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PLOS ONE logoLink to PLOS ONE
. 2022 May 19;17(5):e0268063. doi: 10.1371/journal.pone.0268063

What drives willingness to receive a new vaccine that prevents an emerging infectious disease? A discrete choice experiment among university students in Uganda

Kimberly E Bonner 1,*, Henry Ssekyanzi 2, Jonathan Sicsic 3, Judith E Mueller 4,5, Traci Toomey 1, Angela K Ulrich 1, Keith J Horvath 6, James D Neaton 7, Cecily Banura 8,, Nicole E Basta 9,
Editor: Iván Barreda-Tarrazona10
PMCID: PMC9119467  PMID: 35587501

Abstract

Background

There is a critical need to identify the drivers of willingness to receive new vaccines against emerging and epidemic diseases. A discrete choice experiment is the ideal approach to evaluating how individuals weigh multiple attributes simultaneously. We assessed the degree to which six attributes were associated with willingness to be vaccinated among university students in Uganda.

Methods

We conducted a single-profile discrete choice experiment at Makerere University in 2019. Participants were asked whether or not they would be vaccinated in 8 unique scenarios where attributes varied by disease risk, disease severity, advice for or against vaccination from trusted individuals, recommendations from influential figures, whether the vaccine induced indirect protection, and side effects. We calculated predicted probabilities of vaccination willingness using mixed logistic regression models, comparing health professional students with all other disciplines.

Findings

Of the 1576 participants, 783 (49.8%) were health professional students and 685 (43.5%) were female. Vaccination willingness was high (78%), and higher among health students than other students. We observed the highest vaccination willingness for the most severe disease outcomes and the greatest exposure risks, along with the Minister of Health’s recommendation or a vaccine that extended secondary protection to others. Mild side effects and recommendations against vaccination diminished vaccination willingness.

Interpretation

Our results can be used to develop evidence-based messaging to encourage uptake for new vaccines. Future vaccination campaigns, such as for COVID-19 vaccines in development, should consider acknowledging individual risk of exposure and disease severity and incorporate recommendations from key health leaders.

Introduction

Emerging and epidemic infections pose a unique and urgent challenge in an increasingly interconnected world, as has been evidence by the ongoing COVID-19 pandemic, multiple recent and ongoing Ebola outbreaks, but also dozens of episodes of newly emerging or re-emerging diseases each year [1]. Many vaccines are known not only to protect individuals from disease but also slow the spread of disease in the community. Although vaccine development usually takes more than a decade several more recent examples have demonstrated the feasibility and impact of rapidly developing and deploying vaccines to reduce epidemic morbidity and mortality [24].

However, the impact of any newly developed vaccine depends on the proportion of individuals who express willingness to be vaccinated and seek out vaccination. Willingness is defined as having an intent or motivation to be vaccinated and is used as a proxy for vaccination uptake when assessing views on a novel vaccine not yet available. The World Health Organization (WHO) Increasing Vaccination model notes that vaccination motivation incorporates vaccination willingness and is influenced by what people think and feel, social processes, and practical issues [5]. This model incorporates the health belief model, including risk appraisal and vaccine confidence, into the thinking and feeling domain, while adding additional domains, including social process, and practical issues [6,7]. Vaccine hesitancy, defined as a delay in acceptance or refusal of a vaccine, results from a lack of confidence in vaccines, complacency towards vaccines, and inconvenience in accessing a vaccine [8] and can be modulated by factors such as interest in collective protection [9] and social conformism.

In the context of an emerging epidemic disease, specific drivers of vaccination willingness have not been fully elucidated and few studies that have addressed this question rigorously. However, previous studies have identified considerations that include the epidemiology of the disease, sources of information in support of or against vaccination, and characteristics of the vaccine itself [1012]. During the 2014–6 Ebola outbreak in West Africa, a survey of adults found that acceptability of the Ebola vaccine was high (72.5%-80%) in Nigeria and Sierra Leone [13,14] but lower (34%) for adults in the United States [15,16]. Vaccine communication, including vaccination promotion messages from public health authorities or rumors, can influence willingness to receive a new vaccine [11,17]. Vaccines that extended protection beyond the individual were preferred by young adults in France [18]. Additionally, the risk of side effects may also influence willingness [10,19].

Despite the growing body of prior research on vaccination willingness, there is a gap in understanding how multiple competing factors influence vaccination willingness, especially in resource-limited settings. Global vaccine hesitancy surveys have measured self-reported hesitancy [20], but not the underlying factors that contribute to vaccine hesitancy. In a survey of immunization managers in thirteen countries, the highest rate of missed vaccination opportunities due to vaccine hesitancy occurred in Uganda [21]. Given the reports of vaccine hesitancy, coupled with the frequent emergence of viral haemorrhagic fevers in Uganda [22], it is an important setting to examine the drivers of vaccination willingness.

Health professionals play a critical role in promoting vaccination. Therefore, there is a need to understand what motivates health professionals’ vaccination willingness, as their personal vaccine willingness is tied to their recommendations to patients [23,24]. Of concern, a prior study in Liberia during the 2014–16 EVD epidemic found low willingness to receive a newly developed Ebola vaccine among healthcare workers [25]. Additionally, there is a need to understand the willingness of those who have newly entered or will soon enter the health workforce, as these health professionals can influence patients throughout the course of their careers. Here we define health fields as those in which students might themselves administer vaccines to patients or advise patients on matters of vaccination.

There is a need to understand the drivers of vaccination willingness, but many surveys are not structured to allow individuals to simultaneously weigh the multiple factors that drive vaccination willingness. Identifying these driving factors is particularly important for vaccines against emerging diseases as there is a limited time window to distribute vaccines to those who need them most. Because vaccine willingness may be context-dependent, there is a need to examine key populations, such as health care workers, and in countries like Uganda where hesitancy has been identified as a challenge and further research is needed to understand what motivates willingness in this context.

To examine the parameters that influence vaccination willingness, we used a discrete choice experiment (DCE) survey. A DCE is a study design that models the complexity of decision-making by allowing respondents to weigh different parameters simultaneously, rather than identifying a single parameter, a limitation of traditional surveys. DCEs measure the dominant driver of a single decision when there are multiple competing factors. Some concepts of behavioral economics, such as discounting, are explicit in DCEs only if economic considerations are central to the aims of the study [26,27] but not in a DCE on willingness to accept a vaccine. DCEs have quantified preferences in vaccine product profiles [28,29] and vaccine communication [30]. DCEs conducted in Europe have identified physicians’ recommendation as the most influential driver of vaccination willingness against a pandemic disease [10,31]. A DCE in France identified the epidemic context and the vaccine’s secondary protection as the key drivers, while controversy around its safety were the major detractor [18]. To our knowledge, only one DCE has examined vaccination preferences in sub-Saharan Africa, finding that vaccine effectiveness and accessibility were the key drivers of willingness for an unnamed vaccine for the population [19]. However, no studies have examined drivers of vaccine willingness for a new vaccine against an emerging disease in a low-income country, examining epidemic context, communication regarding the vaccine, and vaccine characteristics simultaneously. Furthermore, no studies have examined if these drivers differ between those training to become health professionals compared to those who are not receiving this training.

The purpose of this study is to examine the role of multiple factors that could influence an individual’s willingness to be vaccinated with a new vaccine that protects against an emerging epidemic disease among young adults in Uganda. We had three primary aims: (1) to estimate and compare willingness to be vaccinated among university students in health fields (those enrolled in the College of Health Sciences) and students enrolled in other fields; (2) to identify which parameters drive willingness to be vaccinated overall and among students in health fields and all others disciplines; and (3) to compare the magnitude of the association between those parameters identified in Aim 2 and willingness to be vaccinated overall and among students in health fields and all others disciplines. By accomplishing these aims, we will be able to describe willingness to be vaccinated with a new vaccine for an emerging disease among university students, to identify which factors drive this willingness, and to assess the relative strength of those factors in driving willingness to be vaccinated. Our goal is to identify factors that are most strongly associated with willingness so that future vaccination campaigns can address these factors when new vaccines are introduced.

Methods

Study design

We conducted a DCE survey among Makerere University students in Kampala, Uganda between February 13th-March 16th, 2019. Eligible students were aged 18 years and above, able to read and speak English (the national language of Uganda), and were current students in one of the six largest Colleges at Makerere University (1. Business and Management Sciences, 2. Computing and Information Science, 3. Education and External Studies, 4. Health Science, 5. Humanities and Social Science, and 6. Veterinary Medicine, Animal Resources, and Biosecurity). We define students in health fields as those enrolled in the College of Health Sciences. Pilot testing occurred at the College of Veterinary Medicine prior to the launch of the study. For the survey, a convenience sample was recruited through posters and WhatsApp messages sent by student leaders. Participants were enrolled from all six colleges across five enrollment sites.

