. This confirms the growing interest in developing mobile solutions for the management of the postnatal period across the globe.

3.3. Analysis of functional content

The results obtained from the assessment questionnaire are presented in Appendix B which describe the answers for each app and question. The total score percentage for each app evaluated which illustrates the assessment of its functional content in addition to the total percentage of each question referring to the number of apps fulfilling this question can also be depicted in Appendix B. For better analysis and interpretation, Figs. 1, 2 illustrate these results. Fig. 1 presents the scores obtained by the 48 postnatal care apps for each of the six blocks of assessment questions while Fig. 2 displays the number of apps fulfilling each of the 37 assessment questions.

Fig. 1.

Fig. 1.

Classification score of the 48 postnatal care apps.

Fig. 2.

Fig. 2.

Number of apps fulfilling each of the assessment questions.

Based on these results, the maximum score (22 points) was obtained by three apps; Baby+, you + baby and baby & me, while Postnatal pilates by reform app obtained the lowest score (3 points). With regards to the assessment questions, the highest score (83%) was reached by the informal writing style question (A34), followed by the intuitive navigation patterns question (A37) which attained a score of 79%. Moreover, the presence of a privacy policy question (A30) achieved a score of 63% and the specification of the newborn’s birthday (PN1) was included in 58% of the postnatal care apps. The question related to the ability to create a sleep diary (N25) attained the lowest score (0%).

Prior to answering the research questions, it is worth mentioning that given the complexity of the postnatal period and the various elements it gathers, the postnatal care apps selected in the present study are likely to yield relatively low scores with regard to the features they implement.

1. Which are the common types of the postnatal care apps selected?

Facilitated by the technological advances, the range of mobile health solutions being designed is constantly expanding. This fundamental shift in mHealth landscape resulted in informed decision-making, improved self-management and increased practice’s efficiency and effectiveness. Moreover, mHealth apps have proven to enhance access to basic levels of healthcare and save time for both patients and healthcare providers [13]. There is a particularly broad array of mHealth applications that serve different purposes such as providing a clinical diagnosis, remote monitoring, self-management, in addition to promoting healthy living and raising healthcare education and awareness. Correspondingly, the postnatal care apps selected fall into three main categories (Fig. 3). Forty percent of apps exclusively included features to track, monitor and record different information of infant development such as routine activities (e.g. diapering, feeding and sleeping), medical history and anthropometric measurements, in addition to the postnatal weight of the mother as in Baby+ app. Along with WebMD Baby app, Baby+ provide valuable information related to the development milestones of the infant as a reference for growth tracking. Another prevalent category is the provision of information and tips related to the postnatal period. Accounting for 35% of the apps selected, information is generally displayed into categories related to a single postnatal aspect as postpartum haemorrhage (e.g. Bleeding after birth app), or multiple aspects encompassing the health-management of the mother and the infant, postnatal counselling (e.g. Essentia baby app) and providing parenting tips (e.g. Pregnancy, parenting advice & baby care tips app). Of the 17 informative apps, eight offered features of tracking and recording the newborn measurements, doctoral appointments and feeding as in Telfair baby and MH Motherhood apps. Lastly, a total of 12 apps were designed to encourage weight loss during the postnatal period through physical exercises, nutritional and diet recipes and recommendations (e.g. Burn fat after pregnancy - weight loss app). With the aim to hasten postpartum recovery and assist with muscle strength and toning, these apps offer a selection of postnatal workouts through videos as in After birth exercise app or step-by-step visual and audio instructions as in FitMama Lite 5 Minute Workouts app.

Fig. 3.

Fig. 3.

Classification of the postnatal care apps selected.

1. Which are the predominant functional characteristics of postnatal care apps?

To answer this research question, the results obtained through the assessment of the functional content of the apps selected were used. As shown in Appendix B, 58% of apps implemented the specification of the newborn’s birthday feature (PN1) which stands upon specifying the birthdate of the newborn. This characteristic was found in all apps specially dedicated to the newborn care management. Besides allowing to constantly track the age of the infant, this characteristic helps in providing straightforward developmental milestones as a function of the infant age as in Baby+ and Sprout apps. In these same apps, additional details were required such as the name and the gender of the infant. Another recurrently covered functionality is recording of infant anthropometric measurements (N23) including height, weight and head circumference. At birth, the evaluation of these parameters is performed to mark out fetal growth restriction among newborns [51]. Throughout the postnatal period, recording accurately these measurements is important in monitoring and tracking infant health and growth.

Thus, it may be observed that most of the postnatal care apps analyzed in the present study are limited to the management of the postnatal care of the newborn. Significant efforts are required to address the needs of mothers during the postnatal period. With regards to the technical features, two usability aspects were largely present in the postnatal care apps, namely informal writing style (A34) and intuitive navigation patterns (A37). Familiar writing style and intuitive layout accounted for 83% and 79% of the apps analyzed. Another prevalent feature (A30) which achieved a score of 63% was that of including a privacy policy that clearly and comprehensively discloses how the app collects, uses and shares information.

1. To what extent do the postnatal care apps comply with the items analyzed?

This research question approaches the main objective of the present study, which consists on measuring the compliance of the postnatal care apps with the functional characteristics analyzed. Using the assessment results (Appendix B), each block of data items was separately investigated.

Postnatal care for mothers and newborn infants.

The characteristics of postnatal care were addressed to a large extent (78%) in 9 apps that were predominantly informative. The provision of postnatal fitness recommendations and awareness on postpartum metabolic changes and complications were the features the most commonly disregarded among these apps as in Telfair baby and Pregnancy, parenting advice & baby care tips apps, respectively. The apps designed for postnatal fitness and weight loss (e.g. postnatal workouts app) yielded the lowest score in this category of characteristics (12%). Furthermore, only 6 out of 48 apps (e.g. guide to newborn care app) provide practical tips on the basic everyday care of the newborn such as bathing, feeding and soothing. Only 27% of apps addressed maternal mental health. Apps like WebMD Baby and Post pregnancy recovery help in acquiring knowledge about symptoms, signs and remedies of postpartum depression and associated anxieties. Besides, Moment Health was found to be the unique app to offer a clinically-approved screening tool for postnatal depression. By combining symptoms’ checking and tracking of emotional changes, this app is said to likely allow a rapid mental recovery. Ultimately, 15 apps provide users with important information on immunizations recommended to newborn infants. Breastfeeding Tracker Baby Log app offers the possibility to display the immunizations’ list according to the recommendations of 19 countries including United States, France and Brazil.

Postnatal Counselling.

This block of data refers to the features designed to cater support on nutrition, hygiene and family planning. Twenty-seven apps did not include counselling features, while only three apps were found to be extensively supportive, yielding a score of 83% on postnatal counselling characteristics. It was observed that support for family planning and birth spacing was the least addressed among the apps analyzed. Accordingly, Ovia Parenting: Baby Tracker, Breastfeeding Timer was the unique app to tackle this topic through placing emphasis on the postnatal contraception and listing the major safe and efficient birth control options to choose during the postnatal period, namely, Lactational Amenorrhea method, implant and Intrauterine Device. This lack of interest with respect to the postnatal contraception is perhaps owing to the existence of fully-fledged family planning apps. What is more, family planning is often closely associated to ethnic and cultural beliefs which hinder the usefulness of the counselling. Further, 38% of the apps analyzed recommend and encourage breastfeeding by highlighting its multiple short and long-term benefits in improving mother’s health as well as health of the infant. Breastfeeding was therefore considered as the most recurrently approached topic in postnatal counselling.

Reminders and push notifications.

Principally considered as a promising strategy for enhancing users’ engagement, push notifications prompts with contextually tailored messages have proven to be extensively effective in sustaining repeat use of health-related apps [52]. Reminders is one of the most encountered form of notifications. Only one app (Baby care plus) implements all the characteristics comprised in this block. Moreover, merely 10% of the apps analyzed allow to schedule reminders for routine and basic needs of the newborn such as feeding (e.g. WebMD Baby), sleeping and tummy time (e.g. ParentLove: Baby Tracker Feedings Diapers Pumping). In addition to reduce forgetfulness, reminders have a considerable impact on maintaining medical adherence [53]. Therein, five apps include reminders for scheduled medications (e.g. Baby loggy-newborn log) and vaccines (e.g. Baby care plus). Moreover, it was noted that 38% of apps analyzed give greater control on in-app notifications and reminders. Most of these apps allow to enable or disable notifications by means of a toggle button while barely a few apps offer the possibility to customize the frequency between notifications as in Baby manager and You + Baby apps. With the possibility to change notification settings, users are able to prioritize their tasks according to their preferences and to cut down on use-less notifications.

Notes and records.

Thirty apps provide the users with recording features. With the exception of the N25 characteristic that stands for the ability to create a sleep diary, Baby+ was the only app to fully implement postnatal records. Tracking vital parameters of newborn growth was present in 22 apps while only five apps (e.g. After birth exercise) offer the possibility to record the postnatal weight of the mother. Among the 22 apps, users are able to add growth details for weight, height and head circumference and visualize these measures plotted on a graph as in Glow Baby Newborn Tracker App. Moreover, eight apps allow to track and check the developmental milestones of the newborn infants according to a range of age like 2 months, 4 months and so forth. Each development milestone is shown with reference photo or a video of kid with the reference age (e.g. Growth chart), or descriptive information (e.g. Ovia Parenting: Baby Tracker, Breastfeeding Timer). The feature of recording basic newborn needs such as feeding including breastfeeding and bottle feeding, diaper changes and sleep patterns was offered in 38% of the apps analyzed (e.g. Baby tracker - feeding, sleep and diaper). What is more, these apps allow users to log pumping and play time activities. The medical history of the newborn infant was another recurrently encountered feature. For instance, UW Baby app allow users to log vaccinations already given to the newborn and monitor those still needed. Also, it is possible to log temperature and to take note of administered medications by entering the name of the medication, the dosage and date of the first dose, as in Baby nursing app. In contrast, none of the apps selected include a sleep diary for the mother. Consequently, these findings highlight the limitation of recording features to the newborn care management in the postnatal care apps.

Social support.

In the light of the overwhelming changes mothers go through after giving birth, social support is perceived as a powerful mechanism in buffering the effects of postnatal anxieties [38]. Nonetheless, only 21 apps include at least one aspect of social support. Among these apps, fifteen apps are integrated with social networks such as Facebook and Twitter through social login as in parentlove: baby feeding tracker, diapers, pumping app. Other apps (e.g. Baby+ and Sprout Baby) provide link to their proper pages on social networks, namely Facebook, Twitter and Instagram. Social sharing is also possible in FitMama Lite 5 Min app where users can share fitness achievements on Facebook. Included in nine apps, the FAQ section is generally accessible through app settings (e.g. MyMedela). Moreover, eight apps allow users to interact with others through in-app community as in Moment Health app, or integrated social media community as in Postnatal pilates app, while real-time chat is provided by a single app called Fit Mommy Project challenge. Another feature that was perceived to likely enhance social support is friends or family members’ referral. Ovia Parenting: Baby Tracker, Breastfeeding Timer and Baby tracker - Newborn Feeding, Diaper, Sleep log apps allow users to invite their family members to access app content in order to gain further social, emotional and organizational assistance and help.

App technical features.

In light of the massive attention drawn to mHealth industry, privacy and security issues still pose significant challenges for developers and researchers. Among the apps analyzed, only 14 apps offer an authentication mechanism. In addition to the standard authentication using email and password, WebMD Baby implements a pin login which allows users to access their data only by typing a 4-digit authentication pin. In contrast, privacy policy is included in a total of 30 apps. With the ongoing proliferation of mHealth apps, privacy policies become increasingly important [42]. This feature was particularly found in apps dealing with private and sensitive data of the mother and/or the newborn. Table C.1 (Appendix C) summarizes all important information about the privacy policies available for the postnatal care apps assessed. While most of the privacy policies discovered (n = 13) apply to multiple apps or all services offered by the developer, a total of 11 privacy policies is limited to the single app in question, such as Baby care plus and Lactapp+. Moreover, six privacy policies assessed were found to be inherently associated with the hospital’s website to which certain apps are affiliated (e.g. Baby & me and Telfair Baby). It was observed that eight privacy policies assessed comply with international and federal laws including “European Union’s General Data Protection Regulation (GDPR) 2018” (e.g. Glow Baby Newborn Tracker App) and The Health Insurance Portability and Accountability Act of 1996 (HIPAA) (e.g. Your baby’s birth and beyond). Accordingly, the extant guidance and regulation as regards privacy policies are scarce and only apply to a narrow scope. Endeavors are therefore required to harmonize data protection legislation and broaden the scope of the current policies [42]. Table 3 presents an overview of the content categories addressed by the privacy policies discovered. It was observed that 93% of the privacy policies assessed inform users about the information collected while only 60% disclose the ways information collected is being gathered, used and shared. A total of 22 privacy policies describe the security measures that are likely to protect and ensure the safety of the information collected (See Table C.1). In addition, 53% of the privacy policies assessed include a section that covers cookies and precisely half of the privacy policies focused on privacy of the child which one (Breastfeeding Tracker Baby Log app) complied with the US Children’s Online Privacy Protection Act (COPPA). Correspondently, these privacy policies assume that individuals under the age 13 are not allowed to gain access to the app in question without a prior consent of a parent or a guardian (e.g. Glow Baby Newborn Tracker App). Almost 27% of the privacy policies assessed offer information with regard to the control of personal information. Means for notifying users on changes to privacy policies or privacy practices are mentioned in 70% of the privacy policies assessed. In view of the importance of privacy policies in mHealth solutions, there remains a significant lack of standardization, transparency and harmonization of their contents. Furthermore, the security of data was addressed in only 4 apps which allow users to back-up and restore the app’s content into a local storage (e.g. Baby care plus) or into a cloud platform (e.g. Baby tracker - feeding, sleep and diaper). Even though cloud platforms offer enormous advantages such as cost-effectiveness, speed, elasticity of resources and dynamic scaling [54], they inherently raise a host of concerns about security threats. Cloud storage, in particular, faces major challenges when it comes to data protection and security of which data segregation and data leakage are of great impact [55]. Besides traditional attacks ranging from data breaches, data loss, account hijacking and Distributed denial-of-service attacks, the multi-tenancy nature of the cloud platforms create new attack surfaces for malicious actors. In view of these various security issues, IT leaders and security professionals are waging a constant battle to ensure proper data security.

Table 3.

Assessment of the privacy policies available in 30 postnatal care apps.

Privacy policy content Total of privacy policies N (%)
Categories Sub-categories
Collection and disclosure of data Type of information collected 28 (93%)
Rationale for collection 16 (53%)
Use and sharing of information collected 18 (60%)
Third party services 16 (53%)
Data transfer 5 (17%)
Security and privacy Security practices 22 (73%)
Retention 6 (20%)
Children’s privacy 15 (50%)
Use of cookies 16 (53%)
Users’ controls Rights of users 9 (30%)
Controlling personal data 8 (27%)
Changes to the privacy policy 21 (70%)

Along with the privacy policy statement, four apps (e.g. Ovia Parenting: Baby Tracker, Breastfeeding Timer) include a disclaimer of liability which attests that the content of the app in question is provided for educational and informational purposes only and should not be used for diagnosing or treating a health problem or disease.