Eligible students interested in participating provided informed verbal consent. The School of Medicine Research Ethics Committee (SOMREC) at Makerere University, the University of Minnesota Institutional Review Board (IRB), and the Uganda National Council for Science and Technology (UNCST) provided ethical approval for this study.

We aimed to recruit a minimum of 575 and maximum of 800 participants from two groups of students: health sciences and other disciplines, which enables us to detect up to a true seven-percentage point difference plus or minus two points between groups with an alpha 0.05 and 80% power. While no definitive statistical method has been established for DCE sample size calculations, this sample size exceeds Orme’s commonly-used calculation for DCEs [32].

Survey development

The 21-question survey included six demographic questions, five questions on vaccination attitudes and vaccination history, nine discrete choice experiment questions (Fig 1), and one question for a sensitivity analysis (S1 Table).

Fig 1. Example DCE scenario and DCE question.

Fig 1

The survey was pilot tested with 15 students selected from Makerere University using a thinking aloud exercise to identify preferences for survey administration and refine the questions, a standard practice for DCEs [3336]. Following the pilot test, we drafted a standard script for study staff to use in an example question with each participant.

The survey collected responses anonymously using the Qualtrics platform [37] and was administered using a study tablet at the study sites. Students were given a choice to self-administer the survey or to have study staff administer it in the first two data collection sites. The survey was administered by study staff for the final three sites. All students received UGX 10,000 (~USD $2.80) along with a soda and chocolate as compensation for the 20-minute survey.

We developed the DCE survey tool in accordance with the International Society for Pharmacoeconomics Outcomes Research (ISPOR) guidelines [33]. We undertook a literature review of other DCEs on adult vaccination [10,18,19,31,38,39] and the broader literature on vaccine willingness, which identified six key attributes that could influence vaccination willingness in the context of an emerging disease. We listed the attributed identified by the literature review and selected the six attributes with the greatest magnitude of effect. The attributes that we investigated in this study are: 1) the degree of disease risk (varying based on proximity to a case); 2) the degree of disease severity ranging from a 50% fatality rate to a 0.1% fatality rate; 3) the advice of trusted individuals, both positive and negative; 4) the advice of influential voices from leaders, both positive and negative; 5) the nature of vaccine protection (whether the vaccine provided indirect protection to the community or not); and 6) information about the nature and degree of side effects (Table 1). For each attribute, we set the reference as the least likely to be associated with vaccination willingness.

Table 1. Attributes and attribute-specific parameters for a new vaccine against an emerging diseaset.

Attribute Attribute-specific parameter
Disease Risk 1. Someone in your current household touched an infected person
2. cases of the disease were just reported in your district
3. cases of the disease were just reported in a distant region of Uganda
4. cases of the disease were reported in a neighboring country (ref)
Disease Severity 1. The disease kills 50% (5 in 10) of people infected
2. The disease kills 10% (1 in 10) of people infected.
3. The disease kills 1% (1 in 100) of people infected
4. The disease kills 0.1% (1 in 1,000) of people infected (ref)
Trusted Individuals 1. A family member or friend that you trust advised you to take the vaccine
2. A religious or tribal leader that you trust advised you to take the vaccine
3. A religious or tribal leader that you trust advised you not to take the vaccine
4. A family member or a friend that you trust advised you not to take the vaccine (ref)
Influential Voices 1. The Minister of Health recommended that people take the vaccine
2. Your favorite social media blogger advised people to take the vaccine
3. Your favorite social media blogger advised people not to take the vaccine
4. An opposition politician warned people not to take the vaccine(ref)
Vaccine Protection 1. By getting vaccinated, you protect yourself and others
2. By getting vaccinated you protect only yourself, but not others (ref)
Side Effects 1. The vaccine gives 20% (2 in 10) of people a skin rash somewhere on their body for 3 days
2. The vaccine gives 20% (2 in 10) of people a high fever for 1 day
3. You’ve heard rumors about harmful side effects, but none have been confirmed
4. The vaccine injection is painful for 30 minutes (ref)

tFor each DCE question, each student received a scenario displaying one parameter per attribute and was asked whether or not they would choose to receive the vaccine given the combination of those six attributes presented together in that scenario. (ref) indicates the reference parameter level used in analysis to compare to the other levels of that parameter.

We used a fractional factorial design to efficiently select 32 out of the 1,062 possible combinations of attribute-specific parameters with four blocks of eight randomly ordered questions using SAS Optex [40]. In each survey, a participant was asked one duplicate DCE question as a consistency check; these were always presented first and last among the scenarios. Before each DCE question, a framing situation was presented describing the overall context (Fig 1).

Measurement

Our outcome of interest was whether a student would be willing (i.e. willingness) to receive the vaccine (binary; 1 = willing to be vaccinated, 0 = not willing), given the combination of six attribute-specific parameters presented in each question. The independent variables of interest were the six different attributes listed in Table 1. Other covariates were identified a priori: sex (male vs female); age (continuous); region of birth (Central, Western, Northern, Eastern, born outside Uganda, or do not know/not sure); religion (Catholic, Muslim, Pentecostal, Protestant, or other); and Hepatitis B vaccination history (yes vs no/do not know/do not remember).

Statistical analyses

To estimate and compare vaccination willingness between students in health disciplines to those in other disciplines, we used mixed logistic regression model (xtlogit) with a random intercept to ascertain vaccination willingness of the population average effects for each group. The dependent variable was vaccination willingness. Because each participant received eight unique scenarios and indicated their vaccine willingness eight times, their responses formed a panel, clustered at the individual level. Models were adjusted for sex, age; region of birth, religion, and Hepatitis B vaccination history. From the model outputs, we used the margins command to calculate the predicted probability and 95% confidence interval (CI) of willingness in each group and the difference in willingness between groups.

To estimate the magnitude of the association between each of the attribute-specific parameters (attributes: disease risk (four parameters), disease severity (four parameters), trusted individuals (four parameters), influential voices (four parameters), vaccine protection (two parameters), and side effects (four parameters) and the outcome of vaccination willingness, we used mixed logistic regression models to account for individual clustering across responses for all students and models stratified by discipline of study. We reported the odds ratios and 95% CIs for the relationship between each of the parameters (compared to the reference parameter for a given attribute category) and vaccination willingness.

To estimate the predicted probability of vaccination willingness for each of the attribute-specific parameters for both students in health disciplines and other disciplines, we included health discipline as an interaction term in a mixed logistic regression model (xtlogit) including all students, adjusting for all covariates listed above and accounting for individual-level clustering. Using marginsplot, we graphed the predicted probability and 95% CIs of willingness for the average individual within each group, given the presence of each parameter. For example, the predicted probability that a health professional student would be willing to be vaccinated if the vaccine were recommended by the Minister of Health, given that all other covariates are held at their weighted distribution in the study population.

Sensitivity analyses: We undertook an assessment of data quality by conducting four sensitivity analyses [S1 & S2 Tables] [41]. We created four subgroups by: 1) survey time: surveys completed in eight minutes or longer; 2) duplicates: surveys where the duplicate questions were answered consistently; and 3) attributes considered, with surveys where at least half of the six attributes were “always” or “often” considered. A fourth sensitivity analysis examined whether the 4) route of survey administration (self or interviewer-administered) affected the predicted probability of answering the duplicate questions consistently.

Stata 16 was used for all analyses [42].

Role of the funding source

Study sponsors had no role in the study design; in the collection, analysis, and interpretation of data; in the writing of the report; and in the decision to submit the paper for publication.

Results

Descriptive statistics

Overall, 1600 students participated in the study, including 800 students in health disciplines and 800 students from other disciplines. Of these, 24 surveys did not have appropriate information to be included in the analysis due to incomplete surveys, misassigned ID number, or inability to locate staff documentation of their verbal consent. The final analytic dataset consisted of 1576 participants; 783 students in health disciplines and 793 students from other disciplines. The participant demographics are listed in Table 2.

Table 2. Demographic characteristics of study participants who completed the DCE to assess their willingness to receive a vaccine.

Health Disciplines
N = 783
Other disciplines
N = 793
N (%) N (%)
Age (Mean(SD)) 24 (4) 22 (2)
Sex Female 276 (35) 409 (52)
Male 507 (65) 384 (49)
Birth Region Central Uganda 358 (46) 371 (47)
Western Uganda 166 (21) 246 (31)
Northern Uganda 68 (9) 33 (4)
Eastern Uganda 150 (19) 134 (17)
Born outside of Uganda 41 (5) 7 (1)
Don’t know/Not sure 0 (0) 2 (0)
Religion Catholic 240 (31) 259 (33)
Muslim 76 (10) 76 (10)
Pentecostal 123 (16) 80 (10)
Protestant 258 (33) 324 (41)
Other 86 (11) 54 (7)
Received Hepatitis B Vaccine No/Don’t know/Don’t remember 195 (25) 503 (63)
Yes 588 (75) 290 (37)

The overall predicted proportion willing to receive a newly-developed vaccine in the context of an emerging epidemic was 78.0% (95% CI, 76.8%-79.2%), with a higher proportion of health students willing to be vaccinated compared to students in other disciplines. (82.1% vs. 74.0%) (Table 3).