While security measures help gain users’ trust and confidence, the internationalization practices are considered a key element that make users feel prioritized and substantially considered. In this direction, only 8 apps were found to support multiple languages such as French, German, Spanish (e.g. MyMedela) and Hindi (e.g. Pregnancy, parenting advice & baby tips). Another aspect of internationalization that is provided by 15 apps (e.g. Baby Tracker - Newborn log) consists of the possibility to change preferences with regard to the units of measurements related to the growth parameters of the newborn, feeding and temperature units.

With respect to usability, four main features were considered (assessment questions A34–37) to evaluate the writing style, layout and learnability of the apps selected. These features were mainly extracted from previous empirical studies that apply iOS and Android usability guidelines to digital health applications. On the whole, only 12 apps complied with all these usability features. Although, 83% of the apps contained simple and friendly writing style. Keeping the terminology and writing style consistent will help users follow and comprehend the app easily and effectively [45]. Moreover, users feel more engaged with the app when this latter employs a conversational tone. This was approached through the use of contractions (e.g. Ovia Parenting: Baby Tracker, Breastfeeding Timer app), the second person (e.g. Glow baby newborn tracker app) and the baby’s real name as in Sprout baby app. Familiar writing is proven to echo a friendly tone [47] and mimic a natural conversation, which by then contribute in seamlessly engaging users. Ensuring that an app’s content displays in the orientation (portrait or landscape) preferred by the user is fundamental to gain user’s accessibility and satisfaction. Considering their mounted devices, users with dexterity impairments are likely to depreciate apps that restrict the screen to a particular display orientation. Besides, supporting both screen orientations will allow users with low-vision to view content in the orientation that works best for them as to make the text easily readable. In this regard, only a total of 26 apps handled screen orientation (e.g. Baby care plus, Essentia baby). Another feature that affects usability consists of recalling users’ preferences over time so that they do not input information each time they gain access to the app’s content. A total of 20 apps do not include this feature either because they are purely informative, thus do not implement any kind of settings as in Skin care after pregnancy app or require users to re-enter their preferences, for example, as regards measurement units (e.g. Baby Tracker -Newborn log app). Lastly, discoverable and accessible navigation patterns were encountered in 37 apps. Users value the layout of an app that is efficient, intuitive, and allows for easy content navigation. Accordingly, hamburger menus (e.g. Lactapp+) and tab bars (e.g. Breastfeeding tracker baby log) were the mostly present navigation patterns in the apps analyzed.

Extra features.

In conjunction with the characteristics analyzed, auxiliary features were encountered in different apps. It was noted that most of the apps dealing with newborn care support multiple children and multiple caregivers. In fact, these apps (e.g. BabyTime) allow users to synchronize with family members or relatives in regard to the care given to the newborn infant. Another extra feature that was included in the apps selected consists of the ability to upload photos illustrating the development and the special moments of the newborn infant (e.g. Baby+). Further, the possibility to export app data (e.g. records) into a CSV, PDF or HTML formats was granted in 10 apps (e.g. Breastfeeding Tracker Baby Log).

1. Are user ratings proportionally linked to the apps’ characteristics?

The answer to this question will help determine whether there is a relationship between the users’ ratings for the apps selected and their corresponding assessment scores. One of the most interesting aspects of the mobile marketplaces (e.g. Google Play Store and Apple App store) is the emphasis on user feedback. In fact, these platforms allow the users to review-comment and rate the published apps between one to five stars according to the level of satisfaction about the app and its features [56]. This process helps developers in obtaining an insight into the users’ opinions about their app(s). A recent paper [57] found that star-ratings are a crucial factor in the overall ranking of an app and can drastically affect user downloads. Table C.2 (Appendix C) presents the ratings achieved by each of the apps selected along with the total number of raters as displayed in the app store at the time of the data extraction.

As portrayed in Table C.2, all apps that provided star-ratings were considered, including those available for both platforms. An independent-samples t-test was used to check the existing variances in the user ratings and the total number of raters for the postnatal care apps between the Android and iOS platforms. The t-test did not yield a statistically significant difference between the two platforms neither for the users’ ratings t (45) = −1.581, p = .06 > .05, nor for the number of raters t (45) = −1.207, p = .055 > .05. Thus, it is likely assumed that the ratings of the apps being studied are similarly distributed to a normal distribution.

In an attempt to examine the compliance between the app functional content and user satisfaction, we conducted a Pearson product-moment correlation coefficient. As shown in Table C.3 (Appendix C), the coefficient (r=−=.072) denotes that the linear association between the two variables studied is very weak. Nevertheless, there is insufficient evidence to assume that this correlation exists given the statistically non-significant p-value (p = .629). The scatter plot in Fig. 4 (Appendix C) illustrates the distribution of the postnatal care apps analyzed around the line of best fit. It can be observed that two apps (NKCH moments and MH Motherhood) yielded a great assessment score but obtained a low user-rating (1 star). Furthermore, some apps (e.g. Skin care after pregnancy and Maternal and newborn care plans apps) with five star-ratings only attained a score of 9%. This inconsistency between user feedback and the characteristics of the apps is perhaps due to the relatively low number of raters in such apps given their contingent unpopularity. Device-specific problems determine another plausible factor that creates the discrepancy between the quality and users’ reviews of apps, especially for Android platform. It was noted that device-specific problems could impact the ratings assigned to an app, given the varying capabilities of devices (e.g., hardware and software) [58]. Users are likely to complain about the incompatibility of a given app with their device or OS version which negatively influence their feedback as regards the overall quality of the app despite its actual functional richness and responsiveness.

Fig. 4.

Fig. 4.

Scatter plot for the apps’ scores and ratings.

4. Threats to validity

Although the present study was conducted with the aim to yield the most possible accurate and objective findings, there may have been some threats to the validity of the process. Given the limited filtering features in both app stores and the redundancy of the apps resulting from each search round, there were likely some relevant postnatal care apps that were unknowingly discarded. Moreover, the search string used to gather the postnatal care apps may have overlooked pertinent terms leading to an uncomplete set of apps. To alleviate this threat to construct validity, the PICO criteria were used to enrich the search string to the utmost extent. During the elicitation phase of the assessment questions, some important characteristics may have been omitted, therefore threating the internal and conclusion validity. However, this bias was substantially reduced through performing a thorough review in scientific literature and app repositories to select the most significant characteristics in relation to the postnatal period. Moreover, both the development of the assessment questionnaire and the evaluation of the apps selected were performed independently by the first two authors and reviewed by the remaining authors. Another threat to conclusion validity concerned the accuracy of the results obtained. To mitigate this issue, the findings were presented textually and graphically. Lastly, the external validity may have been biased by the unavailability of users’ ratings for certain apps. This was solved by only considering the apps that provided users’ ratings.

5. Conclusion and future work

The postnatal period is portrayed as a critical phase in both the lives of the mother and the newborn infant. Yet, the care provided during this period is the most neglected area in the health care delivery system. Mobile technology can play a prominent role to improve the quality and the accessibility of the postnatal care. In this respect, the present study aimed to evaluate the relevance of the functionalities and features offered by the postnatal care apps available in Android and iOS app repositories. A total of 48 apps was analyzed based on a set of 37 assessment questions covering postnatal-related characteristics together with security, usability and internationalization aspects.

The findings to each of the research questions of the present study are as follows:

  • RQ1. Which are the common types of the postnatal care apps analyzed?

    Three main categories were identified with regards the purpose and focus area of the postnatal care apps selected. Roughly 40% of these apps were mostly focused on monitoring and tracking the newborn infant development and activities. Information and tips with respect to newborn care and postpartum care were provided by 35% of the apps while the remaining apps were oriented towards postnatal fitness and weight loss.

  • RQ2. Which are the predominant characteristics of postnatal care apps?

    Functionalities related to the newborn care management were the most frequently included in postnatal care apps, namely, the ability to input the newborn’s birthday (PN1) and to record anthropometric newborn measurements (N23). In contrast, allowing the mother to create a sleep diary (N25) was the most neglected characteristic. With respect to the technical features, informal writing style (A34) and intuitive navigation pattern (A37) were the most commonly encountered. In addition to these usability aspects, privacy policy was present in 63% of the apps, hence was considered as the predominant privacy measure of postnatal care apps.