Table 3. Willingness to receive a new vaccine by college status, population average effects*.


Number (n) Vaccine willingness predicted proportion % (95% CI) Predicted proportion difference in vaccine willingness (95% CI) P>|z|
Overall 1,576 78.0% (76.8–79.2) t - -
Health disciplines 783 82.1 (80.5–83.7)Γ 6.7 (4.1–9.3)* <0.01
Other disciplines (ref) 793 74.0 (72.3–75.6) Γ

*Each model included covariates for sex, age, region of birth, religion, and Hepatitis B vaccination status.

tMixed logistic regression with random intercepts.

ΓMixed logistic regression with random intercepts, stratified by health or other discipline.

*Mixed logistic regression with random intercepts, including health or other discipline as a covariate. The predicted proportion of the difference in vaccine willingness setting all covariates at their mean distribution in the population.

The odds of willingness to receive a vaccine was higher for most parameters within an attribute (Table 4). At higher levels of disease risk, the odds of vaccination willingness were higher; we observed a 3.0-fold (95% CI, 2.6–3.5) higher willingness if a household member had direct contact with a case, compared to a situation where cases were detected in a neighboring country. Similarly, at higher levels of disease severity defined by high case fatality, the odds of vaccination willingness were up to 5.0-fold higher (95% CI 4.2–5.8) compared to the lowest reference case fatality presented; this was observed in both health students and non-health students. A positive recommendation from a family member or friend to take the vaccine was associated with a 1.9-fold higher (95% CI 1.6–2.2) vaccination willingness compared to receiving negative advice from a family member or friend to not take the vaccine. With the influential voices attribute, the Minister of Health’s recommendation to receive the vaccine was associated with 1.8-fold (95% CI 1.6–2.2) higher vaccine willingness compared to an opposition politician’s recommendation not to get vaccinated. A vaccine that induced herd immunity was associated with a 1.6-fold (95% CI 1.4–1.8) higher vaccination willingness compared to a vaccine that only protected the person being vaccinated. With regards to side effects, the risk of skin rash lasting three days was associated with a 0.6-fold lower vaccination willingness compared to the referent minimal side effect of 30 minutes of pain following injection. Rumors of harmful side effects were also associated with lower vaccination willingness compared to the referent parameter. The individual characteristics associated with vaccination willingness included receipt of hepatitis B vaccine which was associated with 2.8-fold (95% CI 1.9–4.3) higher odds of vaccination willingness, female sex (0.7, 95% CI 0.5–1.0) among health students; and Eastern region of birth (OR 1.9, 95% CI 1.3–2.8).

Table 4. Estimating the odds ratio (OR) of attribute-specific parameters associated with willingness to receive a new vaccinet.

PARAMETERS All (adjusted) Health disciplines adjusted Other disciplines adjusted
OR (95% CI) OR (95% CI) OR (95% CI)
Risk–Willingness to receive new vaccine given the following risk
(highest risk) Someone in your current household touched an infected person 3.0 (2.6–3.5) 3.5 (2.7–4.5) 3.0 (2.4–3.6)
(higher risk) 2 cases of the disease were just reported in your district 1.5 (1.3–1.8) 1.7 (1.3–2.1) 1.5 (1.2–1.8)
(low risk) 2 cases of the disease were just reported in a distant region of Uganda 1.1 (0.9–1.2) 1.0 (0.8–1.3) 1.1 (0.9–1.4)
(lowest risk) 25 cases of the disease were just reported in a neighboring country ref ref ref
Severity
(highest risk) The disease kills 50% (5 in 10) of people infected 5.0 (4.2–5.8) 8.9 (6.8–11.8) 3.5 (2.9–4.3)
(high risk) The disease kills 10% (1 in 10) of people infected 2.4 (2.1–2.8) 3.2 (2.5–4.1) 2.0 (1.6–2.4)
(low risk) The disease kills 1% (1 in 100) of people infected 1.4 (1.3–1.7) 1.7 (1.4–2.1) 1.3 (1.0–1.5)
(lowest risk) The disease kills 0.1% (1 in 1,000) of people infected ref ref ref
Trusted Individuals
A family member or friend that you trust advised you to take the vaccine 1.9 (1.6–2.2) 1.8 (1.4–2.3) 1.9 (1.6–2.4)
A religious or tribal leader that you trust advised you to take the vaccine 1.6 (1.3–1.8) 1.5 (1.2–1.9) 1.6 (1.3–1.9)
A religious or tribal leader that you trust advised you not to take the vaccine 1.1 (0.9–1.3) 1.1 (0.9–1.4) 1.1 (0.9–1.3)
A family member or friend that you trust advised you not to take the vaccine ref ref ref
Influential Voices
The Minister of Health recommended that people take the vaccine 1.9 (1.6–2.2) 1.8 (1.4–2.4) 2.4 (2.0–3.0)
Your favorite social media blogger advised people to take the vaccine 1.6 (1.3–1.8) 1.0 (0.8–1.3) 1.3 (1.1–1.5)
Your favorite social media blogger advised people not to take the vaccine 1.1 (0.9–1.3) 0.8 (0.6–1.0) 0.9 (0.8–1.1)
An opposition politician warned people not to take the vaccine ref ref ref
Vaccine Protection
By getting vaccinated, you protect yourself and others 1.6 (1.4–1.8) 1.5 (1.2–1.8) 1.7 (1.4–1.9)
By getting vaccinated you protect only yourself, but not others ref ref ref
Side Effects
The vaccine gives 20% of people a skin rash somewhere on their body for 3 days 0.6 (0.5–0.7) 1.0 (0.8–1.3) 0.4 (0.3–0.5)
The vaccine gives 20% of people a high fever for 1 day 0.7 (0.6–0.9) 1.1 (0.8–1.4) 0.6 (0.5–0.7)
You’ve heard rumors about harmful side effects, but none have been confirmed 0.6 (0.5–0.7) 0.7 (0.6–0.9) 0.6 (0.5–0.7)
The vaccine injection is painful for 30 minutes ref ref ref
Log of the variance* 1.1 (1.0–1.2) 1.4 (1.2–1.7) 0.8 (0.6–1.0)
Sigma u 1.7 (1.6–1.9) 2.1 (1.9–2.3) 1.5 (1.3–1.6)
rho 0.5 (0.4–0.5) 0.6 (0.5–0.6) 0.4 (0.4–0.5)
Age 1.0 (1.0–1.1) 1.0 (1.0–1.0) 1.0 (1.0–1.1)
Sex Female 0.8 (0.6–1.0) 0.7 (0.5–1.0) 1.0 (0.7–1.2)
Male ref ref ref
Region of birth Central ref ref ref
Western 1.2 (1.0–1.6) 1.2 (0.8–1.9) 1.4 (1.0–1.8)
Northern 1.1 (0.7–1.7) 1.1 (0.5–2.1) 1.0 (0.5–1.9)
Eastern 1.6 (1.2–2.1) 1.4 (0.8–2.2) 1.9 (1.3–2.8)
Outside Uganda 0.6 (0.3–1.2) 0.5 (0.2–1.1) 0.5 (0.1–1.9)
Religion Catholic ref ref ref
Muslim 0.9 (0.6–1.4) 0.9 (0.5–1.8) 0.9 (0.6–1.5)
Pentecostal 1.4 (1.0–2.0) 1.6 (0.9–2.9) 1.2 (0.8–1.9)
Protestant 0.9 (0.7–1.2) 1.0 (0.6–1.6) 0.9 (0.7–1.2)
Other 0.8 (0.5–1.2) 0.9 (0.5–1.7) 0.7 (0.4–1.1)
Hepatitis B vaccine No/Don’t know/Don’t remember ref ref ref
Yes 2.0 (1.6–2.5) 2.8 (1.9–4.3) 1.2 (0.90–1.5)
Choice observations 12,608 6,264 6,344
Number of participants 1,576 783 793

tThis model used panel mixed logistic regression and include covariates for sex, age, region of birth, religion, and Hepatitis B vaccination status, stratified by students in health disciplines and students from other disciplines.

*Indicates the extent of individual-level variability, with a higher value indicating greater variability within individuals.