  • RQ3. To what extent do the postnatal care apps comply with the items analyzed?

    It was noted that the scores obtained by the apps analyzed were relatively low. The highest score (59%) was yielded by three apps; Baby+, Baby & me and You + Baby, while three other apps (Bleeding after birth, Caring for a newborn baby and The postpartum cure) obtained the lowest score (11%). Overall, the postnatal care apps analyzed included essentially postnatal care functionalities (PN-items) and technical app features (A-items).

  • RQ4. Are user ratings proportionally linked to the apps’ characteristics?

    There was no enough evidence to assume an existent correlation between the assessment scores of the postnatal care apps and their corresponding users’ ratings. Inconsistencies between the two variables were observed for different apps which attained a large score and got low users’ ratings or vice-versa.

The findings of the present study denote the need to develop mobile solutions that are likely to cater, in addition to the newborn’s care, the mother’s needs during the postnatal period, particularly in terms of weight tracking, mental health assistance and family planning. Moreover, developers are required to minimize the usability flaws and security issues. In this regard, the present study can provide a baseline for developing qualified and effective apps that are suited to the needs of new mothers to effectively take care of themselves and their newborns.

As future work, it is intended to comprehensively measure the compliance of the postnatal care apps with usability guidelines and quality characteristics using eminent quality assessment tools (e.g. Mobile App Rating Scale MARS) and international standards (e.g. ISO/IEC 25010). Several studies have performed analysis of various quality characteristics in health-related mobile applications using the ISO/IEC 25010 product quality model and its predecessor ISO/IEC 9126-1 quality model [5961]. Being particularly important in facilitating user experience and promoting efficiency, effectiveness and user satisfaction, usability is still widely recognized as a key quality factor in the development of successful interactive software applications. In this regard, assessing the fulfillment of usability attributes in postnatal care apps as described in the official design principles guide for both mobile platforms; Android [62] and iOS [63] can be particularly helpful for researchers and developers to improve the design and ergonomics of postnatal care apps which thereby enhances their overall quality. Moreover, there are international standards (ISO 9241 and ISO 25062) that provide guidelines for conducting and reporting on usability testing of mobile apps in terms of the feedback from users. A previous study by Moumane et al. [46] has presented an empirical usability evaluation of two widely used applications: Google Apps and Google Maps using these standards. Similar work could be performed in the digital health to build highly responsive mobile health applications.

Another foreseen investigation consists of developing a reusable requirements’ catalog for designing well-suited and complete postnatal care apps. Defining catalogs is extremely useful for the elicitation, specification and validation of useful requirements for a given software’s development. Previous studies have established catalogs of reusable requirements for mobile health applications. For instance, Belen et al. [47] have specified an exhaustive set of usability requirements extracted from official recommendations, software engineering and e-health standards and literature. Moreover, repositories of sustainability and internationalization reusable requirements for connected health applications have been suggested in two different studies by Sofia et al. [43,64].

Acknowledgment

This work was conducted within the research project PEER, 7-246 supported by the US Agency for International Development. The authors would like to thank the NAS and USAID for their valued support.

Appendix A.

Fig. A.1.

Fig. A.1.

Results of the selection process of postnatal care apps.

Table A.1.

Assessment questionnaire.

Data items Questions
Postnatal care for mothers and newborn infants (PN)
  • 1

    Does the application require specifying the newborn’s birthdate?

  • 2

    Does the application provide tips for the postpartum recovery process?

  • 3

    Are postpartum life-threatening conditions identified in the application?

  • 4

    Does the application inform about physiological and metabolic changes occurring during the postnatal period?

  • 5

    Does the application include physical exercises and workouts for women in the postnatal period?

  • 6

    Does the application offer information about postpartum mental disorders such as Postpartum depression and baby blues (e.g. symptoms, coping strategies)?

  • 7

    Does the application provide practical tips on how to take care of the newborn (e.g. hygiene, diapers’ changing, burping)?

  • 8

    Does the application include information about manifest neonatal complications and warning signs?

  • 9

    Does the application inform about the immunizations that newborns need?

Postnatal counselling (PC)
  • 10

    Does the application provide postnatal nutritional counselling for mothers?

  • 11

    Does the application include infant feeding counselling?

  • 12

    Does the application recommend breastfeeding?

  • 13

    Does the application provide a breastfeeding guide and support?

  • 14

    Does the application include personal hygiene practices for women in the postnatal period?

  • 15

    Does the application encompass methods for postpartum family planning and birth spacing?

Reminders and push notifications (R)
  • 16

    Does the application allow to set reminders for medical appointments (e.g. postnatal check-ups, pediatric visits, vaccination)?

  • 17

    Does the application include push notification reminders for scheduled medications/Vaccines?

  • 18

    Does the application allow to schedule reminders for routine activities (e.g. diapering, feeding, pumping, sleep)?

  • 19

    Does the application allow users to change reminders and notifications settings?

Notes and records (N)
  • 20

    Does the application allow to record routine activities of the newborn (e.g. diapers changes, bottle feeding, sleeping patterns)?

  • 21

    Does the application allow to take note of the medical care the newborn has received (e.g. medications and vaccination shots)?

  • 22

    Does the application allow to track the newborn’s developmental milestones?

  • 23

    Does the application record anthropometric measurements of the newborn (e.g. height, weight and head circumference)?

  • 24

    Does the application record measurements of the mother’s postnatal weight?

  • 25

    Does the application allow the mother to create a sleep diary?

Social support (S)
  • 26

    Is the application integrated with social networks (e.g. Facebook, Twitter)?

  • 27

    Is there an FAQ page in the application?

  • 28

    Does the application provide users with social mechanisms to interact with each other and share experiences (e.g. Community, forum, chat)?

App technical features (A)
  • 29

    Does the application ask users for authentication?

  • 30

    Does the application present a privacy policy?

  • 31

    Is there a possibility to back-up/restore data within the application?

  • 32

    Does the application have a multi-language support?

  • 33

    Does the application allow users to update their unit preferences?

  • 34

    Does the application use a tone that is simple, informal and friendly?

  • 35

    Does the application adapt to screen orientation (portrait and landscape)?

  • 36

    Does the application learn user’s preferences over time?

  • 37

    Does the application implement intuitive and predictable navigation patterns?

Table A.2.

Characteristics of the 48 apps evaluated for postnatal care of mothers and newborn infants.

Application name OS Category Latest update Free /Paid App website/ URL Country of origin Extra features
Ovia Parenting: Baby Tracker, Breastfeeding Timer Android Medical 07-Jan-19 Free https://www.oviahealth.com/ USA
  • Take or upload pictures (newborn’s special moments)

  • Support multiple children

  • Track developmental milestones

iOS 24-Jan-19
WellMama free post pregnancy yoga poses Android Health & Fitness 31-Mar-18 Free http://www.behappymum.com/ UK
iOS 05-Apr-18
FitMama Lite 5Min Android Health & Fitness 15-Jan-18 Free http://www.behappymum.com/ UK
iOS
Glow Baby Newborn Tracker App Android Parenting 23-Jan-19 In-app purchase https://glowing.com/ USA
  • Take or upload pictures (newborn’s special moments)

  • Plot growth measures

  • Support multiple children

  • Export data into PDF report

iOS Medical 18-Dec-18
Baby tracker - Newborn Feeding, Diaper, Sleep log Android Parenting 11-Mar-18 In-app purchase http://nighp.com/babytracker/ Hong Kong
  • Take or upload pictures (newborn’s special moments)

  • Compare growth measures against World Health Organization averages

  • Plot growth measures

  • Adjust growth chart for premature baby

  • Support multiple children

  • Export data via email

iOS Medical 10-Dec-18
Baby manager Android Parenting 13-Jun-18 Paid http://babymanagerapp.tumblr.com/ Canada
  • Plot growth measures, feeding, diapering and pumping

  • Support multiple children

  • Export data into CSV file

iOS Medical 25-Apr-18
Baby+ Android Parenting 26-Sep-18 Free https://www.health-and-parenting.com/ Netherlands
  • Activities and Toys by Age information.