The predicted probability of vaccination willingness was highest (89.0% for students in health disciplines and 81.7% for students from other disciplines) at the highest disease risk (Fig 2, Panel 1). For the lowest disease risk (25 cases reported in a neighboring country), the predicted probability of willingness was 78.1% for health students and 69.3% for non-health students. At lower levels of disease severity, vaccination willingness was also lower (Panel 2). For each severity parameter, health students expressed a greater willingness than non-health students. Among the trusted individuals presented (Panel 3), the positive recommendation of family members or friends was associated with the highest predicted probability of vaccination willingness for health students (84.7%) and for non-health students (78.6%), while the negative recommendation of family members and friends was associated with the lowest predicted probability. Among the influential voices presented (Panel 4), the Minister of Health’s recommendation was associated with the highest predicted probability for both groups. We observed that advice against vaccination was associated with reduced willingness. With regards to vaccine protection, vaccines with secondary protection were preferred by both groups (Panel 5). While the risk of side effects did not affect willingness for health students, everything except the referent parameter was associated with lower vaccination willingness for non-health students, with the lowest willingness associated with skin rash risk (Panel 6). We did formally compare vaccination willingness between groups. Upon testing whether the administration route affected students’ attentiveness, we did not detect a significant difference between the groups (S1 Table).

Fig 2. Predicted probability and 95% CI of vaccination willingness for in six parameters: Disease risk, disease severity, trusted individuals, influential voices, vaccine protection and side effects.

Fig 2

Discussion

This study explored the parameters that motivate willingness to receive a new vaccine against an emerging epidemic disease among university students in Kampala, Uganda. This study is unique in that it places disease context in the forefront, demonstrating how vaccination willingness varies by the proximity of the epidemic to the individual and severity of disease. We presented a general framing scenario reminiscent of Ebola outbreaks without naming any specific disease in order to assess participants’ willingness to accept a newly developed vaccine in the context of a newly emergent disease. This scenario is particularly timely in light of the introduction of new vaccines against SARS-CoV-2.

We found that vaccination willingness was high for students in both health disciplines and other disciplines, and that both groups maintained similar rankings of preferences between parameters presented. The strongest drivers of vaccine willingness were disease fatality rates and the proximity of infection risk and, among non-health students only, strongest negative impact from the risk of potentially serious side effect-a skin rash. The fact that the epidemiology of the disease—which included disease risk and disease severity- played the greatest role in willingness to accept vaccination among both groups is consistent with the positive relationship between pandemic risk and willingness to receive a vaccine documented in other settings [10,31,43].

We also found that vaccine recommendations or warnings had a positive, but smaller impact on willingness. Non-health students were more susceptible to negative messaging about vaccination and more deterred by the risk of side effects. The emergence of such suspicions may have major impact on a vaccination program, as seen in a DCE among French university students, where a controversy between a few health professionals and the Ministry of Health had the greatest absolute impact on vaccine acceptance [18]. We did not include any severe vaccine side effects in the DCE, as the ideal vaccine candidate would not be licensed if severe side effects were common.

Overall, we found that disease severity, the risk of contracting a disease, and the positive recommendation of the Minister of Health are the most important factors promoting acceptance of a newly developed vaccine to prevent against an emerging disease, and that side effects and warnings against vaccination are most strongly associated with lack of willingness. Planning for future vaccination campaign, such as the upcoming SARS-CoV-2 vaccine, should take these factors into account and begin raising vaccine awareness prior to vaccine availability to address concerns.

This study has several limitations. First, as a stated choice experiment, we cannot be certain that self-reported vaccine willingness would correlate with actual vaccination willingness in an epidemic context, a limitation common to all surveys of vaccine willingness (and stated preferences surveys) and potentially differential between interviewer and self-administered survey routes. To address this, staff adapted a standard DCE script to explain this potential bias towards willingness to students and encourage realistic answers [44], but we do not know whether this increased accuracy or addressed social desirability bias. We were unable to stratify the analysis by administration type as over 95% of those in health fields were permitted to choose their administration route; however, we did not detect a significant difference in internal validity between surveys with an administration choice and those which were only interview-administered in the sensitivity analysis.

Second, the study participants were drawn from a convenience sample of students, which is common in DCEs. This limitation could not be overcome because no registry was available to systemically invite eligible participants to the study. Thus, the results may not be representative of students in Uganda or of population-level willingness to receive a new vaccine. Thus, the results may not be representative of all students in Uganda, or the willingness of other subgroups to receive a new vaccine. This may be particularly relevant when the overlay of biological and social factors in an epidemic gives rise to increased susceptibility or worse outcomes for certain groups. Additional studies are needed to understand vaccination willingness in non-college populations. Although it was not possible to fully measure differential health-seeking behaviors between students in health disciplines and non-health disciplines, we sought to address some of these underlying differences by adjusting for Hepatitis B vaccination status. We did advertise widely and we observed that the demographics of the study are consistent with the student population by College and the distribution by sex for Makerere University [45], which is reassuring.

Despite these limitations, we designed and implemented a complex discrete choice experiment study, drawing a large and robust sample size and incorporating quality control measures. We undertook extensive efforts to collect high-quality data to answer critical questions about vaccine willingness using the most robust methods available. Our design increases internal validity and our results go beyond standard surveys to provide insight into the relative importance of drivers of vaccination willingness.

In conclusion, we undertook a discrete choice experiment to understand vaccination intent in the context of an epidemic of an emerging disease in Uganda. We found that vaccination willingness was greater when the epidemic was closer and the disease more severe. When considering new vaccine introduction in the context of a pandemic, policymakers should consider that vaccination willingness may shift over the course of an epidemic. Thus, vaccination campaigns that include messages that explain how quickly epidemic diseases can spread may help people to more adequately assess how their risk of disease may increase. We also found that vaccination willingness was influenced by who recommended vaccination. Especially during new vaccine introductions, trusted authority figures like the Minister of Health should publicly encourage vaccination and highlight herd immunity benefits. Policymakers should also proactively monitor and address rumors on social media and in the community as these could have a negative effect on vaccine willingness.

Supporting information

S1 Table. Sensitivity test by number, proportion, and predicted probability of difference in vaccination willingness between students in health disciplines and students in other disciplines.

(DOCX)

S2 Table. The odds ratio (OR) of attribute-specific parameters associated with willingness to receive a new vaccine, subset by sensitivity tests.

(DOCX)

Acknowledgments

We would like to acknowledge the research participants in this study as well as the NPGH Fogarty Global Health Fellowship and the Consortium for Law and Values in Health, Environment and the Life Sciences, University of Minnesota for funding this research.

Data Availability

Data cannot be shared publicly. Data are available for researchers who meet the criteria for access to confidential data, given that these were the specifications listed in the protocols reviewed by the ethics committees at the School of Medicine Research Ethics Committee (SOMREC) at Makerere University, the University of Minnesota Institutional Review Board (IRB), and the Uganda National Council for Science and Technology (UNCST). Data requests can be sent to Molly McCoy, the Assistant Director for Compliance for International Health, Safety, and Compliance Global Programs and Strategy Alliance at the University of Minnesota via the email address "mccoy019@umn.edu."

Funding Statement

NPGH Fogarty Global Health Fellowship; the Consortium for Law and Values in Health, Environment and the Life Sciences, University of Minnesota.

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Decision Letter 0

David P Jarmolowicz

9 Sep 2021

PONE-D-21-15315

What drives willingness to receive a new vaccine that prevents an emerging infectious disease? A discrete choice experiment among university students in Uganda

PLOS ONE

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Reviewer #1: Thank you for the opportunity to review this manuscript. Not only is this paper timely with its' content but addresses much needed information in the literature on vaccines and vaccination willingness

Reviewer #2: Thank you for the opportunity to review Bonner and colleagues’ manuscript titled “What drives willingness to receive a new vaccine that prevents an emerging infectious disease in Uganda.” The authors examined factors modulating the extent to which university students pursuing degrees in health versus other disciplines would be willing to receive a new vaccine if faced with an emerging infectious disease. Factors assessed included risk, severity, advise from trusted individuals, advise from influential voices (e.g., government; media), vaccine protection, and side effects. Students pursuing degrees in health disciplines reported significantly higher rates of willingness to receive the vaccine than those pursuing degrees in other disciplines. Of the potentially modulating factors considered, unsurprisingly the highest willingness was associated with conditions involving the greatest risks and severe outcomes. Advise and vaccine protection were most effective when coming from influential voices and preventing spread to others, respectively. Barriers included side effects and advice against vaccination, with non-health disciplines more susceptible to negative vaccine messaging and more deterred by the possibility of vaccine side effects. The document was well written, and the authors are commended for a timely investigation. Despite my enthusiasm for the work reported here, I must recommend that the manuscript be revised prior to further consideration for publication. Below are my primary concerns along with several suggestions that I believe will strengthen the paper and provide greater clarity for the reader.

1. The authors report that the sample consisted entirely of university students and, although it was acknowledged that these results may not generalize to “students in general in Uganda,” the authors make no mention of how these results may differ from population-level willingness to receive a new vaccine. Although the sample was drawn from different academic disciplines, it was nevertheless recruited from an institution of higher education, drawing the broader generality of the results into question. This should be discussed and acknowledged as a limitation.