  • Take or upload pictures (newborn’s special moments)

  • Support multiple children

  • Create a yearbook

  • Lullabies and white nose to help baby sleep

  • Compare growth measures against World Health Organization averages

  • Doctor visit planner

iOS Medical 20-Sep-18
Fit Mommy Project Challenge Android Health & Fitness 06-Dec-18 Paid https://www.kimmysmithfit.com/ USA
iOS 20-Mar-18
Postnatal workouts Android Health & Fitness 21-May-18 In-app purchase https://bit.ly/2Nx3xnK USA
  • Workout challenges

iOS 01-Jun-18 https://apple.co/2IIfR62
BabyTime Android Parenting 28-Jan-19 In-app purchase https://www.babytime.care/ Republic of Korea
  • Take or upload pictures (newborn’s special moments)

  • Health record information

  • Music Box to help baby Sleep

  • Plot growth measures, feeding, diapering and pumping

  • Support multiple children and caregivers

  • Export data

iOS Medical 15-Jan-19
WebMD Baby Android Health & Fitness 24-Jan-19 Free https://wb.md/2H9W50D USA
  • Take or upload pictures (newborn’s special moments)

  • Support multiple children and caregivers

iOS 12-Dec-18
Breastfeeding Tracker Baby Log iOS Medical 26-Feb-18 In-app purchase https://apple.co/2RA8XjF USA
  • Take or upload pictures (newborn’s special moments)

  • Plot growth measures

  • Track location to know where the baby has been fed.

  • Support multiple children and caregivers

  • Export data into CSV or HTML format

Android Parenting 30-Nov-18 https://bit.ly/2NToVUm
Moment Health Android Health & Fitness 23-Jul-18 In-app purchase https://momenthealth.io/ UK
iOS 06-Jul-18
Baby tracker - feeding, sleep and diaper Android Parenting 24-Jan-19 In-app purchase https://amila.io/ Canada
  • Plot growth measures

iOS Health & Fitness 20-Nov-18
MH motherhood Android Medical 11-Oct-18 Free https://bit.ly/2EmtQJm USA
  • Pregnancy monitoring

  • Information on labor and birth

iOS 03-Oct-18
Baby loggy -newborn log iOS Medical 03-Jan-19 In-app purchase http://babyloggy.com/ USA
  • Support multiple children

  • Send an email summary of all the baby’s care to a caregiver or a doctor.

  • Apple watch support

30-day fit mommy Challenge iOS Health & Fitness 22-Dec-18 In-app purchase https://apple.co/2VuS62X USA
Oh baby! Mom and baby exercise iOS Health & Fitness 02-Mar-18 In-app purchase https://apple.co/2tGmsn5 USA
Caring for a newborn baby iOS Health & Fitness 17-Apr-18 Paid https://apple.co/2UbUDyz USA
MyMedela iOS Health & Fitness 15-Nov-18 Free https://apple.co/2SwUG6v Switzerland
  • Upload baby’s picture

  • Breastfeeding Confidence Assessment

Postnatal pilates iOS Health & Fitness 18-Jan-18 Paid https://apple.co/2EmTaPh Australia
Postnatal pilates by reform iOS Health & Fitness 01-Oct-18 Paid https://apple.co/2EDEDzW Ireland
Sprout Baby iOS Health & Fitness 16-Jan-19 In-app purchase https://apple.co/2UaF8XG USA
  • Plot growth measures

  • Compare growth measures against WHO averages

  • Support multiple children

  • Export data via email

Guide to newborn care Android Parenting 13-Nov-18 Free https://bit.ly/2Nz3kk9 India
After birth exercise Android Health & Fitness 08-Jan-18 In-app purchase https://www.rueckbildung-app.de/ Germany
Pregnancy, parenting advice & baby care tips app Android Parenting 19-Jan-19 Free https://www.parentune.com/ India
Bleeding after birth Android Health & Fitness 02-Oct-18 Free https://bit.ly/2TpHt3O Egypt
Burn fat after pregnancy - weight loss Android Health & Fitness 24-Oct-18 Free https://bit.ly/2T92JvB N/A
Losing weight after pregnancy Android Health & Fitness 24-Sep-18 Free https://bit.ly/2IL4R7U Pakistan
Telfair baby Android Health & Fitness 7-Apr-18 Free https://www.sjchs.org/default.aspx USA Pregnancy monitoring
  • Information on labor and birth

Post pregnancy recovery Android Health & Fitness 19-Jun-18 Free https://bit.ly/2EDEOLI Kenya
Growth Chart, Development Milestones & Vaccination Android Parenting 07-Dec-18 Free https://www.growthbookapp.com/ India
  • Plot growth measures

LactApp+ Android Health & Fitness 28-Feb-18 Free https://bit.ly/2XqT026 Philippines
  • Plot growth measures, feeding, diapering

  • Back to work preparation

NKCH moments Android Medical 21-Oct-18 Free https://www.customizedinc.com/ USA Pregnancy monitoring
  • Information on labor and birth

Parentlove: baby feeding tracker, diapers, pumping Android Parenting 13-Jan-19 In-app purchase https://parentlove.me/ USA
Maternal & newborn care plans Android Medical 10-Oct-18 Free https://bit.ly/2NxSWct Singapore
Essentia baby Android Medical 26-Jan-18 Free https://www.essentiahealth.org/ USA
  • Pregnancy monitoring

  • Information on labor and birth

Your baby’s birth & beyond Android Health & Fitness 11-Oct-18 Free https://www.pinnaclehealth.org/ USA
  • Pregnancy monitoring

  • Information on labor and birth

Baby care plus Android Medical 29-Jan-18 Paid https://bit.ly/2TmQBpP China
  • Support multiple children

  • plot growth measures

  • Export data into CSV file

The postpartum cure Android Health & Fitness 12-Jul-18 Paid http://thepostpartumcure.com/ USA
UWBaby Android Medical 21-Oct-18 Free https://bit.ly/2EGhWeR USA
  • Pregnancy monitoring

  • Information on labour and birth

Skin care after pregnancy Android Health & Fitness 18-Sep-18 Free https://bit.ly/2IHI90g India
  • Tips to take care of the skin after having a baby

Elebaby simple Android Parenting 07-Aug-18 In-app purchase https://bit.ly/2tIPsL2 USA
  • Support Android wear watch

  • Plot growth measures

  • Support multiple children and caregivers

Baby Tracker - Newborn Log Android Parenting 24-Nov-18 In-app purchase https://bit.ly/2H8ZkW9 Netherlands
  • plot growth measures

  • Take or upload pictures (newborn’s special moments)

Mother and baby 2019 Android Parenting 05-Oct-18 Free https://bit.ly/2EnJJz5 Egypt
C-section recovery Android Health & Fitness 13-Oct-18 Free https://bit.ly/2EjDwEf India
  • Information about pregnancy, labour and birth

You + Baby Android Medical 26-Jan-18 Free http://www.gundersenhealth.org/ USA
  • Pregnancy monitoring

  • Information on labor and birth

Baby& me Android Health & Fitness 26-Feb-18 Free https://www.slhn.org/ USA
  • Pregnancy monitoring

  • Information on labor and birth

Appendix B

Table B.1.

Assessment results (Part 1).