2. Differences in willingness to receive a new vaccine between students in health and non-health disciplines might reflect more of a general tendency among those in health disciplines to engage in preventive measures. For example, the number of students in health disciplines to receive the Hepatitis B vaccine was more than double that of the non-health disciplines. If participants provided other information on health behaviors these should be reported and controlled for in the statistical models. If no such data were collected this should be addressed as a limitation.

3. Although the authors found no statistically significant differences in the number of participants excluded based on administration route (self- or interviewer-administered), it is unclear whether the authors examined differences in willingness to receive the vaccine across each of the key factors as a function of administration route. The likelihood of reactivity when answering interviewer-administered questions about the potential for life and death should be addressed either by clearly reporting any differences in willingness between administration methods or acknowledging this as a limitation.

4. Although dichotomizing the sample into health versus “other” disciplines resulted in notable differences in willingness to receive a new vaccine, it may have hidden valuable information. Specifically, aggregating all non-health disciplines into an “other” category precluded identification of disciplines that may have indicated levels of willingness comparable to the health discipline. Consider including a supplementary table that provides descriptive data on willingness by specific discipline (or college) or address this point in the discussion.

5. Please confirm the accuracy of the results of the statistical analyses and the data reported in the tables.

Minor comments:

Consider combining the second and third study aims by saying “…to identify the parameters that modulate vaccination willingness…” rather than differentiating vaccination willingness from motivating parameters.

The authors report conducting a literature review to identify 6 key attributes that may influence willingness to receive a new vaccine. It is unclear based on this language whether the goal was to identify 6 key attributes at the outset or if, based on the literature, 6 key attributes emerged. Please adjust the language accordingly to provide greater clarity for the reader.

Related to the above point, if there was a systematic method of identifying the key attributes (e.g., frequency within the literature; magnitude of associations) please report this. If not please briefly provide some information on why these attributes were chosen.

Supplementary Table 1:

For Item 4 (Administration) the number of health disciplines excluded is reported as n = 775 (99%). Please provide the correct n(%). It is also unclear based on this table how many participants assigned to each administration method were excluded for failing the “Duplicates” sensitivity tests. Please provide this information in the table.

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Reviewer #1: No

Reviewer #2: No

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Attachment

Submitted filename: PLOS_UgandaReview.docx

PLoS One. 2022 May 19;17(5):e0268063. doi: 10.1371/journal.pone.0268063.r002

Author response to Decision Letter 0


1 Nov 2021

Response to reviewers: PONE-D-21-15315


What drives willingness to receive a new vaccine that prevents an emerging infectious disease? A discrete choice experiment among university students in Uganda


Dear Reviewers,

Thank you for your thoughtful review of our manuscript entitled, “What drives willingness to receive a new vaccine that prevents an emerging infectious disease? A discrete choice experiment among university students in Uganda”. We appreciate your suggestions and have undertaken extensive efforts to fully address each comment.

In the section following, we provide a listing of each reviewer comments and a detailed description of the ways we have addressed these comments and the changes we have made to the manuscript. Reviewer text is italicized for clarity.

Reviewer 1 Suggestions and Responses

1. The authors report that the sample consisted entirely of university students and, although it was acknowledged that these results may not generalize to “students in general in Uganda,” the authors make no mention of how these results may differ from population-level willingness to receive a new vaccine. Although the sample was drawn from different academic disciplines, it was nevertheless recruited from an institution of higher education, drawing the broader generality of the results into question. This should be discussed and acknowledged as a limitation.


Thank you for raising this point. We have broadened this limitation to address the mention of how these results may differ from population-level willingness to receive a new vaccine on lines 400-401:

“Thus, the results may not be representative of students in Uganda or of population-level willingness to receive a new vaccine. Additional studies are needed to understand vaccination willingness in non-college populations.”

2. Differences in willingness to receive a new vaccine between students in health and non-health disciplines might reflect more of a general tendency among those in health disciplines to engage in preventive measures. For example, the number of students in health disciplines to receive the Hepatitis B vaccine was more than double that of the non-health disciplines. If participants provided other information on health behaviors these should be reported and controlled for in the statistical models. If no such data were collected this should be addressed as a limitation.

Health seeking behaviors overall may differ between students in the health sciences and students outside the health sciences. We adjusted for Hepatitis B vaccination status as a proxy for these health seeking behaviors. However, as our research questions do not ascertain other health behaviors or the relative contribution of differential uptake of health behaviors, it was not possible to address or investigate reasons for differences between these groups.

We have added the following text to the limitations, line 419-422:

“Although it was not possible to fully measure differential health-seeking behaviors between students in health disciplines and non-health disciplines, we sought to address some of these underlying differences by adjusting for Hepatitis B vaccination status.”

3. Although the authors found no statistically significant differences in the number of participants excluded based on administration route (self- or interviewer-administered), it is unclear whether the authors examined differences in willingness to receive the vaccine across each of the key factors as a function of administration route. The likelihood of reactivity when answering interviewer-administered questions about the potential for life and death should be addressed either by clearly reporting any differences in willingness between administration methods or acknowledging this as a limitation.


In the sensitivity analyses, we did not detect a significant difference in internal validity between surveys with an administration choice and those which were only interview-administered.

The potential for differential social desirability bias between these two administration routes is certainly possible. Given the differential distribution of administration routes by discipline, we have added the following text in the limitation to note this issue in lines 391-395:

“First, as a stated choice experiment, we cannot be certain that self-reported vaccine willingness would correlate with actual vaccination willingness in an epidemic context, a limitation common to all surveys of vaccine willingness (and stated preferences surveys) and potentially differential between interviewer and self-administered survey routes. To address this, staff adapted a standard DCE script to explain this potential bias towards willingness to students and encourage realistic answers (40), but we do not know whether this increased accuracy or addressed social desirability bias. We were unable to stratify the analysis by administration type as over 95% of those in health fields were permitted to choose their administration route; however, we did not detect a significant difference in internal validity between surveys with an administration choice and those which were only interview-administered in the sensitivity analysis.”

4. Although dichotomizing the sample into health versus “other” disciplines resulted in notable differences in willingness to receive a new vaccine, it may have hidden valuable information. Specifically, aggregating all non-health disciplines into an “other” category precluded identification of disciplines that may have indicated levels of willingness comparable to the health discipline. Consider including a supplementary table that provides descriptive data on willingness by specific discipline (or college) or address this point in the discussion.

In designing this study, we planned our analyses to include a comparison of health disciplines vs all other disciplines a priori. We powered the study to ensure that this comparison would have an adequate sample size and lead to robust inference. Post-hoc subgroup analyses are not advisable in epidemiologic research given the likelihood of identifying spurious associations that do not reflect the true associations of interest. Future studies could investigate differences in willingness by subfield by establishing this is a questions of interest at the outset of the study and ensuring the study is adequately powered to answer these questions. 

5. Please confirm the accuracy of the results of the statistical analyses and the data reported in the tables.


Thank you-we have confirmed the accuracy of the results of these analyses and data reported in tables.

6. Consider combining the second and third study aims by saying “…to identify the parameters that modulate vaccination willingness…” rather than differentiating vaccination willingness from motivating parameters.


In Aim 2, we aim to identify which parameters among those investigated drive willingness to be vaccinated overall and among students in health fields and all others disciplines, whereas in Aim 3, our goal is to compare the magnitude of the association between those parameters identified in Aim 2 and willingness to be vaccinated overall and among students in health fields and all others disciplines.

To address these distinct questions, we developed two different analysis models. The model used to address aim 2 differs from the model to address 3. We have made edits to the Aims to clarify. Both of these analyses are important because we are seeking to 1) identify which factors drive this willingness, and to 2) assess the relative strength of those factors in driving willingness to be vaccinated.

We have added a clarifying sentence to the specific aims description in lines 146-157:

“We had three primary aims: (1) to estimate and compare willingness to be vaccinated among university students in health fields (those enrolled in the College of Health Sciences) and students enrolled in other fields; (2) to identify which parameters drive willingness to be vaccinated overall and among students in health fields and all others disciplines; and (3) to compare the magnitude of the association between those parameters identified in Aim 2 and willingness to be vaccinated overall and among students in health fields and all others disciplines. By accomplishing these aims, we will be able to describe willingness to be vaccinated with a new vaccine for an emerging disease among university students, to identify which factors drive this willingness, and to assess the relative strength of those factors in driving willingness to be vaccinated. Our goal is to identify factors that are most strongly associated with willingness so that future vaccination campaigns can address these factors when new vaccines are introduced. ”


7. The authors report conducting a literature review to identify 6 key attributes that may influence willingness to receive a new vaccine. It is unclear based on this language whether the goal was to identify 6 key attributes at the outset or if, based on the literature, 6 key attributes emerged. Please adjust the language accordingly to provide greater clarity for the reader.


Related to the above point, if there was a systematic method of identifying the key attributes (e.g., frequency within the literature; magnitude of associations) please report this. If not please briefly provide some information on why these attributes were chosen.