Application name PN1 PN2 PN3 PN4 PN5 PN6 PN7 PN8 PN9 PC10
Ovia Parenting: Baby Tracker, Breastfeeding Timer Y N N N N Y N N Y N
WellMama free post pregnancy yoga poses N N N N Y N N N N N
FitMama Lite 5Min N N N N Y N N N N N
Glow Baby Newborn Tracker App - Breastfeeding Timer Diaper Log Y N N N N N Y Y Y N
Baby tracker - Newborn Feeding, Diaper, Sleep log Y N N N N N N N N N
Baby manager Y N N N N N N N N N
Baby+ Y N N N Y N Y N N Y
Fit Mommy Project Challenge N N N N Y N N N N N
Postnatal workouts N N N N Y N N N N N
BabyTime Y N N N N N N N N N
WebMD Baby Y N N N Y Y Y Y Y N
Breastfeeding Tracker Baby Log Y N N N N N N N Y N
Moment Health Y N N N N Y N N N N
Baby tracker - feeding, sleep and diaper Y N N N N N N N N N
MH motherhood Y Y Y Y N Y N Y Y Y
Baby loggy -newborn log Y N N N N N N N N N
30-day fit mommy Challenge N N N N Y N N N N N
Oh baby! Mom and baby exercise Y N N N Y N N N N N
Caring for a newborn baby N N N N N N Y N N N
MyMedela Y N N N N N N N N N
Postnatal pilates N N N N Y N N N N N
Postnatal pilates by reform N N N N Y N N N N N
Sprout Baby Y N N N N N N N N N
Guide to newborn care N N N N N N Y Y Y N
After birth exercise N N N N Y N N N N N
Pregnancy, parenting advice & baby care tips app Y Y N N Y Y Y Y Y Y
Bleeding after birth N N Y N N N N N N N
Burn fat after pregnancy - weight loss N N N Y Y N N N N N
Losing weight after pregnancy N N N N Y N N N N Y
Telfair baby Y Y Y Y N Y N Y Y Y
Post pregnancy recovery N Y Y Y Y Y N N N Y
Growth Chart, Development Milestones & Vaccination Y N N N N N N N Y N
LactApp+ N N N N N N N N N N
NKCH moments Y Y Y Y N Y N Y Y Y
Parentlove: baby feeding tracker, diapers, pumping Y N N N N N N N N N
Maternal & newborn care plans N N Y N N N N Y N N
Essentia baby Y Y Y Y N Y N Y Y Y
Your baby’s birth & beyond Y Y Y Y N Y N Y Y Y
Baby care plus Y N N N N N N N N N
The postpartum cure N N N N Y N N N N Y
UWBaby Y Y Y Y N Y N Y Y Y
Skin care after pregnancy N Y N N N N N N N Y
Elebaby simple Y N N N N N N N N N
Baby Tracker - Newborn Log Y N N N N N N N N N
Mother and baby 2NY9 N N N N N N N Y N N
C-section recovery N Y N N Y N N N N Y
You + Baby Y Y Y Y N Y N Y Y Y
Baby& me Y Y Y Y N Y N Y Y Y
Total (N) 28 12 11 10 18 13 6 14 15 15
Total (%) 58% 25% 23% 21% 38% 27% 13% 29% 31% 31%

Table B.2.

Assessment results (part 2).

Application name PC11 PC12 PC13 PC14 PC15 R16 R17 R18 R19 N20
Ovia Parenting: Baby Tracker, Breastfeeding Timer Y Y Y Y Y N N N Y Y
WellMama free post pregnancy yoga poses N N N N N N N N N N
FitMama Lite 5Min N N N N N N N N N N
Glow Baby Newborn Tracker App - Breastfeeding Timer Diaper Log N N N N N N N N N Y
Baby tracker - Newborn Feeding, Diaper, Sleep log N N N N N N N N N Y
Baby manager N N N N N N Y Y Y Y
Baby+ N Y Y N N Y Y N N Y
Fit Mommy Project Challenge N N N N N N N N N N
Postnatal workouts N N N N N N N N N N
BabyTime N N N N N N N N N Y
WebMD Baby Y Y Y N N N N Y Y Y
Breastfeeding Tracker Baby Log N N N N N Y Y N Y N
Moment Health N N N N N N N N N N
Baby tracker - feeding, sleep and diaper N N N N N N N Y N Y
MH motherhood N Y Y Y N Y N N Y N
Baby loggy -newborn log N N N N N N Y N Y Y
30-day fit mommy Challenge N N N N N N N N N N
Oh baby! Mom and baby exercise N N N N N N N N N N
Caring for a newborn baby N N N N N N N N N N
MyMedela N Y Y N N N N N Y Y
Postnatal pilates N N N N N N N N N N
Postnatal pilates by reform N N N N N N N N N N
Sprout Baby N N N N N Y N N Y Y
Guide to newborn care Y Y Y N N N N N N N
After birth exercise N N N N N N N N N N
Pregnancy, parenting advice & baby care tips app Y Y Y N N N N N N N
Bleeding after birth N N N N N N N N N N
Burn fat after pregnancy - weight loss N N N N N N N N N N
Losing weight after pregnancy N N N N N N N N N N
Telfair baby N Y Y Y N Y N N Y N
Post pregnancy recovery N Y N Y N N N N N N
Growth Chart, Development Milestones & Vaccination N N N N N N N N Y N
LactApp+ N Y Y N N N N N N N
NKCH moments N Y Y N N N N N Y Y
Parentlove: baby feeding tracker, diapers, pumping N N N N N Y N Y Y Y
Maternal & newborn care plans N N N N N N N N N N
Essentia baby N Y Y Y N Y N N Y N
Your baby’s birth & beyond N Y Y Y N Y N N Y N
Baby care plus N N N N N Y Y Y Y Y
The postpartum cure N N N N N N N N N N
UWBaby N Y Y Y N Y N N Y N
Skin care after pregnancy N Y N N N N N N N N
Elebaby simple N N N N N N N N N Y
Baby Tracker - Newborn Log N N N N N N N N N Y
Mother and baby 2NY9 Y Y Y N N N N N N N
C-section recovery N N N N N N N N N N
You + Baby Y Y Y Y N Y N N Y Y
Baby& me Y Y Y Y N Y N N Y Y
Total (N) 7 18 16 9 1 12 5 5 18 18
Total (%) 15% 38% 33% 19% 2% 25% 10% 10% 38% 38%

Table B.3.

Assessment results (part 3).

Application name N21 N22 N23 N24 N25 S26 S27 S28 A29 A30
Ovia Parenting: Baby Tracker, Breastfeeding Timer N Y N N N N N Y Y Y
WellMama free post pregnancy yoga poses N N N N N Y Y N N Y
FitMama Lite 5Min N N N N N N Y N N Y
Glow Baby Newborn Tracker App - Breastfeeding Timer Diaper Log Y Y Y N N N N Y Y Y
Baby tracker - Newborn Feeding, Diaper, Sleep log Y N Y Y N Y Y N N Y
Baby manager Y N Y N N Y N Y N Y
Baby+ Y Y Y Y N Y Y N Y Y
Fit Mommy Project Challenge N N N N N N N Y N Y
Postnatal workouts N N N N N N N N N N
BabyTime Y N Y N N Y Y N Y Y
WebMD Baby N Y Y N N N N N Y Y
Breastfeeding Tracker Baby Log Y N Y N N N N N Y Y
Moment Health N N N N N N Y Y Y N
Baby tracker - feeding, sleep and diaper Y N Y N N N N N N Y
MH motherhood Y N Y N N Y N N N N
Baby loggy -newborn log Y N Y N N N N N N N
30-day fit mommy Challenge N N N N N N N N N N
Oh baby! Mom and baby exercise N N N N N N N N N N
Caring for a newborn baby N N N N N Y N N N N
MyMedela N N Y N N Y Y N Y Y
Postnatal pilates N N N Y N Y Y Y Y N
Postnatal pilates by reform N N N N N N N N N N
Sprout Baby Y Y Y N N Y N N N Y
Guide to newborn care N N N N N N N N N N
After birth exercise N N N Y N N Y N N N
Pregnancy, parenting advice & baby care tips app N Y N Y N Y N Y Y Y
Bleeding after birth N N N N N N N N N Y
Burn fat after pregnancy - weight loss N N N N N N N N N Y
Losing weight after pregnancy N N N N N N N N N N
Telfair baby N N Y N N N N N N Y
Post pregnancy recovery N N N N N N N N N N
Growth Chart, Development Milestones & Vaccination Y Y Y N N Y N N Y Y
LactApp+ N N N N N Y N Y Y Y
NKCH moments N N Y N N N N N N N
Parentlove: baby feeding tracker, diapers, pumping N N Y N N Y N N Y Y
Maternal & newborn care plans N N N N N N N N N Y
Essentia baby Y N Y N N N N N N N
Your baby’s birth & beyond N N Y N N N N N N Y
Baby care plus N N Y N N Y N N N Y
The postpartum cure N N N N N N N N N N
UWBaby Y N Y N N N N N N Y
Skin care after pregnancy N N N N N N N N N N
Elebaby simple N N N N N N N N Y N
Baby Tracker - Newborn Log N N N N N N N N N Y
Mother and baby 2NY9 N Y N N N N N N N Y
C-section recovery N N N N N N N N N Y
You + Baby Y N Y N N N N N N Y
Baby& me Y N Y N N N N N N Y
Total (N) 15 8 22 5 0 15 9 8 14 30
Total (%) 31% 17% 46% 10% 0% 31% 19% 17% 29% 63%

Table B.4.

Assessment results (part 4).

Application name A31 A32 A33 A34 A35 A36 A37 Total (N) Total (%)
Ovia Parenting: Baby Tracker, Breastfeeding Timer N N N Y N Y Y 17 46%
WellMama free post pregnancy yoga poses N N N Y N Y N 6 16%
FitMama Lite 5Min N N N Y N Y N 5 14%
Glow Baby Newborn Tracker App - Breastfeeding Timer Diaper Log N N Y Y N N Y 14 38%
Baby tracker - Newborn Feeding, Diaper, Sleep log N N Y N N Y N 10 27%
Baby manager N N Y Y N Y Y 14 38%
Baby+ N Y Y Y N Y Y 22 59%
Fit Mommy Project Challenge N N N Y Y Y Y 7 19%
Postnatal workouts N Y N N Y Y Y 5 14%
BabyTime N N Y Y N Y Y 12 32%
WebMD Baby N N N Y N N Y 18 49%
Breastfeeding Tracker Baby Log Y N Y Y N N Y 13 35%
Moment Health N N N Y N N Y 7 19%
Baby tracker - feeding, sleep and diaper Y N Y Y N Y Y 11 30%
MH motherhood N N N Y Y Y Y 20 54%
Baby loggy -newborn log N N Y N N Y N 8 22%
30-day fit mommy Challenge N N N Y Y Y Y 5 14%
Oh baby! Mom and baby exercise N N N Y Y N Y 5 14%
Caring for a newborn baby N N N Y Y N N 4 11%
MyMedela N Y Y Y N Y Y 15 41%
Postnatal pilates N N Y Y Y N N 9 24%
Postnatal pilates by reform N N N Y N N Y 3 8%
Sprout Baby N Y Y Y N Y Y 14 38%
Guide to newborn care N N N Y Y N N 8 22%
After birth exercise N N Y Y N Y Y 7 19%
Pregnancy, parenting advice & baby care tips app N Y N Y N Y Y 21 57%
Bleeding after birth N N N N Y N Y 4 11%
Burn fat after pregnancy - weight loss N N N Y Y N Y 7 19%
Losing weight after pregnancy N N N Y Y N Y 5 14%
Telfair baby N N N Y Y Y Y 19 51%
Post pregnancy recovery N N N Y Y N N 10 27%
Growth Chart, Development Milestones & Vaccination N Y N Y N N N 11 30%
LactApp+ N N N N Y N Y 8 18%
NKCH moments N N N Y Y Y Y 17 39%
Parentlove: baby feeding tracker, diapers, pumping Y N Y Y N Y Y 14 33%
Maternal & newborn care plans N N N N Y N Y 5 14%
Essentia baby N N N Y Y Y Y 19 51%
Your baby’s birth & beyond N N N Y Y Y Y 19 51%
Baby care plus Y Y Y Y Y Y Y 16 43%
The postpartum cure N N N Y N N Y 4 11%
UWBaby N N N Y Y Y Y 20 54%
Skin care after pregnancy N N N Y Y N Y 6 16%
Elebaby simple N N N N N Y Y 5 14%
Baby Tracker - Newborn Log N N Y N Y N Y 6 16%
Mother and baby 2NY9 N Y N Y Y Y Y 11 30%
C-section recovery N N N Y Y N N 6 16%
You + Baby N N N Y Y Y Y 22 59%
Baby& me N N N Y Y Y Y 22 59%
Total (N) 4 8 15 40 26 28 38
Total (%) 8% 17% 31% 83% 54% 58% 79%    

Appendix C

Table C.1.

Information about the privacy policies available in the postnatal care apps.

Application name Privacy policy content categories Privacy policy scope Compliance with international regulations Disclaimer of medical content Link
Ovia parenting
  • Type of Information collected

  • Rationale for collection

  • Use and sharing of information

  • Controlling Personal data

  • Use of cookies

  • Security practices

  • Children’s privacy

  • Third-party services

  • Changes to the privacy policy

Multiple apps No Yes https://www.oviahealth.com/dynamic-privacy
WellMama free post pregnancy yoga poses
  • Type of Information collected

  • Rationale for collection

Multiple apps GDPR1 No http://www.behappymum.com/privacy-policy/
FitMama Lite 5Min
  • Controlling personal data

  • Use of cookies

  • Security practices

  • Third party services

  • Changes to the privacy policy

Glow baby
  • Type of Information collected

  • Rationale for collection

  • Rights of users

  • Controlling Personal data

  • Use of cookies

  • Security practices

  • Retention

  • Third party services

  • Children's privacy

  • Data transfer

  • Changes to the privacy policy

Multiple apps GDPR1 No https://glowing.com/privacy
Baby tracker - Newborn Feeding, Diaper, Sleep log
  • Type of Information collected

  • Rights of users

  • Security practices

  • Retention

  • Changes to the privacy policy

Single app No No http://nighp.com/babytracker/privacy.html
Baby manager
  • Type of Information collected

  • Rationale for collection

  • Use and sharing of information collected

  • Children's privacy

  • Third party services

  • Security practices

  • Data integrity

  • Changes to the privacy policy

Single app No No https://babymanagerapp.tumblr.com/privacy-policy
Baby+
  • Type of Information collected

  • Rationale for collection

  • Use and sharing of information

  • Protection of information

  • Use of cookies

  • Retention

  • Third-party services

  • Changes to the privacy policy

Multiple apps No No https://www.philips.co.uk/c-w/privacy/pregnancy-and-baby.html
Fit Mommy Project Challenge
  • Type of Information collected

  • Rationale for collection

  • Use and sharing of information

  • Use of cookies

  • Security practices

  • Third-party services

  • Changes to the privacy policy

Website APPs2 No https://www.kimmysmithfit.com/privacy_policy/privacy-policy/
BabyTime
  • Type of Information collected

  • Use of cookies

  • Security practices

  • Third-party services

  • Data transfer

  • Children's privacy

  • Changes to the privacy policy

All developer's services No No https://www.simfler.com/private-policy/
WebMD Baby
  • Type of Information collected

  • Rationale for collection

  • Use and sharing of information collected

  • Use of cookies

  • Rights of users

  • Security practices

  • Retention

  • Third-party services

  • Data transfer

  • Children's privacy

  • Changes to the privacy policy

Multiple apps No No https://www.webmd.com/about-webmd-policies/about-privacy-policy
Baby breastfeeding tracker
  • Type of Information collected