To identify key attributes, we followed the International Society for Pharmacoeconomics Outcomes Research (ISPOR) guidelines to identify attributes for this analysis(see excerpt full citation following). Systematic reviews are not the standard for attribute selection.

Bridges JF, Hauber AB, Marshall D, Lloyd A, Prosser LA, Regier DA, et al. Conjoint analysis applications in health--a checklist: a report of the ISPOR Good Research Practices for Conjoint Analysis Task Force. Value Health. 2011;14(4):403-13.

We have clarified the introduction to illustrate that these attributes emerged through a review of the literature in lines 227-231.

“We undertook a literature review of other DCEs on adult vaccination (8, 16, 17, 27, 34, 35) and the broader literature on vaccine willingness, which identified six key attributes that could influence vaccination willingness in the context of an emerging disease. We listed the attributes identified by the literature review and selected the six attributes with the greatest magnitude of effect.”

Supplementary Table 1:

9. For Item 4 (Administration) the number of health disciplines excluded is reported as n = 775 (99%). Please provide the correct n(%). It is also unclear based on this table how many participants assigned to each administration method were excluded for failing the “Duplicates” sensitivity tests. Please provide this information in the table.

Supplementary Table 1 shows the number and percentage of students that met the criteria for each of the sensitivity tests; the number of excluded students from each group; the risk difference in willingness to accept a vaccine between groups; and the risk difference in answering consistently answering the duplicate questions between groups. Item 4 examines the proportion of students consistently responding to the duplicate survey questions for each administration route. The value reported is correct. In this analysis, we aimed to restrict each group to those who consistently respondent to the duplicate questions as a proxy for participant focus on the survey, and then assess if willingness to vaccinate changed in each group when each group was restricted to these subsets. Since nearly all participants (775/783) were in the health sciences group, there weren't enough participants to assess differences in willingness to vaccinate between surveys.

Reviewer 2 Suggestions and Responses

1. Some clarity between vaccination willingness and motivating parameters would be of benefit to understand the difference of and need for Aims 2 and 3. In the paper, the authors note that the WHO incorporates vaccination willingness into vaccination motivation, however, the paper has them separated out into two separate aims. Are these two separate components that need to be investigated separately, or like the WHO notes, are these one in the same? If they are one in the same, please give some rationale as to why they need to be explored as separate processes. Some clarity as to this decision would help clear up some confusion to the reader.

The WHO’s behavioral and social drivers (BeSD) for vaccination framework (below) identifies 1. what people think and feel, 2. social norms, 3. motivation, and 4. access as the key factors that influence vaccination uptake. While item 3 "motivation" is a factor influencing vaccination uptake, a number of other factors could influence an individual's motivation.

In this study, we are seeking to understand both:

1) Which factors influence willingness to be vaccinated (as a proxy for vaccination uptake) and

2) The extent to which these factors- defined as parameters within the manuscript, in keeping with the Discrete Choice Experiment literature- within the BeSD framework drive vaccination intent overall and among students in health fields and other disciplines.

These questions are similar, but distinct, and they require separate models. We included both because it is important to know both the factors that drive vaccination intent and the extent to which these factors drive vaccination intent. The exact pathway between vaccination and uptake is beyond the scope of this paper, as this paper explored a scenario of different vaccine profiles and epidemic contexts for a newly-emerging epidemic disease.

The text has been updated to reflect the relationship between motivating parameters and vaccination willingness, using the BeSD framework in line 146-157:

“…We had three primary aims: (1) to estimate and compare willingness to be vaccinated among university students in health fields (those enrolled in the College of Health Sciences) and students enrolled in other fields; (2) to identify which parameters drive willingness to be vaccinated overall and among students in health fields and all others disciplines; and (3) to compare the magnitude of the association between those parameters identified in Aim 2 and willingness to be vaccinated overall and among students in health fields and all others disciplines. By accomplishing these aims, we will be able to describe willingness to be vaccinated with a new vaccine for an emerging disease among university students, to identify which factors drive this willingness, and to assess the relative strength of those factors in driving willingness to be vaccinated. Our goal is to identify factors that are most strongly associated with willingness so that future vaccination campaigns can address these factors when new vaccines are introduced.”

2. Aim 1 is stated as comparing the overall differences in health professionals and other university students in Uganda. In the study design, the authors note that participants were recruited from the 6 largest colleges at Makerere University, yet the way the schools are listed it is difficult to determine if there are 6 or 8 listed. Using a numbered list might help to separate the schools so it is more apparent due to the multiple commas and “and’s” listed. Relatedly, there were six schools but only five collection sites. Were all school located equal distant from these collection sites? A single sentence added to address this question would be of benefit to the methods section.

Thank you. Numbers have been added to lines 156-160:

“Eligible students were aged 18 years and above, able to read and speak English (the national language of Uganda) and were current students in one of the six largest Colleges at Makerere University (1. Business and Management Sciences, 2. Computing and Information Science, 3. Education and External Studies, 4. Health Science, 5. Humanities and Social Science, and 6. Veterinary Medicine, Animal Resources, and Biosecurity).”

We now note in the methods lines 169-195, that pilot testing occurred at one data collection site in one school and survey data collection occurred at five sites distributed among the other schools:

“Pilot testing occurred at the College of Veterinary Medicine prior to the launch of the study. For the survey, a convenience sample was recruited through posters and WhatsApp messages sent by student leaders. Participants were enrolled from all six colleges across five enrollment sites.”

3. It would be of use to explain which are considered health professionals within the paper. Is health science the only school considered health professionals or are veterinary medicine students lumped into this? My understanding as a reader is that the authors are evaluating those students with some background training in medicine and the body which would seem to include veterinary medicine, but this is only my assumption. Some clarity would be beneficial to understanding what metrics were used to determine health professionals. If veterinary medicine is not included in this, it would be helpful to understand how this might impact the results for the non-health professional groups.

Eligible students from the College of Veterinary Medicine participated in the survey pilot-testing, but were excluded from main study [survey itself]. We defined " future health professionals" for the purposes of this analysis as those students enrolled in the "College of Health Sciences" only. We made this distinction because we are interested in the assessing willingness among students training to become human health professionals who may themselves administer vaccines to patients or advise patients on matters of vaccination. In previous studies, clinicians' willingness to get vaccinated themselves has been associated with their willingness to advise patients to get vaccinated or to vaccinate their children.

We clarify in lines 109-111 in the background:

“Here we define health fields as those in which students might themselves administer vaccines to patients or advise patients on matters of vaccination.”

And we clarify in lines 168-169 of the methods:

“We define students in health fields as those enrolled in the College of Health Sciences.”

4. Additionally, overall clarity as to “health professionals,” within the introduction should be addressed. Information about and citations for “health professionals” are used throughout the introduction, yet the study was conducted on students. The authors state that “health professionals play a critical role in promoting vaccination. Therefore, there is a need to understand what motivates health professional’s willingness as their personal…” Are the students considered health professionals? As a reader, I am confused as to the classification of the students as students or professionals and if this is the same for the citations used to reference health professionals.

Thank you for raising this point. Our aim in this study was to assess vaccine willingness among students training to become health professionals because studies have shown that once health professionals are practicing, their views on vaccination are important drivers: We have added the following text in lines 107-111:

“Additionally, there is a need to understand the willingness of those who have newly entered or will soon enter the health workforce, as these health professionals can influence patients throughout the course of their careers.”

5. Throughout the introduction, vaccination willingness is mentioned but never defined or explained for the purpose of this study. Even as the authors’ note that there is a growing body of research on vaccination willingness, this topic is not further elucidated for the reader until the end of the introduction. A brief introduction into the components of vaccination willingness earlier in the introduction would do well to help the reader understand the subtleties of this term. This is clarified with the paragraph on key attributes for the study, but it comes after all the information pertinent to this topic. Even a short list of these earlier in the paper could help add some clarity.

Thanks for raising this. Vaccination willingness is defined as having an intent or motivation to be vaccinated and is used as an indicator for possible future vaccination uptake. We have amended the introduction: lines 70-72 to define this concept from the beginning.

“However, the impact of any newly developed vaccine depends on the proportion of individuals who express willingness to be vaccinated and seek out vaccination. Willingness is defined as having an intent or motivation to be vaccinated in the future with a hypothetical novel vaccine.”

Minor edits:

6. The paper would benefit from some clarification as to why/how the citations for studies from different countries contribute to this specific study. Specifically, the authors note that for the Ebola vaccine acceptability was high in Nigeria and Sierra Leone, but very low in the US. Does this reflect a lower willingness in more developed countries? If so, why would this study focus on Uganda? Additionally, the authors note that Liberia had a low acceptance rate of the Ebola vaccine by healthcare works. Yet, they note that the highest vaccine hesitancy took place in Uganda when immunization managers were surveyed. Further, they cite results from a study done in France that identifies key drivers of vaccination willingness. Some clarification of these competing results would make this paper much more impactful, specifically, addressing the difference in study results for developed versus developing countries.

Thank you for raising this important point. We reviewed the literature to identify any studies that assessed vaccination intent for an emerging epidemic disease in any context. Given the very limited number of studies that have addressed this question in any context, we provided a summary of all studies that met these criteria. We focused specifically on Ebola vaccine because Ebola is an emerging epidemic disease for which a new vaccine has been developed and disease which has been detected in Uganda in at least five separate outbreaks. Vaccination willingness has been examined in 67 countries using a four-question assessment, but was only asked in four countries in sub-Saharan Africa. In an assessment of Immunization Program managers in 13 countries globally, Uganda was identified as vaccine hesitancy playing the largest role in hindering vaccine uptake.

An unpublished systematic review [citation below] from 2016 found that 80% vaccine-focused discrete choice experiments were conducted in high income countries, whereas only one vaccine-focused DCE [Verelst et al] had been undertaken in any country in sub-Saharan Africa.

Verelst et al sought to elucidate the social norms that drive vaccination intent in South Africa, including population and local vaccination coverage. We drew from attributes regarding the disease itself and side effects. Seanehia et al examine vaccination intent amongst university students in France, and we drew all of their attributes identified:  epidemic situation, adverse events, communication regarding the vaccine, and potential for indirect protection. Additionally, we drew from the attributes identified by Determann et al which examined drivers of vaccination intent towards a pandemic vaccine amongst adults in Belgium, including disease characteristics, media attention, and vaccine safety.

As DCEs are being increasingly undertaken in public health and vaccination research, we hope that future studies will be able to draw from robust data sources within countries and populations.

Poulos C. A review of discrete choice experiment studies of preferences for vaccine features. Poster presented at the 2016 ISPOR 21st Annual International Meeting; May 24, 2016. Washington, DC. [abstract] Value Health. 2016 May; 19(3):A220.

Piecemeal

7. Within this same framework, it would be useful for the authors to address the generalizability of these results to the larger population of Uganda, or even more widely, to the world. Around 75% of Uganda residents live on less than $2 a day. Is the sample population relevant to the larger population? Does surveying those at university inform vaccination willingness for the broader scope of residents of the country? Either way this topic would be important to note for readers and researchers. It seems like comparing the college population to the non-college population might have differences that are reflective of evaluating health professionals versus non-health professionals

This study focuses on future health professionals in Uganda because prior research has demonstrated the influential role that health professionals have on promoting vaccination uptake. As such, we sought to understand attitudes towards vaccination among students, comparing future health professionals with other students to give us insight into how the next generation of health professionals will view vaccinations against emerging infectious diseases, vaccinations that will inevitably be developing during their careers.

We have noted this aim in line 107-111 and have stated in the limitations (lines 421-426) that the results are not intended to generalize to the general population of Uganda and the world.

Lines 107-111:

Additionally, there is a need to understand the willingness of those who have newly entered or will soon enter the health workforce, as these health professionals can influence patients throughout the course of their careers. Here we define health fields as those in which students might themselves administer vaccines to patients or advise patients on matters of vaccination.

Lines 421-426:

Thus, the results may not be representative of students in Uganda or of population-level willingness to receive a new vaccine. Additional studies are needed to understand vaccination willingness in non-college populations. Although it was not possible to fully measure differential health-seeking behaviors between students in health disciplines and non-health disciplines, we sought to address some of these underlying differences by adjusting for Hepatitis B vaccination status.

8. The citations used for other country vaccination willingness was mostly looking at the general population, however, this study exclusively evaluated educated and therefore mostly likely higher SES samples. Does this influence the results or how it may generalize to the overall population in Uganda or other countries?

In the discussion, we have cited seven DCEs that have addressed factors associated with vaccine uptake. Among those, only one (Verelst et. Al.) study was conducted in sub-Saharan Africa, highlighting the exceptional limited use of this novel methodology in low and middle income countries. We intentionally sampled future health professionals and compared their views with other students.

The aim of our study was not to characterize vaccine acceptance among the general population in Uganda or other countries, but to assess the views of future health professionals and compare their views to those of their peers. We clarify and emphasize these points in the limitations section to ensure that readers do not attempt to generalize to the general population. Future studies are needed in the general population and we hope that our study will serve as a model for how to undertake such a study.

9. In the results, there are certain parameters, such as Influential voices, that increase willingness for non-health professionals more so than the health professionals. The overall result was reported, but information as to why this was seen could be of interest to researchers. Does background/education in health sciences decrease the importance of influential voices on the willingness to take a vaccine? Though it is at odds with the other findings, this is actually a very informative finding when generalizing to the lower educated and lower SES groups of Uganda.

Thanks for raising this point. Because baseline vaccination willingness was lower for participants in non-health disciplines compared to the College of Health Sciences, a parameter may be associated with higher odds of vaccination willingness, but an overall lower predicted probability of vaccination willingness. Thus, the students in the College of Health Sciences maintained a higher predicted probability of vaccination across allof the parameter options for the “influential voices” attribute.

Of note is the relatively low vaccination willingness associated with negative vaccination recommendations for participants in the non-health disciplines. These findings suggest that misinformation or disinformation can play a larger role in reducing vaccination willingness for students trained in disciplines other than health sciences. However, as noted above, the study is not designed to allow for the results to be generalized beyond an educated population of young adults and we have strengthened this point in the limitation section to clarify. However, these are important questions that we hope to explore in future research.

10. In the paragraph of lines 170-174, the authors note that two data collection sites allowed participants to choose between self-administering the survey and having a staff member administer it. At three additional sites it was only allowed to be administered by staff. Although the authors analyzed and reported results for this difference, it might be advantageous address why both sites did not allow for this option.

Thanks for raising this. When the study launched, we gave participants the option for self-administration or interviewer survey administration. Because the self-administered surveys were being completed much more quickly than the interviewer-administered and because we wished to ensure the highest level of data quality and data completeness as possible. This is why some sites allowed an option for administration route and some sites allowed only interviewer-administration. In the sensitivity analyses, we did not detect a significant difference in internal validity between surveys with an administration choice and those which were only interview-administered, and thus, the shift to only interviewer-administered surveys may not have been necessary. We have added note of social desirability bias in the limitations sections, lines 373-379:


“First, as a stated choice experiment, we cannot be certain that self-reported vaccine willingness would correlate with actual vaccination willingness in an epidemic context, a limitation common to all surveys of vaccine willingness (and stated preferences surveys) and potentially differential between interviewer and self-administered survey routes. To address this, staff adapted a standard DCE script to explain this potential bias towards willingness to students and encourage realistic answers (40), but we do not know whether this increased accuracy or addressed social desirability bias.”

Grammar and Spelling:

Line 133 should state “study” instead of “atudy”

Line 321 states that “This scenario is particularly timely in light of the anticipated introduction of new vaccines against SARS-CoV-2.” The authors might consider amending this to “timely in light of the introduction of…” since multiple vaccines are already being administered worldwide.

Thank you for identifying these issues. They have been addressed in the manuscript.

Small items and personal feedback for the authors (These are items that do not necessarily need to be addressed, but I wanted to convey to the authors as a personal note):

Some paragraphs are rather short, however, almost half of the paragraph is one sentence. It may do well to help the reader by cutting down some of these longer sentences to make the information more digestable. The overcomplexity of these sentences could have a negative impact on the ability of the reader to absorb and retain all the relevant points.

Although not specific to epidemic vaccination and DCE’s there is a related literature that would be of note for the authors to review or at least be aware of. Listed below are a few papers that directly investigate multiple influences on medication willingness and adherence by manipulating multiple variables related to efficacy, side effects and likelihood of taking a medication. These papers, among others in related literature, would help to support and explain some of the information that is left unexplained in the introduction. Again, this is not directly related to DCE’s or vaccines, but is related to manipulation of multiple variables in a pro-health context.

Bruce, J. M., Bruce, A. S., Catley, D., Lynch, S., Goggin, K., Reed, D., Jarmolowicz, D. P. (2016). Being kind to your future self: Probability discounting of health decision-making. Annals of Behavioral Medicine, 50, 297–309. http://dx.doi.org/10.1007/s12160-015-9754-8

Jarmolowcz, D. P., Reed, D. D., Bruce, A. S., Lynch, S., Smith, J., Bruce, J. M. (2018). Modeling effects of side effect probability, side-effect severity, and medication efficacy on patients with multiple sclerosis medication choice. Experimental and Clinical Psychopharmacology. 26 (6), 599-607. http://dx.doi.org/10.1037/pha0000220

Jarmolowicz, D. P., Reed, D. D., Schneider, T. D., Smith, J., Thelen, J., Lynch, S., Bruce, A. S., & Bruce, J. M. (2019). Behavioral economic demand for medications and its relation to clinical measures in Multiple Sclerosis. Experimental and Clinical Psychopharmacology.