  • Rationale for collection

  • Use and sharing of information collected

  • Use of cookies

  • Security practices

  • Third-party services

  • Children's privacy

  • Changes to the privacy policy

All developer’s services COPPA3 No https://www.sevenlogics.com/privacy/index.php
MyMedela
  • Type of Information collected

  • Rationale for collection

  • Use and sharing of information collected

  • Use of cookies

  • Security practices

  • Rights of users

Single app HIPAA4 No https://bit.ly/2LtI40f
Sprout Baby
  • Type of Information collected

  • Security practices

Single app No Yes http://sprout-apps.com/privacy-policy.html
Pregnancy, parenting advice & baby care tips app
  • Protection of information

  • Security practices

Website No No https://www.parentune.com/privacy-policy
Baby tracker - Feeding, sleep
  • Type of Information collected

  • Rationale for collection

  • Retention

  • Data Transfer

  • Third party services

  • Security practices

  • Rights of users

  • Children's rights

All developer's services No No https://amila.io/apps/babytracker/privacy.html
Bleeding after birth
  • Type of Information collected

  • Rationale for collection

  • Use and sharing of information collected

  • Data Transfer

  • Third party services

  • Security practices

  • Children's rights

  • Changes to the privacy policy

All developer's services No No https://bit.ly/2XEaFWR
Burn fat after pregnancy - weight loss
  • Type of Information collected

  • Rationale for collection

  • Use and sharing of information collected

  • Changes to the privacy policy

All developer’s services No No http://appsgility.blogspot.com/2018/08/privacy-policy.html
Telfair baby
  • Type of Information collected

  • Rationale for collection

  • Use and sharing of information collected

  • Rights of users

Hospital website No No https://bit.ly/322eW5S
Growth Chart, Development Milestones & Vaccination
  • Type of Information collected

  • Rationale for collection

Single app No No https://growthbookapp.com/core/privacy
LactApp+
  • Type of Information collected

  • Rationale for collection

  • Protection of information

  • Third party services

  • Changes to the privacy policy

Single app No No https://bit.ly/2RIKYiN
parentlove: baby feeding tracker, diapers, pumping
  • Type of Information collected

  • Use and sharing of information collected

  • Controlling personal data

  • Security practices

  • Children's privacy

All developer's services No No https://parentlove.me/policies/PrivacyPolicy.htm
Maternal & newborn care plans
  • Type of Information collected

  • Use and sharing of information collected

  • Use of cookies

  • Security practices

  • Third party services

  • Children’s privacy

  • Changes to the privacy policy

All developer's services No No https://bit.ly/2LsBvuU
Your baby’s birth & beyond
  • Type of Information collected

  • Use and sharing of information collected

  • Controlling personal data

  • Use of cookies

  • Security practices

  • Third party services

  • Children’s privacy

  • Changes to the privacy policy

Hospital website HIPPA4 No https://bit.ly/2IXRLlK
Baby care plus
  • Type of Information collected

  • Use and sharing of information collected

  • Controlling personal data

  • Retention

  • The rights of users

  • Changes to the privacy policy

Single app No No https://bit.ly/2XESRej
UWBaby
  • Type of Information collected

  • Use and sharing of information collected

  • Controlling personal data

  • Protection of information

  • Children’s privacy

  • Rights of users

  • Changes to the privacy policy

University website No Yes http://www.washington.edu/online/privacy/
Baby Tracker - Newborn Log
  • Type of Information collected

  • Use and sharing of information collected

  • Use of cookies

  • Transfer of data

  • Security practices

  • Children’s privacy

  • Changes to the privacy policy

Single app No No http://fm.stefanroobol.com/privacy-policy/babytracker
Mother and baby 2019
  • Type of Information collected

  • Use of cookies

  • Security practices

  • Third party services

  • Children’s privacy

  • Changes to the privacy policy

Single app No No http://alaaappsprivacypolicy.blogspot.com/2018/10/privacy-policy.html
C-section recovery
  • Type of Information collected

  • Use of cookies

  • Security practices

  • Third party services

  • Children’s privacy

  • Changes to the privacy policy

Single app No No https://kabirapps.github.io/
You + Baby
  • Type of Information collected

  • Use and sharing of information collected

  • Use of cookies

  • Security practices

Single app No Yes https://www.gundersenhealth.org/privacy/
Baby & me
  • Use and sharing of information

  • Rights of users

Hospital website HIPPA4 and HITECH5 No https://www.slhn.org/Privacy

Table C.2.

Users’ ratings of the apps selected.

ID Application name OS Ratings (Number of stars) Total of raters
A1 Ovia Parenting: Baby Tracker, Breastfeeding Timer Android 4.7 7188
A2 iOS 4.7 1109
A3 WellMama free post pregnancy yoga poses Android 3.9 5
iOS - -
A4 FitMama Lite 5Min Android 4 31
iOS - -
A5 Glow Baby Newborn Tracker App Android 4.7 6790
A6 iOS 5 3975
A7 Baby tracker - Newborn Feeding, Diaper, Sleep log Android 4.6 15925
A8 iOS 4.5 41773
A9 Baby manager Android 4.8 13680
A10 iOS 2.8 29
A11 Baby+ Android 4.5 8056
A12 iOS 5 2979
A13 Fit Mommy Project Challenge Android 4.9 11
iOS - -
A14 Postnatal workouts Android 3 3
iOS - -
A15 BabyTime Android 4.7 11769
A16 iOS 4.7 75
A17 WebMD Baby Android 4.1 5497
A18 iOS 4.3 384
A19 Breastfeeding Tracker Baby Log iOS 4 658
A20 Android 4.1 507
Moment Health iOS - -
A21 Android 4.1 9
Baby tracker - feeding, sleep and diaper iOS - -
A22 Android 4.9 22444
MH motherhood iOS - -
A23 Android 1 1
A24 Baby loggy -newborn log iOS 4.5 158
30 day fit mommy Challenge iOS - -
Oh baby! Mom and baby exercise iOS - -
Caring for a newborn baby iOS - -
A25 MyMedela iOS 4.5 844
Postnatal pilates iOS - -
Postnatal pilates by reform iOS - -
A26 Sprout Baby iOS 5 11943
A27 Guide to newborn care Android 4.7 31
A28 After birth exercise Android 4.5 109
A29 Pregnancy, parenting advice & baby care tips app Android 4.1 2795
A30 Bleeding after birth Android 2.1 3
A31 Burn fat after pregnancy - weight loss Android 3 2
Losing weight after pregnancy Android - -
Telfair baby Android - -
A32 Post pregnancy recovery Android 5 5
A33 Growth Chart, Development Milestones & Vaccination Android 4.9 189
A34 LactApp+ Android 1 1
A35 NKCH moments Android 1 1
A36 Parentlove: baby feeding tracker, diapers, pumping Android 4.7 277
A37 Maternal & newborn care plans Android 5 2
A38 Essentia baby Android 4 7
A39 Your baby’s birth & beyond Android 2.5 9
A40 Baby care plus Android 4.3 644
The postpartum cure Android - -
A41 UWBaby Android 3.5 9
A42 Skin care after pregnancy Android 5 6
A43 Elebaby simple Android 4 16
Baby Tracker - Newborn Log Android - -
A44 Mother and baby 2019 Android 4.3 19
A45 C-section recovery Android 4 2
A46 You + Baby Android 3 1
A47 Baby & me Android 3.1 10

Table C.3.

Person correlation results.

User’s rating Assessment score (%)
Users’ rating Pearson Correlation 1 −.072
Sig. (2-tailed) .629
N 47 47
Assessment score (%) Pearson Correlation −.072 1
Sig. (2-tailed) .629
N 47 47

Footnotes

Declaration of Competing Interest

The authors declare that there is no conflict of interest regarding the publication of this article.

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