Thank you for highlighting these studies-it is always helpful to gain insight from complementary literature on these important aspects of behavior and choice. We have highlighted literature relevant to vaccination in this manuscript to align with the aims of the study.

Attachment

Submitted filename: Response to reviewers 10.26.21.docx

Decision Letter 1

David P Jarmolowicz

30 Dec 2021

PONE-D-21-15315R1What drives willingness to receive a new vaccine that prevents an emerging infectious disease? A discrete choice experiment among university students in UgandaPLOS ONE

Dear Dr. Bonner,

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Reviewer #3: The authors did a great job of improving this manuscript based on earlier reviewer feedback. One item remains to be addressed, which may or may not have been part of the earlier feedback from reviewers. The authors do not provide adequate theoretical context for their work. I would have appreciated some reference to the Health Belief model (see https://sphweb.bumc.bu.edu/otlt/mph-modules/sb/behavioralchangetheories/behavioralchangetheories2.html for an overview), as well as the articles on delay discounting/behavioral economics provided in the previous editorial feedback, since these concepts are directly relevant to the manuscript and this research. Finally, I would like to point out that the additional concept of Syndemics might be much more appropriate as a framing, rather than referring to epidemic as the context. A syndemic is the interaction between multiple epidemics and includes behavioral and political context. Persons make choices within those contexts, so they should not be ignored in the framing of this research.

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PLoS One. 2022 May 19;17(5):e0268063. doi: 10.1371/journal.pone.0268063.r004

Author response to Decision Letter 1


2 Feb 2022

Dear Reviewers,

Thank you for your thoughtful review of our manuscript entitled, “What drives willingness to receive a new vaccine that prevents an emerging infectious disease? A discrete choice experiment among university students in Uganda”. We appreciate your suggestions and have undertaken extensive efforts to fully address each comment.

In the section following, we provide a listing of each reviewer comments and a detailed description of the ways we have addressed these comments and the changes we have made to the manuscript. Reviewer text is italicized for clarity.

Reviewer 3 Suggestions and Responses

1. The authors did a great job of improving this manuscript based on earlier reviewer feedback. One item remains to be addressed, which may or may not have been part of the earlier feedback from reviewers. The authors do not provide adequate theoretical context for their work. I would have appreciated some reference to the Health Belief model (see https://sphweb.bumc.bu.edu/otlt/mph-modules/sb/behavioralchangetheories/behavioralchangetheories2.html for an overview), as well as the articles on delay discounting/behavioral economics provided in the previous editorial feedback, since these concepts are directly relevant to the manuscript and this research.

Thank you for your positive feedback about our prior revisions. We chose to use the WHO’s behavioral and social drivers (BeSD) for vaccination framework (below), based upon the Increasing Vaccination Model, and largely derived from psychology research. We had considered the Health Belief model when developing this research. However, the Health Belief Model only captures certain elements that are outlined in the BeSD framework: the thinking and feeling domain, specifically the risk appraisal and vaccine confidence constructs. Our discussion of the BeSD and the Increasing Vaccination Model encompassess the concepts of the Health Believe Model and incorporates additional concepts that are also critically relevant to our study. To make this clear, we have noted this in the manuscript text and added a specific reference to the Health Belief model in lines 74-77:

“This [Increasing Vaccination] model incorporates the health belief model, including risk appraisal and vaccine confidence, into the thinking and feeling domain, while adding additional domains, including social process, and practical issues (2, 3).”

We agree that DCEs in general and our study in particular are grounded in behavioural economics theory, which can help explaining vaccination refusal, due to risk aversion (of side effects), over-weighting of probabilities of rare events (e.g., serious sides effects), status quo bias, or preference for the present (high discounting of future immunity).

However, the concept of delay discounting does not explicitly enter our study, as we are examining trade-offs made for willingness to accept, but not willingness to pay. In our study, we recognized that a vaccine for an emerging infectious disease in Uganda would almost certainly be made available free of charge as are other vaccines recommended in the country.  Discounting would find its place in modelling to identify optimized strategies.

To raise the importance of concepts from behavioral economics and clarify which elements we considered in designing this study with the aims presented given the cross-disciplinary nature of our study, we now note the importance of behavioural economics. The references suggested by the reviewer do not refer to concepts relevant to our study. Instead, we have identified two citations that illustrate the key points and have included those in the text lines 125-128:

“DCEs measure the dominant driver of a single decision when there are multiple competing factors. Some concepts of behavioral economics, such as discounting, are explicited in DCE only if economic considerations are central to the aims of the study (26, 27), but not in a DCE on willingness to accept a vaccine.”

2. Finally, I would like to point out that the additional concept of Syndemics might be much more appropriate as a framing, rather than referring to epidemic as the context. A syndemic is the interaction between multiple epidemics and includes behavioral and political context. Persons make choices within those contexts, so they should not be ignored in the framing of this research.

Thanks for raising the question as to whether syndemic, a term which has gained much greater awareness during the COVID-19 pandemic, might be more relevant than epidemic to our study. As noted by Tsai et al (Lancet 2017), "As originally theorised, three concepts underlie the notion of a syndemic: disease concentration, disease interaction, and the large-scale social forces that give rise to them." We framed our study in terms of an epidemic because this is how the scenarios were presented to participants. We aimed to examine how participants would individually respond in the setting of a specific, acute disease outbreak-an epidemic; we did not incorporate how such an epidemic might interact with other diseases or with social and environmental factors or how these factors might shape disease dynamics within this context. Given our aims, the focus of our study on a single disease, and the emphasis we placed on examining decision-making for vaccination given the epidemiologic context alone, we believe that epidemic more accurately describes the nature of the context/scenarios presented in the study. However, we have made note of the utility of considering the broader context in future studies in the Discussion section, lines 386-389:

“Thus, the results may not be representative of all students in Uganda, or the willingness of other subgroups to receive a new vaccine. This may be particularly relevant when the overlay of biological and social factors in an epidemic gives rise to increased susceptibility or worse outcomes for certain groups.”

Attachment

Submitted filename: Response to reviewers Feb 1 2022.docx

Decision Letter 2

Iván Barreda-Tarrazona

22 Apr 2022

What drives willingness to receive a new vaccine that prevents an emerging infectious disease? A discrete choice experiment among university students in Uganda

PONE-D-21-15315R2

Dear Dr. Bonner,

We’re pleased to inform you that your manuscript has been judged scientifically suitable for publication and will be formally accepted for publication once it meets all outstanding technical requirements.

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Kind regards,

Iván Barreda-Tarrazona, PhD

Academic Editor

PLOS ONE

Additional Editor Comments (optional):

Reviewers' comments:

Reviewer's Responses to Questions

Comments to the Author

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Reviewer #3: All comments have been addressed

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Reviewer #3: Yes

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Reviewer #3: Yes

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Reviewer #3: Yes

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Reviewer #3: Yes

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Acceptance letter

Iván Barreda-Tarrazona

12 May 2022

PONE-D-21-15315R2

What drives willingness to receive a new vaccine that prevents an emerging infectious disease? A discrete choice experiment among university students in Uganda

Dear Dr. Bonner:

I'm pleased to inform you that your manuscript has been deemed suitable for publication in PLOS ONE. Congratulations! Your manuscript is now with our production department.

If your institution or institutions have a press office, please let them know about your upcoming paper now to help maximize its impact. If they'll be preparing press materials, please inform our press team within the next 48 hours. Your manuscript will remain under strict press embargo until 2 pm Eastern Time on the date of publication. For more information please contact onepress@plos.org.

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Kind regards,

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on behalf of

Dr. Iván Barreda-Tarrazona

Academic Editor

PLOS ONE

Associated Data

    This section collects any data citations, data availability statements, or supplementary materials included in this article.

    Supplementary Materials

    S1 Table. Sensitivity test by number, proportion, and predicted probability of difference in vaccination willingness between students in health disciplines and students in other disciplines.

    (DOCX)

    S2 Table. The odds ratio (OR) of attribute-specific parameters associated with willingness to receive a new vaccine, subset by sensitivity tests.

    (DOCX)

    Attachment

    Submitted filename: PLOS_UgandaReview.docx

    Attachment

    Submitted filename: Response to reviewers 10.26.21.docx

    Attachment

    Submitted filename: Response to reviewers Feb 1 2022.docx

    Data Availability Statement

    Data cannot be shared publicly. Data are available for researchers who meet the criteria for access to confidential data, given that these were the specifications listed in the protocols reviewed by the ethics committees at the School of Medicine Research Ethics Committee (SOMREC) at Makerere University, the University of Minnesota Institutional Review Board (IRB), and the Uganda National Council for Science and Technology (UNCST). Data requests can be sent to Molly McCoy, the Assistant Director for Compliance for International Health, Safety, and Compliance Global Programs and Strategy Alliance at the University of Minnesota via the email address "mccoy019@umn.edu."


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